Novatech Creative Event Technology
Novatech Creative Event Technology is an Adelaide-based, full-service audiovisual event production company founded in 2001, delivering video, lighting, audio, LED, rigging, and content creation for corporate, government, sports, arts, and concert clients across Australia and internationally.
- Company typePrivate
- Founded2001
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Novatech Creative Event Technology does
Novatech Creative Event Technology is an Adelaide-headquartered, full-service audiovisual event production company founded in 2001 by brothers Leko and Milenko Novakovic. The company delivers end-to-end event production — including video systems, professional lighting, audio reinforcement, LED displays, rigging, custom content creation, and virtual reality previsualisation — for live, virtual, and hybrid events. Operating from a single facility at 153 Holbrooks Road, Underdale, South Australia, with over 80 full-time and casual staff, Novatech serves corporate, government, sports, arts/culture, and music clients across all Australian states and territories, with documented international delivery in New Zealand, Japan, and Asia-Pacific. It is the exclusive Australian member of the global AV Alliance and was named National Winner — Production Company of the Year at the 2025 Australian Event Awards.
Novatech Creative Event Technology firmographics
Firmographics- Name
- Novatech Creative Event Technology
- Legal name
- Novatech Creative Event Technology Pty Ltd
- Website
- https://ncet.co
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Novatech Creative Event Technology is an Adelaide-based, full-service audiovisual event production company founded in 2001, delivering video, lighting, audio, LED, rigging, and content creation for corporate, government, sports, arts, and concert clients across Australia and internationally.
- Ownership category
- akta.pro rank
Novatech Creative Event Technology industry classification
Industry- Product category
- Audiovisual Event Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
- akta.pro secondary industries
- In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
Keywords
Where Novatech Creative Event Technology is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Novatech Creative Event Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Equipment Hire and Event Production Services: Novatech generates revenue primarily through hiring out audiovisual equipment (lighting, video, audio, rigging) and providing full-service event production for corporate events, concerts, festivals, and government events. Services span from equipment rental to complete event design, setup, operation, and strike. The company operates as an event hire and production company delivering services locally, nationally, and internationally.
- Technical Production for Virtual/Hybrid Events: Revenue generated from providing technical production for virtual events, livestreams, and hybrid events, including studio setup, streaming infrastructure, and multi-site coordination.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Novatech Creative Event Technology product offering
Product offeringCore offering
Novatech is a full-service audiovisual event production company providing event hire and production services spanning video systems, lighting, audio, LED, rigging, and content creation. From concept development through technical design, content creation, and seamless event delivery, the company delivers live, virtual, and hybrid productions for corporate events, concerts and touring, special events and arts, and virtual production for film and television across Australia and internationally.
Product overview
Novatech Creative Event Technology offers a full-service event production portfolio combining creative event technology with Australia's leading audiovisual expertise. The core offering comprises video systems, professional lighting, audio reinforcement, LED displays, rigging, content creation, and virtual reality previsualisation services. From concept development to technical design to content creation and seamless event delivery, Novatech delivers comprehensive audiovisual production for live, virtual, and hybrid events. Their integrated approach combines world-leading AV equipment brands (L-Acoustics, ROE Visual, Clay Paky, Barco, disguise, MA Lighting) with creative expertise to create unforgettable event experiences across corporate events, concerts, touring, and virtual production for film and television.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events Production Full-service audiovisual production for live, virtual, and hybrid corporate events including conferences, gala dinners, product launches, awards ceremonies, AGM meetings, team-building, and hybrid meetings, delivered to enterprise clients and government agencies directly or via event management companies.
- Special Events and Arts Production Creative audiovisual production for fringe festivals, light festivals, art installations, immersive experiences, and theatre productions, including work on Adelaide Fringe, Vivid Sydney, Illuminate Adelaide, Parrtjima and Dark Mofo.
- Concerts and Touring Production Premium audio, lighting, and staging production for concerts, music festivals, touring productions, and club events, deploying world-leading brands such as L-Acoustics and ROE Visual across Australia.
- Virtual Production TV and Film Technical production for virtual events, livestreams, and hybrid events including studio setup, streaming infrastructure, and multi-site coordination for studios, broadcasters, brands, and agencies.
- Event Equipment Hire Audiovisual equipment hire including video systems, lighting fixtures, audio reinforcement, LED panels, rigging, and content creation tools, drawing on Adelaide's most comprehensive inventory of world-leading AV brands, available to event organisers and production companies.
