Balans Automatisering
Balans Automatisering is a privately held Dutch ICT managed services provider headquartered in Bunschoten-Spakenburg, Netherlands, delivering cloud workstations, managed IT, enterprise WiFi, and VoIP telephony to small and mid-sized businesses running 1 to 1,000 workstations, alongside resale of Microsoft, Bitdefender, Altaro, Netgate, and Exact products under multiple vendor partner certifications.
- Company typePrivate
- Founded1989
- HeadquartersBunschoten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Balans Automatisering does
Balans Automatisering (trading as Balans IT Solutions) is a privately held Dutch ICT managed services provider headquartered in Bunschoten-Spakenburg, Netherlands, founded in 1986. The company serves the Dutch midden- en kleinbedrijf (MKB) market with a horizontal, size-tier focus on businesses running between 1 and 1,000 workstations. Its service model is explicitly defined by the absence of SLAs, automated menus, queues, and ticket systems, prioritizing direct personal communication, fast callback, and a no-nonsense culture described as rooted in the local fishing community ('vissersmentaliteit'). Named customer logos span steel manufacturing (Key Staal), bakery (All Bakers), rental/sales platforms (Saled), nonprofit (KDO), healthcare (AngioCare), professional services (Pyxis Audit, Robert Fennis), and garden/retail (Kerkhof Laren). Company size is reported in the 1–10 employee range.
The portfolio is built around four core managed services: Online Werkplekken (cloud-hosted virtual desktops accessible via thin clients or any internet-connected device, sold as monthly all-in subscriptions), ICT Beheer (24/7 monitored system, network and workstation administration), Zakelijke WiFi (enterprise WiFi design, installation and active monitoring), and Telefonie/VoIP (cloud telephony delivered through sister company Blue Telephony, integrated with Office 365). The technology stack is composed of third-party platforms: pfSense firewalls (Netgate, where Balans holds sole Benelux Premier Partner status), Altaro VM Backup for Hyper-V and VMware, Bitdefender endpoint protection, 3CX IP telephony, Microsoft 365, Exact ERP, and HP/HPE hardware. A proprietary Balans Remote Support tool provides helpdesk desktop-takeover capability for clients on support agreements.
Revenue is generated through recurring monthly subscriptions for cloud workstations, managed ICT, VoIP, and partner software (Microsoft, Bitdefender, Altaro, 3CX, Exact), supplemented by one-time hardware resale (HP, HPE, Netgate) and remote support services. Pricing is overwhelmingly quote-based and not publicly disclosed, with a free consultation ('vrijblijvend advies') as the primary lead-conversion mechanism, supported by a blog/knowledge base, organic social media on Facebook/X/Instagram/YouTube, and community sponsorship. Distribution is via direct sales (phone and website), the 123Firewalls subsidiary e-commerce storefront for Netgate firewalls, and reseller channels for partner-resold products. No funding rounds, M&A transactions, leadership changes, or revenue figures are disclosed.
Balans Automatisering firmographics
Firmographics- Name
- Balans Automatisering
- Legal name
- Balans Automatisering
- Website
- https://balansit.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Balans Automatisering is a privately held Dutch ICT managed services provider headquartered in Bunschoten-Spakenburg, Netherlands, delivering cloud workstations, managed IT, enterprise WiFi, and VoIP telephony to small and mid-sized businesses running 1 to 1,000 workstations, alongside resale of Microsoft, Bitdefender, Altaro, Netgate, and Exact products under multiple vendor partner certifications.
- Ownership category
- akta.pro rank
Balans Automatisering industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Service Desk & ITSM Outsourcing (BPAEAMAF)
- akta.pro secondary industries
- End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE), VoIP Access & ITSP Services (HDAIAHAD)
Keywords
Where Balans Automatisering is headquartered
LocationHeadquarters
- HQ city
- Bunschoten
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Balans Automatisering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- ICT Managed Services & Subscriptions: Recurring monthly subscription revenue from managed ICT services including cloud workpLaces (online werkplekken), ICT management (ICT beheer), VoIP telephony, and WiFi infrastructure. Clients pay a fixed monthly fee for all-in service packages covering software licenses, security, backups, and monitoring. The company emphasises cost predictability and no surprise bills for clients.
