Fundacion Maria Wolff

What Fundacion Maria Wolff does

Fundación Maria Wolff is a Madrid-based non-profit foundation and the self-described oldest clinical research center specializing in neurodegenerative diseases in Spain. The foundation develops and disseminates proprietary methodologies for dementia care, with two flagship programs: CHROME (Chemical Restraints avOidance MEthodology), a syndrome-based prescribing framework for physicians that has demonstrated a 70% reduction in psychotropic use and 40% reduction in falls in a 410-participant prospective study published in JAMDA; and T2E (Terapia de Estimulación Emocional), positioned as the only Non-Pharmacological Therapy specifically targeting the emotional domain in people with cognitive impairment. Complementary programs include C2E (Cuidados Emocionales) for direct care staff, Mariposas for person-centered "loving activities," and training on physical restraint elimination and BPSD/SPCD management. Foundation leadership comprises neurologist Dr. Javier Olazarán (Director of Investigation) and Ruben Muñiz Schwochert (President and Director of Investigation).

The business model rests on three revenue streams: (1) one-time online and in-person course sales at fixed price points (T2E at 850€, CHROME for physicians at 350€), distributed via the foundation's website with bank transfer payment; (2) bespoke enterprise consultancy and customized training programs sold quote-based to care home operators, hospital systems, and government social services (anchor accounts include Albertia's 20-residence deployment, HM Hospitales, Hijas de la Caridad, and Hermanitas de los Ancianos Desamparados); and (3) academic certification programs co-delivered with Universidad CEU San Pablo. Customer segments span Spanish residential care operators, hospitals and neurology units (notably through the AMBAR plasma exchange partnership at HM Sanchinarro), individual physicians and therapists, regional government inspectorates (Principado de Asturias, Junta de Andalucía), and international partners (Alzheimer Portugal, AlzAustralia). The foundation operates a certification/audit ecosystem in conjunction with CEAFA, which independently certifies centers as chemical-restraint-free based on Maria Wolff protocols.

Commercially, the foundation is differentiated by peer-reviewed clinical validation (JAMDA, Alzheimer's & Dementia) and government-grade adoption of its inspection criteria, but it remains constrained by non-profit structure, modest per-learner pricing, and reliance on training and consultancy rather than scalable enterprise contracts. Geographic reach extends across Spain, Portugal, and Australia, with content marketing (El Blog de Maria Wolff), academic seminars (CIEN), and conference participation (Alimarket, FEVAFA, university events) as primary demand-generation channels.

Name

Fundacion Maria Wolff

Legal name

FUNDACIÓN MARIA WOLFF

Website

https://mariawolff.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Maria Wolff is a Madrid-based non-profit foundation and Spain's oldest clinical research center for neurodegenerative diseases, developing and disseminating proprietary non-pharmacological methodologies — chiefly CHROME for restraint-free prescribing and T2E for emotional stimulation therapy — through training courses, consultancy, and certification audits to care homes, hospitals, and government bodies across Spain, Portugal, and Australia.

Ownership category

akta.pro rank

Product category

Dementia Care Training and Certification Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Professional, Scientific, and Technical Services (54)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Dementia Care Coordination & Care Planning (HSABAEAJ), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs) (HLADACAE)

Keywords

• Dementia care training
• Non-pharmacological therapy
• Restraint-free certification
• Neurodegenerative disease research
• Psychotropic prescribing training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Training Courses: The foundation generates revenue through the sale of specialized professional training courses delivered online and in-person. Courses are sold at fixed price points via the organization's website with bank transfer payment. Individual professionals and institutional teams enroll directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fundación Maria Wolff develops and delivers specialized training programs, certification frameworks, and consultancy services for dementia care, with a focus on eliminating chemical and physical restraints and implementing non-pharmacological therapies. Its core offerings center on proprietary methodologies—CHROME® for quality prescribing, T2E® for emotional stimulation, C2E® for direct care staff, Mariposas®, and SPCD management—sold as online courses and institutional programs to care homes, hospitals, and healthcare professionals across Spain and internationally.

