Watts Up

What Watts Up does

Watts Up Group is a Lyon-based French energy consulting firm founded in 2007 by Nuno Sobreira, an engineer with over 24 years of experience in energy procurement. The company operates as a supplier-independent boutique advisory serving French businesses across industrial, retail, hospitality, large tertiary, and property management segments, as well as a downstream channel of CEE-certified installation trades. Its four core service lines are: energy purchasing negotiation and consulting (multi-supplier competitive tendering), bill optimization and management (audit, tariff restructuring, tax/contribution optimization), CEE subsidy and energy renovation financing, and decarbonation strategy covering renewable procurement, PPA structuring, photovoltaic deployment, and EV charging (IRVE) advisory.

The firm's technology layer is intentionally lean: a proprietary 100% digital CEE deposit and project tracking tool for installer partners, plus standardized online CEE simulation calculators built around French regulatory forms (IND-BA-110 for industry, BAT-TH-142 for tertiary air destratification projects). These are deterministic formula tools, not AI-driven. The firm also maintains an active educational blog and free downloadable CEE guides as content-led demand generation, supported by LinkedIn and Facebook presence.

Watts Up Group operates on a strict performance-based fee model — the firm is compensated only when savings or benefits are generated for the client, with no upfront fees, no fixed retainers, and no percentage of supplier contracts. Engagements are short-cycle (under 3 months for bill optimization, under 30 days for CEE payments to installer partners) and the firm claims €3M+ in client energy costs avoided per year on average, with 8 out of 10 missions generating short-term cash flow. Distribution is direct via website/HubSpot consultation booking plus an installer partner channel; the firm has no disclosed institutional investors, no funding rounds, and serves clients exclusively within France.

Name

Watts Up

Legal name

Watts Up Group

Website

https://wattsupgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Watts Up Group is a Lyon-based French energy consulting firm that helps businesses negotiate electricity and gas contracts, optimize energy bills, access CEE subsidies, and execute decarbonation strategies on a 100% performance-based fee model, serving industrial, retail, hospitality, and tertiary clients across France.

Ownership category

akta.pro rank

Product category

Energy Procurement Consulting

akta.pro primary industry

Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)

Keywords

• Energy procurement consulting
• Utility bill optimization
• CEE subsidy management
• Decarbonation strategy services
• Energy contract negotiation

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Performance-Based Consulting Fees: Watts Up Group charges clients exclusively based on the results and savings it generates. The firm is not paid a percentage of supplier contracts nor fixed consulting retainers. If no savings are recovered, the firm is not compensated. This performance-only model applies to energy procurement negotiations, bill optimizations, and CEE subsidy maximizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Watts Up Group is a French energy consulting firm that negotiates electricity and gas procurement contracts for businesses, audits and optimizes energy invoices (TURPE, taxes, subscribed power), and secures CEE (Certificats d'Économies d'Énergie) subsidies to finance energy efficiency renovations. It also advises on decarbonation strategy including renewable energy procurement, photovoltaic deployment, and EV charging. Services are delivered on a 100% performance-based fee model with no upfront cost to the client.

Product overview

Watts Up Group is an energy consulting firm offering a portfolio of four core services: Négociation & Conseil en achat énergie (energy purchasing negotiation and consulting), Optimisation & Pilotage des Factures (bill optimization and management), Subventions & Financement CEE (energy efficiency subsidies and CEE financing), and Stratégie & Action de décarbonation (decarbonation strategy). The company also operates a Partner Installateur CEE program for installation professionals and provides online CEE subsidy calculators for industrial and tertiary sectors. A blog serves as a knowledge resource for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Négociation & Conseil en achat énergie (Energy Purchasing Negotiation & Consulting)
• Optimisation & Pilotage des Factures (Bill Optimization & Management)
• Subventions & Financement CEE (CEE Subsidies & Financing)
• Stratégie & Action de décarbonation (Decarbonation Strategy)
• Partenaire Installateur CEE (CEE Installer Partner Program)

Quantifiable outcome

• €3M+ in energy costs avoided per year on average across the client portfolio
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting.

• ADEME (Agence de la Transition Écologique)supportingOthersADEME is France's ecological transition agency referenced by Watts Up Group as a complementary funding source alongside CEE subsidies. The firm advises installer partners and clients on stacking ADEME grants with CEE subsidies to maximize total financing for energy renovation projects.
• Métropole (local metropolitan government)supportingOthersWatts Up Group references metropolitan government grants as complementary funding that can be stacked with CEE subsidies. The firm assists clients and installer partners in identifying and applying for additional metropolitan-level financing programs.
• BpifrancesupportingOthersBpifrance was referenced in the context of PPA (Power Purchase Agreement) guarantees for renewable energy projects. Bpifrance manages a public guarantee fund covering counterparty risk for renewable energy producers. Watts Up Group advises clients on accessing this guarantee mechanism for long-term PPA contracts.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Energy Pool: French energy services company specializing in demand response, flexibility, and industrial energy optimization. Comparable to Watts Up Group's optimization and decarbonation advisory work, particularly for energy-intensive industrial clients.
• Planète OUI: French green electricity and gas supplier targeting businesses and individuals with renewable offers. Comparable to Watts Up Group's decarbonation and procurement work, particularly the renewable supply leg, though operating as a supplier rather than an independent broker.
• Selectra Pro: French business energy comparison and broking arm of Selectra, serving SMEs and mid-market clients with electricity and gas procurement support. Comparable on customer segment and energy-switching service, though more digital-led and less advisory-intensive.
• Beleol: French business energy broker helping SMEs and mid-market firms negotiate electricity and gas contracts and optimize bills. Directly comparable to Watts Up Group on target customer, broker model, and energy procurement focus.
• Ekwateur: French green energy supplier offering renewable electricity and gas to businesses with billing and contract management features. Comparable to Watts Up Group's procurement and decarbonation positioning, though operating as a supplier rather than an independent advisory firm.
• Opéra Énergie: French B2B energy broker focused on electricity and gas procurement optimization for SMEs, mid-market, and industrials. Directly comparable to Watts Up Group on target customer, supplier-tendering model, and performance-based positioning.

Broad incumbents

• ENGIE (Business / Impact division): Major French utility with a business-facing energy advisory and energy management services portfolio. Overlaps with Watts Up Group on procurement, efficiency, and decarbonation offerings but as part of a much broader utility portfolio, not a specialist boutique.
• Alpiq: European energy company with a French presence offering energy procurement, optimization, and decarbonation services to business customers. Overlaps with Watts Up Group on procurement consulting but operates at significantly larger scale across multiple geographies.
• EDF (Business / Optimisation division): Incumbent French electricity supplier with dedicated business-facing services for contract management, tariff optimization, and energy efficiency. Comparable service surface to Watts Up Group but bundled within the largest national utility rather than offered independently.

Emerging players

• GreenYellow: French energy efficiency and decarbonation services provider for retailers and industrials, covering energy audits, efficiency upgrades, and on-site renewables. Comparable to Watts Up Group's bill optimization, CEE, and decarbonation offerings, but operating at larger scale with installation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wattsup-renewable-green-energy-solutions-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watts Up