PRO INOX

What PRO INOX does

ProInox Cuisto Dépôt (legal entity PRO INOX FRANCE) is a French e-commerce retailer of professional kitchen equipment serving the CHR (Café, Hôtel, Restaurant) sector. Founded in 2009 and headquartered at a single warehouse and distribution depot in Verneuil d'Avre et d'Iton, France, the company operates as a wholly-owned subsidiary of ECF Group, a diversified French conglomerate. Its product catalog spans six core categories — stainless steel equipment and ventilation, refrigeration, cooking equipment, food preparation, laundry and hygiene, and tableware/utensils — sold alongside an own-brand PRO INOX label and third-party brands including Mastersteel, Vulcano, Quick Chef, Eternal, Diamond, Saro, and Venix.

The business is built around a 100% direct-to-customer e-commerce storefront at proinoxchr.fr with self-service cart-to-quote conversion, account management, and installment payments (3x or 4x by credit card up to €5,000 HT). For complex or custom requirements, an inside-sales team handles bespoke inquiries by phone. A differentiated 'Inox sur Mesure' service fabricates custom stainless steel sinks, tables, and furniture to specification. Standardized pricing is publicly displayed in HT and TTC terms, with free delivery in mainland France for orders ≥€890 HT and a 'best price guarantee' price-matching policy. The company ships from its depot to France, Belgium, Luxembourg, Switzerland, the Netherlands, DOM-TOM, and Africa.

The technology stack is a standard e-commerce platform with no disclosed proprietary software or AI/ML capabilities. Revenue is generated entirely through one-time product transactions (no subscription or recurring model). The customer base is fragmented across SMB restaurant operators, pizzerias, snack shops, bars/cafés/hotels, and institutional catering customers, with no large anchor accounts identified. After-sales support includes a 2-year warranty and France-wide repair dispatch.

Name

PRO INOX

Legal name

PRO INOX FRANCE

Website

https://proinoxchr.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ProInox Cuisto Dépôt is a French e-commerce retailer of professional kitchen equipment (stainless steel furniture, refrigeration, cooking, hygiene) serving SMB and institutional CHR (Café, Hôtel, Restaurant) customers across France and select European and export markets since 2009, operating from a single depot as a subsidiary of ECF Group.

Ownership category

akta.pro rank

Product category

Professional Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Refrigeration & Service Industry Machinery (3580), Electric Housewares & Fans (3634)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industries

Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Professional kitchen equipment
• Commercial refrigeration equipment
• Stainless steel fabrication
• CHR equipment supply
• Catering equipment distribution

Headquarters

HQ city

Verneuil-sur-avre

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2C/B2B E-commerce): ProInox generates revenue through the direct sale of professional kitchen equipment via its e-commerce website proinoxchr.fr. Customers purchase equipment at listed prices, with options for 3x or 4x payment by credit card. The company sells own-brand PRO INOX products as well as branded equipment from third-party manufacturers. Revenue is derived entirely from one-time product transactions rather than recurring subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PRO INOX (ProInox Cuisto Dépôt) sells professional kitchen equipment (CHR - Cafés, Hôtels, Restaurants) through its e-commerce storefront proinoxchr.fr, including stainless steel furniture and ventilation, commercial refrigeration, cooking equipment, food preparation machines, dishwashing and hygiene products, utensils, and tableware. The company also produces custom stainless steel furniture (Inox sur Mesure) on a made-to-order basis. Products are sold under the PRO INOX own brand and third-party brands, dispatched from a stocked depot in Verneuil d'Avre et d'Iton.

