Pentewan Sands Holiday Park

What Pentewan Sands Holiday Park does

Pentewan Sands Holiday Park is a privately held, family-run UK holiday park operated by Pentewan Sands Ltd (Companies House number 394475, registered office in Newquay, Cornwall) on a privately owned beach on the South Coast of Cornwall near St Austell. The site comprises 131 holiday homes ranging from Bronze to Flagship bandings (including premium products The Lookout, The Retreat, and the new-for-2026 Beach Houses), 416 touring and camping pitches with electric and non-electric options, three wheelchair-accessible units, and glamping pods. The park carries a 5-star grading from Visit England's Quality in Tourism Grading Scheme. On-site amenities include The Beach Club leisure complex with two indoor heated swimming pools, a 12-hole adventure golf course, two tennis courts, a beachfront play park, amusement arcade, and watersports operated by partner Cornwall Watersports. Seven F&B venues (Hubbox, Meksiko's, Stingi's Fusion, Pentewan Plaice, The Jolly Roger, Beach Club, Lower Deck Coffee Shop) generate a second revenue stream alongside accommodation, with annual caravan storage providing off-season recurring revenue.

The business operates a direct-to-consumer model with no intermediaries: guests book via an integrated RMS online booking system on pentewan.co.uk, by telephone through a reservations team operating daily 9:30am-5:30pm, or in person at reception. Pricing is tiered and seasonal, with non-electric pitches from £13.15/night, electric pitches from £26.30/night, holiday home short breaks from £55/night, and discounts spanning 5% (seniors) to 50% (off-season extra nights). Distribution leverages the company's own website, organic social on Facebook, Instagram, TikTok and Twitter, Mailchimp email, and printed brochures. Reciprocal marketing partnerships with the Eden Project (10% off), Lost Gardens of Heligan (20% off), Colwith Farm Distillery (20% off) and Lappa Valley position the park as a hub for Cornwall's major attractions. Sister/affiliated sites Heligan Caravan & Camping Park and Harvington Lock Caravan Park sit within the same family-run operating group, while on-pitch EV charging via Monta Charge and Project EV integrations is positioned as a category-leading amenity.

The customer base is segmented across families, couples, groups/events (including the annual Cornish Mini Club Riviera Run Festival), and accessibility-needs guests, with no enterprise or B2B revenue concentration. Founded in 1945 and employing 51-100 staff, Pentewan Sands competes on privately owned beachfront, scale (547 accommodation units), and integrated amenity density rather than on technology differentiation; no proprietary AI/ML, API platform, or app is disclosed.

Name

Pentewan Sands Holiday Park

Legal name

Pentewan Sands Ltd

Website

https://pentewan.co.uk

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Pentewan Sands Holiday Park is a privately held, family-run, 5-star graded UK holiday park on a private beach in Cornwall, operating 131 holiday homes and 416 touring/camping pitches alongside seven F&B venues, two indoor pools, watersports, and EV-charged pitches for direct-to-consumer family, couple, group, and accessibility-needs guests.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Marina RV & Waterfront Campgrounds (THAMAJAH), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

Keywords

• Holiday park accommodation
• Touring and camping pitches
• Self-catering holiday homes
• Beachfront hospitality services
• Family holiday resort

Headquarters

HQ city

Saint Austell

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Home Rentals: Rental of 131 holiday homes ranging from Bronze to Flagship tier, with pricing based on banding, size, location (sea views), and season. Short breaks available outside peak periods.
2. Touring and Camping Pitches: 416 touring and camping pitches including non-electric, electric, and beachfront options. Revenue generated per night with seasonal pricing variations.
3. Food and Beverage Operations: Seven on-site bars and restaurants including The Beach Club, Meksiko's, Stingi's Fusion Restaurant, Pentewan Plaice fish and chips, The Jolly Roger pub, Hubbox, and Lower Deck Coffee Shop.
4. On-site Activities and Services: Revenue from adventure golf (£4 per person), tennis court hire (£4-£6 per hour), boat launching service, amusement arcade, and watersports equipment hire.
5. Caravan Storage: Annual caravan storage facility with towing service to pitch before arrival. Prices and terms on application.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pentewan Sands Holiday Park operates a 5-star graded beachfront holiday park on the South Coast of Cornwall, offering 416 touring and camping pitches and 131 self-catering holiday homes (banded from Bronze to Flagship). The park provides an all-inclusive leisure experience with two indoor heated swimming pools, seven on-site bars and restaurants, adventure golf, tennis, watersports, and seasonal family entertainment, complemented by direct beach access on its privately owned beach and discounted access to regional attractions.

