Stock Tank Pool Products

What Stock Tank Pool Products does

Stock Tank Pool Products (STPP), operating under HitchEngineering LLC, is a family-owned direct-to-consumer retailer founded in 2020 in Templeton, California, that sells purpose-built hardware kits and accessories for converting agricultural livestock stock tanks into backyard swimming pools. The company's core product is a DIY Pump Kit ($399.99) centered on a 1500 GPH Intex Krystal Clear cartridge filter pump paired with STPP's proprietary strainer assemblies — fittings engineered specifically for standard galvanized and poly stock tank wall thickness, the central technical differentiator versus generic spa or pond parts. Supporting products include the DELUXE bundle with vacuum ($479.99), the Blue-Water Vacuum Kit V2 ($89.99), replacement filter cartridges, safety strainer covers, a collapsible duck chlorine dispenser, and a clip-on cup holder, plus a full delivery-and-installation service (~ $2,500) covering San Luis Obispo County, Bakersfield, Fresno, and Santa Barbara.

The business runs on a Shopify-powered e-commerce storefront with nationwide DIY kit shipping and uses product-led growth fueled by organic social (Instagram, Facebook, YouTube, TikTok) and an educational Learning Center blog covering water chemistry, sizing, winterization, and safety. Customer segments are horizontal — homeowners with small backyards seeking an alternative to traditional pools, and DIY enthusiasts who want a complete kit rather than sourcing parts piecemeal. Pricing is one-time hardware (no subscription), with light attach-rate economics from replacement cartridges and accessories. Partnerships include TankandBarrel.com as a channel partner for tank bundling and Intex as the underlying pump manufacturer. The company is privately held, has no disclosed external funding, and operates with 11–50 employees.

Name

Stock Tank Pool Products

Legal name

Stock Tank Pool Products

Website

https://stocktankpoolproducts.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pool Equipment & Accessories

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Stock tank pools
• DIY pool kits
• Pool filtration systems
• Pool accessories
• Backyard swimming pools

Headquarters

HQ city

Templeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. DIY Pump Kit Sales: One-time purchase of complete pump kit including 1500 GPH pump, filter, fittings, sealant, and hole saw for converting stock tanks into pools.
2. Vacuum Kit Sales: One-time purchase of Blue-Water Vacuum Kit V2 for cleaning stock tank pool bottoms using existing pump suction.
3. Accessories Sales: Sale of accessories including cup holders, chlorine dispensers, filter cartridges, strainer covers, and strainer assemblies.
4. Installation Services: Full pool installation service in California including delivery, setup, pump system installation, vacuum kit, and demonstration. Priced at approximately $2,500 depending on location, pool size, and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Stock Tank Pool Products sells DIY pump kits, vacuum kits, and accessories designed to convert galvanized livestock stock tanks into backyard swimming pools. The company also offers professional pool installation services for customers located in California.

