Echomaster Marine
Echomaster Marine is a UK-based distributor, installer, and servicer of marine electronics — navigation, communication, safety, and fishing systems from 30+ manufacturers — serving commercial fishing, recreational boating, workboat, and hydrographic survey customers across the United Kingdom.
- Company typePrivate
- Founded2005
- HeadquartersMacduff, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Echomaster Marine does
Echomaster Marine Ltd. is a UK-based value-added distributor and service provider of marine electronics, founded in 2005 and headquartered in Macduff, Scotland (registered office in Elgin; Company No. SC286015). It supplies, installs, and services navigation, communication, safety, and fishing electronics for three end markets: commercial fishing vessels (its primary segment), recreational boaters, and — more selectively — scientific/hydrographic survey operators and commercial workboats. The company is an authorized UK distributor for 30+ manufacturers, including tier-one marine brands such as Kongsberg, Simrad and Simrad Fisheries, Lowrance, Icom, Airmar, Ocean Signal, McMurdo, Skipper, and Ben Marine, alongside lower-cost lines like Xinuo, Hondex, and Suzuki. Its catalog spans chartplotters, radars, echosounders, sonars, AIS, EPIRBs/safety devices, gyro compasses and stabilisers, speed logs, transducers, trawl and catch monitoring systems, and Kongsberg hydrographic survey equipment.
Technically, the business is an integration-and-service operation rather than a product developer: its differentiation rests on NMEA0183/NMEA2000/SimNet networking expertise to integrate multi-vendor equipment into full "wheelhouse packages," and on a large onsite spares inventory backing 24/7 installation, service, and support. The one near-proprietary element is its position as UK distributor for Ultraguard ultrasonic antifouling systems, which are designed and manufactured in Scotland's Central Belt — though this is a distribution relationship rather than owned IP. Regulatory/type-approval knowledge is a functional asset: several distributed products carry IMO Wheelmark, MED-B, and IEC certifications, and Kongsberg survey gear meets IHO S-44 hydrographic standards, which matters for commercial-vessel compliance.
The revenue model has three streams: one-time hardware sales (the bulk of the business, sold direct, through a UK dealer network, and via the EchomasterDirect e-commerce shop); professional services (installation, servicing, and 24/7 maintenance with onsite spares); and an in-house equipment leasing offering that lets customers spread payments and introduces a recurring-revenue element. Pricing is not publicly disclosed and is quote-based for complex commercial systems. Go-to-market is sales-led and domestic (UK-only), combining direct field sales for large commercial orders, a reseller/dealer channel for mid-market coverage, and online retail for SMB/individual buyers. The company is privately held with no disclosed institutional backing, no subsidiaries, and a headcount of 11–50.
Echomaster Marine firmographics
Firmographics- Name
- Echomaster Marine
- Legal name
- Echomaster Marine Ltd.
- Website
- https://echomastermarine.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Echomaster Marine is a UK-based distributor, installer, and servicer of marine electronics — navigation, communication, safety, and fishing systems from 30+ manufacturers — serving commercial fishing, recreational boating, workboat, and hydrographic survey customers across the United Kingdom.
- Ownership category
- akta.pro rank
Echomaster Marine industry classification
Industry- Product category
- Marine Electronics Distribution
- NAICS
- Support Activities for Water Transportation (4883), Ship Building and Repairing (336611)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)
- akta.pro secondary industries
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL), Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG)
Keywords
Where Echomaster Marine is headquartered
LocationHeadquarters
- HQ city
- Macduff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Echomaster Marine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marine Electronics Sales: Direct sales of marine electronics including chartplotters, sonars, radars, communications equipment, safety devices and related accessories from leading manufacturers.
- Equipment Leasing: In-house flexible leasing solution allowing customers to spread payments for equipment purchases.
