Grupo Empresarial Cabrera Medina

What Grupo Empresarial Cabrera Medina does

Grupo Empresarial Cabrera Medina, S.L. is a family-owned Spanish holding company headquartered in San Bartolomé de Tirajana (with operational roots in Arrecife, Lanzarote) that has operated in the Canary Islands automotive sector since 1967. The group runs three integrated business lines: (1) car rental through the Cicar, Autos Cabrera Medina, and PaylessCar brands, serving tourists and residents across Lanzarote, Fuerteventura, Gran Canaria, Tenerife, and La Palma; (2) official vehicle dealerships and authorized workshops through Orvecame, Automotor Canarias, Came Canarias, and Camemovil, representing brands from Stellantis (Opel, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, Alfa Romeo, DS, Lancia, LeapMotor), Volvo, Ford, SEAT, Polestar, and others; and (3) auxiliary services including multi-brand spare parts (APR), printing and signage (Graficame), and an internal IT department (Autoware).

The group generates revenue through one-time vehicle transaction fees (dealership sales), usage-based rental fees, workshop labor and parts charges, and transactional printing revenue. Pricing is not publicly disclosed; vehicle pricing is set by the represented OEMs, and rental rates vary by vehicle class, season, and duration. Distribution is exclusively through owned physical retail locations and subsidiary brand websites — there is no third-party reseller or franchise model. Customer segments are retail consumers (tourists and local residents), business buyers (fleet purchasers), and tourism industry partners (hotels, travel agencies) for the rental business.

The group is wholly family-controlled (second-generation siblings Nieves, Pedro, Mamerto, and Ángeles Cabrera on the Board), with no external institutional investors, and is certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (occupational health and safety) standards. Recent strategic emphasis has been on electrification (LeapMotor in 2025, Polestar in 2026) and brand portfolio expansion while remaining geographically anchored to the Canary Islands.

Name

Grupo Empresarial Cabrera Medina

Legal name

Grupo Empresarial Cabrera Medina, S.L.

Website

https://grupocabreramedina.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Empresarial Cabrera Medina is a family-owned Canary Islands automotive group operating car rental brands (Cicar, PaylessCar, Autos Cabrera Medina) and multi-brand official dealerships (Orvecame, Automotor, Came Canarias, Camemovil) for Stellantis, Volvo, Ford, SEAT, and Polestar, serving tourists, local retail buyers, and businesses.

Ownership category

akta.pro rank

Product category

Vehicle Dealerships and Car Rental

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

akta.pro secondary industries

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Car rental services
• Vehicle dealerships
• Automotive after-sales
• Authorized workshops
• Spare parts supply

Headquarters

HQ city

San Bartolomé De Tirajana

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): The group generates revenue through the sale of new and used vehicles via its official dealership network (Orvecame, Automotor, Came Canarias, Camemovil) representing multiple automotive brands including Volvo, Opel, Peugeot, Seat, Fiat, Ford, and others. Revenue is realized through one-time vehicle transaction fees.
2. Car Rental: The group operates a car rental business through Cicar, Autos Cabrera Medina, and PaylessCar, with a network of offices across the Canary Islands. Revenue is generated through vehicle rental fees charged to tourists and residents on a per-day or per-period basis.
3. After-Sales Service and Parts: Authorized workshops provide mechanical, bodywork, and painting services for vehicles. APR (Automotor Proveedor de Recambios) supplies multi-brand spare parts. Revenue is generated through service labor charges and parts sales.
4. Printing Services: Graficame provides lithographic-offset printing and digital printing services including vinyl printing and cutting, adhesive labels, brochures, and maps, primarily serving the group's own car rental and dealership operations and secondarily the general public.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Grupo Empresarial Cabrera Medina operates a vertically integrated automotive business across the Canary Islands. Its core offerings include car rental services through Cicar, Autos Cabrera Medina, and PaylessCar; official vehicle dealerships for brands such as Volvo, Opel, SEAT, Peugeot, Fiat, Ford, and others via Orvecame, Automotor Canarias, Came Canarias, and Camemovil; and authorized after-sales workshops providing mechanical, bodywork, and painting services. Auxiliary services include multi-brand spare parts supply through APR and printing services through Graficame.

