Oliver Landpower
Oliver Landpower is a multi-branch UK dealer of agricultural machinery, groundcare equipment, and commercial pick-ups, authorized for JCB, Isuzu, and Toro franchises across five South East England depots.
- Company typePrivate
- Founded1823
- HeadquartersBedford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Oliver Landpower does
Oliver Landpower Ltd is a private UK agricultural equipment dealer and commercial vehicle trader headquartered in Luton, Bedfordshire, operating as part of the A.T. Oliver & Sons Ltd family group with roots dating to 1823. The company runs five depot locations across South East England — Luton, Kings Langley, Tingewick, Stratford-upon-Avon, and Colchester — and serves as an authorized main dealer for premium equipment franchises including JCB (agricultural, 30+ years), Isuzu (commercial pick-ups, including upcoming EV), Toro (first UK dealer), Amazone, Nugent, and a broad secondary franchise portfolio spanning McConnel, KUHN, McHale, LEMKEN, KIOTI, Kawasaki, Club Car, and Husqvarna among others.
Oliver Landpower firmographics
Firmographics- Name
- Oliver Landpower
- Legal name
- Oliver Landpower Ltd
- Website
- https://oliverlandpower.co.uk
- Company type
- Private
- Founded year
- 1823
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oliver Landpower is a multi-branch UK dealer of agricultural machinery, groundcare equipment, and commercial pick-ups, authorized for JCB, Isuzu, and Toro franchises across five South East England depots.
- Ownership category
- akta.pro rank
Where Oliver Landpower is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Oliver Landpower business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Inventory, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of new and used agricultural machinery, groundcare equipment, commercial vehicles (Isuzu pick-ups), and trailers. Both new and pre-owned equipment available across multiple product categories.
- Parts and Service: Aftersales support including parts supply, servicing, maintenance, and repairs for all equipment types. Fixed-price servicing on pay-as-you-go or monthly payment plans. Specialized services including LOLER certification, NSTS testing, brake testing, and dynamometer testing.
- Finance Broking: Introduction to lenders for equipment and vehicle financing. Receives commission from JCB Finance (£50 flat fee plus tax per machine) for introducing customers. Authorized and regulated by FCA for credit broking activities.
- Buggy and Vehicle Hire: Oliver Buggy Hire (OBH) provides national hire service for golf buggies and ATVs to events and film industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | New equipment - quote based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Oliver Landpower product offering
Product offeringCore offering
Authorized dealer of new and used agricultural machinery, groundcare/turf equipment, commercial pick-up trucks, and trailers operating across five depots in southern England. Provides manufacturer-backed parts, scheduled servicing, mobile field repairs, finance broking, and vehicle hire through the Oliver Buggy Hire (OBH) division. Operates franchises for JCB, Toro, Husqvarna, Isuzu, Mitsubishi Motors, Nugent, Larrington, Club Car, Kawasaki, KUHN, McHale, and others.
Product overview
Oliver Landpower is an agricultural equipment dealer and commercial vehicle trader operating as a multi-branch franchise network across South East England. The company offers a diversified portfolio organized around three core product categories: (1) Agricultural Machinery including JCB equipment (Loadalls, Fastrac tractors, telehandlers), Amazone application systems, cultivators and drills, Chieftain and Chafer livestock trailers, Larrington agricultural trailers, and Nugent trailer range; (2) Groundcare & Turf Equipment featuring Toro (first appointed UK dealer), Husqvarna battery products, KIOTI, Kawasaki, Club Car golf cars, and McConnel vegetation management equipment; and (3) Commercial Vehicles comprising Isuzu D-Max pick-up trucks (including new EV variant) and Mitsubishi Motors. The company also provides parts and service aftersales support, vehicle hire through Oliver Buggy Hire (OBH), and finance broking services. Oliver Landpower serves customers across Bedfordshire, Hertfordshire, Buckinghamshire, Warwickshire, Essex, Oxfordshire, and Northamptonshire through five locations.
Differentiator
Problem solved
Functional benefit
Brands
- Oliver Buggy Hire (OBH): National buggy and utility vehicle hire service for events, commercial use and film industry
- Oliver Agriculture Ltd
Products and services
- JCB Agricultural Machinery New and used JCB telehandlers, Fastrac tractors (including Fastrac iCON launched 2024), Loadall AGRI PRO 542-70, and wheeled loaders sold with manufacturer warranty and full aftersales support to UK farmers, contractors, and estates.
- CLAAS Agricultural Machinery Combine harvesters, tractors, balers, and foragers sold via subsidiary Oliver Agriculture Ltd, including pre-owned machines sourced from across the UK and Europe.
- Toro Professional Turf Equipment Professional mowers and turf maintenance machinery for golf clubs, sports grounds, councils, and landscape contractors.
