Stephen Smith Real Estate
Stephen Smith Real Estate is a Scarborough, Queensland-based residential real estate agency founded in 2004 that offers buying, selling, and rental management services to homeowners, buyers, and small-scale property investors across the Moreton Bay Region.
- Company typePrivate
- Founded2004
- HeadquartersScarborough, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stephen Smith Real Estate does
Stephen Smith Real Estate is a privately held, founder-led residential real estate agency operating from a single office at 614 Oxley Avenue, Scarborough, Queensland, Australia. Founded in 2004 by principal Stephen Smith and incorporated as Stephen Smith Real Estate Pty Ltd, the firm serves the Moreton Bay Region and greater Brisbane area, covering suburbs including Redcliffe, Scarborough, Deception Bay, Margate, and Kippa-Ring. The firm reports 1-10 employees with a small core team (principal, a property manager, and two-to-three office staff plus at least one additional sales agent), and is privately held with no disclosed external investment.
The company's offering integrates three core lines: residential sales, buyer representation, and ongoing property management. Its go-to-market is sales-led and field-based, anchored on a "No Sale – No Charge" commercial model with zero upfront advertising costs, private pre-qualified buyer viewings instead of traditional open houses, and a "Highest Price" negotiation system licensed through the Neil Jenman Approved Agency partnership (formalised in 2019). Pricing is transaction-based for sales and subscription/recurring for property management; commission rates are individually negotiated and not publicly disclosed. The technology stack is third-party rather than proprietary, relying on the ReNet real estate platform for listings, email property alerts, and back-office operations. Marketing combines the firm's own website, SEO, property alert emails, LinkedIn organic distribution, and an extensive pre-qualified buyer database built over 20+ years of operation.
Revenue mechanics mix transaction commissions on settled residential sales with recurring property management fees from landlord clients, supplemented by free market rental appraisals used primarily as lead-generation rather than billable services. The customer base is long-tail and residential, with named references drawn from individual SMB consumers, first-home buyers, and a smaller set of investment-property landlords. The firm emphasises ethical conduct, transparency, and a risk-free vendor proposition as its principal differentiators from competing agencies in the same sub-market.
Stephen Smith Real Estate firmographics
Firmographics- Name
- Stephen Smith Real Estate
- Legal name
- Stephen Smith Real Estate Pty Ltd
- Website
- https://stephensmith.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stephen Smith Real Estate is a Scarborough, Queensland-based residential real estate agency founded in 2004 that offers buying, selling, and rental management services to homeowners, buyers, and small-scale property investors across the Moreton Bay Region.
- Ownership category
- akta.pro rank
Stephen Smith Real Estate industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Stephen Smith Real Estate is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Stephen Smith Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Sales Commission: Commission-based revenue from property sales. The company operates on a 'No Sale - No Charge' basis with no upfront costs to clients until the property is sold and the client is satisfied with the price and service.
- Property Management Fees: Ongoing property management services for landlords including tenant placement, rent collection, property maintenance coordination, and regular feedback to maximize rental returns.
- Rental Appraisal Services: Market rental appraisals for investment properties, providing estimates to property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Risk-free sales service with no upfront costs |
| Subscription | Monthly | Property management ongoing service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Stephen Smith Real Estate product offering
Product offeringCore offering
Stephen Smith Real Estate is a traditional full-service real estate agency based in Scarborough, Queensland, providing residential property sales, buyer representation, and rental/property management services across the Moreton Bay Region and Brisbane. The agency operates on a "No Sale - No Charge" risk-free model with zero upfront advertising costs and uses Neil Jenman-approved negotiation methods to achieve highest sale prices for sellers.
Product overview
Stephen Smith Real Estate is a traditional full-service real estate agency offering a unified service model rather than a platform architecture. The core offering consists of integrated property sales, buying, and rental/management services, supported by free market appraisals and a No Sale-No Charge guarantee. The company supplements its transactional services with educational resources including the Buyer's Guide, Investment Guide, and Must Reads Before Selling package. Property alert/email notification services provide ongoing client engagement for buyers and renters.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services Full-service residential property sales for homeowners including honest quoting, pre-qualified buyer matching, private viewings 7 days a week, Neil Jenman Highest Price negotiation system, and a No Sale-No Charge guarantee with zero upfront advertising costs.
- Property Buying Services Buyer representation service assisting prospective buyers to find residential property with access to listings, off-market opportunities, property alerts, and private viewings with agent guidance throughout the purchase process.
- Rental and Property Management Services Comprehensive rental and property management for landlords including rental appraisals, tenant screening and placement, rent collection, property maintenance coordination, and regular feedback to maximize rental returns. Targets owners of investment properties including interstate and overseas landlords.