- Cloud/Online Workstation Subscriptions: Monthly subscription per cloud workstation (werkplek), starting from 1 workstation. Clients pay a flat monthly rate covering server, backups, Microsoft licenses, Teams, and full cloud access.
- VoIP Telephony Services: Recurring VoIP subscription revenue delivered via private provider Blue Telephony. Clients save on existing subscription costs compared to traditional telephony. Target segment 1 to 100 workstations.
- Hardware & Software Resale: One-time and recurring revenue from resale of hardware (HP, HPE servers/storage/networking, Netgate firewalls) and software licenses (Microsoft 365, Bitdefender, Altaro, Exact). Products are quoted per client with no public pricing listed.
- Remote Support Services: Remote desktop support services provided to clients with a support agreement. Includes chat sessions, desktop takeover with client consent, and file sharing — delivered via Balans Remote Support tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud Workstations — from 1 workstation |
| Subscription | Monthly | VoIP Telephony — private provider pricing |
| Subscription | Monthly | Altaro VM Backup — per host pricing |
| Subscription | Monthly | Microsoft Office 365 — from 1 user |
| Subscription | Monthly | Bitdefender antivirus — Silver Partner rates |
| Unit Pricing | Pay-as-you-go | Hardware (HP, HPE, Netgate) — quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Balans Automatisering product offering
Product offeringCore offering
Balans Automatisering provides outsourced ICT managed services to Dutch SMBs (MKB), delivered through four core service lines: Online Werkplekken (cloud-hosted virtual desktops via thin clients), Zakelijke WiFi (enterprise WiFi design, installation and active monitoring), ICT Beheer (full managed IT covering system, network and workstation administration with proactive monitoring), and VoIP Telefonie (cloud telephony via sister company Blue Telephony, integrated with Office 365). The company also resells partner products from Microsoft 365, Altaro, Netgate/pfSense, Exact, 3CX, Bitdefender, HP, and HPE as bundled components of its managed services.
Product overview
Balans Automatisering (Balans IT Solutions) is an ICT managed services provider for the SMB market offering a portfolio of core managed services and partner-resold products. Core services include Online Werkplekken (cloud-hosted virtual desktops accessible via thin clients or any internet-connected device), ICT Beheer (full managed IT covering system, network, and workstation administration with proactive monitoring), Zakelijke Wifi (enterprise WiFi design, installation, and active monitoring), and VoIP Telefonie (cloud-based telephony via their private provider Blue Telephony, integrated with Office 365). Their partner product lineup includes Altaro VM Backup for Hyper-V and VMware environments, 3CX IP telephony, Netgate pfSense firewalls, Bitdefender antivirus, Microsoft 365/Office 365, Exact ERP, HP and HPE hardware, and Microsoft licensed software. A proprietary Remote Support tool enables remote desktop assistance for customers with a support agreement. The company operates on a no-SLA, direct-communication service model serving 1 to 1,000 workstations.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Werkplekken (Cloud Werkplek) A cloud-hosted virtual desktop service providing secure, anywhere access to company applications, data, and Microsoft licenses via thin clients or any internet-connected device. Sold as a monthly per-workstation subscription starting from 1 workstation, covering server, backups, Microsoft licenses, and Teams access with no upfront hardware investment required.
- Zakelijke WiFi Enterprise-grade WiFi network design, installation, site surveys, and active monitoring services for business premises. Delivers fast and stable WiFi across the entire business location without dropouts, with continuous 24/7 monitoring included as part of the managed service.
- ICT Beheer Full-service managed ICT operations covering system administration, network management, workstation management, and proactive 24/7 monitoring to ensure reliable and uninterrupted business continuity for Dutch SMBs.
- Telefonie (VoIP) Cloud-based VoIP telephony service delivered via the private provider Blue Telephony (sister company of Balans Automatisering), offering virtual PBX functionality with 4G failover, integration with Office 365, and flat monthly pricing with savings of up to 95% versus traditional telephony. Scales for 1 to 100 workstations.
- Altaro VM Backup User-friendly backup and disaster recovery solution for Hyper-V and VMware virtual environments, with inline deduplication, offsite replication to Azure, granular restore options, and per-host subscription pricing with free installation within 15 minutes.
- 3CX Telefonie IP telephony platform resold as a 3CX Silver Partner, providing a virtual phone system with extensive features and custom API integration capabilities for bespoke VoIP solutions for Dutch SMBs.
