Belgrin

What Belgrin does

Belgrin is a privately held, full-service creative marketing agency operating under the legal entity Abundance 1111 Pty Ltd, headquartered in Drummoyne, Sydney, Australia. The agency offers nine interconnected service lines: social media management, digital advertising, brand and design, web design, fractional CMO leadership, LinkedIn profile management, creative copywriting, AI imagery and video production, and email marketing. It serves B2B clients ranging from startups to enterprises across diverse industries including healthcare, finance, real estate, fitness, construction, security, and nonprofit sectors, with named customers such as Assetline, AltX, Briqwise, Tapp, HPHC, Dara, U Wellness, Parramatta Chamber of Commerce, and Flex.

The business operates as a professional services firm rather than a technology platform. Revenue is generated through retainer agreements (minimum 12-month term, invoiced monthly in advance in AUD plus GST) and project-based engagements; no APIs, SDKs, or proprietary software platforms are disclosed. The agency's technology footprint centers on creative tooling, with its most notable technical capability being AI-generated imagery and video production using generative AI for brand-exclusive visual content. The firm is founder-led by CEO Maria Bellissimo-Magrin and has no disclosed external institutional funding.

In 2024, Belgrin expanded internationally through a merger with Gulf Digital, forming Belgrin Middle East with a Dubai regional headquarters. The combined entity operates as a 21-person, 24-hour agency spanning Australia and the UAE, with combined experience of 28 years. Belgrin distributes services through direct enterprise and mid-market sales, supported by content marketing on its blog, LinkedIn, Instagram, TikTok, and Facebook channels.

Name

Belgrin

Legal name

Abundance 1111 Pty Ltd

Website

https://belgrin.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Belgrin is an Australian-founded, privately held creative marketing agency offering nine service lines spanning social media, web design, branding, digital advertising, AI-powered visual content, and fractional CMO leadership to B2B clients in Australia, the Middle East, and internationally.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Creative marketing agency
• Digital advertising services
• Brand and design
• Web design services
• Social media management

Headquarters

HQ city

Drummoyne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Belgrin generates revenue through retainer agreements (minimum 12-month term) and project-based engagements. Services include e-commerce web design, branding, social media management, digital advertising, content creation, email marketing, and fractional CMO services. Retainers are invoiced monthly in advance; project work follows staged payment schedules.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Belgrin is a full-service creative marketing agency that delivers brand and design, web design (including e-commerce), social media management, digital advertising, creative copywriting, email marketing, AI-powered imagery and video production, LinkedIn profile management, and fractional CMO leadership to B2B clients. Services are sold via monthly retainers (minimum 12-month term) and project-based engagements, and the agency operates across Australia and the Middle East following the 2024 merger with Gulf Digital.

Product overview

Belgrin is a full-service creative marketing agency operating as a unified portfolio of distinct, named service lines rather than a single integrated platform. Its core offering comprises nine interconnected service areas: Social Media, Digital Advertising, Brand & Design, Web Design, Fractional CMO, LinkedIn Profile Management, Creative Copywriting, AI Imagery & Video Production, and Email Marketing. These services are delivered by a small team of specialist talent and are designed to work together — social and digital campaigns support web and branding work, AI-generated visual assets feed into email and advertising, and fractional leadership ties strategy across all channels. The agency has been operating for over a decade, serves clients in Australia, the Middle East, and international markets, and merged with Gulf Digital in 2024 to form Belgrin Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Social media strategy and management service covering content strategy, long-form blogs, short-form posts, memes, and creative design tailored to client audiences, designed to drive organic client attraction and conversion.
• Digital Advertising Performance-driven digital advertising including Google Ads campaigns, data-driven creative, media buying, optimisation, retargeting, and paid media management aimed at generating qualified leads and reducing wasted ad spend.
• Brand & Design Brand identity development and graphic design covering logo, visual identity, print materials, flyers, advertiser guides, merchandising, and shop-front displays, producing original designs styled for specific target markets.
• Web Design E-commerce and custom website design and development with research-driven strategy and UX optimisation, serving clients from start-ups to established businesses across industries.
• Fractional CMO Part-time senior marketing leadership providing strategy, brand positioning, budget management, team leadership, KPI setting, and campaign oversight, delivering full-time CMO results without the full-time cost commitment.
• LinkedIn Profile Management LinkedIn profile and presence management for professionals and executives, encompassing narrative design, consistent content publishing, authority-building posts, and network conversion to business opportunities.
• Creative Copywriting Professional copywriting services producing compelling, consistent brand content across digital and print channels to maintain audience engagement and brand voice.
• AI Imagery & Video Production AI-powered custom imagery and video production combining generative art, motion design, 3D rendering, product renders, and live action to create brand-exclusive, non-stock visual content for marketing campaigns.
• Email Marketing Email campaign design and automation services focused on customer engagement, lead generation, and sales funnel management through data analytics, database management, and thought-provoking content.

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Gulf DigitalcoreStrategic or Co-development PartnerBelgrin Middle East and Gulf Digital officially merged to form one powerhouse agency under the Belgrin Middle East name. The merger combined 28 years of experience and created a 21-strong global team operating as a 24-hour agency. Gulf Digital Co-Founder Saqib Iqbal joined as part of the unified leadership team.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Brand Agency: Australian creative and brand agency (part of TBWA) serving enterprise clients across brand, content and digital channels. Comparable full-service creative offering and APAC client base.
• The Monkeys: Australian creative agency (part of Accenture Song) producing brand, design and digital work for mid-market and enterprise clients. Closely comparable to Belgrin's integrated creative services and client-segment mix.
• Thinkerbell: Award-winning Australian full-service creative agency offering advertising, brand, PR, digital and experiential work for B2B and B2C clients — directly comparable to Belgrin's integrated boutique-creative positioning in the same domestic market.
• Hallway (Australia): Australian independent creative agency focused on brand design, digital and content for ambitious Australian brands. Comparable boutique positioning, comparable client-segment focus.
• BMF Advertising: Independent Australian creative agency offering brand strategy, advertising, design and digital. Comparable in agency-of-record style engagements, retainer-led revenue mix, and mid-market to enterprise client focus.

Broad incumbents

• Droga5 (Droga5 / Accenture Song): Globally recognised creative agency offering brand, campaign, digital and content work for enterprise brands. Adjacent rather than directly competing in Australia, but references the type of brand storytelling Belgrin markets.
• M&C Saatchi: Global creative network with a strong Australian presence. Offers overlapping brand, advertising, digital, and content services across enterprise clients; broader portfolio than Belgrin but competes for the same briefs.
• Isobar / dentsu: Global digital creative and experience agency network with APAC presence, offering digital advertising, social, content and web work that overlaps directly with Belgrin's service lines for enterprise clients.
• Wunderman Thompson / VMLY&R: Global networks combining brand, advertising, digital and technology services, frequently pitching against boutique agencies for enterprise retainer work similar to Belgrin's target deals.

Regional players

• Me&You (Australia): Australian creative and digital agency offering brand, web and social services to mid-market clients — same country and similar service mix to Belgrin's core Australian business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belgrin
• Instagraminstagram.com/belgrin.agency
• TikToktiktok.com/@belgrin.mktg
• Xx.com/belgrin_
• Facebookfacebook.com/belgrin.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belgrin