- Market Appraisal Service Free, obligation-free professional market appraisal service providing homeowners with advice on achieving the maximum sale price for their property, with a risk-free No Sale-No Charge marketing package discussion.
Quantifiable outcome
- Properties sold for full asking price at significant premium to comparable sales
- +2 more outcomes
Companies that use Stephen Smith Real Estate
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Stephen Smith Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stephen Smith Real Estate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Neil Jenman / Neil Jenman Approved AgencycoreStephen Smith Real Estate is a 'Jenman Approved Agency' following the highest ethical standards in real estate as established by consumer advocate Neil Jenman. This partnership provides them with exclusive access to the 'Highest Price' negotiation system designed to prevent homes from being undersold. The agency also offers Neil Jenman's educational resources including the '8 Very Best Ways' guide for sellers and access to his negotiation methodologies.
- ReNetsupportingStephen Smith Real Estate uses ReNet real estate agency software platform for their website, property listings management, and operational systems. ReNet provides the software infrastructure powering their online property search, email alerts system, and back-end property management.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Stephen Smith Real Estate competitors and assessment
Company assessmentBroad incumbents
- Ray White: One of Australia's largest real estate franchise networks with extensive Moreton Bay/Brisbane presence. Directly comparable as a residential sales and property management competitor in the same geographic market, but vastly larger in scale and marketing budget.
- Raine & Horne: Established Australian real estate brand with offices throughout Queensland. Competes with Stephen Smith on residential sales and rentals in the Moreton Bay Region.
- LJ Hooker: Australia's largest residential real estate franchise network with offices across Queensland including the Moreton Bay Region. Competes with Stephen Smith across residential sales and property management services.
Direct peers
- Coronis: Brisbane-area independent real estate agency with sales and property management operations. Comparable in scale and in operating model in the same regional Queensland market.
- Place Estate Agents: Brisbane-based independent residential real estate agency with a comparable boutique, principal-led model. Closest geographic and operating-model peer to Stephen Smith Real Estate within the Brisbane/Moreton Bay corridor.
- Belle Property: Premium residential real estate brand in Australia with a boutique, agent-led model similar to Stephen Smith. Competes in the same Brisbane-Moreton Bay seller and landlord segments with comparable sales-led service ethos.
- McGrath Estate Agents: Australian independent-leaning residential real estate network with a strong agent-brand model. Highly comparable positioning to Stephen Smith's boutique, relationship-driven approach in the Brisbane/north-Brisbane corridor.
- Professionals Real Estate: National Australian real estate network with a strong suburban and regional presence. Comparable in residential sales, leasing, and property management offerings, particularly in growth-corridor markets like Moreton Bay.
- Harcourts: Australasian real estate brand with North Brisbane offices. Competes head-to-head in residential sales, property management, and investor-landlord services within the Moreton Bay market.
Others
- REA Group: Operator of realestate.com.au, Australia's largest residential property portal. Not a direct brokerage competitor but a powerful adjacent force reshaping lead generation and pricing power for agencies like Stephen Smith.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Stephen Smith Real Estate social profiles
Digital presenceStephen Smith Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stephen Smith Real Estate leadership team
Management profileNumber of profiles
Profiles2 records
Stephen Smith Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stephen Smith Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stephen Smith Real Estate
What does Stephen Smith Real Estate do?
Stephen Smith Real Estate is a traditional full-service real estate agency based in Scarborough, Queensland, providing residential property sales, buyer representation, and rental/property management services across the Moreton Bay Region and Brisbane. The agency operates on a "No Sale - No Charge" risk-free model with zero upfront advertising costs and uses Neil Jenman-approved negotiation methods to achieve highest sale prices for sellers.
Is Stephen Smith Real Estate a public or private company?
Stephen Smith Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stephen Smith Real Estate founded?
Stephen Smith Real Estate was founded in 2004. It employs 1 to 10 people.
Where is Stephen Smith Real Estate based?
Stephen Smith Real Estate is headquartered in Scarborough, Australia, in the Oceania region.
How does Stephen Smith Real Estate make money?
Three revenue lines are on record. Sales Commission is the primary driver. The others are property Management Fees and rental Appraisal Services.
Who are Stephen Smith Real Estate's main competitors?
Broad incumbents on record are Ray White, Raine & Horne and LJ Hooker. Direct peers are Coronis, Place Estate Agents, Belle Property, McGrath Estate Agents, Professionals Real Estate and Harcourts. REA Group is listed as an others.
Does Stephen Smith Real Estate have an API?
No public API is recorded for Stephen Smith Real Estate.
What industry is Stephen Smith Real Estate in?
Stephen Smith Real Estate's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.