Home Fires

What Home Fires does

Home Fires is a Devon-based specialist installer and supplier of log burners, multi-fuel stoves, flue systems, and outdoor kitchens, operating from the Exeter area under sole proprietor William Law. The business sells and fits wood-burning and multi-fuel appliances, corrects chimney and flue faults, and runs CCTV and drone chimney surveys to support installation and maintenance work. Its customer base is primarily residential homeowners across Devon, with a secondary institutional book of heritage clients including the National Trust, Landmark Trust, and Duchy of Cornwall.

The company is HETAS-registered, Constructionline-listed, and Trading-Standards-approved, with the lead installer holding the regulated solid-fuel qualification required to commission and certify installations in the UK. It also offers maintenance contracts, chimney-lining systems, and heritage-property work, signalling a deliberate move upmarket into conservation-grade projects. Distinctive service lines include drone-based chimney survey and outdoor-kitchen installation, both positioned as adjacencies to the core stove business.

Commercially, Home Fires operates as a traditional local trade-services firm: revenue is generated per project through supply-and-installation contracts, with no disclosed subscription, SaaS, or financing model. It captures demand through its own website, Google reviews (5.0 across 23 reviews), and word-of-mouth/referral channels, and is small enough to remain owner-led with a 1-10 employee headcount. There is no external funding, no M&A activity, and no disclosed financial information.

Name

Home Fires

Legal name

Home Fires Limited

Website

https://home-fires.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Fires is a Devon-based specialist installer and supplier of log burners, multi-fuel stoves, flue systems, and outdoor kitchens, serving residential homeowners and heritage-property clients including the National Trust, Landmark Trust, and Duchy of Cornwall across the Exeter region.

Ownership category

akta.pro rank

Product category

Heating and Stove Installation Services

NAICS

Home and Garden Equipment Repair and Maintenance (811411)

akta.pro primary industry

Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE)

akta.pro secondary industries

Chimney Repair & Restoration (Masonry/Crown/Chase) (HSAEANAC), Chimney Relining & Flue Liner Services (HSAEANAD), Fire Pits & Outdoor Fireplaces (HSAIACAG), Chimney Cap, Damper & Spark Arrestor Cleaning/Maintenance (HSAEANAJ)

Keywords

• Log burner installation
• Chimney maintenance
• Wood stove supply
• HETAS certified installer
• Outdoor kitchen design

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Log Burner and Stove Supply: Sale of wood burning stoves, multi-fuel stoves, and associated equipment including hearths, liners, cowls, and replacement parts such as firebricks, stove rope, and stove glass.
2. Installation Services: Professional installation of log burners, multi-fuel stoves, twin wall chimneys, and associated fireplace modifications including disconnection and capping of gas supplies, opening remodelling, and liner installation.
3. Survey and Inspection Services: Chimney and stove inspections including home survey reports, CCTV camera surveys, and safety checks. Initial installation surveys are offered free of charge.
4. Maintenance and Chimney Sweeping: Regular servicing of wood burners and multi-fuel stoves, annual maintenance packages, and professional chimney sweeping services to remove soot buildup and ensure safety.
5. Chimney Repair Services: Repointing, relining, stack rebuilding, chimney leadwork, and historic chimney repair services for listed and heritage buildings.
6. Outdoor Kitchen Installation: Bespoke design, supply, and installation of outdoor kitchens including pizza ovens, barbeques, fire pits, outdoor fireplaces, pergolas, and garden furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Home Fires supplies and installs log burners, wood-burning stoves, and multi-fuel stoves for residential properties across Devon, alongside HETAS-certified installation, chimney and flue maintenance, CCTV and drone chimney surveys, historic chimney repair, and outdoor kitchen design-and-installation services. The business operates as a field sales-led service from its Exeter base, offering free initial on-site surveys and written quotations with 2-year labour guarantees on top of manufacturer warranties.