Product overview

Fundación Maria Wolff offers a comprehensive portfolio of programs focused on research and non-pharmacological therapies for neurodegenerative diseases, particularly dementia. The core offerings include the CHROME® methodology (Chemical Restraints Avoidance Methodology) for physicians and non-physicians, which provides diagnostic criteria and training for quality prescribing and elimination of chemical restraints; the Terapia de Estimulación Emocional T2E® for therapists and psychologists; CuidadOS Emocionales C2E® for direct care staff; Mariposas Amorosas® for meaningful activities; and specialized programs for physical restraint elimination and BPSD management. These programs work together to provide a complete care model centered on person-centered care without restraints.

Differentiator

Problem solved

Functional benefit

Products and services

• T2E® - Terapia de Estimulación Emocional (Emotional Stimulation Therapy) A specialized training program for therapists and psychologists that targets the emotional domain through procedures and techniques that distinguish 34 positive emotional states. Designed for persons with cognitive impairments and mild-to-moderate dementia, it positions as the only Non-Pharmacological Therapy specifically for emotions. Priced at €850 per participant.
• C2E® - Cuidados Emocionales (Emotional Care) Experiential training course for auxiliaries and direct care staff, with practical workshops and exercises focused on emotional care for persons with dementia. Complements T2E® for non-therapist personnel.
• Mariposas Amorosas® Program Comprehensive integral program providing direct care staff with resources to create an inexhaustible source of 'loving activities' for persons with dementia across GDS stages 1-7.
• CHROME® para médicos (Chemical Restraints Avoidance Methodology for Physicians) Online course for physicians in nursing homes and primary care on quality prescribing of psychotropic drugs and avoidance of chemical restraints. Based on syndrome-based diagnoses with 7 well-defined syndromes and strict drug lists per syndrome. Priced at €350.
• CHROME® para no médicos (Chemical Restraints Avoidance Methodology for Non-Physicians) Certification program for centers to become Chemical Restraint-Free, based on CHROME diagnostic criteria and prescribing standards. Includes the 'Centros Libres de Sujeciones Químicas' certification.
• Cuidados sin Sujeciones Físicas (Physical Restraint-Free Care Program) Training program to implement an accredited model of restraint-free care centered on person-centered care, focusing on safely eliminating physical restraints in care facilities.
• Manejo de los SCPD (Behavioral and Psychological Symptoms of Dementia Management) Comprehensive training program for managing behavioral and psychological symptoms in dementia (BPSD/SPCD) without resorting to physical or chemical restraints.
• Terapias No Farmacol\u00f3gicas TNFs (Non-Pharmacological Therapies) Non-Pharmacological Therapies program developed alongside world leaders, providing evidence-based psychosocial interventions for dementia care.
• Custom and Consultancy Services (Programas a Medida / Consultoría) Personalized institutional training and consultancy offered to care homes, hospital systems, and government agencies, with quote-based pricing upon request.

Quantifiable outcome

• 70% reduction in overall psychotropic use; 65% reduction in antipsychotics; 49% reduction in antidepressants; 40% reduction in falls; 69% reduction in hallucinations; 59% reduction in depressive symptoms; 64% improvement in apathy
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

21 partnerships are on record, tiered minor and core.

