What Humber Nurseries does

Humber Nurseries 2020 Ltd. is a privately held, family-owned wholesale nursery and landscape supplier operating from a 97-acre farm at 14905 Bramalea Road in Caledon, Ontario. Founded in 1948 by Frans L. Peters, who immigrated from Holland, the business is now managed by the third generation of the Peters family — Frans G. Peters (President) and his son Frans W. (JR) Peters (Vice President) — both with University of Guelph horticulture training. The company grows and supplies trees, evergreens, shrubs, perennials, and annuals (180+ tree varieties, 13,000+ trees in stock) graded to Canadian Nursery Stock Standards, complemented by an ancillary line of bagged soils, mulches, aggregates, hand tools, fertilizers, pesticides, sod, and bulk items.

The core customer base is horizontal and trade-focused: landscape contractors and wholesale clients in the Greater Toronto Area, including school boards, golf courses, municipalities, cemeteries, conservation authorities, home builders, construction companies, casinos, and commercial businesses. Non-wholesale buyers can email plant lists or visit the farm directly. Distribution is direct-to-grower via farm pickup at the Caledon site or job-site delivery throughout the GTA, with in-house delivery and professional planting crews. The company also offers appointment-based landscape design services for residential and commercial properties.

The business model rests on physical inventory throughput (growing and selling nursery stock), project-quoted pricing for both plants and design work, and credit-account terms for approved wholesale buyers carrying a 1.50%/month (19.56%/year) service charge on balances unpaid after 30 days. In 2019, the family sold its 24-acre Highway 50 Brampton retail garden centre that had operated for 60 years and rebranded as Humber Nurseries 2020 Ltd., explicitly refocusing on wholesale and landscape trade supply. No proprietary technology platforms, AI/ML capabilities, public funding, or external investors are disclosed in the source data.

Name

Humber Nurseries

Legal name

Humber Nurseries 2020 LTD.

Website

https://gardencentre.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Humber Nurseries 2020 Ltd. is a third-generation, family-owned wholesale nursery operating a 97-acre farm in Caledon, Ontario, supplying 180+ varieties of trees, evergreens, shrubs, and perennials to landscape contractors, municipalities, school boards, golf courses, and commercial clients across the Greater Toronto Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Caledon

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Nursery Stock Sales: Growing and supplying trees, evergreens, shrubs, perennials and annuals to landscape contractors, landscapers, garden centres, and wholesale clients. Operating from a 97-acre farm in Caledon, Ontario since 1954.
2. Landscape Design Services: Award winning landscape design services available by appointment for both residential and commercial properties. Planting fees quoted on an individual basis.
3. Delivery and Planting Services: Delivery and tree planting services offered to customers. Includes professional planting with landscape crews.
4. Supplementary Products: Bagged soils, mulches, aggregates, hand tools, landscaping supplies, fertilizers, pesticides, fungicides, sod, seeds, bulk items, tree stakes available for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Humber Nurseries 2020 Ltd. is a wholesale nursery grower and supplier operating from a 97-acre farm in Caledon, Ontario. It produces and sells trees (180+ varieties, 13,000+ in stock), evergreens, shrubs, roses, perennials, daylilies, hostas, ornamental grasses, ferns, specialty plants, vines, and fruit, along with ancillary landscape supplies (soils, mulches, aggregates, fertilizers, tools, sod, tree stakes). The company also offers award-winning landscape design services and delivery with professional tree planting for landscape contractors and commercial clients in the Greater Toronto Area.

