Rosenbalm Rockery

What Rosenbalm Rockery does

Rosenbalm Rockery is a private, California-based landscape supply retailer operating two physical yards in Fresno and Madera that together hold a combined 10 acres of natural stone, landscape, and masonry materials. Founded in 1985, the company self-describes as the Central Valley's largest landscape supply business and serves two primary customer segments: individual homeowners running DIY and home-improvement landscape projects, and professional contractors requiring bulk deliveries, palletized materials, and heavy-haul capabilities. The product offering spans six core categories — bulk materials (rock, gravel, bark, mulch, sand, base material), palletized stone and bagged rock, block/brick/pavers, boulders, concrete products, and specialty mixes (infield mix, stabilized decomposed granite, bocce ball mix) — sourced from a multi-vendor roster that includes Belgard, Angelus Block, Basalite, Pacific Clay, Stone Universe, and Stabilizer Solutions. Pricing is quote-based and not publicly disclosed; the company operates on a pay-as-you-go model with unit pricing by ton, cubic yard, pound, or piece, plus a recurring Saturday $5 five-gallon bucket promotion as a foot-traffic driver.

Revenue is generated through one-time retail sales at the two yards combined with delivery services handled by an in-house fleet of trucks, trailers, forklifts, and a newly built 39-foot extension crane flatbed capable of multiple-ton onsite boulder placement. Delivery is offered throughout California and neighboring states, with stabilized decomposed granite restricted to California-only delivery. The go-to-market motion is direct-to-consumer at retail and direct sales to contractors on job sites, supported by a website product catalog, an email newsletter signup for special offers, and the unique outdoor design display area at the Fresno facility that functions as an in-person merchandising tool. There is no public revenue disclosure, no outside funding, no subsidiaries, no M&A activity, and no management team information available in the source data. Customer concentration is diffuse across a long tail of homeowners and a broader base of regional contractors, with no named enterprise customers or logos disclosed.

Name

Rosenbalm Rockery

Legal name

Rosenbalm Rockery Inc.

Website

https://therockery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenbalm Rockery is a private Central Valley California landscape supply retailer operating two retail yards across 10 combined acres, selling bulk rock, stone, pavers, boulders, concrete, and specialty mixes to homeowners and contractors since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Corte Madera

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Bulk Material Sales: Sold by the ton or cubic yard. Customers can purchase as little as 1 ton up to 25 tons per delivery. Also available in 60 lb bags for smaller needs.
2. Concrete Products: Cart-away concrete trailers (1/4 yard to 1.5 yards depending on truck capacity), bagged concrete and mortar products (Type S, veneer in grey or tan, Portland, plastic, premixed), concrete tools and accessories sold individually or by pallet.
3. Boulder Sales: All boulders sold by the pound, ranging from hand-sized (30 lbs) to multiple tons. Customers choose boulders on-site or via flatbed delivery.
4. Paver and Block Products: Retailer of hardscape products including pavers, retaining walls, firepits, circle kits, and cinder block from multiple vendor brands. Sold individually or by pallet.
5. Palletized Stone and Bagged Rock: Flagstone sold by the pound from individual pieces to full pallets. Bagged rock sold in 50-75 lb bags from single bag to full pallet. Wall/bench caps sold by piece or pallet.
6. Specialty Products: Premium specialty mixes including baseball/softball infield mix (60/40 and 70/30 blends), stabilized decomposed granite, and bocce ball mix. Delivery only within California for stabilized products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rosenbalm Rockery is a retail landscape supply company operating two physical yards in Fresno and Madera, California. It sells bulk and palletized natural stone, boulders, pavers, retaining wall block, brick, bagged concrete products, specialty mixes (infield mix, stabilized decomposed granite, bocce ball mix), and complementary landscape materials (bark, mulch, sand, base material, sod, synthetic grass, water features) to homeowners and contractors. It also offers its own fleet-based delivery service, including a specialized crane flatbed for onsite boulder placement.

