What Audium does

Audium, operating under the brand AudioNova Brasil, is a hearing healthcare retail and clinical services company headquartered in São Paulo, Brazil, and a wholly-owned subsidiary of Swiss-listed Sonova AG (SIX: SOON). The company, founded in 2003 and rebranded from Audium Brasil to AudioNova Brasil, claims to operate the largest hearing aid clinic network in Brazil, with locations across São Paulo, Londrina, Rio de Janeiro, and additional cities. Its core offering is the distribution and fitting of Phonak hearing aids — including the AI-powered Infinio Ultra line featuring the DEEPSONIC neural-network chip and AutoSense OS 7.0 — alongside AudioNova-branded devices, Advanced Bionics cochlear implants, hearing protection products, tinnitus treatment programs, and professional audiological services.

The business operates a hybrid sales-led and self-serve go-to-market. Customers can begin with the ANVISA-certified online hearing screening test (the first and only such certification in Brazil), book appointments digitally via WhatsApp or web, and complete purchases in physical clinics after professional audiometric testing and fitting. Revenue is generated through three streams: (1) hardware sales of Phonak and AudioNova hearing aids with installment payment options up to 18 months interest-free, (2) the Lyric subscription service for 100% invisible in-ear devices replaced every two months, and (3) professional audiological services including hearing tests, fittings, and rehabilitation. The company employs 51-100 staff and serves individual consumers with hearing loss, tinnitus sufferers, and health-conscious customers seeking preventive hearing care, with primary emphasis on adult hearing-aid retail rather than pediatric or enterprise sales.

Name

Audium

Legal name

Sonova AG

Website

https://audiumbrasil.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Audium (AudioNova Brasil) is a São Paulo-based hearing healthcare retailer and subsidiary of Sonova AG, operating Brazil's largest hearing aid clinic network. It sells Phonak AI-powered hearing aids, AudioNova devices, and Advanced Bionics cochlear implants, plus audiological services and Lyric subscription hearing aids to individual consumers.

Ownership category

akta.pro rank

Product category

Hearing Healthcare and Audiology Services

NAICS

Surgical and Medical Instrument Manufacturing (339112), Audio and Video Equipment Manufacturing (33431)

SIC

Surgical & Medical Instruments & Apparatus (3841), Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aids retail
• Audiological services
• Cochlear implants
• Hearing diagnostics
• Tinnitus treatment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hearing Aid Sales: One-time purchase of hearing aids including Phonak, AudioNova, and Advanced Bionics brands with installment payment options up to 18 months interest-free.
2. Lyric Subscription Service: Monthly subscription model for Phonak Lyric hearing aids where devices are replaced every 2 months by professionals, including all maintenance in the subscription fee.
3. Professional Audiological Services: Hearing tests, audiometric evaluations, hearing aid fitting, follow-up care, and rehabilitation services provided by audiologists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Audium (operating as AudioNova Brasil) sells Phonak, AudioNova-branded, and Advanced Bionics hearing devices and provides audiology services through Brazil's largest hearing aid clinic network. Offerings include diagnostic hearing tests, hearing aid fitting and rehabilitation, tinnitus treatment, cochlear implants, and the Phonak Lyric invisible subscription hearing aid, supported by an ANVISA-certified online hearing screening.

Product overview

AudioNova Brasil is a hearing healthcare company and subsidiary of Sonova Group, operating the largest hearing aid network in Brazil. The company offers a comprehensive portfolio of hearing solutions centered around Phonak hearing aids featuring advanced AI technology (Infinio Ultra and Sphere lines with DEEPSONIC chip and AutoSense OS 7.0), the proprietary Lyric 100% invisible hearing aid subscription service, AudioNova branded devices, and Advanced Bionics cochlear implants. Services include ANVISA-certified online hearing tests, the World of Hearing immersive clinic experience, tinnitus treatment programs, and hearing protection products. The product ecosystem integrates Bluetooth connectivity, Roger wireless technology, and smartphone apps for device control.

