Heart of Australia

What Heart of Australia does

Heart of Australia is a privately-held proprietary limited company founded in 2014 by Brisbane cardiologist Dr Rolf Gomes, operating a fleet of custom-designed mobile specialist health clinics (Heart Trucks) that deliver hospital-grade specialist healthcare directly to rural, remote, and First Nations communities across Australia. The fleet has grown from a single truck to 7-8 operational vehicles, with five additional trucks committed to roll out across every Australian state and the Northern Territory by 2027 as the official mobile delivery partner for the Australian Government's National Lung Cancer Screening Program. The core technology consists of purpose-built, self-sufficient trailer-mounted clinics including HEART 5 — the world's first battery-powered mobile CT scanner, developed with Philips and I-MED Radiology — capable of operating in any location without external power, and HEART 4 with a 34-wheel B-double road train configuration for long-distance travel across remote regions. Each truck delivers a rotating menu of specialist services (cardiology, endocrinology, neurology, gynaecology, respiratory, radiology, sleep medicine, geriatric medicine, immunology, psychiatry, and gastroenterology) staffed by over 30 specialists on monthly, bi-monthly, or quarterly schedules.

The organisation's revenue model blends Medicare rebates for specialist consultations and diagnostic tests, multi-year government contracts and grants (including $45M from the Federal Government announced August 2024 and $17.2M secured in April 2022), corporate partnerships with Toyota, Philips, Boehringer Ingelheim, Novo Nordisk, Pfizer, Rabobank, Anglo American, and Arrow Energy, and donations. Distribution is a direct-to-community model: scheduled rotating routes visit over 40 rural and remote Queensland communities plus expanding national footprints in WA, NT, NSW/VIC/TAS, and SA, with patient access primarily via GP referral (or walk-in for the mobile prostate cancer testing program). Supporting programs include the corporate-health initiative HOACHI, the Heart of Australia Research Institute (HARI) for decentralized clinical trials in rural areas, the GP Education Program with Pfizer Australia, and the NextGen Medics student scholarship program. Since 2014, the organisation has treated over 20,000 patients, offset 54 million kilometres of patient travel, and is credited with saving more than 900 lives.

Name

Heart of Australia

Legal name

Heart of Australia

Website

https://heartofaustralia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart of Australia operates a fleet of custom-designed mobile health clinics (Heart Trucks) that deliver specialist healthcare and diagnostic services — including the world's first battery-powered mobile CT scanner — to rural, remote, and First Nations communities across Australia, with national expansion underway through 2027.

Ownership category

akta.pro rank

Product category

Mobile Specialist Healthcare Services

NAICS

Offices of Physicians (6211), Diagnostic Imaging Centers (621512), Home Health Care Services (621610)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

General Cardiology (Consultative) (HLAKABAA)

akta.pro secondary industries

Mobile & Street Medicine Primary Care Programs (HLAFAGAH), Cardiac & Pulmonary Clinical Home Health (e.g., CHF/COPD) (HSABACAI), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Mobile specialist clinics
• Rural health services
• Lung cancer screening
• Occupational health surveillance
• Clinical trial delivery

Headquarters

HQ city

Mount Chalmers

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medicare Rebates: Most services delivered by Heart of Australia are Medicare rebatable. Patients with valid referrals access bulk-billed or rebatable specialist consultations and diagnostic tests.
2. Government Contracts and Grants: Federal Government funding ($45M committed for national expansion; $17.2M secured in 2022 for 4 years of Queensland operations; $400,000 from Queensland/Crisafulli Government for prostate cancer program). Heart of Australia is the official mobile delivery partner for the Australian Government's National Lung Cancer Screening Program.
3. Corporate Partnerships and Donations: Corporate partners (Toyota, Philips, Boehringer Ingelheim, Novo Nordisk, Rabobank, and others) provide financial support, vehicles, equipment, and operational backing. Donations are accepted online via PayPal, VISA, Mastercard, or by cheque/direct transfer. Heart of Australia is a proprietary limited company; donations are not tax-deductible but are GST-free.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Heart of Australia operates a fleet of custom-designed, self-sufficient mobile health clinics (Heart Trucks) that travel on rotating routes to rural, remote, and First Nations communities across Australia, delivering specialist consultations, diagnostic imaging, and disease screening. The fleet includes HEART 5, the world's first battery-powered mobile CT scanner, and delivers nine specialist medical services including cardiology, endocrinology, neurology, respiratory, and radiology, supported by the National Lung Cancer Screening Program, occupational lung checks, prostate cancer screening, and decentralised clinical trials.