Quantifiable outcome
- Delivered over 900 events nationwide in a single award year
- +3 more outcomes
Companies that use Novatech Creative Event Technology
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Novatech Creative Event Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
Novatech Creative Event Technology partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- AV AlliancecoreExclusive membership in the global AV Alliance network since 2015 — a prestigious network of world-leading event production suppliers globally trusted to deliver unforgettable live event experiences. The AV Alliance seal of approval signals world-class service, equipment and expertise.
- Moment FactoryflagshipNovatech serves as Technical Partner for Moment Factory installations in Australia, including Vivid Sydney 2025 The Lucid Dream Collective, Illuminate Adelaide Mirror Mirror, and Light Cycles installations in Adelaide, Wellington, and Kyoto. Novatech provides technical delivery including audio, lighting, vision, and infrastructure for Moment Factory's immersive activations.
- InFront Events AustraliacoreLong-time collaboration with InFront Events Australia, a major event management company. Novatech was engaged for the Australian Tourism Exchange 2018 South Australian Showcase Dinner and RAHS 175th Anniversary Gala Dinner, among other events.
- Nexstage Staging & Rigging TechnologiescoreSister staging company providing custom staging solutions including the Phoenix18 (largest steel roof offering in South Australia), Layher Cassette projection towers, Wahlberg DMX-controlled winches, and roll-down screens. Used together for signature events including Adelaide Festival and major corporate events.
- Department for Premier & Cabinet (SA Government)coreEngaged by the South Australian Government for AV Production design and delivery of the Adelaide 500 State Dinner events, working in partnership with Adelaide Convention Centre and creative agencies.
- Adelaide Convention CentrecoreStrategic venue partnership where Novatech has delivered multiple high-profile events including Adelaide 500 State Dinner and NAIDOC Awards, working closely with the venue's technical teams.
- Bangarra Dance TheatrecoreCompany Partnership providing ROE Visual CB5 LED panels, Brompton LED processing, and Barco projectors for Bangarra's Illume production touring to Sydney Opera House, Perth, Albany, Canberra, Brisbane, Darwin, and Melbourne.
- ROE VisualcoreStrategic LED supplier partnership. Novatech stocks a variety of ROE Visual panels (Vanish V8T, CB5, CB3, CB8) and has deployed them for AO24 Finals Festival, NAIDOC Awards, Now or Never festival, and numerous other events. Novatech was the first to deploy Australian-first ROE Visual Vanish V8T.
- L-AcousticscoreL-Acoustics Certified Provider status. Novatech uses L-Acoustics as their PA of choice across events, deploying K2, Kara, Syva, KS28, and other L-Acoustics systems. Extensive use at Listen Out/In festivals, Royal Exhibition Building, Dark Mofo, and LIV Golf Adelaide.
- LightwarecorePartnership using Lightware's UBEX AV-over-IP solution for transport of signals across multiple zones. Novatech deployed 18 units of UBEX-PRO20-HDMI-F120 for Mirror Mirror at Illuminate Adelaide, providing zero-latency uncompressed content delivery with complete redundancy.
- Campfire ContentcoreCustom content creation partner for events including Nexsteel brand launch, VAILO Adelaide 500 State Dinner, and Big Bash League NYE show. Campfire Content creates video and multimedia content for Novatech's production solutions.
- South Australian Tourism CommissioncoreEngaged for major tourism showcase events including ATE 2018 and ATE 2026 South Australia Showcase dinners, providing immersive projection mapping and audiovisual production to showcase South Australia to international buyers.
- University of AdelaideminorFull production support for AdeLOUD student music festival celebrating the university's 150th anniversary.
- Wrapped CreationscoreIndigenous event company from Perth and Karratha, Western Australia, engaged as production designer for 2024 NAIDOC Awards. They engaged Novatech to supply LED screen solutions for the event.
- Gig Control AustraliacoreProduction and Technical Managers engaged for Now or Never festival at Royal Exhibition Building Melbourne. Gig Control engaged Novatech as technical supplier for audio, lighting, and video across multiple events.
- TechPlus LiveminorTechnical Director Darren Tempany from TechPlus Live in Perth contributed to design and show calling for 2024 NAIDOC Awards.
- Village GatecoreEvent management company engaged for ATE 2026 South Australia Showcase at Adelaide Oval, partnering with Novatech and South Australian Tourism Commission.
- 57 FilmscoreAdelaide-based video production company engaged for Penfolds Californian Collection virtual launch. Novatech provided technical production for the livestream studio at Adelaide Studios, collaborating with global partners in UK, San Francisco, and Napa Valley.