- Installation and Maintenance Services: Technical support services including installation, servicing and 24/7 after-sales customer care with onsite spares and components.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Echomaster Marine product offering
Product offeringCore offering
Echomaster Marine distributes and supplies marine electronics — including navigation, communication, safety, fishing, and underwater mapping equipment — sourced from over 30 leading manufacturers such as Kongsberg, Simrad, Airmar, Icom, Lowrance, and Skipper. The company also manufactures Ultraguard ultrasonic antifouling systems in Scotland, and provides installation, maintenance, 24/7 technical support, and in-house leasing alongside its products.
Product overview
Echomaster Marine is a UK distributor and supplier of marine electronics serving Fishing, Commercial, and Recreational customers. Founded in 2005, the company provides a comprehensive product portfolio through multiple channels including an online web shop (Echomaster Direct) and flexible in-house leasing solutions. The core product range includes navigation systems (chartplotters, GPS navigators, multi-function displays, ECDIS, radars, gyro compasses), communications equipment (VHF, Navtex), safety devices (AIS, EPIRBs), fishing technology (sonars, echosounders, trawl monitoring systems, transducers), speed measurement instruments (Doppler and electromagnetic speed logs), underwater mapping systems (Kongsberg hydrographic equipment), and specialized products (ultrasonic antifouling from Ultraguard, satellite TV). The company distributes products from major manufacturers including Simrad, Kongsberg, Airmar, Xinuo, Skipper, Ben Marine, Hondex, Suzuki, and Hy-Pro Drive. Supporting services include 24/7 technical support, installation, and maintenance with extensive spare parts inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Chartplotters
Companies that use Echomaster Marine
Customer profileSegments4 records
Ideal customer profiles4 records
Echomaster Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Echomaster Marine partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- ActisensecoreDistribution partnership for Actisense marine electronics products including NMEA converters and interfaces.
- AirmarcoreUK distributor for Airmar transducers including CHIRP, dual frequency, single frequency, and split beam transducers.
- KongsbergcoreUK distributor for Kongsberg marine electronics including hydrographic echosounders (EA series), multibeam systems (EM series), and GeoSwath underwater mapping products.
- SimradcoreUK distributor for Simrad marine electronics including chartplotters, sonars, echosounders, radar, and fishing equipment.
- Simrad FisheriescoreUK distributor for Simrad Fisheries products including trawl sonars, fishery science equipment, and catch monitoring systems.
- LowrancecoreUK distributor for Lowrance marine electronics and fish finders.
- Suzuki MarinecoreUK distributor for Suzuki marine electronics including sonars.
- Ultraguard (MGPS)coreUK distributor for Ultraguard ultrasonic antifouling systems designed and manufactured in Scotland. Environmentally friendly alternative to traditional antifouling.
- C-MAPcoreChart data provider for chartplotter products. C-MAP MAX and other chart formats supported across product range.
- IcomcoreUK distributor for Icom marine VHF radios and communication equipment.
- Ocean SignalcoreUK distributor for Ocean Signal safety equipment including EPIRBs and personal locator beacons.
- Ben MarinecoreUK distributor for Ben Marine speed logs and electromagnetic speed measurement equipment.
- SkippercoreUK distributor for Skipper speed logs, Doppler logs and marine navigation instruments.
- HondexcoreUK distributor for Hondex sonars and echosounders including CHIRP-enabled products.
- Digital YachtcoreUK distributor for Digital Yacht marine electronics including NMEA equipment and marine PCs.
- XinuocoreUK distributor for Xinuo chartplotters, GPS navigators, and AIS receivers/transponders. Founded in 2003, Xinuo provides a full range of GPS, chartplotter and AIS products.
- Hy-Pro DrivecoreUK distributor for Hy-Pro Drive steering pumps and hydraulic equipment for autopilot systems.
- McMurdocoreUK distributor for McMurdo marine safety and communication equipment.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Echomaster Marine competitors and assessment
Company assessmentBroad incumbents
- Navico (Simrad / Lowrance / B&G): Owner of Simrad, Lowrance and B&G, the dominant brands that Echomaster holds UK distribution rights for. A key incumbent counterparty: Navico sets pricing, warranties, and policies that materially shape Echomaster's economics.
