What Hetas does

Hetas is a multidisciplinary mental health services practice based in Tallinn, Estonia, operating under the legal entity Head Taastumise Teenused OÜ (registry code 16491402) and founded in summer 2022 by Merike Maido, Irene Kadu, and Monika Rand. The company delivers psychiatric consultations (including child and adolescent psychiatry), psychological counseling, family and couples therapy, creative therapy (art, music, dance/movement, drama), occupational therapy, social work, experience-based (peer) counseling, physiotherapy, and mental health nursing, all from a single physical site at A. Lauteri 5, Tallinn.

The company operates without proprietary technology beyond a Voo Voog-based informational website (hetas.ee) supporting appointment booking, a trilingual blog (Estonian, Russian, English), and standard phone/email intake. Its technology stack is therefore consumer-facing content and CRM-light rather than platform-based.

Hetas earns revenue through two channels: (1) government-funded rehabilitation contracts with the Estonian Unemployment Insurance Fund (vocational rehabilitation and psychological counseling) and the Estonian Social Insurance Board (social rehabilitation), which together provide the bulk of referrals; and (2) private-pay individual consultations at a flat rate of 86 EUR per 45-minute academic hour, supplemented by cohort-based group programs such as the 9-week art therapy group (360–390 EUR), ADHD support sessions (36 EUR), and Gordon Parent Training (230 EUR per participant). The brand was renamed from 'Head Taastumise Teenused' to 'Hetas' in November 2024 to match informal usage by clients and staff, while the registered legal name was retained.

Name

Hetas

Legal name

Head Taastumise Teenused OÜ

Website

https://hetas.ee

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Hetas is a multidisciplinary mental health services practice in Tallinn, Estonia, providing psychiatric, psychological, rehabilitation, and therapy services to working-age adults, children, and families, funded through Estonian government partnerships and private pay.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vocational rehabilitation services: Funded by the Estonian Unemployment Insurance Fund (Eesti Töötukassa). Available to people of working age (16 to retirement age) who have been assessed with partial work disability and are employed, studying, job-seeking, or self-employed. Hetas provides rehabilitation services with the goal of improving the client's ability to work or study.
2. Social rehabilitation services: Funded by the Social Insurance Board (Sotsiaalkindlustusamet). Available to people of working age with full or partial loss of work capacity who are not employed, studying, or registered with the unemployment office. Services focus on daily living support for people with mental health conditions.
3. Psychological counseling via Unemployment Insurance Fund: Hetas is a partner of the Estonian Unemployment Insurance Fund's psychological counseling service. Unemployed or soon-to-be unemployed individuals can receive psychological counseling funded through this channel.
4. Private-pay consultations: All services available for private payment. Standard consultation rate is 86 EUR per hour (45-minute academic hour) including VAT. Covers psychologist, psychiatric nurse, social worker, occupational therapist, and art therapist consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hetas provides multidisciplinary mental health and rehabilitation services from a single clinic in Tallinn, Estonia. The offering spans psychiatric consultations, psychological counseling, family/couples therapy, creative therapy (art, music, dance, drama), occupational therapy, social work, experience-based peer counseling, mental health nursing, and physiotherapy. Services are delivered both to government-funded rehabilitation clients (via the Estonian Unemployment Insurance Fund and Social Insurance Board) and to private-paying individuals at 86 EUR per 45-minute session.

Product overview

Hetas is a mental health services provider based in Tallinn, Estonia, operating under the legal entity Head Taastumise Teenused OÜ. The organization offers a comprehensive, multidisciplinary approach to mental health care through its unified service platform. Core services include psychiatric consultations (adult, child/adolescent), psychological counseling, family/couples therapy, creative therapies (art, music, dance, drama), occupational therapy, social work services, experience-based counseling, physiotherapy, and mental health nursing consultations. These services are delivered both through public funding channels (vocational rehabilitation via the Unemployment Insurance Fund for those with partial work capacity, and social rehabilitation via the Social Insurance Board for those with full work incapacity) and as fee-for-service private pay options. Specialized programs include art therapy groups for burnout prevention and an ADHD support program for diagnosed individuals and their families. The company positions itself as offering accessible, flexible mental health support with a team-based approach combining various specialties to address common mental health concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Psychiatric Consultation

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Eesti Töötukassa (Estonian Unemployment Insurance Fund)coreOthersHetas is an official partner of the Estonian Unemployment Insurance Fund for providing psychological counseling and vocational rehabilitation services to people with partial work disability due to mental health conditions. The Unemployment Insurance Fund refers eligible clients and funds the services. Hetas also serves as a partner for the fund's psychological counseling service for individuals who are unemployed or facing unemployment.
• Sotsiaalkindlustusamet (Estonian Social Insurance Board)coreOthersHetas is an official partner of the Estonian Social Insurance Board for providing social rehabilitation services to people with full or partial loss of work capacity due to mental health conditions. The Social Insurance Board refers eligible clients and funds the services. Services focus on improving daily functioning and social reintegration.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Aava: Finnish private occupational healthcare and clinic operator with mental health and rehabilitation services. Comparable to Hetas as a Nordic private provider combining primary care, mental health, and rehabilitation across multiple specialties.
• Mehiläinen: Major Finnish private healthcare group offering general practice, specialist care, mental health, and occupational health services. Comparable to Hetas in its multidisciplinary private mental health and rehabilitation offering in a single Nordic market.
• Terveystalo: Largest private healthcare provider in Finland, with significant mental health, occupational health, and rehabilitation service lines. Comparable to Hetas as a Nordic private operator that has scaled multidisciplinary outpatient mental health and rehabilitation across a single national market.

Emerging players

• Mindler: Nordic digital mental health provider offering video-based therapy and psychiatric assessment across multiple countries. Comparable to Hetas as a mental health services operator addressing similar patient segments (anxiety, depression, ADHD) but via a scalable digital model rather than a single physical clinic.
• KRY (Livi): Sweden-based digital health platform offering video-based doctor and mental health consultations across the Nordics. Comparable to Hetas as a mental health services provider targeting the broader Nordic-Baltic region, though delivered digitally rather than in-clinic.
• Doctor.se: Swedish digital healthcare app combining primary care, mental health, and chronic condition support. Comparable to Hetas as a mental health and broader ambulatory care provider targeting the Nordic population with a tech-enabled, patient-facing model.

Broad incumbents

• Põhja-Eesti Regionaalhaigla (PERH): Largest hospital in Estonia, operating a psychiatric clinic where Hetas' lead creative therapist previously worked. Comparable as the dominant public inpatient/ outpatient mental health provider in the same Tallinn catchment that Hetas targets with private and rehabilitation services.
• Meliva: Estonian private clinic network providing general and specialty care including mental health and rehabilitation. Comparable to Hetas as a Baltic private healthcare operator with overlapping outpatient and mental health offerings.
• Confido: Estonian private healthcare chain offering general practice, specialty consultations, and mental health services across multiple Tallinn locations. Comparable to Hetas as a domestic private healthcare provider increasingly layering mental health and rehabilitation-style services.
• Tartu Ülikooli Kliinikum: Tartu University Hospital with a psychiatry clinic providing psychiatric, psychological, and rehabilitation services. Comparable to Hetas as another Estonian multidisciplinary mental health and rehabilitation provider with academic and government ties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/headteenused

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hetas