Product overview

Pentewan Sands Holiday Park is a 5-star family-run holiday park on Cornwall's South Coast offering two main accommodation types: 131 luxury holiday homes (ranging from Bronze to Flagship bandings) and 416 touring/camping pitches. The park features The Beach Club leisure complex with indoor pools, seven dining venues, watersports, adventure golf, tennis, and entertainment. Premium accommodations include The Lookout (seaview lodge) and The Retreat (woodland lodge for 8). New for 2026 are Beach Houses with EV charging. The park operates seasonal entertainment and partners with nearby attractions including Eden Project and Lost Gardens of Heligan.

Differentiator

Problem solved

Functional benefit

Brands

• The Beach Club: Main facilities hub with bars, restaurants, swimming pools, and entertainment for the whole family.
• Stingi's Restaurant
• Meksiko's
• Pentewan Plaice
• The Jolly Roger
• Hubbox
• The Lower Deck Coffee Shop

Products and services

• Holiday Homes Luxurious self-catering holiday accommodation available in bandings from Bronze through Silver, Gold, Gold Plus, Platinum, Diamond, to Flagship. Includes two and three-bedroom options with sea views, parking, and modern amenities, located a couple of minutes' walk from the beach.
• Touring & Camping Pitches 416 touring and camping pitches including non-electric, electric, and beachfront options with average pitch size of 13 square metres. Selected pitches are equipped with on-site EV chargers for guests.
• Wheelchair-Friendly Holiday Homes Three accessible holiday homes (Platinum, Gold Plus, and Gold bandings) featuring ramped access, wider door frames, wet rooms with Doc M disability equipment, private EV chargers, and 3ft divan beds. Positions A16, D27, and E25.
• The Retreat Luxury four-bedroom woodland lodge sleeping up to 8 people with two double and two twin rooms, two bathrooms, private garden with BBQ, and EV charger. Located in the Woodland Willows area with Friday arrivals only.
• The Lookout Luxury three-bedroom holiday home perched high above the park with panoramic sea views, private decked area, two toilets (including ensuite master), three parking spaces, and EV charger. Friday arrivals only.
• Beach Houses Modern beachside accommodation introduced for the 2026 season featuring two fixed bedrooms (one double, one mezzanine twin), corner sofa bed, fully-equipped kitchen, private decking with integrated veranda, and EV charging. Located steps from the beach.
• Glamping Pods Compact pods with open-plan layout, fully equipped kitchen, smart TV, private decking, mezzanine twin bedroom accessed via ladder, and bathroom with rainforest shower. Sleeps up to 6 guests.
• The Beach Club Main leisure complex housing two indoor heated swimming pools (18 metres each), bars, restaurants, amusement arcade, and entertainment venue. Free entry for park guests.
• Cornwall Watersports On-site watersports hire service offering paddleboards, kayaks, pedalos, motor boats, wetsuits, deckchairs, and the Sands Sauna, located on the park's private beach.
• Adventure Golf 12-hole adventure golf course open to all ages, with club hire available from the coffee shop at £4 per person.
• Tennis Courts Two tennis courts (one adults court at £6/hour and one compact court at £4/hour) with rackets and ball hire included.
• Meksiko's Mexican and California-inspired restaurant located inside The Beach Club, open daily for food and drink.
• Stingi's Fusion Restaurant Intimate fusion restaurant serving Asian-inspired cuisine, open Thursday to Saturday for lunch and dinner with views across Mevagissey Bay. Pre-booking essential.
• Pentewan Plaice On-site fish and chip shop offering dine-in or takeaway options using locally sourced Cornish fish.
• The Jolly Roger Traditional tavern showing sports and films, serving pub-style drinks and snacks. Reopening in 2026 with a new Pizza Takeaway service.
• Hubbox Beach shack restaurant serving award-winning handmade burgers, loaded fries, and milkshakes with sea views, operating on park premises.
• The Lower Deck Coffee Shop Coffee shop open daily 9am–5pm with indoor and outdoor seating, serving milkshakes, cakes, light snacks, and takeaway coffee.
• Family Entertainment Programme Live children's entertainment during peak holidays including wildlife encounters, magicians, kids' discos, bingo, karaoke, and quizzes, featuring acts such as Screech Owl Sanctuary, Mark's Ark, and Matt Grindley Magic.
• Caravan Storage Annual caravan storage service with tow-to-pitch service before arrival. 48 hours notice required for caravan movement, subject to availability.

