Hotelwize

What Hotelwize does

Hotelwize S.A. is an Athens-based private software company founded in 2021 that operates a proprietary canvas-based website building platform designed exclusively for the hospitality industry. The platform enables hotels and hotel chains to deploy conversion-oriented, mobile-first websites through a library of over 25 pre-designed canvas templates organized into four tiers (Essential Selection, Premium Selection, Prestige Selection, and Signature Collection). Its underlying technology is built on a static HTML generation architecture that produces Google PageSpeed scores of 90-99%, incorporates geo-replication for global performance, and uses a static file approach to block common CMS-level hacking attempts. The company complements the core platform with proprietary technology modules including Liquid e-Commerce (which integrates third-party booking engines directly within the hotel website), Web Content Personalization (which serves tailored content based on visitor profile), AI Content Generation, AI Localization, and Generative Engine Optimization (GEO) for AI-driven search readiness.

The business model is primarily transaction-based, with customers paying one-time setup fees ranging from 990 EUR for entry-level canvases to 3,990 EUR for Signature Collection tier websites. Pricing is structured around canvas selection with customers choosing from a self-service wizard on the company website, supplemented by demo bookings, phone sales, and email inquiries. Beyond direct sales, Hotelwize operates a white-label partner program enabling digital agencies and hospitality marketing firms to resell the platform under their own brand, creating a B2B2C distribution motion. Customers include hotel chains and individual properties across Greece, Cyprus, and international markets such as Zanzibar, with notable showcase accounts including M Hotels, SeaCrete Hotels, Royalty Hotels, Zanzibar Boutique Hotels, and Exclusive Plan. The company holds certifications for WCAG 2.1 Level AA accessibility, GDPR compliance, and PCI compliance, and has accumulated six industry awards from Tourism Awards (2021, 2023, 2025) and Travel Weekly Magellan Awards (2021). Founder and CEO Aggelos Karagounakis leads the company, which is incorporated as a Greek Société Anonyme with no disclosed external institutional investors or parent company.

Name

Hotelwize

Legal name

Hotelwize S.A.

Website

https://hotelwize.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotelwize is an Athens-based SaaS platform that provides hotels and hospitality chains with proprietary canvas-based, performance-optimized websites, booking engine integration, and AI-powered content tools via one-time license sales and a white-label agency channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Development Services: Hotelwize generates revenue through one-time setup fees for hotel website development using their canvas-based platform. Customers pay upfront for website creation based on selected canvas tier (Essential, Premium, Prestige, or Signature). Setup costs range from 990 EUR to 3990 EUR depending on canvas complexity. Post-launch, customers manage their own content through the built-in CMS.
2. Canvas Tiers and Pricing: The company offers multiple canvas tiers with different pricing: Essential Selection (990-1590 EUR), Premium Selection (1590-2590 EUR), Prestige Selection (2590 EUR), and Signature Collection (3990 EUR). This tiered pricing model allows upselling to higher-tier canvases with more features and design sophistication.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hotelwize provides a canvas-based hotel website development platform exclusively designed for the hospitality industry. Customers select from over 25 pre-designed canvas templates across four pricing tiers (Essential, Premium, Prestige, Signature), and Hotelwize delivers a fully built static-HTML hotel website with integrated booking flow (Liquid e-Commerce), guest content personalization, AI content generation, WCAG 2.1 accessibility, and pre-built third-party integrations within 7 days. Customers pay one-time license fees (990 EUR to 3990 EUR) and then self-manage content via the included CMS.

Product overview

Hotelwize is a canvas-based hotel website development platform offering hotel website software with a modular architecture. The core Hotelwize Platform serves as the foundation, enhanced by technology modules including Liquid e-Commerce (booking flow integration), Web Content Personalization (guest-type content targeting), AI Content Generation, and GEO optimization. The platform provides four canvas tiers (Prestige Selection, Premium Selection, Essential Selection, and Signature Collection) with specialized designs for different accommodation types. A White-Label Hotel Website Builder is available for agencies, and the Multi Hotel Canvas addresses hotel chain needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotelwize Platform Proprietary canvas-based hotel website development platform sold to hotels, hotel chains, and hospitality businesses. Includes specialized CMS for hoteliers, Liquid e-Commerce booking integration, Web Content Personalization, AI Content Generation, GEO capabilities, WCAG 2.1 accessibility, and pre-built middleware integrations to third-party hotel applications. Sold via one-time license across four canvas tiers (Essential, Premium, Prestige, Signature) ranging from 990 EUR to 3990 EUR.
• White-Label Hotel Website Builder White-label partner program allowing digital agencies and hospitality marketing companies to build and resell hotel websites under their own brand using the Hotelwize platform as backend infrastructure, with custom branding, domain customization, user management, GDPR compliance, and PCI compliance.

Quantifiable outcome

• Up to 50% increase in direct bookings through Liquid e-Commerce integration
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHR (Sceptre Hospitality Resources): Hospitality technology provider offering CRS, booking engine, and hotel website solutions to chains and independent hotels — overlapping product category with Hotelwize's booking-flow and multi-property canvases.
• Avvio: Direct-booking platform for hotels with website builder, booking engine, and channel manager — closely comparable in its emphasis on direct bookings and integrated e-commerce for hotel websites.
• Bluetent: Digital marketing agency and SaaS for vacation rental and hotel websites with booking integration — comparable in serving accommodation providers with templated, conversion-optimized websites.
• Milestone Inc. US-based digital marketing platform and website builder purpose-built for hotels and hospitality brands, offering design, SEO, and booking-engine-integrated websites — same vertical, same product category as Hotelwize.
• NetAffinity: Irish hotel website design and digital marketing agency offering specialized websites, booking engines, and SEO for independent hotels and groups — directly comparable in target customer (hotels), product (hotel websites + booking integration), and business model.
• TravelTripper: Hotel digital marketing and direct-booking platform providing website design, RezTrip booking engine, and metasearch tools — directly competes in hotel website + booking integration.

Broad incumbents

• Shiji Group: Global hospitality technology incumbent offering PMS, POS, CRS, and guest-experience solutions — broader portfolio than Hotelwize but competes for the same hotel-IT budget and increasingly offers direct-booking website modules.
• Sabre Hospitality: Large-scale hotel technology provider with SynXis CRS, booking engine, and digital media services — broad incumbent with overlapping capability on hotel connectivity and direct booking.

Emerging players

• TourismTiger: WordPress theme and plugin provider for hotels and tourism businesses — narrower technology stack (WordPress) but serves the same hotel-website niche with templated designs.
• Cloudbeds: All-in-one hotel management platform with PMS, booking engine, and a website builder — emerging overlap with Hotelwize on the website builder module and broader competition in the hotel-tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hotelwize
• Facebookfacebook.com/hotelwize
• LinkedInlinkedin.com/company/hotelwize
• Instagraminstagram.com/hotelwizedemos
• Xtwitter.com/hotelwize

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotelwize