Juliana Village

What Juliana Village does

Juliana Village is a not-for-profit aged care provider operating a single integrated campus at 58 Miranda Road, Miranda NSW, in Sydney's Sutherland Shire. Founded in November 1980 by Johan Logeman to serve the Dutch-Australian migrant community, the facility has expanded to a 125-unit capacity comprising 54 independent living units (ILUs) for seniors over 55 and 71 residential care rooms (35 bedsitter-style low-care units and 36 high-level specialised assistance beds) across Sharpe House and Bruinsma premises. The facility is staffed by 120+ personnel across clinical, lifestyle, catering, hotel services, and administration functions, with 24/7 RN coverage, individualized care plans, and on-site allied health professionals. It is accredited by the Australian Government Aged Care Quality and Safety Commission and was rated 4 stars (Good) overall by the Department of Health and Aged Care in May 2025, with Excellent ratings in Compliance and Residents' Experience.

The business operates a multi-stream revenue model typical of Australian residential aged care: residents pay a Basic Daily Fee ($66.80/day from 20 March 2026), a Refundable Accommodation Deposit of $789,000 (or equivalent Daily Accommodation Payment), and means-tested care and services contributions, with the majority of care funding flowing through government subsidies. Independent living units generate $790,000-$850,000 entry contributions plus $643.68/month recurring service charges (from 1 May 2026), with retention fees deducted over five years. Ancillary income streams include a newly launched Verblijf short-term rental ($125/night, November 2025) for visiting families, and tax-deductible donations through the organisation's DGR status. Go-to-market is direct-to-consumer via phone, email, walk-in tours, and an active digital presence (Facebook, LinkedIn, Instagram, TikTok), supplemented by medical-provider referrals gated through ACAT assessment for residential care placement.

Name

Juliana Village

Legal name

Juliana Village

Website

https://julianavillage.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Juliana Village is a not-for-profit aged care provider in Miranda, NSW, operating 125 integrated units spanning independent living and residential care, serving Sydney's Sutherland Shire seniors with 24/7 nursing, allied health, and palliative services since 1980.

Ownership category

akta.pro rank

Product category

Residential Aged Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Aged care services
• Residential aged care
• Independent living units
• Retirement village
• Palliative care

Headquarters

HQ city

Miranda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Aged Care Fees: Residents pay a Basic Daily Fee ($66.80/day from 20 March 2026), potentially an Accommodation Cost (RAD of $789,000 or DAP), and Care and Services Contributions based on income/assets assessment
2. Independent Living Unit Contributions: Entry contributions for independent living units ranging from $790,000 to $850,000, plus ongoing monthly service charges of $643.68 per unit from 1 May 2026
3. Donations: Tax-deductible donations accepted from the community; Juliana Village is a DGR (Deductible Gift Recipient) entity
4. Short-term Rental Accommodation (Verblijf): Airbnb-style accommodation at $125 per night for families visiting loved ones in aged care

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Juliana Village is a not-for-profit aged care facility in Miranda, NSW, Australia, providing residential care, independent living units, and allied health services to seniors. Founded in 1980 to serve the Dutch community and now welcoming all nationalities, the facility operates 71 residential care rooms and 54 independent living units with 24/7 nursing care and lifestyle programs.

Product overview

Juliana Village is an aged care facility offering two integrated service lines: 54 Independent Living Units for seniors (55+) at multiple locations in Miranda, and 71 Residential Care rooms providing high-level aged care at Sharpe House and Bruinsma premises. The core care services are supported by 24/7 qualified nursing staff, comprehensive allied health services, and an activities and lifestyle program. Additional offerings include the Verblijf Airbnb-style accommodation for visiting family members and palliative care partnerships with local hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Aged Care
• Independent Living Units 54 self-contained apartments for seniors who can live independently with the security of an on-site aged care community and access to communal facilities.
• Allied Health Services On-site allied health services including physiotherapy, dietetics and podiatry available to residents to support their health and mobility.
• Activities & Lifestyle Program Organised social, cultural, recreational and spiritual activities designed to keep residents engaged, including outings, craft, music, church services and exercise.
• Verblijf (Short-term Accommodation) Short-stay Airbnb-style guest accommodation in the village for visitors, families and the broader community, including a function room for small events.

