Reveal Marketing Research

What Reveal Marketing Research does

Reveal Marketing Research S.R.L. is a privately held, full-service B2B market research company founded in 2008 and headquartered in Bucharest, Romania. The firm delivers marketing research, sociological studies, customer insight, business strategy, and market development services to enterprise clients across more than 20 industries including energy, banking, FMCG/retail, telecommunications, pharma, and consumer electronics. Its core service portfolio spans quantitative research (online, telephone, and face-to-face surveys, omnibus studies) and qualitative research (online and offline focus groups, in-depth interviews, ethnographic studies, mystery shopping), with ready-made and agile studies offering 24-hour turnaround on commodity questions.

The company's primary infrastructure asset is a proprietary Romanian online research panel with over 25,000 users, which it operates in-house alongside partner access to 4,600 international panels covering 130 countries and more than 335 million respondents. It also operates Reveal Market Resources, a free data hub containing over 140 published studies across 14+ verticals, refreshed weekly and used as a content-marketing and credibility surface. Operational credentials include ISO 9001 certification and ESOMAR membership, and the firm is directed by Marius Luican (Director General/CEO).

Reveal's business model is project-based custom research sold through direct enterprise sales, with quote-based pricing that is not publicly disclosed and multi-year contracts typical for anchor clients such as Philips, CEZ Group, OLX, VISA, OMV-Petrom, and Zarea. The firm reports that more than 80% of clients return and recommend the service, with recurring business estimated at 80-90%, reflecting strong enterprise stickiness. No external funding rounds have been disclosed, and Reveal operates as a self-funded SME with a small (11-50) employee base serving primarily Romanian and select European markets.

Name

Reveal Marketing Research

Legal name

Reveal Marketing Research S.R.L.

Website

https://reveal.ro

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Reveal Marketing Research is a full-service B2B market research firm in Bucharest that delivers quantitative and qualitative research, strategy consulting, and brand management to enterprise clients across 20+ industries in Romania and Europe.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights
• Brand management research
• Quantitative research
• Qualitative research

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Market Research Services: B2B full-service market research company providing marketing research, sociological studies, customer insight, business strategy, and market development services. Generates revenue through project-based custom research engagements for enterprise clients across 20+ industries in Romania and Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reveal Marketing Research is a full-service B2B market research company that designs and executes custom quantitative and qualitative studies (online, telephone, face-to-face, ethnographic, mystery shopping) and converts findings into strategy, brand positioning, and market development recommendations. It serves enterprise clients across 20+ industries using a proprietary Romanian panel of 25,000+ users, supplemented by access to 4,600 international panels in 130 countries, and publishes a free data hub (Reveal Market Resources) containing 140+ studies.

Product overview

Reveal Marketing Research is a full-service market research company offering a comprehensive portfolio of research services. The core offering consists of marketing research studies, strategy and consulting, brand management, and sociological/ethnographic studies. Research methodologies span both quantitative (online surveys, telephone, face-to-face) and qualitative (focus groups, in-depth interviews, ethnographic) approaches. The company operates a proprietary Romanian research panel with 25,000+ users and accesses 4,600 international panels across 130 countries. Ready-made studies provide pre-packaged research, while the Reveal Market Resources platform serves as a free data hub with over 140 published studies.

Differentiator

Problem solved

Functional benefit

Brands

• Reveal Market Resources: A data hub containing over 140 free studies published to support the marketing and communication market in Romania.

Products and services

• Custom Marketing Research Studies Primary full-service custom research delivering market intelligence, consumer insights, and strategic data for enterprise business decision-making across 20+ industries.
• Strategy & Consulting Services Strategic advisory services that translate research findings into actionable plans supporting brand positioning, consumer targeting, and market growth.
• Brand Management Services Services focused on brand consolidation, loyalty improvement, and market positioning strategies for clients.
• Sociological & Ethnographic Studies Qualitative research including in-home visits, ethnographic observations, in-depth interviews, focus groups, and deep cultural analysis of consumer behaviors.
• Ready-made Studies Pre-packaged research studies available for immediate purchase, covering all industries. Includes agile studies with responses delivered in 24 hours.
• Reveal Market Resources Free data hub containing over 140 published studies covering consumer behavior, holidays, sustainability, real estate, savings, healthcare, and other market research topics. Updated weekly with new studies.

