Jovian Archive

What Jovian Archive does

Jovian Archive, operated by Jovian Archive Media Pte. Ltd. (Singapore), is the official source of the Human Design System, founded in 1999 by Ra Uru Hu and maintained by his family since his passing in 2011. The company sells a comprehensive digital education catalog spanning foundational courses (entry-level at $10) through advanced multi-course learning paths and lecture series (up to $800+), covering topics from Type and Inner Authority through advanced Variables, Substructure, and the 2027 Cycle Transition. Underlying technology includes the proprietary BodyGraph chart system (registered as Rave BodyGraph™) and Rave Mandala™ — visual representations of an individual's energetic blueprint composed of 9 energy Centers, 64 Gates, and connecting Channels. Supporting the educational core are the MMI (Maia Mechanics Imaging) professional Windows software, an AI Ra conversational chatbot, free chart generation tools, and the Human Design Statistics reference dataset.

The business operates a product-led and community-led go-to-market motion through a global Shopify-powered storefront with multi-currency support across 40+ countries, complemented by dedicated iOS/Android mobile apps. Revenue derives from five streams: digital course sales (one-time perpetual licenses), individual lecture products, Ra.TV subscription access at $22/month, MMI software licensing, and quarterly transit forecasts. Sister platforms — myBodyGraph (interactive chart analysis), Maia Mechanics (professional online software), Ra.TV (video streaming and community), and Human Design Mastery (coaching) — form an integrated ecosystem, reinforced by partnerships with the International Human Design School (IHDS) for certification and BG5 Business Institute for professional applications. Marketing is driven primarily by content marketing via an extensive educational blog, organic SEO, social channels (YouTube, Instagram, Facebook), email lead capture, and community word-of-mouth, with the customer base distributed across individual self-discovery seekers, Human Design practitioners, parents, business professionals, and dedicated students.

Name

Jovian Archive

Legal name

Jovian Archive Media Pte. Ltd.

Website

https://jovianarchive.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Development Education

NAICS

Libraries and Archives (51921)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)

akta.pro secondary industries

Digital Archives, Libraries & Institutional Access Platforms (MPAJAMAJ), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Human design education
• Bodygraph analysis
• Personal development courses
• Spiritual learning platform
• Astrology software

Headquarters

HQ city

Ibiza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Course Sales: One-time purchases of structured learning paths, courses, and lecture series. Products range from introductory courses ($10-30) to comprehensive multi-course programs ($200-800+). Includes audio, video, and ebook formats.
2. Individual Lecture Products: Single lecture purchases ranging from $9-100+. Includes topics on specific Types (Generator, Projector, Manifestor, Reflector), Authorities, and specialized subjects.
3. Subscription Access: Ra.TV offers community access and video streaming at $22/month, providing ongoing access to video teachings and weekly sessions with certified professionals.
4. Software Licensing: Maia Mechanics Imaging (MMI) for Windows — professional Human Design analysis software with perpetual license model.
5. Transit Forecast Products: Quarterly transit forecast products ($37 each) by Peter Schoeber, providing 3-month outlooks on planetary influences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Jovian Archive is the official source of the Human Design System, selling digital courses, lecture series, learning paths, and professional chart-analysis software rooted in Ra Uru Hu's original teachings. The platform also operates subscription video streaming (Ra.TV), an AI chatbot (AI Ra), and sister sites for interactive chart generation and analysis, serving self-discovery seekers, coaches, and Human Design practitioners globally.

Product overview

Jovian Archive is the official home of the Human Design System, founded by Ra Uru Hu in 1999, offering a comprehensive digital education platform with multiple integrated products and sister sites. The core offering consists of the main Jovian Archive platform providing Ra Uru Hu's complete library of recorded teachings, courses, lectures, and learning paths organized by skill level (Beginner, Intermediate, Advanced, Extended Learning Hubs). Key products include MMI for Windows (Maia Mechanics Imaging) professional software, AI Ra conversational assistant, and curated Learning Paths for structured education. The ecosystem extends through sister platforms: myBodyGraph for interactive chart analysis, Maia Mechanics Online for professional software, Ra.TV for video streaming with community features, and Human Design Mastery for coaching. Additional offerings include specialized course series (The 2027 Series, Rave Cosmology Series, Rave History Series, Rave Anatomy Series, Night Forces/DreamRave Series), quarterly Transit Forecasts, blog content, and free chart generation tools. All digital products include lifetime access, community features, and a 30-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• myBodyGraph: Interactive Human Design chart analysis platform for personalized design exploration
• Maia Mechanics
• Ra.TV
• Human Design Mastery
• MMI (Maia Mechanics Imaging)
• AI Ra