Product overview

Home Fires is a service-based company offering a unified portfolio of hearth and heating solutions centered around log burners and outdoor living. The core offering consists of log burner supply, installation, maintenance, and surveys, complemented by flues and chimney services (including historic chimney repair), outdoor kitchen design/installation, and related hearth products. Services are delivered through HETAS-approved engineers and include both domestic residential installations and specialist work for listed buildings, thatched properties, and commercial clients. The company has been trading since 2011, serving the Devon area from Exeter.

Differentiator

Problem solved

Functional benefit

Products and services

• Log Burner Supply

Quantifiable outcome

• All installations come with full manufacturers warranty plus 2-year labour guarantee
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• National TrustcoreStrategic or Co-development PartnerLong-standing relationship spanning over 8 years with National Trust as approved contractors. Home Fires installs and maintains stoves in National Trust properties, including specialist work on historic and thatched buildings. This relationship demonstrates expertise in heritage building requirements and serves as a reference account for credibility.
• The Landmark TrustcoreStrategic or Co-development PartnerLong-standing working relationship with The Landmark Trust for historic chimney repair and restoration work on landmark properties. Home Fires has the knowledge, skill, and understanding of working with traditional materials in historical buildings.
• The Duchy of CornwallcoreStrategic or Co-development PartnerEstablished relationship with The Duchy of Cornwall for specialist historic chimney repair services on Duchy properties. Demonstrates specialist expertise in heritage and traditional building work.
• HETAScoreTechnology or IntegrationHETAS is the industry body that promotes the cleaner and safer use of solid fuels. Home Fires holds HETAS installation approval, allowing them to issue certificates of compliance and register installations. This accreditation is essential for customer insurance validity and property sales compliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Direct Stoves: Online UK retailer of stoves, fireplaces, and flue systems with installation services. Overlaps with Home Fires on product range (multi-fuel stoves, liners, chimney products) and serves a similar homeowner customer base across the UK.
• Country Stoves: UK-based online and regional retailer/installer of wood-burning and multi-fuel stoves with similar supply-and-installation model. Comparable customer base (residential homeowners) and product portfolio (stoves, flues, hearths) make it a direct peer for non-heritage work.
• Premier Fires: UK fireplace and stove specialist offering supply, installation, and chimney services. Directly comparable offering (stoves, fireplaces, chimney work) and similar homeowner target customer.

Broad incumbents

• Capital Fireplaces: Established UK fireplace and stove retailer with showrooms and installation services. Wider portfolio across gas, electric, and solid-fuel products, but overlaps directly with Home Fires on wood-burner and multi-fuel stove supply and installation.
• ACR Stoves: UK designer and manufacturer of multi-fuel and wood-burning stoves. Comparable product overlap (stoves sold through Home Fires' supply) and competition for the same residential install segment.
• Esse: Heritage UK stove and range-cooker manufacturer. Relevant peer as a long-established premium solid-fuel brand stocked by Home Fires and targeted at the same traditional and heritage property customer base.
• Clearview Stoves: Established UK premium wood-stove manufacturer. Sold by Home Fires as part of its stove supply portfolio, and competes in the same high-end install segment for the same heritage and premium-residential customer.
• Stovax: Major UK manufacturer of wood-burning stoves, gas stoves, and fireplaces. Brands and product lines (e.g., Stockton, Huntingdon) are stocked by Home Fires as a supplier; relevant as an upstream incumbent shaping the product landscape Home Fires sells and installs.

Others

• National Association of Chimney Sweeps (NACS): UK trade association for chimney sweeps and solid-fuel professionals. Adjacent rather than competitive, but members often offer sweeping and inspection services overlapping with Home Fires' maintenance and surveying offerings.

Emerging players

• Ecco Stoves: UK-based stove retailer and installer focused on multi-fuel and wood-burning stoves. Comparable supply-and-install motion and target homeowner segment, though broader geographic reach than Home Fires.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Home_Fires
• Facebookfacebook.com/Home.Fires.Ltd
• Instagraminstagram.com/homefireslimited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Fires