Product overview

Heart of Australia is a mobile specialist healthcare delivery service operating a fleet of custom-designed mobile clinic trucks (Heart Trucks) that bring specialist medical consultations and diagnostic testing directly to rural, remote, and First Nations communities. The core offering consists of mobile specialist healthcare clinics (HEART 1-8, with additional trucks planned) delivering nine specialist services including cardiology, endocrinology, gynaecology, neurology, respiratory, and radiology. HEART 5 serves as the world's first battery-powered mobile CT scanner. Supporting programs include the National Lung Cancer Screening Program (NLCSP) providing mobile CT lung cancer screening, the Former Worker Program delivering occupational lung health surveillance for former mine workers, the Mobile Prostate Cancer Testing Program offering PSA testing, and the Heart of Australia Research Institute (HARI) conducting decentralised clinical trials. Education initiatives include the GP Education Program and NextGen Medics Program for student training. Services are delivered through partnerships with over 30 specialists, with support from partners including Philips, I-MED Radiology, and pharmaceutical companies.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Medics: A scholarship program providing medical and allied health students with opportunities to experience rural healthcare delivery on the Heart Trucks, supported by Boehringer Ingelheim.
• HEART Trucks

Products and services

• Mobile Specialist Healthcare Clinics (Heart Trucks) Custom-designed, self-sufficient mobile health clinic trailers (Heart Trucks) that travel on scheduled rotating routes to over 40 rural, remote, and First Nations Queensland communities and expanding nationally, providing specialist medical consultations, diagnostic testing, and health screening on board.
• HEART 5 Battery-Powered Mobile CT Scanner The world's first battery-powered mobile CT scanner truck, capable of delivering comprehensive lung health screening and mobile radiology services including X-ray and CT imaging in remote locations without external power, developed in collaboration with Philips and I-MED Radiology.
• Specialist Medical Services Nine specialist medical disciplines delivered aboard the mobile clinics: cardiology, endocrinology, gynaecology, neurology, respiratory, radiology, sleep medicine, geriatric medicine, immunology, psychiatry, gastroenterology, and general medicine. Over 30 specialists deliver clinics on monthly, bi-monthly, or quarterly schedules to rural and remote communities.
• National Lung Cancer Screening Program (NLCSP) Australian Government-funded mobile lung cancer screening program delivering free low-dose CT scans to eligible Australians aged 50-70 with a smoking history in rural and remote communities. Heart of Australia serves as the national mobile delivery partner, co-designed with NACCHO, state health departments, and Aboriginal Community Controlled Health Organisations.
• Former Worker Program (HOACHI Corporate Health) Heart of Australia Corporate Health Initiative (HOACHI) delivering free lung checks to former Queensland mine and quarry workers with at least three years' experience, including examination with RSHQ-approved doctor, chest X-ray, lung function test (spirometry), and CT scan if required. Also delivers occupational and preventative health services to workplaces in mining and resources industries.
• Mobile Prostate Cancer Testing Program Mobile PSA (Prostate-Specific Antigen) blood testing program delivered in partnership with It's A Bloke Thing Foundation and Prostate Cancer Foundation of Australia. Targets rural men over 50 (or younger with family history) who are not already getting regular checks, addressing the 24% higher prostate cancer mortality rate among rural men. Walk-ins welcome, no referral required.
• Heart of Australia Research Institute (HARI) Clinical Trials Decentralised clinical trial program bringing trial opportunities to regional, rural, and remote Queensland, addressing the historical 1.2% vs 6.7% clinical trial participation gap between rural and metropolitan patients. First Alliance Member is Novo Nordisk. Currently conducting multiple trials including heart failure, cardiovascular disease, chronic kidney disease, and obesity studies.

