North Bay Property Advisors

What North Bay Property Advisors does

North Bay Property Advisors is a family-owned, full-service commercial real estate firm headquartered in Santa Rosa, California, serving clients across five Northern California counties: Sonoma, Marin, Solano, Yolo, and Sacramento. Founded in 1970 and now in its third generation of family ownership, the company provides a comprehensive suite of commercial real estate services spanning the full property lifecycle, including buying, selling, leasing, property management, appraisals, financing, REO & asset management, real estate receivership, and 1031 exchange services. The firm serves SMB commercial property owners, investors, buyers, sellers, landlords, and financial institutions, covering property types that include apartments, retail, offices, industrial buildings, hotels, motels, B&Bs, and land. Its team of 11 commercial real estate brokers holds professional designations such as CCIM and CPM, and operates under a portfolio of Bay Area sub-brands (Capitol, East Bay, South Bay, and San Francisco Property Advisors).

The company generates revenue through a mix of transaction-based commissions (buying, selling, leasing), recurring managed-services fees (property management), and professional services fees (appraisals, financing origination, receivership, REO asset management). Its core technology is a proprietary property database containing historical and current ownership, specifications, and property details for Northern California commercial properties, which supports brokerage and valuation work. Pricing is negotiated per engagement and is not publicly disclosed. The go-to-market is primarily sales-led, relying on direct broker relationships, client referrals documented through long-tenure testimonials, SEO-optimized website listings, content marketing via a blog, and social media presence. No external funding, acquisitions, technology investments, or AI capabilities are disclosed. The firm operates without a mobile application, public API, or third-party integrations, and relies on human-advisor workflows across all service lines.

Name

North Bay Property Advisors

Legal name

North Bay Property Advisors

Website

https://northbayprop.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

North Bay Property Advisors is a family-owned, full-service commercial real estate firm in Santa Rosa, California, serving SMB property owners, investors, and buyers across five Northern California counties with brokerage, property management, appraisal, financing, and receivership services.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJABAL

Capital Markets Advisory (Equity Placement, JV & Recapitalization)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJANAC

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

SECONDARYBPAHADAB

Corporate Finance & Capital Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Commercial real estate brokerage
• Commercial property management
• Commercial property appraisal
• Commercial leasing services
• Real estate receivership

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Real Estate Sales Commission: Commission-based revenue from buying and selling commercial properties including apartments, retail, offices, industrial buildings, hotels, motels, B&B and land. Transaction-based fees typically calculated as a percentage of the sale price.
2. Commercial Property Management: Ongoing property management fees for managing commercial properties including leasing, tenant retention, energy conservation, reporting/accounting, contact administration, real estate planning, quality assurance, preventative maintenance, and construction management services.
3. Commercial Property Appraisals: Professional appraisal services for commercial and apartment properties, including single asset valuation to multi-market property portfolios. Offers consulting assignments, restricted, summary or self-contained appraisals for estate or lender requirements.
4. Commercial Property Financing: Streamlined lending process for refinancing existing commercial or apartment loans, debt consolidation, lower payments, bridge loans, cash-out refis, and new property purchases.
5. Commercial Property Leasing: Leasing services for commercial property owners and tenants seeking office, retail, industrial, apartment, land, hotel, motel, or B&B spaces.
6. REO & Asset Management / Receivership: REO (Real Estate Owned) property services and real estate receivership services for financial institutions and asset managers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

North Bay Property Advisors is a full-service commercial real estate firm in Northern California that brokers the buying, selling, and leasing of commercial properties including apartments, retail, offices, industrial buildings, hotels, motels, B&Bs, and land. The firm additionally provides commercial property management, professional appraisals, commercial financing/refinancing, REO & asset management, and real estate receivership services.

Product overview

North Bay Property Advisors is a full-service commercial real estate company offering a comprehensive suite of services for buying, selling, leasing, and managing commercial properties in Northern California. The core product portfolio includes Commercial Property Management (covering leasing, tenant retention, energy conservation, reporting, real estate planning, quality assurance, preventative maintenance, and construction management), Commercial Property Buying and Selling Services, Commercial Property Appraisal Services, Commercial Property Financing (including refinancing, bridge loans, and 1031 exchanges), and specialized services such as Real Estate Receivership and REO & Asset Management. The company specializes in various property types including apartments, retail, offices, industrial buildings, hotels, motels, B&B, and land across Sonoma County, Marin County, Solano County, Yolo County, and Sacramento County.

Differentiator

Problem solved

Functional benefit

Brands

• North Bay Property Advisors: The primary brand name under which the company operates its commercial real estate services including sales, leasing, property management, and appraisals in Northern California.
• Capitol Property Advisors
• East Bay Property Advisors
• South Bay Property Advisors
• San Francisco Property Advisors

Products and services

• Commercial Property Management

Quantifiable outcome

• Over 50 years of continuous operation in Northern California commercial real estate
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Avison Young: Global commercial real estate services firm with offices across California. Competes with North Bay for office, retail, and industrial leasing/sales and property management mandates in the Bay Area.
• Cushman & Wakefield: Global commercial real estate services firm with significant Bay Area presence, offering brokerage, property management, valuation, and advisory. Overlaps with North Bay across multiple service lines in Northern California.
• JLL (Jones Lang LaSalle): Global real estate services firm with strong Bay Area offices providing brokerage, property management, appraisal, and capital markets services. A direct competitor for mid- to large-cap commercial assignments in the region.
• Newmark Group: Full-service commercial real estate advisory firm with California operations; its acquisition of legacy Bay Area brands (e.g., Cornish & Carey heritage) makes it a direct large-scale competitor in Northern California CRE brokerage and management.
• Marcus & Millichap: National commercial real estate investment sales brokerage with a strong California presence. While much larger and investment-sales-focused, it competes for the same investor and owner-operator clients in Northern California.
• CBRE Group: Global full-service commercial real estate services firm with a major San Francisco/Bay Area office. Competes with North Bay for larger commercial sales, leasing, and management assignments in overlapping Northern California submarkets.
• Colliers International: Global commercial real estate services and investment management firm with substantial California operations. Competes for commercial brokerage, management, and capital markets mandates in the same Northern California geographies.

Direct peers

• NAI Northern California: Regional commercial real estate brokerage serving the Bay Area and Northern California with sales, leasing, and property management services. Operates in the same geographies and asset classes as North Bay, with a similar full-service value proposition.
• Kidder Mathews: Large independent West Coast commercial real estate firm offering brokerage, property management, appraisal, and capital markets services. Closely comparable in service mix, independent ownership model, and West Coast regional focus to North Bay Property Advisors.

Regional players

• Pacific Real Estate Services: San Francisco-based commercial property management and brokerage firm focused on the Bay Area. Comparable in regional scope, service mix, and SMB owner-operator client base to North Bay Property Advisors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/north-bay-property-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Bay Property Advisors