Marketplace Dental Centre

What Marketplace Dental Centre does

Marketplace Dental Centre is a privately held, single-location dental clinic operating from Shop 26A, 87 Baylis Street, inside the Wagga Wagga Marketplace shopping centre in New South Wales, Australia. Founded around 2010 and employing 11-50 staff, the practice serves individual consumers across the Riverina region, including patients from Wagga Wagga and surrounding towns such as Kooringal, Lake Albert, Junee, Temora, Turvey Park, Glenfield Park, and Coolamon. Its offering spans general and family dentistry (check-ups, scale and clean, fillings, extractions, root canal therapy), children's dentistry with CDBS eligibility support, emergency dental services, cosmetic services (veneers, Pola whitening, dental crowns), restorative and surgical procedures (dental implants, implant-supported overdentures, wisdom teeth removal, dentures and relines), orthodontics (Invisalign and traditional braces), and sedation dentistry using nitrous oxide. The clinic's clinical technology stack includes CEREC same-day crown equipment and 3D imaging for diagnostics and treatment planning, enabling single-visit crown delivery.

The business operates on a direct-to-consumer, pay-per-visit professional services model with revenue collected at the point of service. Pricing is publicly disclosed for select services: a standard check-up, scale, and clean package is approximately A$280, and a 1-hour welcome visit starts from A$220 with insurance or A$55 across four Afterpay instalments. The clinic accepts all Australian private health insurers and holds preferred-provider status with the four largest funds — Medibank Private, BUPA, nib, and HCF — offering set pricing and enhanced rebates to members. Afterpay integration supports interest-free instalment plans up to A$1,500 for treatments, broadening affordability. Patient acquisition runs through the physical storefront, online booking via the website, phone booking, and digital marketing channels including Google Ads, Facebook, and an SEO-driven content blog.

The clinic is led by a small clinical team that includes Dr Joshua Dunn and Dr Josh Dunne (likely the same practitioner with spelling variants across sources), both serving as dentists. Ownership is privately held with no disclosed parent company, investors, or institutional backers, and no funding rounds have been reported. The practice emphasizes accessibility through same-day emergency appointments, free parking, shopping-centre convenience, and a wide geographic catchment across the Riverina, but remains a single-site operation with no disclosed plans for additional locations.

Name

Marketplace Dental Centre

Legal name

Marketplace Dental Centre

Website

https://marketplacedental.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketplace Dental Centre is a privately held, single-location dental clinic in Wagga Wagga, NSW, providing general, cosmetic, emergency, and pediatric dentistry — including CEREC same-day crowns and CDBS-supported children's care — to consumers across the Riverina region.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Pediatric Dentistry Group Practices (HLABAKAD), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Pediatric dental care
• Emergency dental services
• Dental implants

Headquarters

HQ city

Wagga Wagga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services Revenue: The clinic generates revenue through providing dental services including general dentistry, cosmetic dentistry, emergency treatments, preventive care, and specialized treatments. Revenue is collected at point of service with payment options including health insurance claims, Afterpay instalment plans, and out-of-pocket payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marketplace Dental Centre is a community dental clinic based inside the Wagga Wagga Marketplace shopping centre that delivers general dentistry (check-ups, scale and cleans, fillings, extractions, root canal therapy), emergency dental care, children's dentistry, cosmetic dentistry (veneers, teeth whitening), orthodontics (Invisalign and braces), dental implants, dentures, custom mouthguards, and CEREC same-day crowns to individuals and families in the Riverina region.