Product overview

Stock Tank Pool Products (STPP) offers a product ecosystem centered on DIY stock tank pool kits and accessories designed specifically for converting agricultural livestock tanks into backyard swimming pools. The core offerings are the DIY Stock Tank Pool Pump Kit (complete filtration setup) and the DELUXE Kit (pump kit bundled with vacuum). Supporting accessories include the Blue-Water Vacuum Kit V2, Collapsible Duck Chlorine Dispenser, Type A Filter Cartridge, Safety Strainer Cover, Complete Strainer Assembly, and Cup Holder. The company also provides delivery and installation services within California. All products are engineered specifically for galvanized and poly stock tanks rather than adapted from spa or pond equipment, with the strainer assemblies sized for standard tank wall thickness.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Tank Pool Pump Kit A packaged DIY pump kit designed to equip a galvanized stock tank for use as a backyard swimming pool; sold to homeowners seeking an affordable, self-built pool setup.
• Stock Tank Pool Vacuum Kit A vacuum kit offering pool cleaning and maintenance functionality for stock tank pool owners; targeted at DIY homeowners.
• Stock Tank Pool Accessories Additional accessories sold to complement stock tank pool pump and vacuum kits for installation, operation, and maintenance.
• Stock Tank Pool Installation Service Professional installation service for converting a stock tank into a swimming pool, available to homeowners in California who prefer a turnkey setup rather than DIY assembly.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TankandBarrel.comcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Preferred online supplier for stock tanks with nationwide shipping. Partnership includes discount codes for STPP customers (POOL10 for 6ft plastic tanks, POOL15 for 8ft plastic tanks, POOL25 for rectangular plastic tanks). STPP provides pump kits compatible with tanks sold through this partner.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program allowing STPP to earn advertising fees by linking to Amazon.com and affiliated sites for recommended tools and safety equipment (drills, safety glasses, ear protection).
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the STPP online store, providing payment processing, shipping calculations, and store management infrastructure.
• Intex (Krystal Clear)coreTechnology or IntegrationPump manufacturer whose Krystal Clear 1500 GPH cartridge filter pumps are included in STPP DIY kits. Pump covered by 2-year manufacturer warranty. STPP designs strainer assemblies and accessories compatible with Intex pump specifications.
• Tractor Supply Co.minorChannel Partner/ Reseller/ DistributorRetail chain mentioned as accessible source for stock tanks (8ft round galvanized tanks specifically). Products sold separately from STPP kits.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• In The Swim: Online and catalog retailer of pool and spa supplies including pumps, filters, and maintenance equipment. Comparable to STPP in selling pool equipment direct-to-consumer, but addresses a much broader pool owner base with no specialization in stock tanks.
• Leslie's Pool Supplies: Largest US specialty retailer of pool supplies, chemicals, equipment, and accessories. Overlaps with STPP on pumps, filters, and aftermarket consumables, but serves traditional in-ground and above-ground pool owners rather than the stock tank niche.
• Pinch A Penny: US franchise chain of pool supply retail stores. Comparable to STPP in selling pool maintenance products and equipment to residential pool owners, but focuses on traditional pool chemistry and equipment rather than DIY pool conversion kits.

Others

• Intex Recreation: Manufacturer of the Krystal Clear 1500 GPH cartridge filter pump that STPP bundles in its DIY kits, plus a broad line of above-ground pools, spas, and air mattresses. Direct supplier relationship to STPP and adjacent competitor in entry-level pool equipment.
• Tractor Supply Co. US rural-lifestyle retailer where STPP's customers source stock tanks (including 8ft galvanized models). Indirect partner/distributor in the customer journey — Tractor Supply sells the tank while STPP sells the pump kit and accessories.
• TankandBarrel.com: Online retailer of stock tanks and barrels that maintains an explicit channel partnership with STPP, offering discount codes for STPP customers. Supplies the tanks that STPP's kits are designed to fit.

Emerging players

• Bestway: Global manufacturer of above-ground pools, inflatable spas, and pool equipment. Adjacent competitor offering alternative affordable backyard pool solutions, though targeting different form factors (soft-sided frame pools) than STPP's galvanized stock tanks.
• Summer Waves: Brand of affordable above-ground and inflatable pools sold through mass retail. Competes with STPP for the 'low-cost backyard pool' customer but offers pre-fabricated pools rather than conversion kits.
• Doughboy Pools: Long-established US manufacturer of above-ground pools, liners, and pool equipment. Comparable in selling residential pool equipment directly to homeowners seeking affordable alternatives to in-ground pools.

Regional players

• Rural King: US farm and rural lifestyle retail chain with strong Midwest and Southeast presence that stocks stock tanks alongside feed and farm supplies. Adjacent to STPP's customer acquisition path and a potential future retail distribution partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@StockTankPoolProducts/shorts
• Facebookfacebook.com/p/Stock-Tank-Pool-Products-100091887564985
• Instagraminstagram.com/stocktankpoolproducts
• TikToktiktok.com/@stocktankpoolproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stock Tank Pool Products