- Husqvarna Groundcare Equipment Professional and domestic groundcare machinery including robotic and battery-powered mowers, chainsaws, and handheld equipment.
- Isuzu D-Max Pick-ups New and used Isuzu D-Max pick-up trucks including the upcoming all-electric D-Max EV variant, sold with manufacturer warranty and aftersales servicing.
- Mitsubishi Motors Pick-ups and SUVs L200 Triton pick-ups and Shogun Sport SUVs supplied through the long-standing Mitsubishi Motors franchise covering Bedfordshire, Buckinghamshire, and Hertfordshire.
- Nugent Trailers Full range of Nugent box, plant, and flatbed trailers for agricultural and commercial haulage applications, including the dedicated box trailer line.
- Larrington Trailers Specialist agricultural and commercial trailers for livestock, grain, and general farm haulage.
- Chieftain and Chafer Livestock Trailers Livestock and multi-deck trailers from Chieftain and Chafer for sheep and cattle transport operations.
- Amazone Crop Sprayers and Spreaders Agrimont, Cayena and ED mounted sprayers, ZA-TS spreaders, and Catros compact discs sold via dedicated Amazone sales specialist.
- KIOTI Compact Tractors Compact and mid-size KIOTI tractors with Kubota engines, sold with full manufacturer aftersales.
- Club Car Utility Vehicles Carryall utility vehicles and golf cars used by estates, resorts, golf courses, and on-farm transport.
- Kawasaki ATVs and Mules All-terrain vehicles and Kawasaki Mule utility machines for agriculture, estates, and groundskeeping.
- KUHN, McHale, LEMKEN, Sumo and Joskin Implements Tillage, mowing, baling, and slurry-handling implements distributed alongside the JCB and CLAAS tractor ranges, sold with manufacturer-backed support.
- McConnel and Hustler Power Equipment McConnel hedgecutters and Hustler zero-turn mowers for groundscare and amenity contractors.
- Güttler, Harvest Tec, Walter Watson, Greentek, Logic Agricultural Products Specialist soil and crop management products (Güttler rollers, Harvest Tec applicators, Walter Watson bale handling, Greentek aerators, Logic post drivers).
- Parts Supply and Aftersales Servicing Genuine OEM parts for JCB, CLAAS, Toro, Husqvarna, Isuzu, Mitsubishi, and other franchises plus fixed-price scheduled servicing, inspections, diagnostics, and repairs across all depots.
- Mobile Field Service and Workshop Repairs Workshop facilities at five depots plus mobile service vans providing on-farm breakdown cover and routine maintenance for tractors, combines, groundcare machinery, and pick-ups.
- Finance Broking Services Asset finance and hire-purchase broking arranged through multiple partner lenders (including Agri-Broker, First Choice, Mole, NTF, BNP Paribas, Olympus, and Shire) for both new and used equipment purchases.
- Oliver Buggy Hire (OBH) Short- and long-term hire of buggies, ATVs, golf cars, and utility vehicles to events, festivals, TV/film productions, and farm estates.
Quantifiable outcome
- Mobile service technicians with fully equipped vans minimize downtime by resolving issues on-site
- +1 more outcomes
Companies that use Oliver Landpower
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Oliver Landpower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oliver Landpower partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- LQG Agri LtdmajorOliver Landpower acquired LQG Agri Ltd, the JCB Agriculture main dealer for Warwickshire, from early October 2022. All existing staff transferred to Oliver Landpower Ltd and business continues from existing Goose Lane premises in Stratford-upon-Avon.
- IsuzucoreAuthorized Isuzu dealer for D-Max pick-up trucks at Kings Langley and Tingewick branches. Offers full sales, service, and parts for Isuzu commercial vehicles including new D-Max EV electric model arriving 2026.
- JCBcoreOliver Landpower is an authorized main dealer for JCB Agricultural products including Loadalls, Fastrac tractors, wheeled loading shovels, skid steer loaders, and mini excavators. Company has been JCB dealer for over 30 years and holds 'Spirit of JCB' award. Expansive territory covering Bedfordshire, Hertfordshire, Buckinghamshire, Warwickshire, Essex, and surrounding areas.
- TorocoreToro's first appointed UK dealer, supplying professional turf and landscape equipment including fairway mowers, greens mowers, aerators, and utility vehicles.
- Nugent TrailersmajorAuthorized dealer for Nugent trailers including box trailers, flatbed, beavertail, tipper, plant, livestock, crane, general purpose, quad, and utility trailers with Dual Drive suspension.
- AmazonemajorDealer for Amazone agricultural equipment including application systems, drills, cultivators, fertiliser spreaders, sprayers, and ploughs.
- Mitsubishi MotorsmajorNew Mitsubishi Motors vehicles available at Tingewick branch, expanding commercial vehicle offerings.
