Studio45
WOOHAH is an Australian B2B audio-visual production company providing equipment hire (LED screens, projection, broadcast, media servers, audio, lighting) and full technical production services for live events, concerts, festivals, broadcasts, and brand activations nationwide from Sydney and Melbourne.
- Company typePrivate
- Founded2001
- HeadquartersBraeside, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Studio45 does
WOOHAH (operating brand of Studio45) is an Australian B2B audio-visual production company founded in 2001 in Melbourne by Arosh Fernando. The company provides end-to-end event production services encompassing equipment hire, technical crew, and project management for live events including concerts, festivals, corporate conferences, product launches, sporting broadcasts, and brand activations. Core service lines span LED screen hire (ROE CB5, MC9H, V8T panels), projection (Panasonic 4K up to 30K lumens), broadcast (SMPTE camera chains, ROSS Carbonite and Panasonic switchers, Barco E2 processing), media servers (Disguise GX3/VX2, PIXERA, Resolume), audio (Yamaha consoles, L-Acoustics amplification), lighting (GrandMA3 control), content services, online/hybrid event delivery, custom event apps, ticketing, and permanent AV installations.
WOOHAH generates revenue through three primary streams: (1) daily/weekly equipment hire on a usage-based model with rates ranging from approximately $80/day for amplifiers to $5,800/day for top-tier media servers; (2) technical services billed as professional services for operators, technicians, and project managers; and (3) creative and production services covering content creation, custom ticketing, and permanent installation projects. Distribution is via direct enterprise field sales to event organizers, touring companies, promoters, and corporate clients, supplemented by an online equipment hire portal (equipment-hire.woohah.com.au) for mid-market customers.
The customer base is concentrated in music touring (Frontier Touring, Live Nation, TEG, Handsome Tours, Destroy All Lines), broadcast (ABC for NYE and Australia Day broadcasts), and sports activations (AFL, CCEP), with growing exposure to retail, luxury (Cartier), and automotive (Mazda) brand activations. Operations run from warehouses in Sydney (Greenacre) and Melbourne (Braeside), enabling nationwide Australian deployment. The company remains 100% founder-owned with no external institutional investment, no M&A history, and a headcount of 11-50 employees. WOOHAH is positioned as one of Australia's largest privately owned AV production companies, celebrating its 25th anniversary in 2026.
Studio45 firmographics
Firmographics- Name
- Studio45
- Legal name
- WOOHAH
- Website
- https://woohah.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WOOHAH is an Australian B2B audio-visual production company providing equipment hire (LED screens, projection, broadcast, media servers, audio, lighting) and full technical production services for live events, concerts, festivals, broadcasts, and brand activations nationwide from Sydney and Melbourne.
- Ownership category
- akta.pro rank
Studio45 industry classification
Industry- Product category
- Live Event Audio-Visual Production Services
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where Studio45 is headquartered
LocationHeadquarters
- HQ city
- Braeside
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Studio45 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Hire: Rental of AV equipment including LED screens, projectors, cameras, audio systems, lighting, staging, rigging, and special effects. Equipment is rented on daily/weekly basis with various price points based on equipment type and duration.
- Technical Services: Provision of operators, technicians, camera directors, technical directors, and project managers for events. Includes on-site technical execution, show calling, and event operations support.
- Creative and Production Services: Content creation, event apps, ticketing solutions, and permanent installations. End-to-end production services for events including design, execution, and post-event support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ROE MC9H 9mm Mesh LED Panel - $1,080.00 |
| Unit Pricing | Pay-as-you-go | ROE CB5 5mm LED Screen - Rental rates available upon request |
| Other | Pay-as-you-go | One Republic Tour - IMAG with Cameras |
| Unit Pricing | Pay-as-you-go | Projector Rentals - $400-$2,200 per day |
| Unit Pricing | Pay-as-you-go | Vision Switching Equipment |
| Unit Pricing | Pay-as-you-go | Media Servers - $500-$5,800 per day |
| Unit Pricing | Pay-as-you-go | Broadcast Cameras - Various rates |
| Unit Pricing | Pay-as-you-go | Audio Mixers - $450-$900 per day |
| Unit Pricing | Pay-as-you-go | Amplifiers - $80 per day |
| Unit Pricing | Pay-as-you-go | Broadcast Lighting - $320 per day |
| Unit Pricing | Pay-as-you-go | Reference Monitors - $170 per day |
| Unit Pricing | Pay-as-you-go | Displays/TVs - $375-$2,800 per day |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Studio45 product offering
Product offeringCore offering
Studio45 (trading as WOOHAH) provides audio-visual equipment hire and full-service event production for concerts, festivals, conferences, broadcasts, brand activations, and permanent installations across Australia. Its core offering combines a large rental fleet of premium AV gear (LED screens, projectors, broadcast cameras, media servers, audio, lighting, vision switching) with operator crews, technical direction, content creation, ticketing, and online/hybrid event support, sold per-event via direct sales or an online equipment portal.
