Kelly's Homemade Ice Cream

What Kelly's Homemade Ice Cream does

Kelly's Homemade Ice Cream is a privately held, Orlando-based craft ice cream and sorbet manufacturer and retailer founded in 2015 by Kelly Seidl and her husband Scott Seidl. The company produces small-batch, handcrafted ice cream and sorbets from a rotating menu of more than 100 recipes and operates a hybrid retail model consisting of seven dedicated scoop shops in Central Florida (including locations in Orlando, Winter Park, Maitland, and Lake Mary) plus 29 embedded counters inside Foxtail Coffee locations, giving it an effective physical footprint of roughly 36 points of distribution.

The core product is handcrafted ice cream, with the original Corrine Drive production facility reporting 88,839 gallons of output in 2022 alone, indicating substantial batch production capacity that supports both retail and off-premise channels. Beyond in-store scoops, Kelly's sells pints, ice cream cakes, and party packs, and offers catering via a truck and cart, online ordering with shipping, shop party rentals, and e-gift cards. Distribution also extends to a co-branded flavor collaboration with First Watch, indicating selective wholesale and brand-partnership activity beyond direct retail.

The business model is primarily direct-to-consumer retail, augmented by catering, wholesale, and e-commerce. Revenue is generated through per-scoop and per-pint in-store transactions, catering contracts, online pint and merchandise sales, and brand-licensing-style collaborations. The company is privately held, has no disclosed external funding, and operates with 11–50 employees. It has been recognized by Orlando Weekly as the area's Best Ice Cream for eight consecutive years from 2018 through 2025, and participates in a documented program of community charity events, which functions as both a brand-building and customer-acquisition channel in its local market.

Name

Kelly's Homemade Ice Cream

Legal name

Kelly's Homemade Ice Cream, LLC

Website

https://kellyshomemadeicecream.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelly's Homemade Ice Cream is an Orlando-based craft ice cream maker founded in 2015, operating 7 dedicated scoop shops and 29 embedded counters inside Foxtail Coffee across Florida, selling handcrafted ice cream, sorbets, cakes, and catering direct to consumers.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Handcrafted ice cream
• Frozen dessert retail
• Ice cream catering
• Scoop shop operations
• Artisanal sorbet

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Ice Cream Sales: Direct sales of ice cream, sorbets, and non-dairy alternatives at scoop shops and counters. Includes cones, cups, sundaes, milkshakes, and pints.
2. Catering Services: Ice cream truck and cart rentals for private events, parties, and corporate functions. Also offers pre-scooped party packs for events.
3. Wholesale Distribution: Bulk sales of 3-gallon ice cream tubs and single-serve cups to wholesale partners including restaurants and cafes.
4. Online Ordering and Delivery: Online ordering through Square site for pickup and Uber Eats delivery service.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kelly's Homemade Ice Cream is a local, handcrafted ice cream shop that manufactures and sells dairy ice creams, non-dairy alternatives, and sorbets at its scoop shops in Central Florida. The company offers over 100 rotating seasonal and signature flavors, party packs, signature ice cream cakes, and event catering through ice cream truck and cart services. Wholesale distribution through partner counters and bulk tubs supplements the retail business.

