UX theme
UX Themes is a Norwegian software company that builds the Flatsome WordPress WooCommerce theme and UX Builder page builder, selling primarily through the Envato ThemeForest marketplace to small and medium e-commerce merchants worldwide.
- Company typePrivate
- Founded-
- HeadquartersViken, Norway
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What UX theme does
UX Themes is a privately held Norwegian software company that develops WordPress and WooCommerce themes and plugins, distributed primarily through the Envato ThemeForest marketplace. Its flagship product is Flatsome, a responsive multipurpose WooCommerce theme marketed as the best-selling WooCommerce theme on ThemeForest, accompanied by UX Builder, a proprietary drag-and-drop page builder integrated within Flatsome for creating custom layouts, headers, and product pages without coding. The technology stack is PHP-based WordPress with deep WooCommerce integration, supported by 67 action hooks and 67 filter hooks, a child theme architecture, and plugins such as UX Swatches, Flatsome Studio templates, a proprietary License Manager, and Local Google Fonts for GDPR compliance.
The company operates on a one-time perpetual license model sold through the ThemeForest marketplace, with pricing set by Envato rather than by UX Themes directly. Licenses permit 5 local installations, 3 staging sites, and 1 live site per purchase, and 6 months of support is included and extendable. Revenue mechanics depend on marketplace listing performance and the Flatsome theme's ranking, supplemented by a small direct web presence at uxthemes.com for information and support routing. Customers are predominantly small and medium-sized e-commerce merchants worldwide building WooCommerce stores, with showcase examples spanning baby products, jewelry, sports, fashion, beauty, law services, food and beverage, arts, and music.
The team is small (1–10 employees) and distributed globally, with the head office in Norway. The organization is bootstrapped and founder-led by Tommy J Vedvik (Founder/Designer), with family members including Tabby J Vedvik, Hans-Jørgen Vedvik, and Tine Vedvik in key roles. Go-to-market is product-led, relying on marketplace discovery, an extensive documentation site, video tutorials, and a 3,500+-member Facebook community forum. The current site displays a 2026 copyright, indicating active operations. No external funding, acquisitions, or public listings are disclosed.
UX theme firmographics
Firmographics- Name
- UX theme
- Legal name
- UX Themes
- Website
- https://uxthemes.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UX Themes is a Norwegian software company that builds the Flatsome WordPress WooCommerce theme and UX Builder page builder, selling primarily through the Envato ThemeForest marketplace to small and medium e-commerce merchants worldwide.
- Ownership category
- akta.pro rank
UX theme industry classification
Industry- Product category
- WordPress Themes
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where UX theme is headquartered
LocationHeadquarters
- HQ city
- Viken
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
UX theme business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- ThemeForest Marketplace Sales: Flatsome is sold as a one-time purchase license through the ThemeForest (Envato) marketplace. Customers receive a purchase code for theme registration and updates. The company receives revenue from Envato for each sale made through the marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard ThemeForest license |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
UX theme product offering
Product offeringCore offering
UX Themes develops and sells the Flatsome WooCommerce WordPress theme, a responsive multipurpose e-commerce theme with deep WooCommerce integration. The theme includes the proprietary UX Builder, a visual drag-and-drop page builder that lets non-technical users create custom layouts, headers, product pages, and content blocks without coding. The product is sold primarily through the ThemeForest (Envato) marketplace as a one-time perpetual license with 6 months of included support.
Product overview
UX Themes offers a focused portfolio of two products: Flatsome, their flagship WordPress WooCommerce theme, and UX Builder, a visual page builder integrated within it. Flatsome is a multipurpose responsive e-commerce theme positioned as the Best Selling WooCommerce theme on ThemeForest, while UX Builder provides the drag-and-drop interface for building and customizing pages, headers, product layouts, and content blocks. The company is a small team based in Norway with members worldwide, providing documentation, video tutorials, and community support for their products.
Differentiator
Problem solved
Functional benefit
Brands
- Flatsome: Best-selling WooCommerce WordPress theme developed by UX Themes.
- UX Builder
Products and services
- Flatsome Theme A responsive, multipurpose WordPress WooCommerce theme with deep WooCommerce integration for product pages, shopping cart, checkout, variations, coupons, shipping, and account management. Features the built-in UX Builder for visual page building and is positioned as the best-selling WooCommerce theme on ThemeForest.
