Invest in Odense

What Invest in Odense does

Invest in Odense is the official economic development agency of Odense Municipality (Odense Kommune), founded in 2015 and headquartered at Flakhaven 2 in Odense, Denmark. The organization matches businesses and investors with relevant local partners to facilitate business establishment, expansion, and investment attraction in the Odense region. It operates as a non-commercial municipal entity with 1-10 employees, providing free services funded through public budgets under Odense Kommune. The agency's core service offerings include investment attraction services, a curated service provider network for foreign companies, startup growth programs, and insight reports on regional business opportunities.

The organization focuses on five priority verticals: robotics and automation, drones, life science (including pharma, medtech, biotech, and biosolutions), harbour and wind energy, and startup growth. Notable enterprise clients featured include Meta (operating a data center in Odense since 2019 with a planned $1.97 billion expansion), Little Green Pharma (acquiring one of Europe's largest EU-GMP certified facilities), MyDefence (drone activities at UAS Denmark), and SCHUNK (gripping systems manufacturer). The agency also runs recurring flagship events — the International Drone Show, Week of Robotics, and Odense Investor Summit — as part of its GTM and ecosystem-building efforts.

The business model is fully publicly funded; Invest in Odense does not generate commercial revenue and provides services at no cost to beneficiaries. Its go-to-market combines direct consultation, digital content marketing (website, LinkedIn, newsletter), partner network referrals (SDU, Odense Robotics, UAS Denmark, Life Science Fyn, International House Odense, and others), and event-based engagement targeting a global audience of international businesses and investors. Success metrics are measured in jobs created, companies settled, and millions of euros in investment secured within Odense's stronghold industries rather than in financial returns.

Name

Invest in Odense

Legal name

Odense Kommune

Website

https://investinodense.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Invest in Odense is a municipal economic development agency under Odense Kommune that matches international businesses and investors with local partners across robotics, drones, life science, and harbour/wind sectors, operating on free publicly funded services.

Ownership category

akta.pro rank

Product category

Economic Development and Investment Promotion Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

akta.pro secondary industries

Economic Growth, Livelihoods & Private Sector Development (BPADAEAE), Industrial Development & Competitiveness Programs (BPADAMAF), Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Investment attraction services
• Economic development consulting
• Startup growth programs
• Business matchmaking services
• Municipal investment promotion

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Funding: As a municipal initiative under Odense Kommune (Odense Municipality), Invest in Odense operates as a publicly funded economic development organization. The organization does not generate commercial revenue but rather facilitates investment attraction and business development to benefit the local economy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Invest in Odense is a municipal economic development agency that matches businesses and investors with relevant local partners in Odense, Denmark. It offers investment attraction services, a curated service provider network, startup growth programs, insight reports, and signature industry events (International Drone Show, Week of Robotics, Odense Investor Summit) focused on robotics, drones, biotech, life science, and harbour & wind sectors.

