SmileCare Dental

What SmileCare Dental does

SmileCare Dental is a privately owned, single-location family and cosmetic dental practice operating from 3011 25th St. S in Fargo, North Dakota. Founded in 2015 by Dr. Ryan Nygard, a Creighton University School of Dentistry graduate (2015) with advanced prosthodontic training through Spear Education, the practice serves local families, cosmetic dentistry patients, pediatric patients (ages 2-3 and older), and dental anxiety patients in the Fargo metro area.

The practice delivers a full suite of dental services organized into six core categories: Preventative Dentistry, General and Restorative Dentistry, Pediatric Dentistry, Cosmetic Dentistry, Laser Dentistry, and Pain and Anxiety Management. Its technology stack includes CEREC same-day ceramic crown fabrication, FDA-approved soft and hard tissue dental lasers, digital radiography, digital intraoral cameras, and The Wand computer-controlled anesthetic delivery system. Digital appointment scheduling is delivered through an embedded Jarvis Analytics widget. The practice emphasizes case galleries with before/after visuals and educational video content as patient education and conversion tools.

SmileCare Dental operates on a fee-for-service revenue model combining direct patient payments with insurance claim processing, and accepts most major insurance plans alongside cash and major credit cards. Free cosmetic consultations are offered as a lead-generation channel for higher-value cosmetic and restorative procedures (veneers, crowns, whitening, All-on-Four implant dentures). The practice has 11-50 employees, with no institutional investors, parent company, partnerships, or acquisitions disclosed. All revenue is generated at the single Fargo location; there is no evidence of geographic expansion, multi-site operations, or external capital involvement.

Name

SmileCare Dental

Legal name

SmileCare Dental

Website

https://smilecareteam.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SmileCare Dental is a privately owned, single-location family and cosmetic dental practice in Fargo, ND, founded in 2015 by Dr. Ryan Nygard. It provides preventative, restorative, pediatric, cosmetic, and laser dentistry to local families and individual patients using CEREC, dental laser, and digital imaging technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Denture Care (Adhesives, Cleansers, Reliners) (CRABAFAG)

Keywords

• Family dental care
• Cosmetic dentistry services
• Preventative dental care
• Restorative dental services
• Pediatric dentistry

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventative, restorative, cosmetic, and pediatric services. Revenue generated through direct patient payments and insurance claim processing for covered procedures
2. Cosmetic Consultation Revenue: Complimentary cosmetic consultations serve as lead generation for cosmetic procedures (veneers, crowns, whitening). High-value restorative and cosmetic procedures drive revenue per patient

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SmileCare Dental is a locally owned family and cosmetic dental practice that provides preventative, general/restorative, pediatric, cosmetic, and laser dentistry services, along with pain and anxiety management, delivered in-office at its Fargo, ND location. The practice differentiates through advanced in-office technology such as CEREC same-day crowns and dental lasers, and offers free cosmetic consultations as a patient acquisition channel.

Product overview

SmileCare Dental is a locally owned family and cosmetic dental practice offering comprehensive dental services. The practice operates as a single unified service provider rather than a platform architecture. The core offerings include Preventative Dentistry, General and Restorative Dentistry (featuring CEREC same-day crowns), Pediatric Dentistry, Cosmetic Dentistry (veneers, whitening, bonding), Laser Dentistry, and Pain and Anxiety Management. Additional services include Free Cosmetic Consultations and a New Patient Experience package. The practice emphasizes state-of-the-art technology including CEREC same-day crown technology and dental lasers, and collaborates with regional specialists and dental labs to provide comprehensive cosmetic and restorative outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Dentistry Preventative dental care services including sealants, fluoride varnishes, digital dental X-rays, oral cancer screenings, and digital intraoral cameras, aimed at maintaining oral health for families and individuals.
• General and Restorative Dentistry Restorative dental procedures including resin fillings, same-day ceramic crowns using CEREC technology, ceramic bridges, dentures, implant retained overdentures, All-on-Four dentures, dental implant restorations, root canal treatment, gum disease treatment, and extractions, for patients needing restorative dental work.
• Pediatric Dentistry Dental care for children beginning at ages 2-3 and older, focusing on establishing positive oral hygiene habits and providing enjoyable first dental experiences for young patients and their families.
• Cosmetic Dentistry Cosmetic dental procedures including veneers, custom whitening, microabrasion, and resin bonding, designed to enhance smile aesthetics and patient confidence for adults seeking aesthetic improvements.
• Laser Dentistry Advanced dental laser procedures for soft and hard tissue treatment, used as an alternative to scalpels or drills, offering reduced bleeding, minimal sutures, and shorter healing time for patients undergoing dental procedures.
• Pain and Anxiety Management Dental anxiety management services including comfort amenities such as warm blankets, neck pillows, custom radio/movies, and headphones, paired with The Wand computer-controlled anesthetic delivery system for gentle numbing, targeted at patients with dental anxiety or fear of procedures.
• Free Cosmetic Consultations Complimentary smile consultation service that includes medical history review, complete tooth scan, full facial photos, time with Dr. Ryan, and development of a comprehensive treatment plan, designed to convert prospects into cosmetic procedure patients.
• New Patient Experience Comprehensive new patient package including exam with Dr. Ryan, full radiographs, photos, perio measurements, health history review, treatment planning, cleaning, and adult prophylaxis, targeted at first-time patients onboarding to the practice.