Quantifiable outcome

• 80%+ client return rate - clients return and recommend Reveal
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• CEZ GroupcoreStrategic or Co-development PartnerLong-term partnership for 10 years working together on brand consolidation and customer loyalty research in the energy sector.
• VISAcoreStrategic or Co-development Partner9 years partnership with Publicis Group for testing and evaluating communication campaigns and understanding card usage and banking services behaviors.
• OLXcoreStrategic or Co-development Partner10 years evaluating performance on the market and identifying opportunities for site expansion.
• PhilipscoreStrategic or Co-development Partner13 years investigating different product categories using ethnographic, face-to-face, online and telephone methodologies.
• OMV-PetromcoreStrategic or Co-development Partner8 years implementing mystery shopping studies and loyalty campaign evaluations at OMV-Petrom stations.
• ZareacoreStrategic or Co-development Partner8 years providing customized research solutions on all product categories in their portfolio.
• Rogalski DamaschincoreStrategic or Co-development PartnerCollaboration on AI in Business, Communication and Research study. Rogalski Damaschin is a respected communication agency with 18+ years of activity.
• Up RomâniacoreStrategic or Co-development PartnerMultiple studies on employee wellbeing, benefits, and workplace trends. Partnership for Wellbeing 360° and salary equity research.
• Centrul de Studii despre BerecoreStrategic or Co-development PartnerMultiple studies on beer consumption, social behaviors, and cultural trends. Commissioned research on beer as social connector.
• PayU RomâniacoreStrategic or Co-development PartnerStudy on AI in e-commerce and consumer trust in AI for online shopping conducted for PayU Romania.
• XTB RomâniacoreStrategic or Co-development PartnerFinancial studies on Romanian investment behavior, salary perception, and financial fraud conducted for XTB Romania.
• VERTIKminorStrategic or Co-development PartnerPartnership for national study on entrepreneurship education in schools with VERTIK public policy initiative group.
• KidprenorminorStrategic or Co-development PartnerPartnership for entrepreneurship education study. Kidprenor is an entrepreneurship education program for children ages 6-12.
• eMagminorStrategic or Co-development PartnerPartner in entrepreneurship education study project.
• Simon&Partners Real Estate AdvisorsminorStrategic or Co-development PartnerPartner in entrepreneurship education study project.
• Ananda GroupminorStrategic or Co-development PartnerStudy on South Bucharest real estate market conducted for Ananda Group (81 Residence development).
• HILS DevelopmentminorStrategic or Co-development PartnerBucharest Parents City study on family-friendly urban living conducted for HILS Development.
• RevolutminorStrategic or Co-development PartnerPartner for Reveal Market Resources data hub - one of the brands included in the publicly available studies.
• RockwoolminorStrategic or Co-development PartnerPartner for Reveal Market Resources data hub - one of the brands included in publicly available studies.
• NordisminorStrategic or Co-development PartnerPartner for Reveal Market Resources data hub - one of the brands included in publicly available studies.
• Kaufland RomâniaminorStrategic or Co-development PartnerCo-partner on sustainability barometer studies with Heidelberg Materials România and Valorem.
• MarsminorStrategic or Co-development PartnerStudy on better cities for pets conducted for Mars.
• Brand ManagementminorStrategic or Co-development PartnerIndoor advertising study conducted for Brand Management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Norstat: European panel-based research provider covering CEE/Nordics with proprietary panels. Comparable to Reveal in methodology (panel-first) but with broader pan-European geographic footprint than Reveal's Romania-centric operations.

Broad incumbents

• NielsenIQ (Romania): Global measurement and data analytics company (formed from Nielsen and GfK merger) with Romanian operations focused on retail, FMCG, and consumer research. Competes for enterprise mandates and pricing on Romanian studies.
• Toluna: Global online panel and survey technology provider with extensive CEE reach. Competes with Reveal's proprietary panel approach through technology-enabled DIY and full-service research offerings.
• Ipsos Romania: Global market research leader with a Romanian operations office offering syndicated and custom research across all major verticals. Represents the global-incumbent pressure on Reveal for premium enterprise mandates.
• Daedalus Millward Brown (Kantar): Brand equity and advertising research specialist operating in Romania, part of Kantar. Comparable to Reveal's advertising/media and brand-tracking work but with global scale and methodology.
• Kantar Romania: Global research and insights firm with Romanian operations offering brand tracking, consumer panels, and analytics. Competes for the same enterprise clients as Reveal but with broader global panel reach.

Direct peers

• ISense Solutions: Romania-based market research firm offering full-service quantitative and qualitative research, including proprietary online panels. Closest direct competitor to Reveal in the Romanian enterprise research market with similar service portfolio.
• Mercury Research: Established Romanian market research company with broad qualitative and quantitative capabilities and a long-standing local panel. Comparable to Reveal in serving Romanian enterprise clients across multiple verticals.
• IMAS Group: Romanian market research firm offering full-service consumer and B2B research with strong syndicated tracking studies. Competes with Reveal for the same Romanian enterprise research budgets.
• Cult Research: Romanian market research and consulting firm offering full-service qualitative and quantitative research. Direct competitor to Reveal for Romanian enterprise clients in advertising, retail, and FMCG verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reveal-marketing-research

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveal Marketing Research