Product overview

Rosenbalm Rockery is a landscape supply company operating as a single unified offering with multiple product categories rather than a platform-plus-modules architecture. The core offering consists of Bulk Material (rock, gravel, bark, mulch, base material, sand), Palletized Material (flagstone, bagged rock, wall/bench caps), Block-Brick-Pavers (retaining walls, pavers, firepits from vendor brands), Boulders (loose and palletized varieties), Concrete Products (cart-away trailers, bagged cement, tools), Specialty Products (infield mixes, stabilized decomposed granite, bocce ball mix), and Delivery Fleet Services. The company operates two locations in Fresno and Madera, California with a combined 10 acres of inventory and delivers materials throughout California and neighboring states.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Material Bulk landscape materials sold by the ton or cubic yard, including crushed rock, gravel, river rock, cobble, lava rock, slate chips, base material, decomposed granite, sand, bark, and mulch. Available in 60 lb bags for small needs and from 1 ton to 25 tons per delivery for large needs.
• Palletized Material Palletized stone and rock products including flagstone varieties (Buckskin, Bouquet Canyon, Blue Stone, Rosa, Sedona Red, Texas Gold, Storm Mountain, Sandy Creek, Oklahoma Chestnut, Sunrise, Chocolate, Autumn Mist, Arizona, India Slate, Panther), bagged rock (50-75 lb bags of Mexican Beach, Polished, Sunset Pebble, Fire Glass variants), and wall/bench caps sold by piece or pallet.
• Block-Brick-Pavers Hardscape products including cinder block, retaining walls, pavers, firepits, and circle kits stocked from vendors such as Belgard, Angelus Block Co., Basalite Concrete Products, Pacific Clay Products, Stone Universe, and Alliance Designer Products. Sold individually or by pallet.
• Boulders Landscape boulders sold by the pound, ranging from hand-sized (30 lbs) to multiple tons, including Yosemite Black, Moss Rock, California Gold, Onyx, Las Vegas Pink, Mesa Cobble, Storm Mountain Slabs, White Boulders, and Green Boulders. Also offers palletized cobble varieties for selection onsite or flatbed delivery.
• Concrete Products Cart-away concrete trailers (1/4 yard to 1.5 yards depending on truck capacity), bagged concrete and mortar products (Type S, veneer in grey or tan, Portland, plastic, premixed), and concrete tools and accessories (rebar, edgers, trowels, stakes) sold individually or by pallet.
• Specialty Products Premium specialty mixes including baseball and softball infield mixes (60/40 and 70/30 blends, Warning Track Mix, Infield Conditioner, Hilltopper Mound Clay, Rapid Dry), stabilized decomposed granite, and bocce ball mix. Features all-natural ingredients with firm traction and superior drainage. Delivery only within California for stabilized products.
• Delivery Fleet Services Delivery services using a fleet of trucks, trailers, and forklifts. Services include bulk material delivery (1 ton to 25 tons), a 39-foot extension crane flatbed truck for onsite boulder placement, and heavy machinery hauling throughout California and neighboring states.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BelgardcoreChannel Partner/ Reseller/ DistributorBelgard is one of the largest vendors for pavers, retaining walls, circle kits, fire pits and more. Rosenbalm stocks their materials and products at their yard locations.
• Angelus Block Co.coreChannel Partner/ Reseller/ DistributorAngelus Block Co. has a very wide range of cement block including standard, split-face, tongue and groove in different color tones. Rosenbalm stocks their materials.
• Basalite Concrete ProductscoreChannel Partner/ Reseller/ DistributorBasalite Concrete Products provides pavers and block with wide variety of color, size, and texture options. Rosenbalm stocks their materials.
• Pacific Clay ProductscoreChannel Partner/ Reseller/ DistributorPacific Clay Products is Rosenbalm's main vendor for brick, from refurbished to new, with different color options and size options.
• Stone UniversecoreChannel Partner/ Reseller/ DistributorStone Universe supplies 100% natural stone from caps to pavers and from ledger to veneer stone. Rosenbalm stocks their materials.
• Alliance Designer ProductsminorChannel Partner/ Reseller/ DistributorAlliance Designer Products offers polymeric sand for grouting pavers and flagstone, including stone bond glue and other products. Rosenbalm stocks their products.
• Stabilizer SolutionscoreChannel Partner/ Reseller/ DistributorStabilizer Solutions provides non-toxic organic soil additive for stabilized decomposed granite surfaces. Rosenbalm features their quality products.
• Hilltopper Mound ClaycoreChannel Partner/ Reseller/ DistributorHilltopper Mound Clay provides mound clay products for baseball/softball fields. Rosenbalm features their quality products for infield mixes.
• Pro's ChoicecoreChannel Partner/ Reseller/ DistributorPro's Choice provides quality sports field products. Rosenbalm features their products for infield mixes and field maintenance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Central Garden & Pet: Publicly traded consumer products company with a broad garden and pet supplies portfolio. Adjacent incumbent with overlapping lawn and garden consumer channels, though not focused on hardscape supply.
• Home Depot: Largest US home improvement retailer with extensive outdoor garden and landscape material assortment. Competes for DIY homeowner segment with scale and pricing advantages that Rosenbalm cannot match.
• Lowe's: Second-largest US home improvement retailer with competing outdoor garden, hardscape, and landscape material offerings. Comparable broad incumbent competing for the DIY homeowner channel.

Others

• Vulcan Materials Company: Largest US producer of construction aggregates including crushed stone, sand, and gravel that form the upstream supply for Rosenbalm's bulk materials business. Comparable as an adjacent/ecosystem participant in the landscape supply value chain.

Direct peers

• BWI Companies: Wholesale distributor of landscape supplies, irrigation, and outdoor living products serving the green industry across multiple states. Comparable as a distributor-level peer focused on professional landscape customers.
• Ewing Outdoor Solutions: National distributor of landscape, irrigation, and hardscape products with over 200 branch locations. Directly comparable in product mix (rock, block, pavers) and dual customer base of contractors and homeowners.
• Horizon Distributors: Distributor of landscape, irrigation, and outdoor living products with branch locations across the western US. Directly comparable in serving irrigation, hardscape, and landscape professionals with multi-location distribution.
• Oldcastle APG (CRH): Manufacturer and supplier of concrete pavers, retaining walls, and masonry products under brands like Belgard (a Rosenbalm vendor). Comparable as an upstream hardscape supplier whose products Rosenbalm resells.
• SiteOne Landscape Supply: The largest national distributor of landscape supplies, irrigation, and hardscape products. Directly comparable as a multi-location landscape supply retailer serving both professional contractors and homeowners with similar product breadth.
• Target Specialty Products: Distributor of turf, ornamental, and pest management products for the green industry, including specialty infield mixes comparable to Rosenbalm's sports field product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenbalm Rockery