Quantifiable outcome

• 20,000+ patients treated; 900+ lives saved; 54 million+ kilometres of patient travel offset; 1 million+ kilometres travelled across Queensland since 2014
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• It's A Bloke Thing FoundationcoreStrategic or Co-development Partner · 1 January 2026It's A Bloke Thing Foundation partnered with Heart of Australia and Prostate Cancer Foundation of Australia to co-deliver mobile PSA blood testing to regional and rural Queensland communities. The program targets men over 50 (or younger with family history) who aren't getting regular checks, addressing the 24% higher prostate cancer mortality rate in rural men.
• Aboriginal Health Council of Western Australia (AHCWA)coreStrategic or Co-development Partner · 1 January 2026The Aboriginal Health Council of Western Australia worked with Heart of Australia to co-design and plan HEART 7 routes for the National Lung Cancer Screening Program in WA. Executive Manager Kim Gates officially launched HEART 7 alongside Dr Rolf Gomes. Twelve months of consultation preceded the launch to co-design the service with each community.
• Boehringer IngelheimcoreStrategic or Co-development Partner · 1 August 2025Boehringer Ingelheim is Heart of Australia's National Lung Health Partner, expanding from its original support of the NextGen Medics program. The partnership focuses on lung health equity and respiratory disease awareness, supporting the National Lung Cancer Screening Program. Boehringer supports disease awareness, assessment, and care pathway initiatives, particularly for interstitial lung diseases and pulmonary fibrosis in regional, rural, and remote communities.
• Novo NordiskcoreStrategic or Co-development Partner · 1 January 2024Novo Nordisk is the first Alliance Member of the Heart of Australia Research Institute (HARI), launched in 2024. Novo Nordisk supports HARI's mission to pioneer and expand access to clinical trials for rural patients. The partnership adopted a decentralised clinical trial approach tailored to Australia's geography. A liver health collaboration was also announced in March 2026 (witnessed by the Danish Royals) to deliver fibroscans for MASH early detection in Queensland communities. Novo Nordisk is also the first Alliance Member for HARI.
• Pfizer AustraliacoreStrategic or Co-development Partner · 1 January 2023Pfizer Australia became the education partner for the Heart of Australia GP Education Program in 2024. Pfizer's support enables the delivery of free educational sessions to rural and remote healthcare professionals (GPs, nurses, pharmacists) on topics including cardiology, endocrinology, respiratory, and occupational health, tailored to the needs of rural, remote, and First Nations communities.
• PhilipscoreTechnology or Integration · 1 January 2022Philips is the innovation partner for HEART 5, the world's first battery-powered mobile CT scanner. Philips provided the battery technology that enables the CT scanner to operate in any location without external power, a critical differentiator for delivering radiology services in remote Australia.
• I-MED RadiologycoreTechnology or Integration · 1 January 2022I-MED Radiology is the delivery partner for HEART 5's mobile radiology services. Together with Philips and Heart of Australia, I-MED enables comprehensive lung health screening and mobile radiology services to be delivered to rural and remote communities across Australia.
• Resources Safety & Health Queensland (RSHQ)coreStrategic or Co-development Partner · 1 January 2022RSHQ partnered with Heart of Australia to deliver the Former Worker Program on HEART 5, offering free lung checks to former Queensland mine and quarry workers. RSHQ-approved doctors conduct examinations, and the program includes chest x-ray, spirometry, and CT scans where required. Contact via Mine Dust Health Support Service (1300 445 715).
• Anglo AmericancoreGTM or Marketing Partner · 1 January 2021Anglo American supported the launch of women's health services (gynaecology) in Central Queensland in partnership with Heart of Australia. The company identified a need for specialist cardiac and women's health services in the communities where it operates in the Bowen Basin and provided funding and support to expand Heart of Australia's service scope.
• Lung Foundation AustraliacoreStrategic or Co-development Partner · 1 January 2021Lung Foundation Australia partnered with Heart of Australia to support the delivery of the National Lung Cancer Screening Program. HEART 7 brings life-saving lung screening to regional Australians. Lung Foundation Australia CEO Mark Brooke has publicly endorsed the program as helping to close the critical health gap between metropolitan and remote communities.
• Toyota AustraliacoreGTM or Marketing Partner · 1 January 2017Toyota Australia has been the official vehicle partner for Heart of Australia since 2017, providing fully funded Toyota vehicles with accessories to support medical crew transport in rural Queensland. The partnership was extended to 2026, marking an eight-year relationship. Toyota's dealer network across Queensland also helps raise awareness of Heart of Australia's services in regional areas.
• Gidgee HealingcoreStrategic or Co-development Partner · 1 January 2014Gidgee Healing is an Aboriginal Community Controlled Health Service that partners with Heart of Australia to deliver heart health services to Mount Isa, Mornington Island, Normanton, and Doomadgee communities. The collaboration addresses the gap in access to specialist cardiac care for Aboriginal and Torres Strait Islander communities in the Lower Gulf region of Queensland.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Ramsay Health Care: Australia's largest private hospital operator. Comparable as a major Australian healthcare provider serving the same patient population, though operating fixed-site hospitals rather than mobile outreach clinics.
• Sonic Healthcare: Australia-based global diagnostics provider covering pathology, radiology, and clinical services. Comparable through its radiology arm (which competes with I-MED Radiology network used by HoA) and its role in Australian diagnostic services, though operating as a broad incumbent rather than mobile clinic specialist.
• Aspen Medical: Australia-based provider of healthcare services in remote and challenging environments, including mining, defence, and government contracts. Comparable in addressing remote-site healthcare provision but operates as a broader healthcare workforce solutions provider rather than specialist mobile clinics.