Quantifiable outcome

• Good overall rating (4 stars) from Department of Health and Aged Care, May 2025
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Calvary Hospital Palliative Care TeamcoreStrategic or Co-development PartnerJuliana Village offers palliative care in conjunction with the Palliative Care Team at Calvary Hospital. The team assists residents, their families and friends to make necessary preparations and provide comfort during the final stages of life. Grief counselling is also offered.
• Sutherland HospitalcoreStrategic or Co-development PartnerLocated just 1km from Juliana Village, Sutherland Hospital provides palliative care services in partnership with the facility and offers easy access to state-of-the-art medical and specialist services for residents.
• Australian Health Practitioner Regulation Agency (AHPRA)coreOthersAll registered nurses at Juliana Village are registered with AHPRA, the national regulator for health professionals in Australia.
• Australian Government Aged Care Quality and Safety CommissioncoreOthersJuliana Village is regularly audited and accredited by the Australian Government Aged Care Quality and Safety Commission, meeting their exacting high standards for continuous improvement of quality care and services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Estia Health: ASX-listed residential aged care provider with 60+ homes across Australia. Comparable to Juliana Village in core residential aged care service delivery but operates as a publicly listed entity at significantly larger scale.
• Opal HealthCare: One of Australia's largest residential aged care providers with 80+ homes following the Allity merger. Comparable to Juliana Village in core residential aged care services and ACAT-admission pathway, but at significantly greater scale and with broader geographic reach.
• Bupa Aged Care Australia: One of Australia's largest private residential aged care operators with 50+ homes nationwide. Comparable to Juliana Village as a residential aged care provider under the same ACAT-referred funding model, but operating at much greater scale and as part of a global Bupa portfolio.
• Regis Healthcare: ASX-listed residential aged care provider with 65+ homes nationally. Comparable to Juliana Village in core residential aged care services under the same ACAT funding framework, but as a publicly listed company with different capital structure considerations and group-wide scale.

Direct peers

• Catholic Healthcare: Not-for-profit Catholic aged care provider operating residential care, retirement living and home care across NSW and other states. Highly comparable to Juliana Village in mission, multi-tier service offering, community governance and emphasis on holistic residential care.
• RSL LifeCare: NSW-focused not-for-profit provider of retirement living and residential aged care, including communities in the Sutherland/St George region. Highly comparable to Juliana Village in operating Independent Living Units co-located with residential aged care beds and serving the same Sydney-southern demographic.
• Southern Cross Care (NSW & ACT): Not-for-profit Catholic aged care provider operating retirement living villages and residential aged care homes across NSW and ACT. Closely comparable to Juliana Village in mission, integrated IL + residential aged care model, and NSW geographic focus.
• BaptistCare: Faith-based not-for-profit aged care and retirement living provider with a strong NSW presence. Comparable to Juliana Village in mission-driven structure, integrated independent living and residential aged care offering, and DGR-registered community operating model.
• Arcare: Australian family-owned aged care provider operating more than 50 residential aged care homes and retirement living communities across NSW, VIC and QLD. Closely comparable to Juliana Village in offering integrated independent living and residential aged care with private-pay RAD/DAP pricing and similar operating footprint.
• Anglicare Sydney: Not-for-profit faith-based aged care and community services provider in Sydney and surrounds. Directly comparable to Juliana Village in NFP structure, residential aged care and retirement living offering, and Sydney metropolitan operating footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61561152655653
• LinkedInau.linkedin.com/company/juliana-village
• Instagraminstagram.com/julianavillageassociation
• TikToktiktok.com/@julianavillageltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juliana Village