Quantifiable outcome

• Human Design is described as supporting users to live more authentic lives, reduce resistance, and achieve fulfillment — though specific metrics not quantified in source materials.

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• myBodyGraphcoreStrategic or Co-development Partner · 1 January 1999Interactive Human Design analysis platform. Sister site providing chart generation and interpretation tools using Ra's original teachings. Core part of the official Jovian ecosystem.
• Maia MechanicscoreStrategic or Co-development Partner · 1 January 1999Professional-grade online Human Design software for students and professionals. Provides advanced analysis capabilities complementing Jovian's content library.
• Ra.TVcoreStrategic or Co-development Partner · 1 January 1999Video streaming platform featuring Ra Uru Hu's video teachings plus community features and weekly sessions with certified professionals. Subscription-based access at $22/month.
• Human Design MasterycoreStrategic or Co-development Partner · 1 January 1999Platform combining Ra's teachings with elite coaching. Offers courses and coaching services for mastering Human Design and life alignment.
• International Human Design School (IHDS)coreStrategic or Co-development PartnerOfficial educational institution for Human Design certification. Refers students to Jovian Archive for source materials. Provides directory of certified Human Design professionals.
• BG5 Business InstituteminorStrategic or Co-development PartnerBusiness-focused Human Design application platform. Linked as a related resource for professional and business-oriented HD applications.
• Peter SchoebercoreStrategic or Co-development PartnerSeasoned Human Design analyst with 25+ years experience since 1992, professional since 1995. Collaborates with Jovian to produce quarterly transit forecasts. Brings 30+ years of transit field expertise and offers IHDS education in German.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sounds True: Multimedia publisher of spiritual and self-development audio, video, and books from named teachers. Comparable to Jovian as a publisher/distributor of canonical spiritual teachings from a founder figure.
• Gaia: Subscription video-on-demand platform for yoga, spirituality, metaphysics, and alternative healing. Comparable as a broader incumbent in the spiritual/esoteric content streaming category that Ra.TV operates within.
• Astro.com: Long-established reference site for astrology charts and interpretations with global reach. Comparable as an authoritative, free-to-access resource hub that monetizes through premium features in the same self-discovery chart category.

Direct peers

• Mindvalley: Online personal-development course platform selling structured learning journeys from named teachers. Highly comparable to Jovian Archive's model of monetizing a single creator's teachings through tiered learning paths and subscriptions.
• Daykeeper: Independent Human Design content and community platform. Direct competitor operating in the same Human Design category with content, articles, and chart resources targeting the same practitioner audience.

Emerging players

• Co-Star: Mobile-first astrology and self-discovery app with strong social and AI-driven personalization. Comparable as a younger, well-funded player in the broader self-discovery/spiritual-tech category that overlaps with Jovian's audience.
• DailyOM: Spiritual wellness platform offering courses, articles, and guided content on metaphysical and personal-growth topics. Comparable as a digital content business targeting the same spiritual self-help buyer.
• Sanctuary: Astrology app offering live psychic and astrologer readings alongside personalized chart content. Overlaps with Jovian on the self-discovery customer and the chart-analysis experience, but adds a live-services layer.
• The Pattern: Astrology-based self-discovery app offering personalized insights and relationship analysis. Comparable target market and chart-based product surface area, though rooted in astrology rather than Human Design.

Others

• International Human Design School (IHDS): Official Human Design certification body and a strategic partner of Jovian Archive. Comparable as the training/credentialing layer of the same Human Design ecosystem, sitting adjacent rather than in direct product competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JovianArchiveMedia
• Facebookfacebook.com/JovianArchive
• Instagraminstagram.com/humandesignsystem
• Xx.com/JovianArchive

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jovian Archive