Product overview
Studio45 is an Australian audio-visual production company offering comprehensive AV equipment hire and event production services. The company operates a B2B equipment hire platform alongside full-service production capabilities. Their offering consists of a broad equipment rental catalog (LED screens, projectors, cameras, audio, lighting, media servers, vision switching) combined with production services (broadcast, content creation, online/hybrid events, ticketing, permanent installations). Equipment hire is available through their online equipment-hire.woohah.com.au platform with items ranging from individual components (microphones, lenses) to complete packages (media server systems, projection setups). Services are delivered by their operations team across offices in Sydney and Melbourne, serving events nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- AV Equipment Hire & Production Services
Quantifiable outcome
- 25 years of successful operations as a privately owned company
- +2 more outcomes
Companies that use Studio45
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles5 records
Studio45 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Studio45 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and major.
- ROE VisualcoreWOOHAH uses ROE LED panels extensively including CB5, MC9H mesh, V8T transparent, CB3, and CB8 models. ROE is WOOHAH's primary LED screen brand for touring and installation applications.
- BarcocoreWOOHAH utilizes Barco E2 Event Master processors for presentation switching and signal management in major productions.
- DisguisecoreWOOHAH operates Disguise GX3 and VX2 media servers for complex visual content delivery and show control.
- Frontier TouringflagshipMajor touring company that engages WOOHAH for LED screens, cameras, and production services on major arena tours including Jacob Collier, Jon Pardi, Camila Cabello, Billy Strings.
- Live NationflagshipGlobal entertainment company engaging WOOHAH for Australian events including festivals, concerts, and New Year's at The Bowl.
- TEG LIVEmajorTouring and events company engaging WOOHAH for video production services including Sooshi Mango tour.
- Handsome ToursmajorTouring company engaging WOOHAH for technical production on Turnstile Australian Tour 2026.
- Face To Face TouringmajorTouring company engaging WOOHAH for Ocean Alley Love Balloon Tour production.
- Destroy All LinesmajorTouring company engaging WOOHAH for James Blunt and Soft Cell Australian tours.
- ABC (Australian Broadcasting Corporation)flagshipRepeat supplier for ABC's national broadcasts including NYE 2025 at Sydney Opera House and Australia Day Live celebrations.
- PanasoniccoreWOOHAH uses Panasonic projectors including 4K laser models, PTZ cameras, and professional display equipment.
- Ross VideocoreWOOHAH operates Ross Carbonite video switchers for broadcast and live event production.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Studio45 competitors and assessment
Company assessmentBroad incumbents
- PRG (Production Resource Group): World's largest AV and event production services company, offering equipment, crew, and technology across entertainment, corporate, and broadcast segments globally. Global incumbent whose touring and broadcast capabilities compete directly with WOOHAH on marquee productions.
- White Light: UK-based full-service AV production supplier delivering lighting, audio, video, and rigging to touring, corporate, and broadcast clients. Comparable service portfolio to WOOHAH with similar tier-one touring and broadcast client mix.
- Solotech: Canadian-headquartered global provider of AV, lighting, and entertainment technology for live events, tours, and permanent installations. Comparable scale and full-service production model to WOOHAH but operating globally.
Direct peers
- Resolution X: Australian AV integrator and event production specialist providing lighting, audio, LED, and rigging for live events, concerts, and corporate shows. Comparable Australian mid-market peer overlapping WOOHAH's LED and lighting hire offerings.
- Hub Audio Visual: Australian AV production and rental company with operations in Sydney and Melbourne providing equipment hire and technical production for live events. Direct domestic peer in the concert, corporate, and broadcast production space.
- Novatech Creative Event Technology: One of Australia's largest AV and event production companies, offering LED screens, lighting, audio, staging, and broadcast for live events. Closest Australian direct peer to WOOHAH with similar end-to-end production model and national reach.
- Staging Connections (Sparks Group): Long-standing Australian event production and AV company serving corporate, association, and live event clients nationwide. Operates in the same AV hire + technical production category as WOOHAH with comparable touring and corporate event focus.
Regional players
- XL Events: UK-based live event AV production company specializing in LED screens, projection, and creative video for concerts, brand activations, and corporate events. Closest non-Australia peer in the high-end LED and broadcast production segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Studio45 social profiles
Digital presenceStudio45 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio45 leadership team
Management profileNumber of profiles
Profiles1 record
Studio45 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio45 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio45
What does Studio45 do?
Studio45 (trading as WOOHAH) provides audio-visual equipment hire and full-service event production for concerts, festivals, conferences, broadcasts, brand activations, and permanent installations across Australia. Its core offering combines a large rental fleet of premium AV gear (LED screens, projectors, broadcast cameras, media servers, audio, lighting, vision switching) with operator crews, technical direction, content creation, ticketing, and online/hybrid event support, sold per-event via direct sales or an online equipment portal.
Is Studio45 a public or private company?
Studio45 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio45 founded?
Studio45 was founded in 2001. It employs 11 to 50 people.
Where is Studio45 based?
Studio45 is headquartered in Braeside, Australia, in the Oceania region.
How does Studio45 make money?
Three revenue lines are on record. Equipment Hire is the primary driver. The others are technical Services and creative and Production Services.
Who are Studio45's main competitors?
Broad incumbents on record are PRG (Production Resource Group), White Light and Solotech. Direct peers are Resolution X, Hub Audio Visual, Novatech Creative Event Technology and Staging Connections (Sparks Group). XL Events is listed as a regional player.
Does Studio45 have an API?
No public API is recorded for Studio45.
What industry is Studio45 in?
Studio45's product category is Live Event Audio-Visual Production Services. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its SIC code is 7350.