Feminist Apparel
Feminist Apparel is an independent, privately held feminist apparel company founded in 2013 and based in Somerville/Somerdale, United States, selling apparel directly to consumers through its own e-commerce storefront, which is currently offline and preparing to relaunch.
- Company typePrivate
- Founded2013
- HeadquartersSomerdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Feminist Apparel does
Feminist Apparel is a privately held, for-profit independent company founded in 2013 and headquartered in Somerdale, United States, with a headcount of 1-10 employees. The company positions itself as an independent feminist brand and operates a direct-to-consumer e-commerce storefront at feministapparel.com aimed at individual consumers and small buyers globally. Its self-described mission is to help expand the conversations that make up the feminist movement, framing commercial apparel activity as a vehicle for movement-building rather than purely transactional retail.
The storefront's current state is pre-launch/relaunch: the site is password-protected and displays the message "We are working on the new version of our store!" with an "Opening soon" landing page that captures email addresses for launch notifications. No product catalog, named product lines, pricing, or SKUs are accessible in the source material. Legacy order support is routed through [email protected], indicating that prior commercial activity existed. Core technology is not disclosed; the page footer references a third-party e-commerce platform powering the shop, consistent with a standard hosted storefront architecture.
The revenue model is unstated. There is no disclosed pricing, no public funding history, no institutional investor information, no management team data, no app, no API, no AI capabilities, and no partnerships or certifications documented in the available sources. As a result, business model mechanics — average order value, margin structure, customer acquisition approach, and revenue trajectory — cannot be empirically characterized from current evidence, and the company should be treated as effectively in a stealth/pre-revenue operating posture pending the storefront relaunch.
Feminist Apparel firmographics
Firmographics- Name
- Feminist Apparel
- Website
- https://feministapparel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Feminist Apparel is an independent, privately held feminist apparel company founded in 2013 and based in Somerville/Somerdale, United States, selling apparel directly to consumers through its own e-commerce storefront, which is currently offline and preparing to relaunch.
- Ownership category
- akta.pro rank
Feminist Apparel industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Streetwear & Contemporary Apparel Retail (CRAAABAM), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Feminist Apparel is headquartered
LocationHeadquarters
- HQ city
- Somerdale
- HQ country
- United States
- HQ region
- North America
Markets served
Feminist Apparel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Distribution channels1 record
Feminist Apparel product offering
Product offeringCore offering
Feminist Apparel operates an independent direct-to-consumer e-commerce storefront selling feminist-themed apparel. The company positions itself as an independent feminist business aimed at expanding conversations tied to the feminist movement. Its online store is currently password-protected and in pre-launch/relauch phase, collecting email signups for launch notification.
Product overview
Feminist Apparel operates an e-commerce storefront (https://feministapparel.com) that is currently under development. The store is password-protected and in pre-launch phase, displaying a "working on the new version" message and collecting email signups for launch notification. No specific product catalog, named product lines, or detailed service offerings are accessible from the current source material.
Differentiator
Problem solved
Functional benefit
Companies that use Feminist Apparel
Customer profileIdeal customer profiles1 record
Feminist Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feminist Apparel partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Feminist Apparel competitors and assessment
Company assessmentEmerging players
- Girlfriend Collective: DTC activewear and apparel brand differentiated by sustainability and inclusivity values; overlaps with Feminist Apparel in values-driven women's apparel even though the core category is athleisure.
- Pact: DTC clothing brand marketed on ethical/sustainable production values; competes for the values-driven apparel consumer with similar DTC positioning, though broader in assortment.
- Kotn: Direct-to-consumer basics brand centered on ethical Egyptian-cotton supply chains; competes in the values-driven apparel DTC category with a similar mission-led narrative to Feminist Apparel.
- Christy Dawn: DTC dress and women's apparel brand emphasizing regenerative organic cotton and ethical production; comparable as a values-driven, smaller-scale women's DTC apparel brand.
Broad incumbents
- ModCloth: Long-running independent-inspired women's apparel retailer with strong DTC presence; competes for the same indie/values-oriented female shopper but operates at much larger scale and assortment breadth.
- Everlane: Pioneering DTC apparel brand built on radical transparency and ethical sourcing; competes with Feminist Apparel for the conscious-consumer segment while operating at significantly greater scale.
- Patagonia: Iconic values-led apparel company with explicit activism and environmental positioning; an incumbent reference point in the cause-driven apparel category in which Feminist Apparel competes.
Direct peers
- The Outrage: Activist apparel brand producing graphic tees and accessories tied to feminist and social-justice causes; an established player in the same cause-driven merchandise category Feminist Apparel occupies.
- Wildfang: Portland-based DTC women's apparel brand built explicitly around feminist and tomboy aesthetics; the closest direct competitor in mission, customer base (conscious, identity-driven women), and DTC channel to Feminist Apparel.
- TomboyX: DTC apparel and intimates brand rooted in gender inclusivity and progressive values; competes for the same identity-driven consumer as Feminist Apparel via direct e-commerce and similar messaging.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Feminist Apparel social profiles
Digital presenceFeminist Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feminist Apparel leadership team
Management profileNumber of profiles
Feminist Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feminist Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feminist Apparel
What does Feminist Apparel do?
Feminist Apparel operates an independent direct-to-consumer e-commerce storefront selling feminist-themed apparel. The company positions itself as an independent feminist business aimed at expanding conversations tied to the feminist movement. Its online store is currently password-protected and in pre-launch/relauch phase, collecting email signups for launch notification.
Is Feminist Apparel a public or private company?
Feminist Apparel is a private company. It is classified as unknown and is currently operating.
When was Feminist Apparel founded?
Feminist Apparel was founded in 2013. It employs 1 to 10 people.
Where is Feminist Apparel based?
Feminist Apparel is headquartered in Somerdale, United States, in the North America region.
Who are Feminist Apparel's main competitors?
Emerging players on record are Girlfriend Collective, Pact, Kotn and Christy Dawn. Broad incumbents are ModCloth, Everlane and Patagonia. Direct peers are The Outrage, Wildfang and TomboyX.
Does Feminist Apparel have an API?
No public API is recorded for Feminist Apparel.
What industry is Feminist Apparel in?
Feminist Apparel's product category is Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.