Product overview

Marketplace Dental Centre is a dental clinic offering a comprehensive suite of dental services primarily organized into two categories: General Dental and Cosmetic Dentistry. The core general dental services include routine check-ups, scale and clean, fillings, extractions, root canal treatment, and emergency dental care. Specialized services include dental implants (including implant-supported overdentures), CEREC same-day crowns, wisdom teeth removal, and children's dental with CDBS support. Cosmetic offerings include dental veneers, professional teeth whitening (Pola Office+ and Pola Day), and orthodontic treatments (Invisalign and braces). The clinic also provides sedation dentistry using happy gas for anxious patients. All services are delivered at their single-location clinic in Wagga Wagga Marketplace Shopping Centre, with no modular software platform—the offering is purely in-person clinical dental services.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dental Services Routine dental treatments for adults and families in the Riverina region, including check-ups, scale and cleans, fillings, and other general maintenance procedures delivered at the Marketplace Dental Centre clinic.
• Preventative Dental Check-up & Scale Clean Preventative dental examination and professional cleaning service designed to maintain oral health and detect issues early, available to individual patients of the clinic.
• Children's Dental Services Dental care tailored for children, including bulk-billed services under the Australian government's Child Dental Benefits Schedule (CDBS) for eligible children aged 2–17, delivered by a dedicated children's dentist.
• Emergency Dental Services Same-day emergency dental treatment for patients experiencing acute dental pain, broken or knocked-out teeth, infections, or other urgent dental conditions.
• Dental Implants Surgical placement of dental implants to replace missing teeth, performed at the Marketplace Dental Centre clinic for adult patients seeking a long-term tooth-replacement solution.
• Implant-Supported Overdentures Removable overdentures that are supported by and attached to dental implants, offered as a stable alternative to conventional dentures for edentulous or partially edentulous patients.
• Dental Crowns (including CEREC Same-Day Crowns) Custom-fitted dental crowns to restore damaged or decayed teeth, with the option of CEREC same-day crowns that are digitally designed, milled, and fitted in a single appointment.
• Dentures, Repairs & Relines Full and partial denture fabrication plus ongoing denture repair and reline services for patients needing removable tooth replacements.
• Root Canal Treatment Endodontic root canal therapy to remove infected pulp and save a tooth from extraction, performed for adult patients at the clinic.
• Wisdom Teeth Removal Surgical extraction of impacted or problematic wisdom teeth, performed at the Marketplace Dental Centre clinic for patients requiring removal of third molars.
• Tooth Extraction Dental extraction of damaged, decayed, or non-restorable teeth for adult and paediatric patients.
• Custom Sports Mouthguards Custom-fabricated mouthguards designed to protect the teeth of patients during sport and physical activity.
• Dental Veneers

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Medibank PrivatecoreChannel Partner/ Reseller/ DistributorMarketplace Dental Centre is a Medibank Members Choice preferred provider, offering Medibank Private members set prices and higher rebates on dental treatments.
• BUPAcoreChannel Partner/ Reseller/ DistributorPreferred provider with BUPA, offering members enhanced benefits and more money back on dental services.
• nib health insurancecoreChannel Partner/ Reseller/ DistributorPreferred provider with nib, offering nib members set prices and greater health fund rebates on dental treatments.
• HCFcoreChannel Partner/ Reseller/ DistributorPreferred provider with HCF, offering HCF members more value and higher rebates on dental services.
• AfterpayminorChannel Partner/ Reseller/ DistributorAfterpay payment plan partner allowing patients to pay for dental treatments up to $1500 in four interest-free instalments over two months.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 1300SMILES: Listed Australian dental group operating multi-dentist practices across regional and metropolitan NSW and Queensland. Closest peer by virtue of being an ASX-listed, multi-site Australian dental services operator targeting similar patient segments.
• No Gaps Dental: Australian multi-location dental group emphasising preferred-provider relationships with major health funds and same-day service. Highly comparable GTM and service model to Marketplace Dental.
• National Dental Care: Australian network of family and cosmetic dental practices offering general dentistry, orthodontics, implants and cosmetic services. Comparable service menu, multi-dentist format, and direct-to-consumer positioning to Marketplace Dental.
• Pacific Smiles Group: ASX-listed operator of Pacific Smiles Dental and Maven Dental brands in Australia, running a multi-site group-practice model with general, cosmetic and specialist services — directly comparable to Marketplace Dental's scope and service mix.
• Primary Dental: Australian network of dental clinics co-located within medical centres, providing general dentistry, orthodontics and cosmetic services. Directly comparable multi-site group model with similar patient offerings.
• Maven Dental (Abano Healthcare): Australian dental group practice brand under Abano/1300SMILES ownership, running a similar model of multi-dentist clinics with general, cosmetic and specialist offerings. Same group-practice structure as Marketplace Dental.

Broad incumbents

• Bupa Dental: Bupa-owned dental network in Australia operating numerous clinics and partnered provider locations. As Marketplace Dental is a Bupa preferred provider, it is effectively part of this broader insurance-aligned dental ecosystem.
• Medibank Dental: Dental service network operated or contracted by Medibank Private, a key preferred-provider partner of Marketplace Dental. Comparable on preferred-provider economics, though bigger and insurer-owned.
• HCF Dental Centres: Health fund-owned dental centres run by HCF, one of Marketplace Dental's preferred-provider partners. Represents the insurer-owned side of the same preferred-provider relationship.

Emerging players

• Smile Direct Club (dental services context): Direct-to-consumer clear-aligner company that bypasses in-practice visits for orthodontic treatment. Partial overlap with Marketplace Dental's Invisalign/orthodontic offering and a potential competitive pressure on cosmetic case volume.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maketplacedental
• LinkedInlinkedin.com/company/marketplace-dental-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Dental Centre