Product overview

Grupo Empresarial Cabrera Medina is a diversified business group operating primarily in the automotive sector across the Canary Islands. The group's portfolio consists of three main business lines: (1) car rental services led by Cicar, Cabrera Medina, and PaylessCar brands; (2) official car dealerships including Orvecame (representing Volvo, Opel, SEAT, Peugeot, and multiple other brands), Automotor (Peugeot), Came Canarias (Fiat, Alfa Romeo, Jeep), and Camemovil (Ford); and (3) auxiliary services including APR auto parts supply and Graficame printing. An internal technology department (Autoware) provides R&D support. The group operates across all Canary Islands with rental offices, vehicle showrooms, and authorized workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Cicar (Canary Islands Car) Car rental service operating throughout the Canary Islands; one of the main engines of the group's rent-a-car activity alongside Autos Cabrera Medina and PaylessCar.
• Autos Cabrera Medina (Car Rental) Original car rental brand of the group, operating as part of the rent-a-car division across the Canary Islands.
• PaylessCar Low-cost car rental brand offering premium services in the Canary Islands.
• Orvecame Official car dealership representing Volvo, Opel, SEAT, Cadillac, Chevrolet, Saab, Rover, Land Rover, DS, CUPRA, Alfa Romeo, Lancia, Jeep, Fiat, Abarth, Fiat Professional, LeapMotor, Ebro, and Polestar across the Canary Islands.
• Automotor Canarias Official Peugeot dealership in the Canary Islands covering Lanzarote, Fuerteventura, Gran Canaria, and Tenerife; acquired by the group in 2020.
• Came Canarias Official car dealership representing Fiat, Fiat Professional, Abarth, Jeep, and Alfa Romeo brands across the Canary Islands.
• Camemovil Official Ford dealership in Lanzarote also representing motorcycle brands Piaggio, Vespa, Moto Guzzi, and Aprilia, as well as Evo vehicles.
• APR (Automotor Proveedor de Recambios) Multi-brand and multi-product auto parts supplier with own brand of original spare parts and alternative parts, belonging to the Stellantis group.
• Graficame Offset lithography and digital printing company providing printing, vinyl cutting, adhesive labels, brochures, maps, signage, and lamination services primarily for the group's rent-a-car and dealership operations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stellantis (Opel, Peugeot, Fiat, Fiat Professional, Abarth, Jeep, Alfa Romeo, Lancia, DS, Cupra)coreChannel Partner/ Reseller/ DistributorThe group's dealerships are authorized distributors for multiple brands under the Stellantis portfolio. Orvecame holds official concessions for Opel and other Stellantis brands, Came Canarias distributes Fiat, Fiat Professional, Abarth, Jeep, and Alfa Romeo brands, and Automotor handles Peugeot. The relationship involves authorized dealership rights, access to brand support, and distribution of vehicles in the Canary Islands.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goldcar: Spanish low-cost car rental brand that has historically been one of the most aggressive price competitors in the Canary Islands. Directly comparable to the group's PaylessCar and Cicar brands, competing for the same tourist and leisure customer segment across the same islands.
• OK Mobility: Spanish mobility and rental group with a strong Canary Islands rental footprint and growing vehicle distribution activity. Comparable to Grupo Cabrera Medina across both rental (Cicar/PaylessCar) and dealership-style brand representation models.
• Astara: Spanish-headquartered automotive distribution group representing multiple brands across Iberia. Directly comparable to Orvecame, Came Canarias and Automotor on multi-brand dealership representation and aftersales service networks.
• Centauro Rent a Car: Spain-headquartered low-cost car rental operator with significant Canary Islands presence. Competes head-to-head with PaylessCar and Cicar on price-sensitive tourist rentals and shares a similar fleet-management and airport-distribution business model.
• Quadis: Spanish multi-brand automotive retailer with a dealership and aftersales network across Spain. Highly comparable to Grupo Cabrera Medina on dealership business model, brand portfolio breadth, and parts/service integration.
• Europcar Mobility Group: European car rental leader with major Canary Islands operations. Directly comparable to Cicar and Autos Cabrera Medina on short- and medium-term passenger vehicle rental, fleet composition, and airport-counter distribution.

Broad incumbents

• Hertz Global Holdings: Global car rental incumbent serving leisure, business and replacement segments with airport-based Canary Islands operations. Comparable in product offering (passenger vehicle rental) but competes as part of a worldwide brand portfolio rather than a regional specialist.
• Enterprise Rent-A-Car: Global rental and mobility incumbent with established presence across Spain including the Canary Islands. Overlaps with the group's rental division across all customer segments but operates at vastly larger scale and broader geographic scope.
• Sixt SE: European premium rental and leasing brand with Canary Islands locations. Competes with Cicar and Autos Cabrera Medina on premium and business rentals, and is increasingly relevant as a comparable as the group adds premium brands such as Polestar.

Regional players

• Domingo Alonso Group: Canary Islands-headquartered mobility and automotive group active in rental, dealerships and distribution. A regional peer that competes in the same geography across both rental and dealership verticals, making it one of the closest geographic comparables to Grupo Cabrera Medina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Empresarial Cabrera Medina