Pacific Real Estate Services

What Pacific Real Estate Services does

Pacific Real Estate Services is a privately held real estate brokerage headquartered in Eugene, Oregon, founded in 1985. The firm operates a team of five brokers — two Principal Brokers/Partners (Kristin Peterson and Christian Fox) and three additional brokers (Rob Cohen, Kristina Gribskov, Erin Basinger) — providing residential, commercial, and specialized vineyard/winery real estate services to clients across Oregon and Washington. The company runs an IDX-enabled website powered by Real Geeks (an FNF RE Tech Company), which delivers property search, interactive map search, custom market reports, instant property valuation, and daily email alerts for new listings and price changes. Property data is sourced from regional MLS systems (RMLS of Portland and Willamette Valley MLS), and commercial listings are additionally syndicated through LoopNet.

The firm's core product portfolio spans residential property search, commercial brokerage services (site selection, leasing, sales, financing), full-service property management (lease administration, tenant screening, 24-hour emergency service), and a vineyard/winery specialty practice serving Oregon and Washington wine country. The technology stack is largely outsourced to Real Geeks for the consumer-facing platform and CRM, while brokerage operations are supported by direct broker engagement. The company offers no proprietary technology products and holds no patents or trademarks.

The business model is traditional commission-based real estate brokerage. Revenue is earned on real estate transactions when properties are bought or sold through the firm, with commission rates typically ranging 5-6% for residential sales (split between buyer's and seller's agents) and varying by commercial transaction. The go-to-market motion is direct-to-consumer, relying on the IDX-enabled website, SEO-optimized property listings, email alerts, and social media sharing for lead generation, with conversions driven by personalized broker engagement. The company operates as an independent, partnership-owned brokerage with no institutional investment, no parent company, and no recorded funding activity.

Name

Pacific Real Estate Services

Legal name

Pacific Real Estate Services, Inc.

Website

https://pacificrealestateservices.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Real Estate Services is a privately held, 5-broker real estate brokerage in Eugene, Oregon, providing residential, commercial, and vineyard/winery real estate services across Oregon and Washington via a Real Geeks IDX platform and MLS integrations.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Commercial real estate brokerage
• Property management services
• Vineyard winery real estate
• IDX property search platform

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions when properties are bought or sold through their brokerage. This is a traditional percentage-based commission model typical of real estate brokerages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pacific Real Estate Services is a real estate brokerage operating an IDX-enabled website platform powered by Real Geeks that aggregates MLS listings from RMLS of Portland and the Willamette Valley MLS. The firm provides residential and commercial brokerage services, property management, and a specialized vineyards/wineries practice for buyers, sellers, and investors across Oregon and Washington. Core deliverables include property search, interactive map search, custom market reports, instant property valuation, saved-search email alerts, and direct broker representation.

Product overview

Pacific Real Estate Services is a real estate brokerage offering a comprehensive digital platform built on Real Geeks technology. The core product is an IDX-enabled property search platform featuring multiple search modalities: basic and advanced property search, interactive map search, MLS number search, address search, foreclosure search, and condo search. The platform integrates a custom market report builder, instant property valuation tool, and email alert system for new listings and price changes. Beyond the residential platform, the company provides commercial brokerage services including site selection, leasing, sales, financing, and full-service property management. A specialized vineyards and wineries division serves buyers and sellers of these unique properties in Oregon. The featured properties section highlights office listings and represented homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage

Quantifiable outcome

• Website updated every 15 minutes with latest MLS listings

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Real GeekscoreTechnology or IntegrationPacific Real Estate Services uses Real Geeks IDX-enabled website platform for property listings, search functionality, CRM, and marketing tools. Real Geeks is an FNF RE Tech Company (Fidelity National Financial) that provides real estate technology solutions.
• LoopNetminorChannel Partner/ Reseller/ DistributorCommercial properties are listed on LoopNet for broader commercial real estate market exposure. Properties like 1251 Lincoln St and 44 W Broadway Downtown Eugene are featured on the platform.
• RMLS of Portland, OregoncoreTechnology or IntegrationThe company sources property listing data from RMLS (Regional Multiple Listing Service) of Portland, Oregon. All listings include RMLS branding and data is updated regularly.
• Willamette Valley Multiple Listing ServicecoreTechnology or IntegrationProperty data also sourced from Willamette Valley Multiple Listing Service for comprehensive regional coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• eXp Realty: A large cloud-based national brokerage with significant Oregon/Washington agent presence. Competes for the same regional buyer pool and offers an alternative affiliation model attractive to independent brokers.
• Berkshire Hathaway HomeServices Northwest Real Estate: A large regional franchise brokerage serving Oregon and Washington. Overlaps with Pacific Real Estate Services across residential brokerage in the broader Pacific Northwest geography and has stronger brand recognition.

Emerging players

• Maury Real Estate (Oregon Wine Country specialist): A regional brokerage specializing in Oregon wine country and vineyard properties. Directly comparable to Pacific Real Estate Services' vineyards and wineries specialty division.
• Real Broker: A tech-enabled residential brokerage operating across multiple U.S. states including Oregon. Competes for Eugene-area agents and sellers via a lower-fee, cloud-based model that challenges traditional independent brokerages.

Direct peers

• Triple Oaks Realty LLC: An independent Eugene-based residential brokerage that appears as a listing courtesy broker in the same shared IDX feed. Comparable in size and local focus to Pacific Real Estate Services.
• Harcourts West Real Estate: An international-franchise real estate brokerage with Eugene operations serving residential buyers and sellers. Competes head-to-head in the same Lane County market.
• Windermere RE Lane County: A regional residential brokerage operating across Lane County under the Windermere brand. Competes for the same Eugene-area buyer and seller pool and appears as a courtesy broker on shared listings.
• Coldwell Banker Professional Group: National-franchise brokerage with an Eugene presence handling residential transactions. Directly overlaps Pacific Real Estate Services on Lane County listings and competes for the same agent talent.
• Keller Williams Realty Eugene and Springfield: A large national-franchise residential brokerage with a hyper-local Eugene/Springfield office. Directly competes with Pacific Real Estate Services in the same Lane County market and is visibly active on shared RMLS listings.

Regional players

• Heart & Soul Realty: A small Eugene-area independent brokerage appearing on shared RMLS listings. Comparable in scale and service mix to Pacific Real Estate Services within the Lane County submarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PRESrealestate.OR
• LinkedInlinkedin.com/company/pacific-real-estate-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Real Estate Services