- Raymarine (FLIR Maritime): Major manufacturer of marine electronics (radar, chartplotters, sonar, AIS) and a competing brand to many lines Echomaster distributes. Comparable because Raymarine sells partly direct and partly through authorised dealer/installer networks, placing Echomaster in its channel.
- Garmin Marine: Global consumer-and-commercial marine electronics manufacturer with chartplotters, sonars, radar and autopilots. Relevant incumbent because Garmin runs an authorised-dealer model in the UK and competes head-on with the Simrad and Lowrance lines Echomaster distributes.
- Kongsberg Maritime: Norwegian manufacturer of hydrographic, fishing and naval electronics whose EA, EM and GeoSwath product lines Echomaster distributes in the UK. Comparable as the upstream OEM that defines Echomaster's high-end hydrographic offering.
- Furuno: Japanese manufacturer of marine radar, sonar, ECDIS and communication systems with its own UK dealer network. Competes with Echomaster's installed base by offering similar commercial-grade electronics with their own authorised service infrastructure.
Emerging players
- Scanstrut: UK designer and manufacturer of mounting solutions, cable management and power products for marine electronics. Comparable as a UK marine-electronics-adjacent brand that supplies through similar UK channels and complements fishing/recreational electronics installs.
Regional players
- Boat Electrics & Electronics (Caledonia Marine / Marine Tech Distributors): Smaller UK/Scotland-based marine electronics installers and resellers serving local fishing and leisure customers. Direct regional competitors to Echomaster for Simrad, Icom and Garmin installations around UK coastal hubs.
- Gael Force Marine Technology: Scottish marine equipment supplier serving fishing, aquaculture, and offshore customers across the UK. Comparable to Echomaster as a UK-based distributor of specialist marine equipment with installation and after-sales capabilities.
Direct peers
- Imtra: US-based distributor of high-quality marine electronics, lighting, and deck hardware. Directly comparable as an authorised multi-OEM marine electronics distributor with technical support and installation services.
- Oceanic Systems (UK distributors network): Other UK-based authorised marine electronics distributors carrying Simrad, Lowrance, Icom, Raymarine and similar brands. Direct competitors to Echomaster for the same UK fishing, workboat and recreational installers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Echomaster Marine social profiles
Digital presenceEchomaster Marine compliance and trust
Trust signalCompliance16 records
Echomaster Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echomaster Marine leadership team
Management profileNumber of profiles
Echomaster Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echomaster Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echomaster Marine
What does Echomaster Marine do?
Echomaster Marine distributes and supplies marine electronics — including navigation, communication, safety, fishing, and underwater mapping equipment — sourced from over 30 leading manufacturers such as Kongsberg, Simrad, Airmar, Icom, Lowrance, and Skipper. The company also manufactures Ultraguard ultrasonic antifouling systems in Scotland, and provides installation, maintenance, 24/7 technical support, and in-house leasing alongside its products.
Is Echomaster Marine a public or private company?
Echomaster Marine is a private company. It is classified as unknown and is currently operating.
When was Echomaster Marine founded?
Echomaster Marine was founded in 2005. It employs 11 to 50 people.
Where is Echomaster Marine based?
Echomaster Marine is headquartered in Macduff, United Kingdom, in the Europe region.
How does Echomaster Marine make money?
Three revenue lines are on record. Marine Electronics Sales are the primary driver. The others are equipment Leasing and installation and Maintenance Services.
Who are Echomaster Marine's main competitors?
Broad incumbents on record are Navico (Simrad / Lowrance / B&G), Raymarine (FLIR Maritime), Garmin Marine, Kongsberg Maritime and Furuno. Scanstrut is listed as an emerging player. Regional players are Boat Electrics & Electronics (Caledonia Marine / Marine Tech Distributors) and Gael Force Marine Technology. Direct peers are Imtra and Oceanic Systems (UK distributors network).
Does Echomaster Marine have an API?
No public API is recorded for Echomaster Marine.
What industry is Echomaster Marine in?
Echomaster Marine's product category is Marine Electronics Distribution. Its primary akta.pro industry code is CRAMAIAH, Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF), with a secondary code of IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services. Its NAICS code is 4883 and its SIC code is 3590.