- UX Builder A visual drag-and-drop page builder tool integrated within the Flatsome theme, allowing users to create and customize pages, layouts, product pages, headers, and content blocks without coding knowledge. Supports blocks, elements, and drag-and-drop editing as part of the Flatsome theme ecosystem.
Companies that use UX theme
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
UX theme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature6 records
UX theme partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Envato / ThemeForestcoreThemeForest, operated by Envato, is the primary marketplace platform for selling Flatsome. The platform handles product discovery, licensing, payments, and provides the support ticket system for theme purchasers.
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
UX theme competitors and assessment
Company assessmentDirect peers
- ThemeFusion (Avada): Avada is one of the top-selling multipurpose WordPress themes on ThemeForest with Fusion Builder, competing head-to-head with Flatsome in the same marketplace, same customer base, and same WooCommerce-friendly positioning.
- CSSIgniter: CSSIgniter develops premium WordPress themes for SMBs and content creators, competing with Flatsome in the multipurpose-theme segment, though with less of a WooCommerce-specific orientation.
- MotoPress: MotoPress offers WordPress themes and a visual content builder (MotoPress Builder), targeting a similar SMB and WooCommerce merchant customer base with a directly comparable product positioning.
- ThemeREX: ThemeREX develops and sells a portfolio of multipurpose WordPress themes on ThemeForest, including several WooCommerce-oriented products, competing with Flatsome in the same marketplace channel.
- ThemeIsle (Neve): ThemeIsle sells Neve and other multipurpose WordPress themes targeting SMBs and WooCommerce users with their own lightweight builder. Direct competitor in product positioning and customer segment.
- Elegant Themes (Divi): Elegant Themes sells Divi, a flagship WordPress theme with an integrated visual page builder, directly comparable to UX Themes' Flatsome + UX Builder bundle. Both target SMB website owners and e-commerce merchants seeking no-code customization on WordPress.
- WoodMart (XplodedThemes): WoodMart is a premium WooCommerce-focused WordPress theme sold on ThemeForest that directly competes with Flatsome for the WooCommerce merchant segment with similar drag-and-drop builder functionality.
Others
- TemplateMonster: TemplateMonster operates a marketplace for WordPress themes, website templates, and WooCommerce themes, making it an adjacent channel and indirect competitor to UX Themes' ThemeForest-led distribution model.
Emerging players
- YITH (YITH WooCommerce): YITH is a major WooCommerce plugin developer with a portfolio of 100+ extensions (wishlist, bookings, subscriptions), making it an adjacent ecosystem player that complements or competes with UX Themes' WooCommerce-focused toolset.
Broad incumbents
- StudioPress (WP Engine): StudioPress, owned by WP Engine, sells the Genesis Framework and premium child themes for WordPress. It targets a similar SMB and developer audience with a broader enterprise-platform portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
UX theme social profiles
Digital presenceUX theme financial estimates
Financial estimateRevenue estimate
Valuation estimate
UX theme leadership team
Management profileNumber of profiles
Profiles8 records
UX theme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UX theme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UX theme
What does UX theme do?
UX Themes develops and sells the Flatsome WooCommerce WordPress theme, a responsive multipurpose e-commerce theme with deep WooCommerce integration. The theme includes the proprietary UX Builder, a visual drag-and-drop page builder that lets non-technical users create custom layouts, headers, product pages, and content blocks without coding. The product is sold primarily through the ThemeForest (Envato) marketplace as a one-time perpetual license with 6 months of included support.
Is UX theme a public or private company?
UX theme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UX theme founded?
UX theme was founded in -1. It employs 1 to 10 people.
Where is UX theme based?
UX theme is headquartered in Viken, Norway, in the Europe region.
How does UX theme make money?
One revenue line is on record: themeForest Marketplace Sales.
Who are UX theme's main competitors?
Direct peers on record are ThemeFusion (Avada), CSSIgniter, MotoPress, ThemeREX, ThemeIsle (Neve), Elegant Themes (Divi) and WoodMart (XplodedThemes). TemplateMonster is listed as an others. YITH (YITH WooCommerce) is listed as an emerging player. StudioPress (WP Engine) is listed as a broad incumbent.
Does UX theme have an API?
No public API is recorded for UX theme.
What industry is UX theme in?
UX theme's product category is WordPress Themes. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7372.