• European Community (Comunidad Europea)minorStrategic or Co-development PartnerThe European Community is listed as a past collaborator of Fundación Maria Wolff, indicating prior funding or project partnership support for the foundation’s research and care programs.
• Comunidad de MadridminorStrategic or Co-development PartnerRegional government body in Spain that has collaborated with Fundación Maria Wolff on research or training initiatives related to dementia care and restraint elimination.
• Ministerio de IndustriaminorStrategic or Co-development PartnerSpanish Ministry of Industry has been a collaborator, potentially supporting research or innovation projects of the foundation.
• Ministerio de Seguridad SocialminorStrategic or Co-development PartnerSpanish Ministry of Social Security has collaborated with the foundation on matters related to social care and elderly welfare.
• Fundación Reina SofíaminorStrategic or Co-development PartnerFundación Reina Sofía has partnered with Fundación Maria Wolff, providing institutional support for dementia research or care programs.
• CEAFA (Confederación Española de Alzheimer)coreStrategic or Co-development PartnerCEAFA and Fundación Maria Wolff have a longstanding partnership driving the ‘Cuidados de Demencias sin Sujeciones’ (Dementia Care Without Restraints) accreditation program across Spanish and Portuguese centers. CEAFA conducts independent audits and certifies centers as restraint-free based on Maria Wolff’s methodology.
• AlzAustraliaminorStrategic or Co-development PartnerAlzAustralia is listed as a past partner of Fundación Maria Wolff, indicating collaboration on international dementia care initiatives.
• CleceminorChannel Partner/ Reseller/ DistributorClece, a facility management company operating social services and care homes in Spain, has collaborated with the foundation on care training or restraint elimination programs.
• Grupo EulenminorChannel Partner/ Reseller/ DistributorGrupo Eulen, a services company operating in social care, has partnered with Fundación Maria Wolff on training or care implementation programs.
• SanitascoreStrategic or Co-development PartnerSanitas partnered with Fundación Maria Wolff to present the ‘Retirada de Sujeciones’ (Restraint Withdrawal) study, and both organizations have collaborated on dementia care initiatives and staff training.
• Servicios Sociales de Castilla y LeónminorStrategic or Co-development PartnerThe Social Services of Castilla y León have collaborated with Fundación Maria Wolff on social care and dementia training programs in the region.
• Junta de Castilla y LeónminorStrategic or Co-development PartnerThe regional government of Castilla y León has partnered with the foundation on social care and dementia training.
• Albertia Servicios SociosanitarioscoreStrategic or Co-development PartnerAlbertia is the most significant institutional partner, providing 10 care residences (410 participants) for the CHROME clinical study published in JAMDA. Albertia received the Fundación Maria Wolff Award for Commitment to Care Innovation and has expanded CHROME to 20 residences. The partnership is central to both research validation and commercial deployment of the methodology.
• Salud Castilla y LeónminorStrategic or Co-development PartnerRegional health authority of Castilla y León collaborating with the foundation on health and social care programs.
• Alzheimer PortugalcoreStrategic or Co-development PartnerA historic partnership was signed between Alzheimer Portugal and Fundación Maria Wolff to eliminate physical restraints in Portuguese day centers. CEAFA conducted audits and certified four Portuguese day centers. This is a key international expansion partnership for the restraint-free care model.
• HM Hospitales / Fundación de Investigación HM Hospitales (FiHM)coreStrategic or Co-development PartnerHM Hospitales and its research foundation collaborate with Fundación Maria Wolff on the AMBAR program for Alzheimer treatment at Hospital Universitario HM Sanchinarro. Dr. Javier Olazarán serves as the neurologist responsible for the AMBAR program. The partnership combines Maria Wolff’s clinical expertise with HM Hospitales’ treatment facilities to deliver innovative Alzheimer therapies.
• Universidad CEU San PablocoreStrategic or Co-development PartnerUniversidad CEU San Pablo and Fundación Maria Wolff co-developed the first University Master’s degree in Non-Pharmacological Therapies for Dementias, organized joint seminars on Non-Pharmacological Therapies, and collaborated on multiple academic and training events since 2014.
• Centro de Investigación de Enfermedades Neurológicas (CIEN)coreStrategic or Co-development PartnerCIEN, a leading neurological disease research center in Spain, hosts the annual Scientific Seminars cycle and invited Ruben Muñiz Schwochert of Fundación Maria Wolff to present T2E® therapy research, establishing a scientific collaboration for non-pharmacological dementia treatments.
• Junta de Andalucía / Confederación Andaluza de Familiares de Personas con Alzheimer y otras Demencias (CONFEAFA)coreStrategic or Co-development PartnerThe Junta de Andalucía, in collaboration with the National Alzheimer Plan and CONFEAFA, has adopted T2E® therapy as part of its Alzheimer care strategy. CONFEAFA has enrolled over 80 psychologists in T2E training through the Escuela Andaluza de Enfermedades Neurodegenerativas.
• Principado de Asturias - Servicio de Inspección y CalidadcoreStrategic or Co-development PartnerThe Service of Inspection and Quality of the Principado de Asturias received specific training from Fundación Maria Wolff, delivered by Ruben Muñiz Schwochert, to unify inspection criteria regarding the use of restraints. This government partnership enables standardized, evidence-based inspection of care facilities.
• Hijas de la Caridad - Provincia de España SurcoreChannel Partner/ Reseller/ DistributorResidences of Hijas de la Caridad in Spain’s Southern Province have been trained across all three Maria Wolff programs (Restraint-Free Care, SPCD management, and MARIPOSAS) and have been accredited as Experts in Person-Centered Care according to the Maria Wolff model.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alzheimer's Association: Large US-based non-profit providing advocacy, research funding, and dementia care education. Overlaps with Maria Wolff on dementia care training and restraint reduction advocacy but operates much broader in scope (research grants, public policy, fundraising) and does not own a single proprietary clinical methodology.
• Relias: US-based healthcare workforce training platform serving skilled nursing, home health, and behavioral health providers with on-demand compliance and specialty courses. Comparable to Maria Wolff as a dementia training provider but offers a broad library rather than one proprietary methodology.
• Dementia Australia: Australia's peak dementia advocacy and training body; a listed past partner of Maria Wolff (AlzAustralia). Comparable as a national dementia-care training and accreditation provider, though broader in remit and not built on a single proprietary intervention methodology.

