The Naked Cupcake

What The Naked Cupcake does

The Naked Cupcake is a privately held, founder-operated scratch bakery headquartered in Lake Nona, Orlando, Florida, founded in 2016 by Sandra Shorter. The company produces custom celebration cakes and cupcakes across four primary revenue streams: walk-in and online retail sales of signature, specialty, seasonal, and cocktail-infused cupcakes priced between $4.50 and $6.50; custom celebration and wedding cakes with wedding pricing starting at $6.50 per serving and custom cakes starting at $65; corporate catering and branded dessert experiences for enterprise clients; and hosted cupcake-decorating birthday party packages starting at $350. A proprietary "Dress Your Cupcake Experience" (offered in-store and via the Trixie dessert truck) forms the operational and brand signature of the business, allowing guests to assemble cupcakes from base flavors, fillings, frostings, and toppings.

Distribution spans a single retail location at 14009 Narcoossee Rd Suite 110, an online storefront on Square, third-party delivery through DoorDash and Uber Eats, an in-house Central Florida delivery operation, and a mobile dessert truck (Trixie) capable of serving 2,000+ cupcakes at a single event. Enterprise customers include Disney, Amazon, JetBlue, AdventHealth, Nemours, UCF, City of Orlando, Thales, and tourism bodies Visit Orlando and Experience Kissimmee. Customer segments are multi-segment across wedding couples, corporate clients, families celebrating birthdays, individual consumers, and Disney/Universal vacationers.

The company is bootstrapped with no disclosed funding, awards, or investor activity, and operates on unit-pricing and project-based revenue mechanics across all streams. Pricing is anchored to a "no wedding tax" policy that aligns wedding pricing with non-wedding pricing, and the product line is differentiated by an extensive allergen-friendly offering (gluten-free, vegan, dairy-free, nut-free, soy-free, egg-free, oat-free, wheat-free) across all categories.

Name

The Naked Cupcake

Legal name

The Naked Cupcake

Website

https://thenakedcupcakeorlando.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Naked Cupcake is a founder-owned Orlando scratch bakery operating a Lake Nona retail store and the Trixie mobile dessert truck, serving custom wedding cakes, corporate catering, birthday parties, and signature cupcakes to Central Florida consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Specialty Bakery

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cupcake Shops (THAFAGAG)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Custom cupcakes
• Specialty bakery
• Custom cakes
• Wedding desserts
• Corporate catering

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cupcake and Cake Sales: Walk-in and online sales of signature cupcakes, custom cakes, seasonal flavors, cookies, tres leches, cheesecake, flan, and ice cream. Individual and dozen orders.
2. Wedding Cakes and Desserts: Custom wedding cakes (per-serving pricing), cupcake towers, cake pops, macarons, decorated sugar cookies, dessert shooters, and full coordinated wedding dessert tables. Minimum 30-day lead time.
3. Corporate Catering: Custom branded desserts for corporate events including logo cupcakes, macarons, and treat boxes. Cupcake truck (Trixie) can deliver 2,000+ cupcakes to single events.
4. Birthday Party Packages: Hosted cupcake decorating parties at Lake Nona shop or on-location. Packages start at $350 and include all supplies, demonstrations, and treats.
5. Dessert Truck Rental: Mobile cupcake truck (Trixie) rental for private events, festivals, and corporate functions. Starting price $6 per cupcake with 100-cupcake minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Naked Cupcake is an Orlando, Florida scratch-bakery that produces and sells custom celebration cakes, cupcakes, and dessert tables. The company operates a Lake Nona storefront, an online ordering site, and a mobile dessert truck (Trixie) that serves events. Offerings include signature, specialty, seasonal, and cocktail cupcakes, custom wedding cakes with full dessert table coordination, branded corporate catering, and hosted birthday party packages featuring the signature interactive Dress Your Cupcake Experience.

Product overview

The Naked Cupcake is a scratch-made custom bakery in Orlando, Florida serving Lake Nona and Central Florida. The company operates as a single-location bakery with a mobile dessert truck (Trixie) and online ordering capabilities. Their core product portfolio centers on Custom Cakes and Custom Cupcakes, which customers can order through multiple channels: walk-in, online ordering via Square store, or through third-party delivery (DoorDash, Uber Eats). The Dress Your Cupcake Experience is a signature interactive offering available both in-store and via the mobile truck. Beyond individual items, they offer Wedding Cakes with full dessert table coordination and Corporate Catering with branded treats. The product range spans Signature Cupcakes ($4.50), Specialty Recipe Cupcakes ($5.50), Cocktail Cupcake Creations ($6.50), and Seasonal limited-time flavors. Add-on products include ice cream upgrades and allergen-friendly options. Birthday party packages starting at $350 and the Trixie dessert truck (minimum 100 cupcakes at $6/cupcake) extend their reach beyond the physical bakery.

