Meplay

Name

Meplay

Website

https://meplay.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Gaming Commerce

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Game & In-App Content Stores (BPAMADAC)

akta.pro secondary industries

Physical Game Retailers (Online/Brick-and-Mortar) (MPAFACAI), Retro & Pre-Owned Gaming Retail (Used Games, Consoles, Trade-In) (CRACAFAH)

Keywords

• Digital gaming goods
• Game wallet top-ups
• Gaming gift cards
• In-game content codes
• Online game credits

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Core offering

Meplay is an online retail company that sells digital wallet top-ups, in-game content, activation codes, and gift cards for online video games. Customers purchase these digital products through the meplay.com web storefront for use across multiple online video game titles and platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital game wallet top-ups Digital wallet credit top-ups for online video games, allowing individual gamers to add funds to their in-game or platform wallets for use across supported titles.
• In-game content codes Activation codes for downloadable content, expansions, and items within supported online video games, sold to individual end-users.
• Game gift cards Digital and physical gift cards redeemable on gaming platforms, sold to consumers for personal use or gifting to other players.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Midasbuy: Official top-up platform for PUBG Mobile and other Tencent titles, serving emerging-market gamers; relevant peer as a publisher-aligned digital top-up channel that competes for the same wallet.
• Eneba: Marketplace for game keys, gift cards, and in-game currency with strong presence in Europe and emerging markets — directly comparable as a digital game goods retailer.
• Razer Gold: Global digital payments and top-up network for gamers offering prepaid credits usable across thousands of games; directly comparable as a multi-product digital game goods retailer with global reach.
• SEAGM: Online digital goods marketplace selling game credits, top-ups, gift cards, and subscriptions to a global gamer base — overlapping directly with Meplay's offering mix.
• Unipin: Southeast Asian game top-up and digital voucher platform that, like Meplay, monetizes gamers via wallet credits, codes, and gift cards across multiple publisher ecosystems.
• Smile.One: Game top-up platform focused on mobile and online game credits, vouchers, and gift cards; comparable in product depth and customer base, particularly in emerging markets.
• OffGamers: Specialist digital game retailer offering game points, prepaid cards, and subscription codes for online games across multiple regions — closely aligned with Meplay's product set.
• Codashop: One of the largest direct competitors in the digital game top-up space, offering wallet top-ups, vouchers, and content codes across mobile, PC, and console games in emerging markets — highly comparable to Meplay's catalog and model.

Broad incumbents

• Steam: Valve's first-party PC game storefront and wallet system is the dominant direct channel for digital game purchases; a broad incumbent whose growing first-party wallet functionality is the principal disintermediation risk for Meplay.
• Apple App Store / Google Play: First-party mobile storefronts that increasingly handle in-app purchases and gift card balances directly, representing the principal publisher-side channel that consolidates the demand Meplay resells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/meplay_me
• Facebookfacebook.com/meplayme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meplay