Partners in Change
- Company typePrivate
- Founded2000
- HeadquartersMidland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Partners in Change firmographics
Firmographics- Name
- Partners in Change
- Legal name
- Partners in Change: Psychological and Community Service PLC
- Website
- https://partnersinchangemichigan.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Partners in Change industry classification
Industry- Product category
- Outpatient Mental Health Services
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro industry
- Couples & Family Therapy Teletherapy Platforms
Keywords
Where Partners in Change is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Partners in Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Clinical Therapy Services: Individual, couples, family, and group therapy services billed through insurance (in-network with Aetna, BCBS, Cofinity, Medicare, ASR Health Benefits) or out-of-network, with cash rates available. Serves over 600 clients each week.
- Professional Training Programs: EMDR therapy training at $1,496 with 40 CE credits through NASW-Michigan. EMDR consultation services ranging from $50-150 per hour depending on format. 20-hour certification package at $1,750.
- Group Therapy Sessions: Group therapy programs with fees including $45 per group session for Mindfulness for Stress Management and $145 for individual sessions within the program. Insurance billing available for most health plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EMDR Therapy Training: $1,496 |
| Unit Pricing | Pay-as-you-go | EMDR Consultation individual and group rates |
| Unit Pricing | Pay-as-you-go | Mindfulness for Stress Management group program |
| Subscription | Monthly | Insurance and self-pay options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Partners in Change product offering
Product offeringCore offering
Partners in Change is a Michigan-based outpatient mental health practice that provides individual, couples, family, group, and specialty (perinatal, first responder, chronic pain, adolescent) therapy using evidence-based modalities such as EMDR, CBT, DBT, and mindfulness-based treatments. It complements direct clinical care with EMDRIA-approved EMDR Basic Training and EMDR consultation for mental health professionals, and a free public lecture series for community education. Services are delivered across four Michigan offices and via telehealth.
Product overview
Partners in Change is a mental health therapy practice offering a comprehensive suite of clinical services including Individual, Couples, Family, and Group Therapy, along with specialty Perinatal Services. The practice operates multiple structured group therapy programs including Mindfulness for Stress Management, PRT for Healing Chronic Pain, EAET for Healing Chronic Pain, Mindful Eating, Connected and Confident Kids, and Resilient Minds for adolescent anxiety. The organization also provides professional development through EMDR Therapy Training and EMDR Consultation services approved by EMDRIA and NASW-Michigan, as well as community education via Training/Consultation Services and free Community Lectures. This multi-modal approach combines direct clinical care with professional training and public education.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
Quantifiable outcome
- Serving over 600 clients each week
- +2 more outcomes
Companies that use Partners in Change
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
Partners in Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Partners in Change partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AetnacoreIn-network insurance provider partnership for mental health services, enabling clients with Aetna coverage to access practice services at in-network rates.
- Blue Cross Blue Shield of MichigancoreIn-network insurance provider partnership for mental health services, enabling broad client access through major Michigan insurer.
- MedicarecoreIn-network Medicare provider partnership for mental health services, providing access for Medicare beneficiaries.
- CofinitycoreIn-network provider network participation through Cofinity, expanding insurance coverage options for clients.
- ASR Health BenefitscoreIn-network insurance provider partnership for mental health services.
- EMDRIAcoreEMDRIA Approved Training provider offering EMDR Basic Training (40 hours instruction + 10 consultation hours = 50 hours total) with 40 CE credits through NASW-Michigan. Deanna Scott-Hicks is EMDRIA Approved Trainer and Consultant.
- NASW-MichigancoreCEU approval through National Association of Social Workers Michigan chapter for EMDR training program, providing continuing education credits for licensed professionals.
- Postpartum Support InternationalminorDalila Solis is a Postpartum Support International Certified Therapist with PMH-C certification for perinatal mental health services.
- Michigan Department of CorrectionscoreClinical services partnership providing substance abuse treatment groups at Saginaw Correctional Facility, Central Michigan Correctional Facility, and St. Louis Correctional Facility.
- Windover High SchoolminorDeveloped and implemented 'Mindful Monday' curriculum, trained school professionals, and evaluated program effectiveness.
