Snack Size

What Snack Size does

Snack Size is a creative collective based in New York, Vancouver, and London, founded by Adele Tetangco, that provides business development and marketing services exclusively to fashion and lifestyle brands. The company organizes its offering around three service pillars: Development (brand narrative, positioning, and visual identity), Growth (scaling strategy and partner connections), and Maintenance (ongoing brand perception and data-driven execution). Modular add-ons include outsourced marketing department staffing, email strategy and management, PR and influencer marketing, collaborative giveaways, business mentorship, and sales strategy. Pricing is delivered through custom proposals following an initial consultation, with proposals expiring after 30 days.

The business operates three revenue streams. The primary stream is professional services billed through project-based engagements with brands ranging from startups (Nia Thomas, KkCo) to established enterprise clients (Marimekko, Boyds). The second stream is the Smorgasbord consultant marketplace, a sub-brand offering 30-minute expert sessions at $150 per session, which provides a lower-friction transactional entry point. The third stream is merchandise sales through a Shopify-powered e-commerce shop, featuring collaborative branded products (greeting cards, pet charms, totes) co-created with partners KkCo and Goods Gang. Distribution combines direct sales, showroom visits (Vancouver, 17 E Broadway), and recurring event programming across New York, Vancouver, and Los Angeles.

The company is bootstrapped with no disclosed funding, operates with a team of 1-10, and competes on domain specialization rather than proprietary technology. Its core technology stack relies on Klaviyo for email, Shopify for commerce, and Later and Planoly for social scheduling, with no in-house AI/ML capabilities. The collective model differentiates it from traditional agencies by allowing flexible talent assembly per project, while recurring partner relationships and event hosting in three markets function as the primary moat.

Name

Snack Size

Website

https://snack-size.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Snack Size is a fashion and lifestyle-focused creative collective offering brand strategy, growth, and maintenance services across New York, Vancouver, and London. It serves independent and established brands through custom projects, plus a consultant marketplace (Smorgasbord) and collaborative merchandise shop.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Technology or R&D

Revenue model

1. Professional Services: Snack Size provides development, growth, and maintenance services for fashion and lifestyle brands. Services include brand strategy, visual identity, business development, outsourced marketing department, email strategy, PR and influencer marketing, sales strategy, and business mentorship. Billed through project-based proposals with custom pricing.
2. Merchandise Sales: E-commerce sales of branded merchandise including greeting cards ($9 each), card packs ($24-$30), pet charms ($12 each), and totes ($15). Products are collaborations with partners like KkCo and Goods Gang.
3. Consultant Marketplace (Smorgasbord): 30-minute consultation sessions with fashion and retail experts priced at $150 per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Snack Size is a creative collective that provides brand development, growth, and maintenance services for fashion and lifestyle brands, covering brand strategy, visual identity, outsourced marketing department functions, email marketing, PR and influencer marketing, sales strategy, and business mentorship. Beyond services, it runs Smorgasbord, a consultant marketplace offering 30-minute expert sessions at $150 each, and a branded merchandise shop selling collaborative greeting cards, pet charms, and tote bags.

Product overview

Snack Size is a creative collective offering a three-pillar service architecture: Development (brand narrative and positioning), Growth (scaling and partner connections), and Maintenance (brand perception and execution). The company provides specialized modules including Brand Strategy + Visual Identity, Outsource Marketing Department, E-mail Strategy + Management, Collaborative Giveaways, Business Mentorship, PR + Influencer Marketing, Sales Strategy, and Business Development. Additionally, Snack Size operates Smorgasbord, a consultant marketplace for 30-minute expert sessions, and a Merch Shop selling collaborative branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Services Brand development services helping fashion and lifestyle brands establish their narrative, refine their market position, and set up for growth.
• Growth Services Growth services designed to scale fashion and lifestyle brands through impactful strategies, organization, and introductions to the right partners.
• Maintenance Services Maintenance services that protect brand perception through thoughtful executions and data-driven decisions for fashion and lifestyle brands.
• Smorgasbord Consultant marketplace connecting clients with fashion and retail experts for 30-minute one-on-one sessions priced at $150 each.
• Snack Size Merch Shop E-commerce storefront selling branded and co-created merchandise including greeting cards ($9 each), card packs ($24–$30), pet charms ($12 each), and tote bags ($15), produced in collaboration with partners such as KkCo and Goods Gang.