Quantifiable outcome

• Response within 24 hours
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mortenson Dental Partners: Large dentist-owned dental support organization operating practices across multiple states with general, cosmetic, and specialty services. Comparable because it competes in the same general/cosmetic/restorative category and offers a partnership pathway for owner-dentists like SmileCare seeking scale.
• MB2 Dental: Dental partnership organization that supports hundreds of owner-dentist practices with business, marketing, and clinical infrastructure. Comparable to SmileCare because it serves the same general/cosmetic/restorative dentistry demand through owner-dentist-led offices and represents a realistic affiliation or roll-up alternative for a single-location practice.
• Pacific Dental Services: Large DSO providing practice support to hundreds of general and specialty dental offices across the US, including cosmetic and restorative services. Comparable as a competitor for the same patient demand SmileCare serves, but operating via a partner-practice model rather than a single owner-dentist brand.
• Aspen Dental: National DSO-backed dental practice brand offering general dentistry, dentures, implants, and cosmetic services across more than 1,000 locations. Comparable to SmileCare because it overlaps in core general, restorative, cosmetic, and denture services and competes for the same insurance-driven patient base, though it competes via corporate scale and marketing rather than single-owner specialty positioning.
• Heartland Dental: One of the largest dental support organizations (DSOs) in the US, supporting thousands of general and cosmetic dental offices with back-office, marketing, and procurement services. Comparable to SmileCare as a competing provider of general, restorative, and cosmetic dentistry, but operating at vastly greater scale with affiliated rather than owner-operated practices.

Emerging players

• Candid (aligner brand): Direct-to-consumer clear-aligner brand that partners with local dentists for case delivery, competing for the same cosmetic-straightening patient pool that SmileCare addresses with veneers, whitening, and bonding. Comparable because it overlaps in the elective cosmetic dentistry demand SmileCare cultivates through free cosmetic consultations.

Others

• Spear Education: Continuing-education provider for dentists in cosmetic, restorative, and prosthodontic techniques, with which Dr. Nygard has completed multiple courses. Comparable as an ecosystem participant because it shapes the clinical capabilities and treatment philosophy of SmileCare's owner-dentist and the broader competitive set of practices.

Direct peers

• Affordable Dentures & Implants: National chain specializing in dentures, extractions, and implant solutions delivered in single-location offices similar in size to SmileCare. Comparable because both compete directly for restorative and denture cases and rely on a similar single-office service model, though Affordable Dentures focuses specifically on tooth replacement rather than full-service family dentistry.

Regional players

• Serenity Valley Family Dental: Independent family dental practice in the Fargo region offering general, preventative, and cosmetic dentistry. Comparable as a direct same-market competitor for SmileCare's family and cosmetic patient base, with a similar locally owned, single-location operating model.
• Valley Dental Group (Fargo/Moorhead): Local multi-dentist family and cosmetic dental practice serving the Fargo-Moorhead market with general, cosmetic, and restorative services. Comparable because it competes for the same families and cosmetic patients in the immediate trade area SmileCare serves, and operates a similar full-service model with comparable technology investments.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmileCare Dental