Quantifiable outcome

• 20% discount to Lost Gardens of Heligan for guests
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lost Gardens of HeligancoreGTM or Marketing PartnerGuests staying at Pentewan Sands receive a 20% discount code for this nearby attraction (6-minute drive from park). Partnership provides mutual benefit by driving visitors to both properties and enhancing holiday package value.
• The Eden ProjectcoreGTM or Marketing PartnerGuests receive 10% discount at this world-famous ecological attraction (20-minute drive away). Partnership positioned as key selling point for park location proximity.
• Colwith Farm DistilleryminorGTM or Marketing PartnerAdults receive 20% off guided tours at this fifth-generation family-run distillery (25-minute drive away). Part of local attraction discount program.
• Lappa ValleyminorGTM or Marketing PartnerGuests receive discount codes for this family attraction (30-minute drive) featuring trains, adventure parks, and indoor soft play.
• Cornwall WatersportscoreStrategic or Co-development PartnerResident watersports experts operating on the park's private beach offering paddleboards, kayaks, boats, pedelos, wetsuit hire, and Sands Sauna. Cornwall Watersports runs events including wellness and yoga sessions.
• Pentewan Cycle HireminorGTM or Marketing PartnerPartnership with local bike hire provider for guests wanting to explore Pentewan Valley cycle trails and South Coast paths. Bikes available include commuter, tandem, mountain, and electric bikes.
• Heligan Caravan & Camping ParkcoreStrategic or Co-development PartnerSister site offering dog-friendly camping experience for guests who have pets (not allowed at Pentewan Sands). Also provides holiday home sales and woodland lodge options.
• The Beach ClubcoreStrategic or Co-development PartnerMain facilities hub on park operated as part of Pentewan Sands, housing swimming pools, bars, restaurants, amusement arcade, and entertainment venue.
• HubboxminorChannel Partner/ Reseller/ DistributorLaid-back beach shack restaurant serving award-winning handmade burgers, loaded fries, and milkshakes. Operates on park premises.
• Cornish Mini ClubminorStrategic or Co-development PartnerAnnual Riviera Run Festival held at Pentewan Sands every May bank holiday, attracting Mini and classic car enthusiasts. Partnership provides entertainment and drives bookings during shoulder season.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Center Parcs UK: UK forest-village holiday operator with lodges, indoor pools, restaurants and activities under one site. Mirrors Pentewan's all-inclusive resort-style proposition, on-site amenities mix (pools, dining, sports), and weekend/short-break pricing model.
• Park Holidays UK: Mid-sized UK holiday park operator concentrated on southern coastal parks. Directly comparable on coastal family positioning, touring + holiday home inventory, on-park facilities, and seasonal UK domestic demand.
• Haven Holidays: UK's largest holiday park operator with ~40 coastal parks. Directly comparable to Pentewan Sands on family beach holiday positioning, touring and holiday home rental model, on-park F&B and entertainment, and seasonal operating window.
• Parkdean Resorts: PE-owned UK holiday park operator with 60+ parks across England, Scotland and Wales. Comparable on touring pitch + holiday home inventory model, family entertainment programming, multi-park scale, and direct-booking distribution.
• Verdant Leisure: UK operator of holiday parks and luxury lodges. Comparable on holiday-home hire, on-park amenities (pools, dining, activities), and family beach/lakeside positioning, albeit with a stronger Scottish geographic mix.
• Forest Holidays: UK cabin and lodge holiday operator in forested locations. Comparable on private-cabin accommodation tier (akin to Pentewan's The Retreat, The Lookout, Beach Houses), short-break pricing model, and EV-charger-led premium positioning.

Broad incumbents

• Hoseasons: UK distribution platform for holiday parks, lodges, boats and cottages. Not a park operator itself, but a comparator on the rental distribution layer, marketing reach, and partner-attraction discounts that Pentewan replicates directly.

Regional players

• Porth Veor Manor & Villas: Cornwall-based beachside holiday letting business (manor, villas, cottages) near Newquay. Comparable on Cornwall coastal self-catering positioning, premium pricing tiers, and direct-booking family audience, although smaller scale than Pentewan Sands.
• John Fowler Holidays: Family-run holiday park operator concentrated in Devon, Cornwall and Somerset. Closest regional analogue to Pentewan Sands on SW England geography, family-run ownership, and touring + holiday home inventory mix.

Others

• Heligan Caravan & Camping Park: Sister site to Pentewan Sands Ltd (Heligan is named after the nearby Lost Gardens of Heligan). Provides the dog-friendly caravan and camping offering that complements Pentewan's no-pets policy and slots the group across both segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pentewansands
• Facebookfacebook.com/PentewanSands
• LinkedInlinkedin.com/company/pentewan-sands-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentewan Sands Holiday Park