Quantifiable outcome

• Helped Nia Thomas grow and scale her business sustainably
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KkCocoreStrategic or Co-development PartnerOngoing collaboration partner for merchandise including greeting cards, pet charms, and collaborative events. KkCo designer Kara Jubin references successful collaborative giveaway programs.
• Goods GangcoreStrategic or Co-development PartnerCollaboration partner for merchandise products including greeting cards and pet charms in the 'Snack Size x KkCo x Goods Gang' product line.
• TOTEminorGTM or Marketing PartnerEvent sponsor for SS23 NY Show, providing retail app services. Daniel Nickel, Founder + CEO, provided testimonial for brand strategy services.
• Recess DrinksminorGTM or Marketing PartnerEvent sponsor for SS23 NY Show, providing wellness beverages at the New York showroom event.
• Owls BrewminorGTM or Marketing PartnerEvent sponsor for SS23 NY Show and SS24 NY Party, providing cocktail/mixer products.
• Wandering Bear CoffeeminorGTM or Marketing PartnerEvent sponsor for SS23 NY Show, providing coffee products.
• Zuzu CocktailsminorGTM or Marketing PartnerEvent sponsor for SS23 NY Show.
• Quinn SnacksminorGTM or Marketing PartnerEvent sponsor for SS23 NY Show.
• SanzominorGTM or Marketing PartnerEvent sponsor for SS23 NY Show.
• FDK FloralsminorGTM or Marketing PartnerEvent sponsor providing floral installations for SS23 NY Show.
• Rook & RosecoreStrategic or Co-development PartnerHosted collaborative mini market and floral installation at Rook & Rose's Vancouver location featuring multiple fashion brands.
• In TodominorGTM or Marketing PartnerCo-hosted get-together event at Dreams in Los Angeles.
• DreamsminorGTM or Marketing PartnerHosted joint vendor event with In Todo at their Los Angeles location.
• Smorgasbord ConsultantsminorChannel Partner/ Reseller/ DistributorNetwork of fashion and retail experts available for 30-minute consultation sessions through the Smorgasbord marketplace.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KCD Inc. Fashion-focused communications and event agency with deep relationships across major fashion houses. Comparable in fashion vertical specialization, PR/event capabilities, and tri-city (NY, London, Milan) operating model.
• BPCM: Global fashion, beauty, and lifestyle communications agency offering PR, influencer marketing, and brand strategy. Directly overlaps with Snack Size's full service suite and target verticals, though at larger scale.
• Factory PR: Fashion, beauty, and lifestyle public relations and communications agency. Similar boutique positioning, fashion-vertical focus, and influencer marketing capability as Snack Size.
• Beardwood & Co: Brooklyn-based creative agency serving fashion and lifestyle brands with branding, marketing, and digital services. Closely mirrors Snack Size's collective-style approach, fashion/lifestyle vertical focus, and boutique boutique NYC operating model.
• Digital Brand Architects: Influencer marketing and talent management agency specializing in fashion, beauty, and lifestyle. Directly comparable to Snack Size's PR + Influencer Marketing service line and fashion brand client base.
• Hunter PR: Boutique public relations and communications agency with a strong fashion and lifestyle brand portfolio. Similar agency model, vertical focus, and mid-market/enterprise client mix to Snack Size.

Broad incumbents

• Edelman: Global communications and PR firm with dedicated fashion/lifestyle practices. Offers many of the same services (PR, influencer, brand strategy) but at much greater scale and as part of a broader portfolio rather than a fashion-specialist.
• Weber Shandwick: Global public relations and communications agency with significant fashion and consumer lifestyle practice. Provides overlapping brand strategy and PR capabilities but serves many verticals beyond fashion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/snack____size
• LinkedInlinkedin.com/company/snack-size

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snack Size