Product overview

Kelly's Homemade Ice Cream operates as a local handcrafted ice cream shop with a multi-channel product portfolio. The core offering consists of dairy ice cream, non-dairy alternatives, and sorbets—all made in-house at their Central Florida shop locations. Signature flavors (Vanilla, Chocolate, Strawberry, Butter Pecan, Mint Chocolate Chip, Coffee, Toasted Coconut) form the permanent menu, complemented by over 100 rotating seasonal and featured flavors. The product line extends through add-on modules including Signature Ice Cream Cakes and Party Packs for at-home celebrations. Service offerings include Ice Cream Truck and Ice Cream Cart catering for events, plus Shop Party Rentals for private gatherings at scoop shop locations. E-Gift Cards provide a gifting option redeemable at scoop shops. The company distributes through standalone Scoop Shops (seven locations in Central Florida) and Counter locations inside Foxtail Coffee stores throughout Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Dairy Ice Cream Handcrafted dairy ice cream made fresh at shop locations in Central Florida, featuring unique and rotating seasonal flavors alongside signature classics such as Vanilla, Chocolate, Strawberry, Butter Pecan, Mint Chocolate Chip, Coffee, and Toasted Coconut.
• Non-Dairy Ice Cream Alternatives Non-dairy ice cream options available for customers with dietary restrictions, with flavors changing seasonally.
• Sorbets Non-dairy frozen fruit sorbets with rotating seasonal flavors available at scoop shops and counters.
• Signature Ice Cream Cakes Custom ice cream cakes available for ordering, featuring combinations of signature flavors such as Cake Batter n' Sprinkles and Strawberry.
• Party Packs Pre-scooped ice cream cups sold in packs of one dozen, suitable for parties and events, with a bonus thermo-tote included with orders of 3+ packs.
• Ice Cream Truck Catering Mobile pink ice cream truck available for private events, catered parties, weddings, and special events throughout Central Florida, serving within 20 miles of 32803.
• Ice Cream Cart Catering Compact ice cream cart service for intimate celebrations, suitable for indoor venues or outdoor settings, serving Central Florida within 35 miles of 32803.
• Shop Party Rentals Private dining room rentals at scoop shops for birthday parties, baby showers, graduations, and other events, with optional sundae bar service.
• E-Gift Cards Digital gift cards available for purchase, redeemable at scoop shop locations only.

Quantifiable outcome

• Produced 88,839 gallons of ice cream in 2022
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Foxtail CoffeecoreChannel Partner/ Reseller/ Distributor · 1 February 2021Kelly's operates ice cream counters inside Foxtail Coffee locations throughout Florida. The partnership began in early 2021 with the first counter at Howell Branch in Winter Park. As of the source data, there are 29 counters inside Foxtail locations across the state, making this a core distribution channel for the brand.
• The Naked CupcakeminorChannel Partner/ Reseller/ DistributorLocated in Lake Nona, FL, The Naked Cupcake serves 8 homemade ice cream flavors inside their cupcake shop. This is a wholesale partnership where Kelly's supplies ice cream for The Naked Cupcake to resell.
• First WatchminorStrategic or Co-development PartnerKelly's Homemade Ice Cream partnered with First Watch to create a collaborative flavor. This strategic partnership represents a co-branding opportunity between the two food service brands.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Ben & Jerry's: Iconic national ice cream brand with both grocery distribution and franchised scoop shops. Competes with Kelly's in flavor innovation and event/community-driven marketing, but at vastly greater scale and with a fundamentally different ownership (Unilever) and distribution model.
• Cold Stone Creamery: Large franchised ice cream chain with custom-mix scoop shops. Competes in the same scoop shop category as Kelly's but with a fundamentally different (franchise/mass-market) model and product format.
• Marble Slab Creamery: Franchised premium ice cream chain offering hand-mixed flavors in-store. Comparable premium-scoop-shop positioning at much larger scale via franchising.
• Häagen-Dazs Shops: National premium ice cream brand with company-operated and franchised scoop shops. Overlaps with Kelly's in retail scoop shop format and premium positioning, but serves a broader, mass-market footprint.

Direct peers

• Graeter's: Multi-generational scoop shop and packaged-ice-cream brand with both retail stores and grocery/wholesale distribution. Comparable combination of scoop shop retail and wholesale tub sales.
• Jeni's Splendid Ice Creams: National scoop shop brand built on small-batch, uniquely flavored ice creams sold through owned retail locations. Highly comparable product/positioning and multi-channel strategy.
• Ample Hills Creamery: Scoop shop chain producing small-batch, inventive flavors in-store. Comparable retail-and-production-in-shop model with premium artisanal positioning.
• Van Leeuwen Ice Cream: Premium artisan ice cream brand operating scoop shops and broad CPG/grocery distribution. Comparable handcrafted positioning and flavor-led differentiation.
• Salt & Straw: Multi-location artisan ice cream scoop shop chain known for small-batch, handcrafted flavors with rotating seasonal menus. Closely mirrors Kelly's handcrafted, flavor-driven retail model and premium positioning.

Regional players

• Abbott's Frozen Custard: Long-standing regional frozen dessert chain concentrated in the Northeast. Comparable scoop-shop, community-anchored retail model but operates in a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KellysHomemadeIceCream
• Instagraminstagram.com/kellyshomemadeicecream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly's Homemade Ice Cream