National Home Doctor Service

What National Home Doctor Service does

National Home Doctor Service, trading as 13SICK and operating through the legal entity 13SICK Ltd., is Australia's largest bulk-billed after-hours doctor service and an accredited Medical Deputising Service. The company delivers acute, episodic primary care to Australian Medicare cardholders outside regular GP clinic hours, covering weekday hours before 8am and after 6pm, Saturdays before 8am and after 12pm, and 24 hours on Sundays and public holidays. Services are accessed through three intake channels: a self-serve web/app platform (app.13sick.com.au), a national phone hotline (13 74 25), and a dedicated aged care booking portal (nh.13sick.com.au), with operational coverage across major metros in Victoria, New South Wales, Queensland, and South Australia. The platform has supported over 10 million cumulative consultations and supports a continuity-of-care network of 4,000 subscribing GP practices that receive clinical notes back from after-hours encounters.

The core product surface consists of two complementary service lines — telehealth consultations (video or voice) and in-person home doctor visits — augmented by an aged care vertical product, ePrescriptions, digital medical certificates, and emergency specialist or diagnostic referrals. Underlying technology includes a real-time request system that issues estimated wait times without requiring appointments, electronic prescription delivery, and integrated Medicare card verification that enables bulk billing with no out-of-pocket cost to eligible patients. The aged care module is purpose-built for residential facilities, enabling remote consultations and on-site visits for immobile residents.

The business model is built on Medicare bulk billing: contracted Australian-licensed doctors accept the Medicare benefit as full payment for eligible services, and the company monetizes per consultation under the standard MBS schedule. Pricing to patients is zero out-of-pocket for Medicare-eligible cardholders aged 16+, with private fees applying only to non-eligible patients on subsequent consultations. Customer-facing distribution is product-led and consumer-direct, with consumers reached through organic social, SEO-optimized location pages, and a health-condition content hub. Go-to-market into aged care is a direct B2B channel via a dedicated booking portal. Headcount is 51–100 employees, consistent with a model that scales via a contracted doctor network rather than salaried clinical staff.

Name

National Home Doctor Service

Legal name

13SICK Ltd.

Website

https://homedoctor.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

National Home Doctor Service (13SICK) is Australia's largest bulk-billed, Medicare-funded after-hours doctor service, delivering acute telehealth and home-visit care to Medicare cardholders across major Australian cities and to residents of aged care facilities.

Ownership category

akta.pro rank

Product category

After-Hours Primary Care Services

NAICS

Offices of Physicians (62111), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• After-hours medical care
• Telehealth consultations
• Home doctor visits
• Bulk-billed healthcare
• Aged care services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Bulk Billing: Bulk billing through Australia's Medicare system (Services Australia). Medical Practitioners lodge claims to Medicare and accept the Medicare benefit as full payment for services. For patients who do not meet Medicare telehealth criteria, the first consultation is covered, with subsequent consultations potentially incurring private fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

National Home Doctor Service (operating as 13SICK) provides bulk-billed after-hours medical care to Australian Medicare cardholders through two core channels: telehealth consultations (video/voice) and in-home doctor visits. The service operates outside regular GP hours (weeknights, weekends, and public holidays), accepts Medicare benefits as full payment for eligible patients, and dispatches Australian-licensed doctors on demand without requiring appointments. Additional tailored services are provided to aged care facilities, with ePrescriptions, medical certificates, and urgent specialist referrals delivered digitally during consultations.

Product overview

National Home Doctor Service (operating as 13SICK) is Australia's largest bulk-billed after-hours doctor service, offering a unified platform of medical consultation services. The core offerings consist of Telehealth appointments (video/voice consultations) and Home Visit services, both bulk-billed through Medicare. Additional services include Aged Care facility-specific consultations, ePrescriptions, Medical Certificates, and Emergency Specialist Referrals. All services operate outside regular GP hours (weekdays before 8am/after 6pm, Saturdays after 12pm, and 24/7 on Sundays and public holidays). The platform is accessible via web and mobile app without requiring appointments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 10 million GP consultations performed
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• InstantScripts: Australian D2C telehealth and eScript platform focused on low-acuity requests like prescriptions, certificates, and referrals. Competes with 13SICK for the lower-acuity tail of after-hours demand.
• Eucalyptus: Australian digital health platform operating telehealth brands across primary care, weight management, and fertility. Adjacent competitor for D2C primary care consultations and prescription delivery.

Broad incumbents

• Healius (Primary Health Care): Large Australian operator of pathology, imaging, and primary care clinics. Provides daytime general practice and diagnostic services that intersect with 13SICK's after-hours care and continuity-of-care referrals.
• Sonic Healthcare: Diversified Australian healthcare operator with pathology, radiology, and primary care assets. Operates bulk-billed GP networks (e.g., IPN) that overlap with 13SICK's continuity-of-care GP relationships.
• Medibank Health Solutions: Health insurer Medibank's care delivery arm offering telehealth, nurse-on-call, and home care services. Overlaps with 13SICK on after-hours triage and is a broad incumbent with insurance distribution leverage.

Direct peers

• Doctors on Demand: Australian telehealth platform providing on-demand doctor consultations, prescriptions, and medical certificates. Overlaps with 13SICK's telehealth product and competes for low-acuity after-hours demand.
• House Call Doctor: Queensland-based after-hours bulk-billed home doctor service that has expanded to other Australian states. Competes head-to-head with 13SICK on home visits and Medicare-funded deputising care.
• Hello Home Doctor Service: After-hours bulk-billed home doctor service primarily operating in New South Wales and other Australian states. Directly comparable in service model, Medicare bulk billing, and deputising doctor network.
• DoctorDoctor: One of Australia's largest after-hours home doctor and telehealth deputising services, operating across multiple states. Direct competitor to 13SICK in the bulk-billed after-hours Medical Deputising Service category.

Regional players

• 13HEALTH (Queensland Health): Publicly funded 24/7 health advice line in Queensland staffed by registered nurses, with GP callback. Provides a free alternative channel for after-hours triage in a state where 13SICK operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/13sick
• Xx.com/_homedoctor
• TikToktiktok.com/@13sick
• Facebookfacebook.com/13sick
• LinkedInlinkedin.com/company/national-home-doctor-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Home Doctor Service