What Naturata does

Naturata AG is a privately-held German consumer packaged goods company headquartered in Marbach am Neckar, Baden-Württemberg, founded in 1975 and operating for approximately 50 years. The company produces and distributes certified organic and biodynamic (Demeter) food products across multiple categories: chocolate (including single-origin bars from eight-plus cocoa-producing countries, chocolate bars with inclusions, and vegan couverture), coffee and cocoa (including Fairtrade Arabica/espresso and caffeine-free grain coffees such as chickpea, chicory, spelt, and lupine), chutneys and sauces, mayonnaises/ketchup/mustards (including Demeter-grade variants manufactured in Switzerland), pasta (wholemeal spelt from the Swabian Alb, durum wheat from Piedmont, and gluten-free rice pasta), plus newly launched Knusperbrote (crispy breads) and Bio Süßen (alternative sweeteners).

The company's technical differentiation rests on traditional artisanal processing — notably an extended 72-hour conching process for chocolate using cocoa butter in place of soy lecithin, gentle pasteurization for sauces and chutneys, and cold-pressed Demeter sunflower oil for mayonnaise. Approximately half the product range is Demeter-certified, with additional Fairtrade certification on cocoa and EU organic (Ökostelle DE-ÖKO-007), EMAS, and myclimate climate-neutral certifications across the portfolio.

Commercially, Naturata operates a sales-led B2C model, distributing through natural food retailers, organic supermarket sections, conventional grocers with organic ranges, and its own e-commerce storefront at naturata-shop.de, supported by a store-locator tool (ladensuche.naturata.de). Marketing is conducted via Facebook, Instagram, an email newsletter, and a content blog. The end customer is a single horizontal persona — health-conscious organic consumers in German-speaking European markets seeking traceable, biodynamically certified, Fairtrade-sourced pantry and snack products. Revenue is generated through one-time product sales; pricing is not publicly disclosed. Long-tenured sourcing partnerships (30+ years with Swabian Alb and Piedmont producer associations, multi-decade relationships with COOPROAGRO in the Dominican Republic and Cal Valls in Spain) underpin the supply chain, which spans cultivation projects across 12+ countries.

Name

Naturata

Legal name

Naturata AG

Website

https://naturata.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturata is a German organic and biodynamic (Demeter) food company producing chocolate, coffee, pasta, sauces, condiments, and pantry staples for health-conscious consumers across German-speaking European markets, distributed through natural food retail and a direct e-commerce shop.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Coffee and Tea Manufacturing (311920), Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Beverages (2080), Bakery Products (2050)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Organic food products
• Fairtrade certified cocoa
• Biodynamic chocolate bars
• Organic coffee alternatives
• Demeter certified foods

Headquarters

HQ city

Marbach Am Neckar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organic Food Product Sales: Naturata generates revenue through the sale of organic food products including chocolate, coffee, cocoa, pasta, sauces, condiments, and other organic specialty foods through retail and online channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Naturata AG manufactures and sells certified organic and biodynamic (Demeter) food products including single-origin and inclusion chocolates, coffee and caffeine-free grain coffee alternatives, hot chocolate and cocoa powders, chutneys, sauces, mayonnaise, ketchup, mustard, pasta from spelt, durum wheat, and rice, as well as vinegar, oils, vanilla, broths, spices, nuts, dried fruits, and sugar/syrups. Products are distributed to consumers through retail stores (natural food shops, organic supermarkets) and the company's own online shop at naturata-shop.de, with sourcing partnerships spanning cooperatives in the Dominican Republic, Peru, Brazil, Italy, Spain, Germany, and Madagascar.

Product overview

Naturata is a German organic food company (Naturata AG, based in Marbach) celebrating its 50th anniversary in 2025, specializing in a diverse portfolio of certified organic and biodynamic food products. The company operates as a multi-category consumer goods brand rather than a technology platform. Its core product portfolio includes: (1) Chocolate and chocolate bars - featuring single-origin dark chocolates from countries like Togo, Madagascar, Brazil, Peru, Panama, India, Caribbean, and Ecuador, as well as chocolate bars with various inclusions (pretzels, caramel, coconut, hazelnuts), vegan coconut milk couverture, and award-winning products like Pretzel & Milk (won 'Bestes Bio 2026'); (2) Coffee and Cocoa - offering grain coffees (chickpea, chicory, spelt, lupine), Fairtrade bean coffees (Arabica, espresso), hot chocolate products, and various cocoa powders including fine cocoa from Latin America; (3) Chutneys and Sauces - including mango chutney, African Spirit Sauce, Sweet Chili Sauce, Burger & Sandwich Sauce, Curry Mango Sauce, Garlic Sauce, Brazilian Fire Sauce, Sweet & Sour Sauce, and Honey Mustard Sauce, all made in Germany with organic herbs and spices; (4) Mayo, Ketchup, and Mustard - featuring vegan mayonnaises and remoulades (with rapeseed oil variants), Demeter-certified mayonnaises and mustards made in Switzerland, and tomato ketchup from Demeter tomatoes; (5) Pasta - including wholemeal and white spelt pasta from Swabian Alb Demeter producers, Italian durum wheat pasta from Piedmont, and gluten-free rice pasta from Northern Italy. The company emphasizes Fairtrade sourcing, Demeter/biodynamic certification, Swiss manufacturing for chocolates and condiments, and sustainable cultivation projects across multiple countries including Dominican Republic, Peru, Brazil, Portugal, Italy, Spain, and Madagascar.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Bars (Single-Origin and Inclusion Varieties) A range of organic and Fairtrade-certified chocolate bars including single-origin dark chocolates from Togo, Madagascar, Brazil, Peru, Panama, India, the Caribbean, Ecuador, and Costa Rica at cocoa contents from 42% to 100%, as well as inclusion bars featuring pretzel, caramel, salt, coconut, hazelnut, and coffee. Made in Switzerland with an extended 72-hour conching process using cocoa butter instead of soy lecithin. Marketed to health-conscious adult consumers seeking traceable, ethically sourced premium chocolate.
• Vegan Chocolate Products Vegan chocolate offerings including coconut milk chocolate couverture, suitable for vegan and dairy-free consumers. Fairtrade-certified and made with the same extended conching process.
• Coffee and Coffee Alternatives
• Hot Chocolate and Cocoa Powders
• Chutneys and Sauces
• Mayonnaise (Vegan and Traditional)
• Tomato Ketchup
• Mustard Varieties
• Pasta and Noodles
• Knusperbrote (Crispy Breads) Organic crispy breads in thin, extra-crunchy slices made from selected organic ingredients. Rich in plant proteins and fiber, available in mild-sweet to aromatic varieties, positioned as a snack or bread alternative for health-conscious consumers.
• Bio Süßen (Alternative Sweeteners) Organic alternative sweeteners in Mango, Berry, Banana, and Maple varieties, providing natural sweetness and color for baking, desserts, and beverages. Targeted at consumers seeking natural sweetener alternatives.