- Netgate Firewall met pfSense Netgate hardware firewalls running pfSense software, offered as a Netgate Premier Partner (highest tier) and sold via the sister company 123Firewalls webshop. Includes firewall installation and advisory services.
- Bitdefender Antivirus Bitdefender security and antivirus software resold as a Bitdefender Silver Partner, providing endpoint and server protection with managed installation and verification services for Dutch SMBs.
- Microsoft 365 / Office 365 Microsoft cloud productivity suite including Office licenses, cloud storage, and collaboration tools, offered as a Microsoft partner with personalised subscription pricing from 1 user upwards.
- Exact Exact ERP and business process management software, offered as an Exact Silver Partner for Dutch SMBs seeking integration support to gain grip on business processes.
- HP Hardware HP hardware products including electronics, components, computers, and peripherals, offered as an HP reseller and quoted per client as part of complete ICT packages.
- HPE (Hewlett Packard Enterprise) HPE enterprise hardware including servers, storage, and wired/wireless networking solutions, offered as an HPE reseller to improve efficiency, productivity, and security of client IT infrastructure.
- Microsoft Licensed Products Licensed Microsoft software and hardware including Office suites, workstation and server software, and Microsoft Surface devices, offered as a Microsoft partner.
Quantifiable outcome
- Up to 95% cost savings on telephony compared to traditional landline services
- +2 more outcomes
Companies that use Balans Automatisering
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Balans Automatisering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Balans Automatisering partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Microsoft 365coreBalans Automatisering is a Microsoft 365/Office 365 supplier and reseller, offering Microsoft cloud productivity tools to MKB clients. Services include licensing, deployment, and ongoing administration of Microsoft 365 subscriptions from 1 user upwards.
- AltarocoreBalans Automatisering is an official Altaro Silver Partner, providing Altaro VM Backup solutions for Hyper-V and VMware environments to Dutch MKB clients. Altaro is positioned as a key backup and disaster recovery component in Balans' managed services portfolio.
- NetgatecoreBalans Automatisering is the only Netgate Premier Partner in the Benelux (Netherlands and Belgium), the highest tier of Netgate partnership. Balans resells Netgate firewalls running pfSense software and also operates 123Firewalls.nl, a subsidiary e-commerce storefront for Netgate products. Premier Partner status indicates compliance with the highest Netgate requirements.
- ExactcoreBalans Automatisering is an Exact Silver Partner and one of the oldest Exact dealers in the Netherlands. The company resells and implements Exact business software solutions for ERP and business process management.
- HPminorBalans Automatisering is an HP hardware reseller, providing HP computers, peripherals, and technology solutions to MKB clients as part of complete ICT packages.
- HPE (Hewlett Packard Enterprise)minorBalans Automatisering resells HPE servers, storage, and networking solutions to improve efficiency, productivity, and security of client IT infrastructure.
- BitdefendercoreBalans Automatisering is an official Bitdefender Silver Partner, providing world #1 ranked security and antivirus software to Dutch MKB clients. Bitdefender is positioned as a key replacement for Kaspersky following BSI/German government warnings about Russian antivirus software.
- 3CXcoreBalans Automatisering is an official 3CX Silver Partner, providing 3CX IP telephony solutions to MKB clients. The company has developed a proprietary API for custom 3CX integrations and offers comprehensive VoIP solutions.
- Blue TelephonycoreBlue Telephony is the exclusive private VoIP provider and sister company of Balans Automatisering. This strategic partnership enables Balans to offer highly competitive VoIP pricing exclusively to its clients, delivering savings of up to 95% compared to traditional telephony.
- 123Firewallsminor123Firewalls is a subsidiary of Balans Automatisering operating as an e-commerce webshop for Netgate firewall products. It also offers a special reseller login for IT resellers purchasing firewalls regularly, with lower rates and alternative payment terms.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Balans Automatisering competitors and assessment
Company assessmentDirect peers
- YourICT: YourICT is a Dutch MSP focused on SMBs and the MKB segment, offering outsourced ICT management, cloud workplaces, and telephony. Closely comparable to Balans in target customer (Dutch SMBs), service mix, and scale.