Product overview

Humber Nurseries 2020 Ltd. is a wholesale nursery and landscape supplier operating from a 97-acre farm in Caledon, Ontario. The company offers a comprehensive portfolio of plant products including trees (180+ varieties, 13,000+ in stock), evergreens, broadleaf plants, shrubs, roses, perennials, daylilies, hostas, ornamental grasses, ferns, specialty plants (topiaries, spirals, pom-poms), vines, fruit, and seeds. The product line is complemented by ancillary supplies including bagged soils, mulches, aggregates, hand tools, landscaping supplies, tree stakes, fertilizers, pesticides, fungicides, bulk items, and sod. Services include award-winning landscape design (available by appointment) and delivery with professional tree planting services. All nursery stock is graded according to Canadian Nursery Stock Standards. The company operates as a wholesale grower and supplier primarily serving landscape contractors, landscapers, school boards, golf courses, cities, cemeteries, and conservation authorities in the GTA, with non-wholesale clients able to email plant lists or visit the farm.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Trees Wholesale trees available in 180 varieties with over 13,000 trees in stock, sold direct from the grower to landscape contractors and commercial clients.
• Evergreen & Broadleaf Plants Full selection of evergreens and broadleaf plants ranging from small to large sizes for wholesale buyers.
• Wholesale Shrubs & Roses Wholesale shrubs and roses to complete yards or landscape projects.
• Perennials Popular perennial varieties plus uncommon selections available by request for wholesale buyers.
• Daylily Plants Over a dozen varieties of daylily plants available for wholesale purchase.
• Hosta Plants Classic ornamental filler plants for landscape settings, available in wholesale quantities.
• Ornamental Grasses Wide selection of ornamental grasses that add height and elegance to gardens.
• Ferns Foliage plants providing beautiful contrast for landscape settings.
• Specialty Plants (Topiaries, Spirals, Pom-Poms) Feature plants including topiaries, spirals and pom-poms that stand out in landscapes.
• Vines, Fruit & Seeds Vines, berries, fruiting trees, and seed products available for wholesale purchase.
• Bagged Soil, Mulches & Aggregates Various soil mixtures, mulches and aggregates available in different colors and sizes.
• Hand Tools & Landscaping Supplies Tools and landscaping supplies available for purchase in store.
• Tree Stakes Tree stakes available for supporting trees during growth and establishment.
• Fertilizers, Pesticides & Fungicides Water-soluble and granular fertilizers for lawn and garden needs, plus products for controlling pests and fungus.
• Bulk Items & Sod Bulk quantities of landscaping materials at discounted pricing, plus sod available for wholesale purchase for lawn installation.
• Landscape Design Services Award-winning landscape design services available by appointment for both residential and commercial properties, including custom designs, hardscapes, walks and walls.
• Delivery & Tree Planting Services Delivery and tree planting services for landscape contractors and wholesale clients, including professional planting with Ontario One Call utilities locate coordination.

Quantifiable outcome

• Professional landscaping can increase property values and speed of property sales
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sheridan Nurseries: One of Ontario's largest wholesale and retail nursery operations, growing and supplying trees, shrubs, and perennials across the GTA. Highly comparable as a multi-generational Ontario nursery with similar product breadth and institutional customer base.
• JC Bakker & Sons Nurseries: Wholesale nursery in southern Ontario supplying trees, shrubs, and perennials to landscape contractors across eastern Canada and the northeastern US. Directly comparable in product offering and B2B wholesale model.
• Brookdale Treeland Nurseries: Ontario-based wholesale nursery supplying landscape trade customers with trees, shrubs, and perennials. Comparable as a wholesale grower serving the same landscape contractor channel in Ontario.
• Vanhof & Blokker Ltd. Family-owned Ontario wholesale nursery producing trees and shrubs for the landscape trade. Comparable as a multi-generation Ontario grower with a similar wholesale-only go-to-market.
• Connon Nurseries (CBV Collection): Large Ontario wholesale nursery growing trees, shrubs, and perennials for landscape contractors and garden centres. Directly comparable in product mix, wholesale-only model, and GTA/Ontario distribution footprint.
• JVK (Jack Van Klaveren) Ltd. Ontario-based wholesale nursery specializing in nursery stock for the landscape trade. Comparable in product mix (trees, shrubs, perennials) and in serving landscape contractors across Ontario and eastern Canada.

Emerging players

• Native Plant Solutions: Ontario-based nursery focused on native plants and ecological restoration supply, often used in conservation authority projects. Adjacent overlap with Humber's conservation authority customer base and growing focus on native species.

Regional players

• Acton Landscape Supply: Regional Ontario supplier of landscape aggregates, mulches, soils, and hardscape products serving contractors in the GTA west region. Comparable as a wholesale supplier to landscape contractors with overlapping ancillary product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/humbernurseries2020
• Xx.com/humbernurseries
• LinkedInlinkedin.com/company/humber-nurseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humber Nurseries