Quantifiable outcome

• Products available through store locator across multiple countries

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• COOPROAGRO (Dominican Republic)coreStrategic or Co-development PartnerCOOPROAGRO is an umbrella organization uniting 15 cooperatives in the northeast of the Dominican Republic, specializing in organic cocoa cultivation and sale. Naturata sources its cocoa from this project under Fairtrade standards, supporting smallholder farmers with purchase guarantees and fair prices. Specialist advisers provide support with cultivation and organic certification.
• Cal Valls Family Farm (Spain)coreStrategic or Co-development PartnerThe Cal Valls family has been farming organically since 1979 in Catalonia, Spain. Naturata was instrumental in their transition to biodynamic farming, which was achieved in 1991. They cultivate tomatoes on 25 hectares for Naturata's ketchup products.
• Demeter Producers' Association (Swabian Alb, Germany)coreStrategic or Co-development PartnerA Demeter-certified producers' association in the Swabian Alb region of Baden-Württemberg supplying spelt for Naturata pasta products for over 30 years. Annual quantity commitments and purchase agreements provide planning security.
• Demeter Farmers (Piedmont, Italy)coreStrategic or Co-development PartnerDemeter-certified durum wheat farmers in the Italian Piedmont region supplying 100% durum wheat for Naturata pasta for over 30 years under long-term purchase agreements.
• Cooperativa de Servicios Multiples (Peru)minorStrategic or Co-development PartnerThe cooperative is active throughout Peru and supports agricultural smallholdings at all stages of production, ensuring top quality for Naturata's specialty chocolates.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GEPA: German Fairtrade pioneer producing organic coffee, tea, and chocolate from cooperative sourcing. Comparable to Naturata on Fairtrade sourcing partnerships and the coffee/cocoa product line.
• Hofpfisterei: Munich-based organic bakery producing traditional breads and crispy breads (Knäckebrot) with Demeter ingredients. Directly comparable to Naturata's new Knusperbrote line and bakery-adjacent categories.
• Barnhouse Naturprodukte: German organic muesli and cereal/snack bar producer using biodynamic (Demeter) ingredients. Comparable to Naturata on Demeter certification, organic snack formats, and German-market positioning.
• Alnatura: German organic brand and retailer (owned by dm-drogerie) producing organic packaged foods across multiple categories. Comparable to Naturata as a German multi-category organic CPG brand with strong sustainability credentials.
• Lebensbaum: German organic brand producing tea, coffee, and spices (owned by Wala). Comparable to Naturata on organic/biodynamic credentials and the coffee/spice product line for German-speaking markets.
• Zwergenwiese: German organic producer of sauces, ketchup, mustard, and spreads based in Schleswig-Holstein. Directly comparable to Naturata's mayo/ketchup/mustard and chutneys/sauces categories with similar Demeter and organic certifications.
• Rapunzel Naturkost: German organic food manufacturer founded in 1974 producing pasta, sauces, oils, chocolate spreads, and other organic specialties. Highly comparable to Naturata in multi-category organic positioning, Fairtrade sourcing, and German-market focus.
• EcoFinia (iChoc / Vivani): German organic chocolate manufacturer producing single-origin and specialty bars under the iChoc and Vivani brands. Highly comparable to Naturata's flagship single-origin chocolate portfolio and Fairtrade sourcing model.

Regional players

• Sonnentor: Austrian organic producer of teas, herbs, and spices with direct farmer sourcing and biodynamic certifications. Comparable to Naturata on organic/biodynamic positioning and direct-producer partnerships, though operating from Austria rather than the DACH core.

Broad incumbents

• Bionade: German organic soft drink brand owned by Radeberger Group (Dr. Oetker). Comparable to Naturata as a German organic CPG brand in the broader beverage category, though Bionade focuses on beverages rather than a multi-category portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Naturata
• Instagraminstagram.com/naturata_ag

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturata