Name

Risenta

Legal name

Risenta

Website

https://risenta.se

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Health Food / Natural Breakfast Cereals

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Healthy breakfast cereals
• Gluten-free flours
• Seeds and nuts
• Muesli and granola
• Natural food products

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer packaged goods sales: Risenta generates revenue through the sale of packaged health food products including müsli, granola, seeds, nuts, flours, grains, and legumes to retail consumers and food service customers in Sweden.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Risenta is a Swedish health food brand founded in 1940 that sells packaged natural food products including müsli, granola, seeds, nuts, gluten-free flours, grains, and legumes. The company focuses on natural ingredients with 30% more natural goodness and offers extensive gluten-free options. Products are sold to Swedish consumers through retail stores and the risenta.se e-commerce website.

Product overview

Risenta is a Swedish health-focused food brand established in 1940, specializing in breakfast cereals and healthy food products. The product portfolio includes four core Krispig Müsli variants (Mandel Hasselnöt with 51% nuts and seeds, Kokos Hasselnöt with 54% nuts and coconut, Mandel Aprikos with 41% nuts and fruit, and Tranbär Dinkelpuff with 44% seeds and berries), complemented by an extensive range of seeds and kernels (chia, flax, sunflower, pumpkin, poppy, psyllium, and various sesame varieties), nuts (cashew, almond, pine nuts, mixed nuts with flavored variants like wasabi), gluten-free flours (buckwheat, teff, rice, coconut, almond, hazelnut, corn), grains (quinoa in white and red organic varieties), lentils (black beluga and red), and specialty items like sesame crackers. The products emphasize natural ingredients, gluten-free options, and health benefits without added sugar. Risenta operates under Midsona Sverige and is headquartered in Malmö, Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Krispig Müsli Mandel Hasselnöt
• Krispig Müsli Kokos Hasselnöt
• Krispig Müsli Mandel Aprikos
• Krispig Müsli Tranbär Dinkelpuff
• Chiafrön
• Linfrön Hela
• Solroskärnor
• Pumpakärnor 1kg
• Pumpakärnor 300G
• Rostade & Saltade Pumpakärnor
• Sesamfrön Skalade
• Sesamfrön Oskalade
• Sesamfrön Svarta
• Sesamkakor Original
• Sesamkakor Mandel
• Sesamkakor Jordnöt
• Vallmofrön
• Nötmix Rostade & Saltade
• Mandel Rostade & Saltade
• Cashew Rostade & Saltade
• Cashew Wasabi
• Cashewnötter
• Pinjenötter
• Bovetemjöl
• Bovete krossat
• Teffmjöl
• Rismjöl
• Kokosmjöl
• Mandelmjöl
• Hasselnötsmjöl
• Majsmjöl
• Vetegroddar
• Vit Quinoa Eko
• Röd Quinoa Eko
• Svarta Belugalinser
• Röda Linser
• Kokosflakes Rostade
• Rostade Solroskärnor
• Rostade & Saltade Solroskärnor

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MidsonacoreStrategic or Co-development Partner · 31 March 2026Midsona, a Swedish consumer goods company, acquired the Risenta brand from Finnish food and beverage group Paulig for Skr45m ($4.7m). The acquisition includes Risenta's brand, intellectual property, associated business, and connected production lines. Midsona expects the acquisition to add approximately Skr130m in annual revenue and improve EBIT margin and earnings per share. The transaction was completed on 31 March 2026.
• PauligminorOthers · 31 March 2026Finnish food and beverage group Paulig sold its Risenta brand to Midsona as part of its strategy to sharpen focus on world foods and Tex Mex products. The disposal covered Risenta's brand, intellectual property, associated business, and connected production lines.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Fazer: Nordic food conglomerate producing cereals, breads, and snacks across the region. Comparable in Nordic retail presence and packaged food manufacturing, though operates at substantially larger scale than Risenta.
• Paulig: Finnish food and beverage group and former owner of Risenta. Comparable Nordic food manufacturer with overlapping categories including snacks and grains, providing strategic context for the recent divestment.
• Lantmännen: Large Swedish agricultural cooperative and food producer operating cereal, flour, and grain brands including AXA and Kungsörnen. Competes with Risenta across multiple categories but at significantly greater scale.
• Midsona: Swedish consumer goods company focused on organic and health foods, now the parent of Risenta. Operates multiple Nordic organic brands and provides context for how Risenta fits within a broader health food portfolio strategy.

Direct peers

• Finax: Scandinavian muesli, granola, and cereal brand with direct overlap in the breakfast cereal category. Targets health-conscious Nordic consumers and competes for the same retailer shelf space as Risenta.
• Saltå Kvarn: Swedish organic grain and flour mill selling directly to consumers and retailers. Overlaps heavily with Risenta's flour, grain, and seed categories and shares the natural/organic positioning for the Swedish market.
• Berte Qvarn: Swedish organic mill producing flours, grains, and baking ingredients. Directly comparable product portfolio to Risenta's flour and grain lines with similar natural/organic positioning and Swedish retail presence.
• Semper: Swedish food brand with strong heritage (est. 1893) producing gluten-free flours, baking mixes, and health foods. Directly competes with Risenta's gluten-free flour and baking ingredient lines for Swedish health-conscious consumers.
• Kung Markatta: Swedish organic food brand selling seeds, nuts, muesli, flours, and grains through retail — overlapping product mix and target consumer with Risenta. Comparable in scale and channel approach within the Swedish organic/health category.
• AXA (Godmorgon): Swedish breakfast cereal brand owned by Lantmännen, competing in muesli and granola categories. Direct head-to-head competitor for Risenta on Swedish retail shelves in the breakfast cereal segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/risenta-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Risenta