Product overview

Invest in Odense is an economic development organization operated by Odense Municipality that serves as a gateway for businesses and investors to access expertise and knowledge in Odense, Denmark. Rather than a unified software product, the organization offers a portfolio of advisory and facilitation services including investment attraction, a service provider network, startup growth programs, and industry-specific insight reports. The organization facilitates connections between foreign companies and local partners, and organizes major industry events including the International Drone Show and Week of Robotics. Key industry strongholds include robotics & automation, drones, life science (pharma, medtech, biotech, biosolutions), and harbour & wind energy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Attraction Services Connects businesses and investors with relevant local partners in Odense, Denmark, and assists companies in settling in the city while helping secure investments within Odense's stronghold industries.
• Service Provider Network A network of local service providers that assist foreign companies with settling and growing their operations in Odense.
• Startup Growth Programs Programs and support services designed to help startups scale and grow in Odense, with the stated goal of making Odense the best city in Denmark for startups.
• Insight Reports Research and analysis reports on Odense's business environment, industry strongholds, and investment opportunities.
• International Drone Show Annual international drone industry event hosted in Odense showcasing drone technology and automation innovations.
• Week of Robotics Annual robotics industry event in Odense focused on robotics and automation technologies.
• Odense Investor Summit Investment summit event held in Odense connecting investors with business opportunities.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• SDU (University of Southern Denmark)coreStrategic or Co-development PartnerUniversity partner providing research collaboration opportunities, talent pipeline, and academic partnerships for companies investing in Odense's knowledge economy.
• Odense RoboticscoreStrategic or Co-development PartnerIndustry cluster organization supporting the robotics ecosystem in Odense, connecting companies with resources, talent, and collaborative opportunities.
• Odense HarbourcoreStrategic or Co-development PartnerPort infrastructure partner supporting logistics and industrial operations, particularly relevant for harbour-related and wind energy investments.
• Invest in DenmarkcoreStrategic or Co-development PartnerNational investment promotion agency supporting foreign direct investment into Denmark, providing coordination and international visibility.
• Healthcare DenmarksupportingStrategic or Co-development PartnerNational non-profit organization promoting Danish healthcare competencies internationally, supporting life science and medtech investments.
• UAS DenmarkcoreStrategic or Co-development PartnerDanish drone and UAS industry cluster supporting the drone stronghold in Odense, providing testing facilities and industry connections.
• Erhverv Fyn (Business Fyn)supportingStrategic or Co-development PartnerRegional business development organization supporting companies on Funen island, providing local business network and support services.
• International House OdensecoreStrategic or Co-development PartnerOne-stop service center helping international companies and employees settle in Odense, handling permits, housing, and integration.
• Life Science FyncoreStrategic or Co-development PartnerRegional life science industry cluster supporting biotech, pharma, and medtech companies in the Odense region.
• Danish Life Science ClustersupportingStrategic or Co-development PartnerNational life science cluster organization providing industry network, innovation support, and international connections.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Helsinki Partners: City of Helsinki-owned investment and talent attraction agency. Closely comparable municipal peer in the Nordics, focused on bringing foreign companies, investments, and talent to Helsinki through personalised consultation and ecosystem connections.
• Business Sweden: Swedish government's official investment promotion agency, owned by the Swedish state. Directly comparable Nordic peer facilitating foreign direct investment into Sweden, with a similar mandate of matching international investors to local partners and industry ecosystems.
• Netherlands Foreign Investment Agency (NFIA): Dutch national agency under the Ministry of Economic Affairs that actively identifies, contacts, and supports foreign companies establishing or expanding in the Netherlands. Strong European peer with a comparable mandate of attracting multinational FDI through personalised consultation and ecosystem matching.
• Germany Trade & Invest (GTAI): Germany's federal economic development agency, advising international companies on market entry, location selection, and incentive programs. Comparable in providing investment advisory and matchmaking services to international companies evaluating European expansion.
• Copenhagen Capacity: Investment promotion agency for the Copenhagen region, founded by the Capital Region, City of Copenhagen, and surrounding municipalities. Closest direct municipal/regional peer to Invest in Odense within Denmark, competing for the same pool of international investors and talent.
• Business Finland: Finnish government's innovation funding and FDI organization, providing similar investment attraction services to what Invest in Odense delivers locally. Comparable Nordic peer with strong focus on deep-tech, life sciences, and industrial verticals.
• Enterprise Ireland: Irish state agency focused on helping Irish and international companies start, grow, and innovate, with significant FDI attraction mandate. Directly comparable government-backed peer with strong sector specialisation in technology and life sciences.
• Scottish Development International: Joint Scottish government and Scottish Enterprise agency promoting inward investment and international trade. Comparable European regional peer with mandate to attract FDI, connect investors with Scottish partners, and support sector-specific industries (energy, life sciences, tech).
• Invest in Denmark: National FDI promotion agency for Denmark, listed as a core strategic partner of Invest in Odense. Operates the same investment attraction playbook at country level, matching international investors with Danish partners, making it the most directly comparable peer.
• Catalonia Trade & Investment: Public agency of the Generalitat de Catalunya promoting foreign investment and supporting international companies setting up in Catalonia. Comparable regional European peer providing investment advisory, partner matchmaking, and sector-focused promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10421485
• Xx.com/cityofodense

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Odense