- Thebarton TheatrecoreOfficial in-house sound and lighting supplier for Adelaide's Thebarton Theatre since 2010. Novatech has introduced the latest technology into one of Adelaide's most iconic live music venues.
- Illuminate AdelaidecoreNovatech is a technical partner for Illuminate Adelaide, delivering audio, lighting, and vision elements for Moment Factory's Mirror Mirror installation and other creative activations for the annual winter light festival.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Novatech Creative Event Technology competitors and assessment
Company assessmentDirect peers
- Staging Connections: One of Australia's largest dedicated event staging and production companies, providing AV, lighting, staging and theming for corporate, government and association events. Direct overlap with Novatech on full-service corporate event production in the Australian market.
- Chameleon Touring Systems: Australian audio and lighting rental provider serving touring productions, concerts and corporate events. Overlaps with Novatech on L-Acoustics deployments and national touring capability.
- Norwest Productions: Australian concert and touring audio production specialist with large-format line array inventory. Direct peer on the concerts & touring segment where Novatech deploys L-Acoustics systems nationally.
- Showtech Productions: Sydney-based event production and staging company serving corporate, government and association clients across Australia. Directly comparable on full-service event hire and corporate production.
- AGB Events: Australian event hire and production company providing AV, staging and theming for corporate, government and association events. Overlaps with Novatech on corporate event AV hire in the Sydney/Melbourne market.
- Resolution X: Sydney-based event production company specialising in audio, lighting, video and staging for corporate events, concerts and festivals. Directly comparable to Novatech on equipment inventory, brand partnerships (L-Acoustics, ROE Visual) and full-service event delivery.
Broad incumbents
- Production Resource Group (PRG): World's largest live event production services company, offering AV, lighting, video and rigging across corporate, concert, broadcast and film verticals. Broad incumbent competing for premium corporate and touring work that Novatech also targets in Australia and Asia-Pacific.
- Encore (formerly PSAV): Global event technology and production services provider (hotel and venue AV plus live events). Broad incumbent targeting the same corporate and association meeting market as Novatech, with much larger international footprint.
- Solotech: Global AV production and integration company and fellow AV Alliance member. Overlaps with Novatech on world-class event production and on the AV Alliance trusted-supplier network used by international event owners.
Regional players
- Habegger: Swiss-headquartered event production company and fellow AV Alliance member operating primarily across Europe. Comparable via AV Alliance trusted-supplier status and similar end-to-end event production capability, though geographically non-overlapping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Novatech Creative Event Technology social profiles
Digital presenceNovatech Creative Event Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novatech Creative Event Technology leadership team
Management profileNumber of profiles
Profiles8 records
Novatech Creative Event Technology subsidiaries and ownership
Company hierarchySubsidiaries2 records
Novatech Creative Event Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novatech Creative Event Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novatech Creative Event Technology
What does Novatech Creative Event Technology do?
Novatech is a full-service audiovisual event production company providing event hire and production services spanning video systems, lighting, audio, LED, rigging, and content creation. From concept development through technical design, content creation, and seamless event delivery, the company delivers live, virtual, and hybrid productions for corporate events, concerts and touring, special events and arts, and virtual production for film and television across Australia and internationally.
Is Novatech Creative Event Technology a public or private company?
Novatech Creative Event Technology is a private company. It is classified as family owned and is currently operating.
When was Novatech Creative Event Technology founded?
Novatech Creative Event Technology was founded in 2001. It employs 101 to 250 people.
Where is Novatech Creative Event Technology based?
Novatech Creative Event Technology is headquartered in Adelaide, Australia, in the Oceania region.
How does Novatech Creative Event Technology make money?
Two revenue lines are on record. Equipment Hire and Event Production Services are the primary driver. The others are technical Production for Virtual/Hybrid Events.
Who are Novatech Creative Event Technology's main competitors?
Direct peers on record are Staging Connections, Chameleon Touring Systems, Norwest Productions, Showtech Productions, AGB Events and Resolution X. Broad incumbents are Production Resource Group (PRG), Encore (formerly PSAV) and Solotech. Habegger is listed as a regional player.
Does Novatech Creative Event Technology have an API?
No public API is recorded for Novatech Creative Event Technology.
What industry is Novatech Creative Event Technology in?
Novatech Creative Event Technology's product category is Audiovisual Event Production Services. Its primary akta.pro industry code is MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking), with a secondary code of MPAHADAE, In-Camera VFX (ICVFX) Systems Integration & Workflows. Its NAICS code is 512 and its SIC code is 7812.