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Swimtown Pools

Full company profile

uuid002cqm1

Namestring
Swimtown Pools
Legal namestring
Swim Network
Websiteurl
swimnetwork.com
Company typeenum
Private
Founded yearint
2008
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEast Lansing, United States
HQ citystring
East Lansing
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
swimming technique content, pool equipment reviews, swim gear recommendations, pool maintenance guides, affiliate content publishing
Industry3 codes
1Equipment Installation & Upgrades (Automation, Covers, Sanitizers)
CodeHSAIALAJPrimaryYes
2Water Testing & Chemical Balancing
CodeHSAIALABPrimaryNo
3Water Sports Equipment Retail (Wake, Ski, Tow, Tubes)
CodeCRAMAIACPrimaryNo
NAICS code1 code
  • Fitness and Recreational Sports Centers71394
SIC code1 code
  • Services-Amusement & Recreation Services7900
Product category
Swimming and Pool Content Publishing
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Amazon Associates Affiliate Commissions
TypeAffiliate Referral
Description

The company participates in the Amazon Services LLC Associates Program, earning advertising fees when visitors purchase products through affiliate links on the site. This is the primary revenue stream.

swimnetwork.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Swimtown Pools (doing business as Swim Network) publishes swimming-focused editorial content including technique guides, gear reviews, and pool maintenance articles for beginners, lap swimmers, and adults. The platform monetizes through Amazon Associates affiliate links embedded within product reviews and buying guides covering pool thermometers, heaters, filters, lounge chairs, and swimming accessories.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Swim Network (operationally including Swimtownpools.com) operates a swimming-focused editorial content platform that publishes practical advice on swimming technique, training, and gear. The platform publishes product reviews and buying guides for pool equipment and swimming accessories, including pool thermometers, pool heaters, pool filters, pool lounge chairs, and swim gear. The company monetizes through the Amazon Associates affiliate program, recommending products with affiliate links.

Product and service5 records
1Swim Network (Swimtown Pools) swimming content platform
CategorySwimming and pool content publishing
Description

Online editorial platform providing practical swimming technique, training, and gear advice for beginners, lap swimmers, and adults, with product reviews and Amazon affiliate monetization.

2Pool Thermometer Reviews
CategoryProduct review content
Description

Buying guide reviewing pool thermometers (floating, hanging, analog, digital) from brands including Milliard, Flamingo, Yowosmart, Pentair, Game, and pHin, targeted at residential pool owners.

3Pool Heater Reviews
CategoryProduct review content
Description

Buying guide reviewing above-ground pool heaters from brands including GAME, Hayward, Raypak, and EcoSmart, aimed at pool owners seeking to extend their swimming season.

4Pool Filter Reviews
CategoryProduct review content
Description

Buying guide reviewing pool filters including sand, cartridge, and diatomaceous earth (DE) filters from brands like Hayward, Intex, Pentair, and XtremepowerUS, targeted at residential pool owners.

5Pool Lounge Chair Reviews
CategoryProduct review content
Description

Buying guide reviewing pool lounge chairs including zero gravity, wooden loungers, wicker chairs, and portable folding styles from brands such as Best Choice Products, Rio, and Keter.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Amazon Services LLC Associates Program
Strategic tierCoreTypeGTM or Marketing Partner
Description

Swim Network participates in the Amazon Associates Program, an affiliate advertising program that allows the site to earn advertising fees by linking to Amazon.com products. This is the primary monetization channel for the company.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1Runner's World
TypeBroad incumbent
Description

Large-scale fitness content brand covering gear reviews and training. Comparable as an established affiliate-driven editorial site in recreational sport, demonstrating the scaled version of Swimtown's model.

2SwimOutlet
TypeBroad incumbent
Description

Largest online swim gear retailer, also operating editorial content and reviews. Comparable business model combining product reviews with commerce, though Swimtown routes traffic to Amazon rather than selling direct.

3Active.com
TypeBroad incumbent
Description

Large endurance and recreational sports content and registration platform. Comparable as a recreational-sports content/affiliate publisher, though broader than swimming-specific.

4SwimSwam
TypeDirect peer
Description

Major swimming-focused editorial publication covering news, technique, and gear. Directly comparable as a swimming content platform monetizing through ads, affiliate, and sponsorship in the same niche as Swimtown Pools.

5MySwimPro
TypeEmerging player
Description

Swimming coaching app and content platform targeting beginners and lap swimmers. Comparable in targeting the same primary audience (swimming enthusiasts) with technique and training content.

6Swimming World Magazine
TypeDirect peer
Description

Established swim-focused media brand with technique articles, news, and product coverage. Comparable as a multi-decade swimming content publisher with both editorial and commercial monetization.

7Triathlete.com
TypeEmerging player
Description

Endurance sport publication with heavy swimming content for triathletes. Comparable editorial model with gear reviews, training content, and affiliate monetization in adjacent swim verticals.

8Wirecutter (New York Times)
TypeBroad incumbent
Description

Premier affiliate product-review publisher with strong editorial standards and Amazon-led monetization. Comparable as the gold-standard content/affiliate model Swimtown's approach aspires to.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Swimtown Pools

Swimming and Pool Content Publishingswimnetwork.com

Swimtown Pools firmographics

Firmographics
Name
Swimtown Pools
Legal name
Swim Network
Website
https://swimnetwork.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Swimtown Pools industry classification

Industry
Product category
Swimming and Pool Content Publishing
NAICS
Fitness and Recreational Sports Centers (71394)
SIC
Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
akta.pro secondary industries
Water Testing & Chemical Balancing (HSAIALAB), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

Keywords

  • Swimming technique content
  • Pool equipment reviews
  • Swim gear recommendations
  • Pool maintenance guides
  • Affiliate content publishing

Where Swimtown Pools is headquartered

Location

Headquarters

HQ city
East Lansing
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Swimtown Pools business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Amazon Associates Affiliate Commissions: The company participates in the Amazon Services LLC Associates Program, earning advertising fees when visitors purchase products through affiliate links on the site. This is the primary revenue stream.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Swimtown Pools product offering

Product offering

Core offering

Swimtown Pools (doing business as Swim Network) publishes swimming-focused editorial content including technique guides, gear reviews, and pool maintenance articles for beginners, lap swimmers, and adults. The platform monetizes through Amazon Associates affiliate links embedded within product reviews and buying guides covering pool thermometers, heaters, filters, lounge chairs, and swimming accessories.