- Midland Public SchoolsminorDonated supplies and self-help books, funded MindsUp Curriculum for 3rd-grade classrooms in 2017 and 2018 school years.
- Saginaw Chippewa Indian TribeminorPrior employment setting for Katelyn Wendling who worked as therapist with the tribe in Mt. Pleasant, MI. Partnership through previous staff hiring.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Partners in Change competitors and assessment
Company assessmentPeers
Broad incumbents
- Talkspace: Public online therapy company providing text, audio, and video therapy sessions to individuals, couples, and teens via in-network insurance and subscription. Represents the scaled digital incumbent competing for Partners in Change's virtual and self-pay segments.
- BetterHelp: Largest direct-to-consumer online therapy platform globally, offering subscription-based individual, couples, and teen therapy. A primary disruptor for the self-pay and out-of-network segments of the regional therapy market.
- LifeStance Health: One of the largest outpatient mental health platforms in the U.S., operating hundreds of clinic locations across 30+ states. Comparable in delivering in-person and virtual therapy, psychiatry, and specialty services via in-network insurance billing, but at national scale.
Regional players
- Cherry Health: Michigan-based Federally Qualified Health Center offering integrated primary care, behavioral health, and substance use services across the state. Comparable as a Michigan-anchored multi-site behavioral health provider, though operating under a community health center model.
- Network180: Kent County Community Mental Health Authority providing behavioral health, substance use, and developmental disability services in West Michigan. Comparable as a Michigan community-based mental health provider with similar service breadth, though funded primarily through public contracts.
Direct peers
- Two Chairs: Modern outpatient therapy practice combining in-person and virtual sessions with a curated clinician matching model and outcomes measurement. Closely comparable to Partners in Change in clinical multi-modality model, premium positioning, and emphasis on measurement-based care.
- Octave: Multi-location outpatient mental health practice offering individual, couples, family, and group therapy with both in-person and virtual delivery. Comparable in therapy modalities, evidence-based approach, and expansion via additional clinic sites.
- Pine Rest Christian Mental Health Services: Michigan-based behavioral health provider operating the largest network of inpatient and outpatient mental health services in the state, with a multi-site footprint and similar mission-driven, evidence-based approach. Directly comparable on multi-modality outpatient therapy, group programs, and training for mental health professionals.
Emerging players
- Lyra Health: Mental health benefits platform providing therapy, coaching, and medication management to employees of large enterprise customers. Comparable in evidence-based, multi-modality care, but distributed through employer contracts rather than direct consumer acquisition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Partners in Change social profiles
Digital presencePartners in Change compliance and trust
Trust signalCompliance3 records
Partners in Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partners in Change leadership team
Management profileNumber of profiles
Profiles3 records
Partners in Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partners in Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partners in Change
What does Partners in Change do?
Partners in Change is a Michigan-based outpatient mental health practice that provides individual, couples, family, group, and specialty (perinatal, first responder, chronic pain, adolescent) therapy using evidence-based modalities such as EMDR, CBT, DBT, and mindfulness-based treatments. It complements direct clinical care with EMDRIA-approved EMDR Basic Training and EMDR consultation for mental health professionals, and a free public lecture series for community education. Services are delivered across four Michigan offices and via telehealth.
Is Partners in Change a public or private company?
Partners in Change is a private company. It is classified as management employee owned and is currently operating.
When was Partners in Change founded?
Partners in Change was founded in 2000. It employs 11 to 50 people.
Where is Partners in Change based?
Partners in Change is headquartered in Midland, United States, in the North America region.
How does Partners in Change make money?
Three revenue lines are on record. Clinical Therapy Services are the primary driver. The others are professional Training Programs and group Therapy Sessions.
Who are Partners in Change's main competitors?
Brightside Health is listed as a peer. Broad incumbents are Talkspace, BetterHelp and LifeStance Health. Regional players are Cherry Health and Network180. Direct peers are Two Chairs, Octave and Pine Rest Christian Mental Health Services. Lyra Health is listed as an emerging player.
Does Partners in Change have an API?
No public API is recorded for Partners in Change.
What industry is Partners in Change in?
Partners in Change's product category is Outpatient Mental Health Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its SIC code is 8093.