Direct peers

• DocGo: US-based mobile healthcare services company providing on-site medical care, transport, and remote patient monitoring. Closest US-listed comparable in mobile health delivery model, although DocGo focuses more on urgent care and transport than specialist consultative diagnostics.
• Remote Area Medical: US non-profit that operates mobile medical clinics delivering free healthcare to underserved rural and remote populations. Comparable to Heart of Australia's mission, mobile clinic deployment model, and target beneficiary profile.
• Royal Flying Doctor Service: Australia's most established remote-area healthcare provider, delivering medical care to rural and remote communities across Australia via aircraft and ground services. Directly comparable to Heart of Australia in mission and beneficiary population, though it uses aviation rather than road-based mobile clinics.

Emerging players

• The Health Wagon: US-based mobile health clinic serving rural Appalachian communities with primary care, specialty clinics, and diagnostic services. Comparable in mobile specialist clinic delivery to rural/underserved populations, though at smaller scale.
• National Home Doctor Service: Australia's largest after-hours home doctor service providing bulk-billed home visits. Comparable in delivering physician services to patients who cannot easily access clinics, though focused on primary/urgent care rather than specialist consultations.
• 13SICK: Australian after-hours home doctor service providing bulk-billed home visits when regular GPs are closed. Comparable in delivering physician services outside traditional clinic settings, though focused on primary/urgent care rather than diagnosis-intensive specialist visits.

Regional players

• CareFlight: Australian aero-medical and retrieval service providing emergency medical transport and pre-hospital care. Comparable in mission to deliver emergency and specialist care to regional and remote Australia, but uses helicopters/fixed-wing aircraft rather than road-based mobile clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVIsosap8723asCgM3ygI0Q
• Facebookfacebook.com/heartofaust
• LinkedInau.linkedin.com/company/heart-of-australia
• Instagraminstagram.com/heartofaust/?hl=en
• Xx.com/heartofaust

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Australia