Product overview

Swim Network (operationally including Swimtownpools.com) operates a swimming-focused editorial content platform that publishes practical advice on swimming technique, training, and gear. The platform publishes product reviews and buying guides for pool equipment and swimming accessories, including pool thermometers, pool heaters, pool filters, pool lounge chairs, and swim gear. The company monetizes through the Amazon Associates affiliate program, recommending products with affiliate links.

Differentiator

Problem solved

Functional benefit

Products and services

  • Swim Network (Swimtown Pools) swimming content platform Online editorial platform providing practical swimming technique, training, and gear advice for beginners, lap swimmers, and adults, with product reviews and Amazon affiliate monetization.
  • Pool Thermometer Reviews Buying guide reviewing pool thermometers (floating, hanging, analog, digital) from brands including Milliard, Flamingo, Yowosmart, Pentair, Game, and pHin, targeted at residential pool owners.
  • Pool Heater Reviews Buying guide reviewing above-ground pool heaters from brands including GAME, Hayward, Raypak, and EcoSmart, aimed at pool owners seeking to extend their swimming season.
  • Pool Filter Reviews Buying guide reviewing pool filters including sand, cartridge, and diatomaceous earth (DE) filters from brands like Hayward, Intex, Pentair, and XtremepowerUS, targeted at residential pool owners.
  • Pool Lounge Chair Reviews Buying guide reviewing pool lounge chairs including zero gravity, wooden loungers, wicker chairs, and portable folding styles from brands such as Best Choice Products, Rio, and Keter.

Companies that use Swimtown Pools

Customer profile

Segments2 records

Ideal customer profiles2 records

Swimtown Pools technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Swimtown Pools partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Amazon Services LLC Associates ProgramcoreGTM or Marketing PartnerSwim Network participates in the Amazon Associates Program, an affiliate advertising program that allows the site to earn advertising fees by linking to Amazon.com products. This is the primary monetization channel for the company.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Swimtown Pools competitors and assessment

Company assessment

Broad incumbents

  • Runner's World: Large-scale fitness content brand covering gear reviews and training. Comparable as an established affiliate-driven editorial site in recreational sport, demonstrating the scaled version of Swimtown's model.
  • SwimOutlet: Largest online swim gear retailer, also operating editorial content and reviews. Comparable business model combining product reviews with commerce, though Swimtown routes traffic to Amazon rather than selling direct.
  • Active.com: Large endurance and recreational sports content and registration platform. Comparable as a recreational-sports content/affiliate publisher, though broader than swimming-specific.
  • Wirecutter (New York Times): Premier affiliate product-review publisher with strong editorial standards and Amazon-led monetization. Comparable as the gold-standard content/affiliate model Swimtown's approach aspires to.

Direct peers

  • SwimSwam: Major swimming-focused editorial publication covering news, technique, and gear. Directly comparable as a swimming content platform monetizing through ads, affiliate, and sponsorship in the same niche as Swimtown Pools.
  • Swimming World Magazine: Established swim-focused media brand with technique articles, news, and product coverage. Comparable as a multi-decade swimming content publisher with both editorial and commercial monetization.

Emerging players

  • MySwimPro: Swimming coaching app and content platform targeting beginners and lap swimmers. Comparable in targeting the same primary audience (swimming enthusiasts) with technique and training content.
  • Triathlete.com: Endurance sport publication with heavy swimming content for triathletes. Comparable editorial model with gear reviews, training content, and affiliate monetization in adjacent swim verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Swimtown Pools social profiles

Digital presence

Swimtown Pools financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Swimtown Pools leadership team

Management profile

Number of profiles

Profiles2 records

Swimtown Pools subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Swimtown Pools funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Swimtown Pools M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimtown Pools

What does Swimtown Pools do?

Swimtown Pools (doing business as Swim Network) publishes swimming-focused editorial content including technique guides, gear reviews, and pool maintenance articles for beginners, lap swimmers, and adults. The platform monetizes through Amazon Associates affiliate links embedded within product reviews and buying guides covering pool thermometers, heaters, filters, lounge chairs, and swimming accessories.

Is Swimtown Pools a public or private company?

Swimtown Pools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Swimtown Pools founded?

Swimtown Pools was founded in 2008. It employs 11 to 50 people.

Where is Swimtown Pools based?

Swimtown Pools is headquartered in East Lansing, United States, in the North America region.

How does Swimtown Pools make money?

One revenue line is on record: amazon Associates Affiliate Commissions.

Who are Swimtown Pools's main competitors?

Broad incumbents on record are Runner's World, SwimOutlet, Active.com and Wirecutter (New York Times). Direct peers are SwimSwam and Swimming World Magazine. Emerging players are MySwimPro and Triathlete.com.

Does Swimtown Pools have an API?

No public API is recorded for Swimtown Pools.

What industry is Swimtown Pools in?

Swimtown Pools's product category is Swimming and Pool Content Publishing. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing. Its NAICS code is 71394 and its SIC code is 7900.

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