- Wortell: Wortell is a Dutch managed-services and Microsoft-cloud specialist focused on the Dutch mid-market. It is the closest analogue to Balans: a Netherlands-based MSP delivering managed cloud, security, and modern workplace services to MKB clients, with strong Microsoft and security vendor partnerships.
- Simac: Simac is a Belgian-Dutch IT services group providing managed IT, networking, and software solutions to mid-market customers across the Benelux. Comparable to Balans in offering breadth (managed services + resold vendor products) and regional SMB/mid-market focus.
- Total Care (The Total Care): Total Care is a Dutch managed-IT services provider offering outsourced ICT, cloud, and telephony to SMB customers in the Netherlands. Directly comparable to Balans in business model, customer profile (Dutch MKB), and subscription-based managed services.
- OGD ICT-services: OGD is a Dutch IT-services provider offering managed workplace, cloud, and infrastructure services to mid-market and enterprise clients in the Netherlands. It is comparable to Balans in target market (Dutch MKB/enterprise) and service mix (managed ICT, cloud, workplace).
- Cegeka: Cegeka is a Benelux-based IT services company offering managed infrastructure, cloud, and workplace services to mid-market and enterprise. Comparable to Balans in the Dutch/Belgian geographic footprint and managed-IT service model, though operating at significantly larger scale.
- TailorMade IT Services: TailorMade IT Services is a Dutch MSP providing managed ICT, cloud, and VoIP services to SMBs across the Netherlands. Comparable to Balans in customer segment (Dutch MKB), service portfolio, and subscription-driven business model.
Broad incumbents
- VodafoneZiggo: VodafoneZiggo is the major Dutch cable/telecom operator serving consumer and SMB connectivity, voice, and (through partners) managed services. Relevant as a broad incumbent competitor in the Dutch SMB connectivity and VoIP market.
- KPN: KPN is the incumbent Dutch telecom operator offering fixed-line, mobile, cloud, and managed-IT services to both SMBs and enterprises. Comparable as a broad incumbent competing for the same Dutch MKB telephony and managed-IT budget that Balans targets.
Emerging players
- Coolblue Business: Coolblue is a large Dutch electronics retailer that has expanded into business IT services and workplace-as-a-service offerings. Comparable to Balans as a Dutch SMB-focused supplier of hardware, cloud workplace, and IT services, though backed by retail scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Balans Automatisering compliance and trust
Trust signalCompliance5 records
Balans Automatisering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balans Automatisering leadership team
Management profileNumber of profiles
Balans Automatisering subsidiaries and ownership
Company hierarchySubsidiaries1 record
Balans Automatisering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balans Automatisering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balans Automatisering
What does Balans Automatisering do?
Balans Automatisering provides outsourced ICT managed services to Dutch SMBs (MKB), delivered through four core service lines: Online Werkplekken (cloud-hosted virtual desktops via thin clients), Zakelijke WiFi (enterprise WiFi design, installation and active monitoring), ICT Beheer (full managed IT covering system, network and workstation administration with proactive monitoring), and VoIP Telefonie (cloud telephony via sister company Blue Telephony, integrated with Office 365). The company also resells partner products from Microsoft 365, Altaro, Netgate/pfSense, Exact, 3CX, Bitdefender, HP, and HPE as bundled components of its managed services.
Is Balans Automatisering a public or private company?
Balans Automatisering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Balans Automatisering founded?
Balans Automatisering was founded in 1989. It employs 1 to 10 people.
Where is Balans Automatisering based?
Balans Automatisering is headquartered in Bunschoten, Netherlands, in the Europe region.
How does Balans Automatisering make money?
Five revenue lines are on record. ICT Managed Services & Subscriptions are the primary driver. The others are cloud/Online Workstation Subscriptions, voIP Telephony Services, hardware & Software Resale and remote Support Services.
Who are Balans Automatisering's main competitors?
Direct peers on record are YourICT, Wortell, Simac, Total Care (The Total Care), OGD ICT-services, Cegeka and TailorMade IT Services. Broad incumbents are VodafoneZiggo and KPN. Coolblue Business is listed as an emerging player.
Does Balans Automatisering have an API?
No public API is recorded for Balans Automatisering.
What industry is Balans Automatisering in?
Balans Automatisering's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAF, Service Desk & ITSM Outsourcing, with a secondary code of BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services). Its NAICS code is 54151 and its SIC code is 7370.