Product overview

ProInox Cuisto Dépôt is a French e-commerce company specializing in professional kitchen equipment (matériel CHR - Cafés, Hôtels, Restaurants) since 2009. The offering consists of a comprehensive portfolio of stainless steel equipment organized into six main product categories: Inox & Ventilation (stainless steel work tables, furniture, sinks, shelves, carts, gastronorm containers, ventilation hoods), Froid (refrigeration including cabinets, tables, cold rooms, freezers, display cases, ice machines), Chaud (cooking equipment including ovens, cooktops, fryers, grills, rotisseries), Préparation (food preparation including dough equipment, meat/vegetable processors, Robot Coupe brand), Laverie & Hygiène (dishwashers, cleaning, hygiene products), and complementary categories (utensils, takeaway packaging, tableware). The company also offers custom stainless steel fabrication (Inox sur Mesure) as a differentiated service, allowing customers to order bespoke sinks, tables, and furniture. Products are manufactured using food-grade stainless steel 304 or 430, and are sourced from brands including Mastersteel, Vulcano, Quick Chef, Eternal, Diamond, Saro, and Venix, alongside PRO INOX's own brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Inox et Ventilation (Stainless Steel Equipment & Ventilation) Stainless steel kitchen equipment including work tables, cabinets, sinks, shelves, carts, gastronorm containers, ventilation hoods, and accessories, manufactured in food-grade stainless steel 304 or 430 for professional kitchens.
• Froid (Commercial Refrigeration Equipment) Professional refrigeration equipment including refrigerated cabinets (positive, negative, bi-temperature, pastry, mini, meat maturation), refrigerated tables, cold rooms, freezer chests, prep cold stations, display cases, ice machines, and ice cream machines.
• Chaud (Professional Cooking Equipment) Professional cooking equipment including ovens (pizza, electric, convection, combination, pastry, reheating, microwave), cooktops (gas, electric, induction, vitroceramic), deep fryers, grills, rotisseries, braising pans, cooking lines, and coffee machines.
• Préparation (Food Preparation Equipment) Food preparation equipment including dough work machines, scales, meat processing equipment, vacuum packaging machines, vegetable processors, bread slicers, and Robot Coupe-branded processors, cutters, planetary mixers, and immersion mixers.
• Laverie & Hygiène (Dishwashing, Hygiene & Laundry) Commercial dishwashers (glass washers, dishwashers, pot washers), cleaning products, waste collection, stainless steel hand sinks, sanitary hygiene products, workwear and PPE, and industrial laundry equipment for hospitality.
• Ustensiles (Kitchen Utensils) Kitchen utensils including cookware (pans, molds, pots), professional knives, bar tools, measuring instruments, pumps and dosing equipment, storage solutions, and transport containers.
• Vente à Emporter (Takeaway Packaging) Takeaway packaging and supplies including containers, bags, and disposable tableware.
• Arts de la Table (Tableware) Tableware including dishes, glassware, cutlery, textiles, and table accessories.
• Inox sur Mesure (Custom Stainless Steel Fabrication) Bespoke fabrication of stainless steel sinks, tables, and furniture made to customer specification for non-standard professional kitchen layouts.

Quantifiable outcome

• Most in-stock products ship within 24/48 hours, enabling rapid kitchen setup or replacement.
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CHR Discount: French e-commerce retailer focused on discounted professional kitchen equipment for the CHR segment. Directly comparable as a price-led online distributor serving restaurants and caterers with stainless steel and refrigeration equipment.
• Manutan: Major French B2B equipment and supplies distributor with a dedicated professional kitchen / CHR catalog and e-commerce platform. Directly comparable as a multi-category CHR e-commerce supplier serving restaurants and hospitality operators in France.
• Bartscher: German manufacturer and distributor of professional kitchen equipment with a strong catalog of stainless steel furniture, cooking, and refrigeration products sold across Europe. Comparable as a multi-category CHR equipment supplier with overlapping product range.
• Restoconcept: French online retailer specializing in professional kitchen equipment for restaurants, bakeries, pizzerias, and hotels. Closely comparable in product scope (inox furniture, refrigeration, cooking, prep) and e-commerce-led GTM targeting the same CHR customer segments.
• Stier Grossküchen-Technik: German supplier of professional commercial kitchen equipment including stainless steel furniture, cooking appliances, and refrigeration. Comparable as a multi-category CHR equipment distributor with similar product breadth.

Emerging players

• Caterboss: Emerging online distributor of commercial catering equipment in Europe with a growing multi-category catalog. Comparable as a digitally native CHR equipment e-commerce player targeting similar restaurant and hospitality customers.

Broad incumbents

• Electrolux Professional: Global manufacturer and broad-line supplier of professional kitchen, laundry, and food service equipment. Comparable as a much larger incumbent serving the same CHR customer base with overlapping product categories, though ProInox operates as a retailer/distributor rather than OEM.
• Hoshizaki: Japanese manufacturer specializing in commercial refrigeration and ice machines, widely distributed across European CHR channels. Comparable as a key third-party brand whose products ProInox resells alongside its own brand, and which competes at the OEM level.
• Rational AG: German market leader in professional combi ovens for commercial kitchens, sold through a global dealer network that includes French CHR distributors. Comparable as a premium cooking equipment manufacturer whose products flow through ProInox's category overlap.
• Ali Group: Italian-based global conglomerate that owns and operates multiple professional kitchen equipment brands (e.g., Hoshizaki via alliance, Scotsman, Lainox). Comparable as a broad industry incumbent whose brands compete in the same refrigeration and cooking categories ProInox distributes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-inox-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO INOX