Direct peers

• Validation Training Institute (Naomi Feil): Global non-profit organization that trains and certifies practitioners in Validation® methodology for communicating with disoriented elderly. Comparable to Maria Wolff as a proprietary non-pharmacological dementia therapy with branded training courses and international certified-practitioner network.
• AGE-u-cate Training Institute: US dementia and elder-care training provider delivering proprietary curricula (e.g., Compassionate Touch) to skilled nursing, home care, and hospice staff. Comparable to Maria Wolff as a niche training organization selling proprietary non-pharmacological programs to care facilities.
• Positive Approach to Care (Teepa Snow): US-based dementia care training organization built around Teepa Snow's proprietary care philosophy and certification programs for caregivers and clinicians. Highly comparable to Maria Wolff: trains professionals and care staff on non-pharmacological dementia interventions and sells course-based certifications.
• Eden Alternative: International non-profit offering culture-change certification for elder-care organizations, focused on eliminating loneliness, helplessness, and boredom through person-centered care. Comparable to Maria Wolff as a methodology-driven accreditation body promoting restraint-free, person-centered care models globally.

Others

• Alzheimer's Disease International: Umbrella federation of national Alzheimer associations; OECD-level policy and awareness coordination. Comparable to Maria Wolff as a global dementia-care ecosystem participant but operates as an advocacy/coordination body rather than a training or methodology owner.
• CEAFA (Confederación Española de Alzheimer): Spanish federation of Alzheimer family associations and core Maria Wolff partner that operates the independent 'Cuidados sin Sujeciones' audits. Comparable as a Spanish dementia-care ecosystem player; functions as a distribution and certification channel rather than a competing methodology owner.

Emerging players

• CareAcademy: US online caregiver training platform offering certified courses to home care and senior living agencies. Comparable as a digital dementia-care training provider using a tech-enabled delivery model, contrasting with Maria Wolff's higher-touch, methodology-led certification approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FundMariaWolff
• Facebookfacebook.com/FundacionMariaWolff

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundacion Maria Wolff