Differentiator

Problem solved

Functional benefit

Brands

• Phonak: Premium hearing aid brand featuring advanced technology including AI-powered devices like the Infinio Ultra line with DEEPSONIC chip technology.
• Advanced Bionics
• AudioNova

Products and services

• Phonak Audéo R Infinio Ultra Premium rechargeable Phonak hearing aid featuring AI-powered AutoSense OS 7.0 that adapts to listening environments with 24% more precision than previous versions, IP68 water resistance, and up to 31 hours of battery life. Sold to Brazilian consumers through AudioNova/Audium clinics.
• Phonak Audéo Sphere Infinio Ultra Advanced AI-powered Phonak hearing aid with the DEEPSONIC chip and Spheric Speech Clarity 2.0 DNN signal processing, delivering 3x greater natural speech clarity, 30% more efficient sound precision, and up to 56 hours of battery life. Sold to Brazilian consumers.
• Phonak Virto R Infinio Custom-molded Phonak rechargeable hearing aid designed to fit inside the ear canal for active lifestyles, with up to 30 hours of battery life, Bluetooth pairing to up to 8 devices, and Roger wireless compatibility. Sold through Audium/AudioNova clinics.
• Phonak Lyric 100% invisible in-ear Phonak hearing aid worn continuously 24/7 for up to 2 months, offered as a monthly subscription that includes professional fitting, replacement every 2 months, and all maintenance. Suitable for mild to moderate hearing loss.
• AudioNova Brand Hearing Aids Own-brand AudioNova hearing aids sold alongside Phonak products through the Audium/AudioNova clinic network in Brazil.
• Advanced Bionics Cochlear Implants Cochlear implant solutions from Advanced Bionics for individuals with severe to profound hearing loss, sold and supported through the Sonova group's Brazilian retail network.
• Tinnitus Treatment Program Comprehensive tinnitus management and treatment service including sound therapy, masking, and counseling, delivered through Audium/AudioNova audiology clinics in Brazil.
• Hearing Protection Products Custom and standard hearing protection products including earplugs for various activities and noisy environments, sold through Audium/AudioNova clinics in Brazil.

Quantifiable outcome

• 40% discount available during promotional campaigns on discrete, AI-powered rechargeable hearing aids
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Sonova AGcoreStrategic or Co-development PartnerAudioNova Brasil is a subsidiary of Sonova AG, a Swiss hearing healthcare company headquartered in Stäfa, Switzerland. Sonova operates globally with brands including Phonak, AudioNova, and Advanced Bionics. AudioNova serves as the retail clinic network for Sonova's products in Brazil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oticon (Demant): Demant is one of the world's largest hearing aid manufacturers (Oticon, Bernafon, Sonic) and operates retail clinics globally. Comparable to Sonova/Phonak as a vertically integrated hearing healthcare competitor with Brazilian market presence.
• Starkey Hearing Technologies: Major US-based hearing aid manufacturer with global retail and product presence. Competes with Sonova/Phonak in the premium hearing aid segment and has distribution in Brazil.
• GN Hearing (ReSound / Beltone): GN Hearing manufactures ReSound and Beltone hearing aids and operates retail networks in select markets. Direct competitor to AudioNova's Phonak product portfolio across both technology and retail dimensions.
• WS Audiology (Widex / Signia): WS Audiology owns Widex and Signia hearing aid brands and is the third major global hearing aid conglomerate. Competes directly with Sonova/Phonak in Brazil and globally through both product and retail channels.
• Amplifon: Global hearing aid retail leader operating in 25+ countries with extensive clinic networks. Amplifon is a direct competitor to AudioNova in the hearing aid retail space and operates in Brazil under the Amplifon brand.

Regional players

• Direito de Ouvir: Brazilian audiology services and hearing aid provider offering specialized hearing care. Regional competitor operating within Brazil's audiology services market, comparable to AudioNova's service offering.

Direct peers

• Centro Auditivo Telex: Brazilian hearing aid retail chain offering audiological services and hearing aid sales across multiple Brazilian cities. Direct competitor to AudioNova Brasil in the Brazilian retail hearing healthcare market.
• Centro Auditivo Widex Brasil: Authorized Widex hearing aid retail network in Brazil. Direct competitor to AudioNova Brasil offering competing brand products and audiology services in the Brazilian market.
• Mira Hearing: Brazilian hearing aid retailer offering audiology consultations, hearing tests, and hearing aid sales. Direct competitor in the Brazilian retail hearing healthcare space.

Others

• Phonak (Sonova brand): Phonak is the primary product brand sold through AudioNova and a sister brand under Sonova AG. While not a competitor, Phonak's product roadmap and direct sales channels shape AudioNova's product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/audiumbrasil
• Facebookfacebook.com/audionovabr
• LinkedInlinkedin.com/company/audium-brasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audium