Differentiator

Problem solved

Functional benefit

Brands

• Trixie: The dessert truck operated by The Naked Cupcake, providing mobile cupcake experiences for events including weddings, corporate events, birthday parties, and community gatherings. Features the Dress My Cupcake Experience where guests can customize their own cupcakes.

Products and services

• Custom Cakes

Quantifiable outcome

• Gluten-free and vegan wedding cakes indistinguishable from traditional recipes - guests unable to tell the difference
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Visit OrlandocoreGTM or Marketing PartnerOfficial member of Visit Orlando, the official tourism marketing organization for Orlando. Provides marketing exposure and tourism industry connections for the bakery.
• Experience KissimmeecoreGTM or Marketing PartnerOfficial member of Experience Kissimmee, the official tourism organization for Kissimmee and Osceola County. Provides marketing and tourism industry connections.
• Lake Nona Chamber of CommercecoreGTM or Marketing PartnerOfficial member of the Lake Nona Chamber of Commerce, providing local business networking and community connections in the Lake Nona area.
• Orlando Hospitality AlliancecoreGTM or Marketing PartnerOfficial member of the Orlando Hospitality Alliance, connecting the bakery with the broader hospitality industry in Orlando.
• Kelly's Homemade Ice CreamminorOthersKelly's Homemade Ice Cream is available for purchase at the bakery, offering cake and ice cream combination orders for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milk Bar: NYC-based bakery known for layer cakes, cake truffles, and customizable desserts. Comparable as a specialty dessert brand with strong DTC channel, custom celebration cakes, and shipping nationwide to individual and corporate customers.
• Baked by Melissa: NYC-based bite-size cupcake and cake pop company with national shipping. Comparable specialty cupcake brand with custom orders, corporate gifting, and a strong social-media-driven DTC model targeting the same celebration occasions.
• Sprinkles Cupcakes: Pioneer of the modern cupcake ATM/category with multiple retail locations. Closest historical direct peer in the premium custom cupcake space, with comparable menu structure (signature, seasonal, specialty flavors) and wedding/event services.
• Magnolia Bakery: Iconic New York-based cupcake and dessert bakery with multiple retail locations. Comparable as a specialty cupcake and custom cake shop serving retail walk-ins, weddings, and corporate events with premium positioning and brand recognition.
• Georgetown Cupcake: Washington D.C.-based cupcake chain featured on TLC's DC Cupcakes. Directly comparable as a multi-location specialty cupcake and cake retailer focused on custom celebration orders with a strong brand built around an experiential product.
• Sweet By Holly: Los Angeles-based custom cake and cupcake studio founded by a single pastry chef. Comparable small-batch, founder-led custom bakery with celebrity clientele and a focus on weddings, custom designs, and bespoke celebrations.

Broad incumbents

• Nothing Bundt Cakes: National franchised bakery chain specializing in bundt cakes with 400+ locations. Comparable as a celebration cake franchise targeting weddings, corporate events, and birthdays - a scaled, well-capitalized competitor in the custom cake category.
• Publix Custom Cakes: Major Southeast U.S. supermarket chain with in-store custom cake ordering. Relevant as the low-cost, high-convenience alternative for custom celebration cakes in the same Orlando/Central Florida geography, competing on price and accessibility.
• Carlo's Bakery: Hoboken, NJ-based celebrity bakery (Cake Boss) with multiple retail locations. Comparable custom cake and pastry shop with strong brand recognition, weddings, corporate catering, and shippable products.

Regional players

• PattiCakes: Orlando-based custom cake and cupcake bakery serving the Central Florida market. Closest direct geographic competitor, offering custom wedding cakes, cupcakes, and event desserts in the same regional footprint with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thenakedcupcakeorlando
• Facebookfacebook.com/thenakedcupcakeorlando
• LinkedInlinkedin.com/company/the-naked-cupcake

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Naked Cupcake