- Larrington TrailersminorDealer for Larrington agricultural trailers including Harvester (11-18 tonne) and Majestic (15-20 tonne) tipping trailers, flat trailers, and ejector trailers.
- McConnelminorDealer for McConnel equipment including power arms, rotary and flail mowers, hedge cutters, and remote control technology.
- JoskinminorDealer for Joskin tankers, spreading machinery, manure spreaders, and trailers for agricultural applications.
- KUHNminorDealer for KUHN machinery including cultivators, drills, grassland machinery, and related agricultural equipment.
- McHaleminorDealer for McHale balers, bale wrappers, and grass machinery.
- LEMKENminorDealer for LEMKEN equipment including ploughs, cultivators, seed drills, and sprayers.
- Oliver Buggy HireminorRelated entity providing national hire service for golf buggies and ATVs to events and film industry. Operated separately from Oliver Landpower equipment business.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Oliver Landpower competitors and assessment
Company assessmentDirect peers
- Crawfords Group: UK agricultural and groundcare equipment dealer with multiple branches across the Midlands and South of England. Directly comparable product portfolio (tractors, groundcare, ATVs) and customer base of farmers and contractors.
- Johnsons of Cheadle: Northern England agricultural machinery dealer offering tractors, combines, and telehandlers. Comparable multi-franchise model with comparable aftersales and parts operation.
- Farol Ltd: Midlands-based multi-franchise agricultural machinery dealer operating across several counties in central England. Comparable dealer model offering tractors, combines, and groundcare equipment from major manufacturers.
- Chandlers (Farm Equipment) Ltd: One of the largest UK agricultural equipment dealer groups, holding franchises for major manufacturers and operating multiple branches across central and southern England. Directly comparable multi-franchise dealer model targeting farmers and contractors.
- Lister Wilder: Kubota and groundcare equipment dealer group with branches across southern England. Comparable dealer profile selling agricultural machinery, groundcare equipment, and complementary franchises to rural and commercial customers.
- Ben Burgess & Co Ltd: Long-established East Anglian agricultural equipment dealer group offering tractors, combines, and groundcare machinery from leading manufacturers. Comparable multi-branch, multi-franchise dealer profile serving UK arable and mixed farms.
- RVW Pugh Ltd: Midlands and Welsh borders agricultural machinery dealer group operating across multiple branches. Comparable multi-franchise, multi-branch dealer model with similar agricultural and groundcare equipment mix.
- Pecks Agri Ltd: Cornwall and Devon-based agricultural machinery dealer offering major tractor and equipment franchises. Comparable regional multi-branch dealer profile focused on farming customers.
- Thomas Sherriff & Co Ltd: Long-standing Scottish Borders and northern England agricultural machinery dealer. Comparable multi-franchise dealer offering tractors, combines, and groundcare equipment with full aftersales support.
Broad incumbents
- Isuzu Dealers UK (network): National Isuzu dealer network represents the broader competitive set for Oliver's pick-up franchise. Comparable franchise business selling and servicing Isuzu commercial vehicles, though focused exclusively on the OEM's automotive range rather than full agricultural offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oliver Landpower social profiles
Digital presenceOliver Landpower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oliver Landpower leadership team
Management profileNumber of profiles
Profiles5 records
Oliver Landpower subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oliver Landpower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oliver Landpower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oliver Landpower
What does Oliver Landpower do?
Authorized dealer of new and used agricultural machinery, groundcare/turf equipment, commercial pick-up trucks, and trailers operating across five depots in southern England. Provides manufacturer-backed parts, scheduled servicing, mobile field repairs, finance broking, and vehicle hire through the Oliver Buggy Hire (OBH) division. Operates franchises for JCB, Toro, Husqvarna, Isuzu, Mitsubishi Motors, Nugent, Larrington, Club Car, Kawasaki, KUHN, McHale, and others.
Is Oliver Landpower a public or private company?
Oliver Landpower is a private company. It is classified as family owned and is currently operating.
When was Oliver Landpower founded?
Oliver Landpower was founded in 1823. It employs 51 to 100 people.
Where is Oliver Landpower based?
Oliver Landpower is headquartered in Bedford, United Kingdom, in the Europe region.
How does Oliver Landpower make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts and Service, finance Broking and buggy and Vehicle Hire.
Who are Oliver Landpower's main competitors?
Direct peers on record are Crawfords Group, Johnsons of Cheadle, Farol Ltd, Chandlers (Farm Equipment) Ltd, Lister Wilder, Ben Burgess & Co Ltd, RVW Pugh Ltd, Pecks Agri Ltd and Thomas Sherriff & Co Ltd. Isuzu Dealers UK (network) is listed as a broad incumbent.
Does Oliver Landpower have an API?
No public API is recorded for Oliver Landpower.