Franchise Finders

What Franchise Finders does

Franchise Finders Inc. is a privately held franchise brokerage and consulting firm incorporated in 2016 and headquartered in Buffalo, New York. The company operates as an intermediary between prospective franchisees and franchisors, with a primary service of matching franchise seekers to suitable franchise concepts across more than 500 brands and managing the recruitment pipeline for five core brand partners: 810 Entertainment (bowling and entertainment), Anchor Bar (Buffalo wing originator), MaxStrength Fitness (1-on-1 personal training for active agers), Smoothie Factory (juice bar), and Steri-Clean (biohazard and hoarding remediation). Franchise seekers access the firm through website inquiry forms, phone consultations, and an email newsletter funnel, and are guided through education on franchise research methodology, financial qualification standards, and franchise 101 fundamentals prior to referral.

The underlying technology stack is minimal: there is no proprietary platform, no API, no SDK, and no mobile application. The website is built on a third-party CMS (360CMS) and the broker-candidate workflow is conducted through form submissions and direct phone contact. The revenue model is transaction-fee based, where Franchise Finders earns commissions from franchisors on franchise fees and ongoing royalties for candidates they qualify and refer. Franchise seekers are not charged directly for the brokerage service, which shifts customer acquisition marketing costs entirely onto the franchisor side.

The firm's go-to-market is consultative, sales-led, and relationship-based, supported by an organic digital presence across Facebook, X, and LinkedIn, an email newsletter, and a complementary affiliate and partner ecosystem. Franchise Development Group (FDG) is an affiliated Buffalo-based franchise consulting firm that supports companies transitioning to franchisor status, while FranFund provides financing products (SBA loans, 401(k)/IRA business funding, securities-backed financing) up to $5 million for qualified candidates. The firm discloses no revenue, no headcount, no funding history, and no ownership structure beyond independent private status.

Name

Franchise Finders

Legal name

Franchise Finders Inc.

Website

https://franchisefindersinc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchise Finders is a Buffalo, NY-based franchise brokerage and consulting firm that matches prospective franchisees with over 500 brands, manages recruitment for five core franchise concepts, and offers financing and franchisor development via affiliate partners.

Ownership category

akta.pro rank

Product category

Franchise Brokerage

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise brokerage services
• Franchise consulting
• Franchise matching
• Business opportunity matching
• Franchise development services

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Franchise Brokerage Commissions: Franchise Finders earns commissions by representing franchises and matching them with qualified franchisees. The franchisors absorb their marketing costs, meaning franchise seekers pay no additional fees for using Franchise Finders' services. They receive compensation through franchise fees and ongoing royalties from franchisors whose franchises they help sell.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Franchise Finders is a franchise brokerage and consulting firm that matches franchise seekers with suitable franchise opportunities across more than 500 franchise brands spanning diverse industries and investment levels. The firm educates clients on franchise concepts, guides them through research and qualification processes, and connects qualified candidates with financing partners to facilitate franchise ownership.

Product overview

Franchise Finders operates as a franchise brokerage and consulting platform offering access to over 500 franchise brands across diverse industries. The core product is the matching service that connects franchise seekers with suitable franchise opportunities based on their qualifications, interests, and financial capabilities. The company represents five core franchise brands: 810 Entertainment (upscale bowling and entertainment), Anchor Bar (Buffalo wing restaurant), MaxStrength Fitness (1-on-1 personal training for active agers), Smoothie Factory (international juice bar franchise), and Steri-Clean (biohazard and hoarding remediation services). Additionally, the platform provides franchise development services through affiliate Franchise Development Group (FDG) and financing solutions through FranFund partner.

Differentiator

Problem solved

Functional benefit

Brands

• Franchise Development Group (FDG): Full service franchise consulting firm partner that assists companies in transitioning from independent to franchisor, providing franchise development, compliance, disclosure documents, and sales and marketing services.

Products and services

• Franchise Finders Brokerage Service Core franchise brokerage and consulting service that matches individual franchise seekers with suitable franchise opportunities across more than 500 brands, provides franchise education, guides candidates through research and qualification, and connects them with financing partners.
• 810 Entertainment Franchise

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise Development Group (FDG)coreStrategic or Co-development PartnerFDG is a full-service franchise consulting firm and affiliate company of Franchise Finders, based in Buffalo, NY. They assist companies in transitioning from independent to franchisor status, offering franchise development from A-Z, compliance services, FDD preparation, state registrations, sales and marketing plans, and lead management. FDG has relationships with franchise broker networks and advertising sources.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Entrepreneur's Source: The Entrepreneur's Source is a franchise coaching and consulting firm that advises individuals exploring business ownership and franchise opportunities. It is comparable to Franchise Finders in providing consultative, education-led franchise matchmaking.
• FranNet: FranNet is a long-standing franchise consulting and brokerage firm that matches prospective franchisees with franchise concepts across multiple categories. It is a direct competitor to Franchise Finders in the fee-paid-by-franchisor franchise brokerage model.
• IFPG (International Franchise Professionals Group): IFPG is a franchise broker network and membership organization for franchise consultants and brokers. It competes with Franchise Finders by aggregating franchise consultants who match candidates with franchisors across the U.S.
• FranChoice: FranChoice is a franchise brokerage that connects prospective franchisees with brands and offers complementary funding support. It directly competes with Franchise Finders for franchise-seeker leads and franchisor representation agreements.

Others

• Franchise Brokers Association: An industry association representing franchise brokers and consultants. It is adjacent to Franchise Finders as a peer organization within the franchise brokerage ecosystem rather than a directly competing brokerage.
• FranFund: FranFund is a financing solutions provider for franchise buyers, including SBA, 401(k)/IRA, and securities-backed funding. It is an existing Franchise Finders partner and comparable ecosystem participant offering funding services to the same franchise-seeker audience.
• Franchise Development Group (FDG): FDG is a full-service franchise consulting firm and an affiliate of Franchise Finders, providing FDD preparation, state registrations, and franchise development services. It is an ecosystem partner rather than a head-to-head competitor in brokerage.

Broad incumbents

• Franchise Business Review: Franchise Business Review is a research and lead-generation company serving the franchise industry. It overlaps with Franchise Finders in connecting franchise buyers with brands but does so via research, ratings, and broader marketing channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Franchfinders
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/6265083

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Finders