What iarts does

iarts IKE is a Greek PropTech company founded in April 2008 by Ilias Heitas and headquartered in Thessaloniki. It develops and sells AI-powered real estate technology solutions centered on the Real Status CRM, with stated adoption by 700+ real estate brokerages across Greece and Cyprus. The product portfolio spans Real Status (a brokerage CRM with property management, client management, AI-driven pricing prediction, image recognition, automatic listing generation in five languages, and integrations with 27 real estate portals plus 15 APIs including mydata/ΑΑΔΕ tax compliance), Phoneallee (a Voice AI telephone receptionist launched May 2025 that combines speech-to-text, NLU, and text-to-speech with per-second billing and CRM sync), Real Status Network (a Facebook-style broker collaboration platform launched March 2023 with property-to-demand matching and a reputation system), and GPT Chatbot (a custom AI chatbot builder powered by GPT-4). The company also offers one-time and recurring revenue lines through custom website development and digital marketing services for real estate brokerages.

The business operates a primarily vertical go-to-market focused on Greek and Cypriot brokerages, combining direct enterprise field sales, strategic channel partnerships with industry associations (RE/MAX Greece as official recommended CRM since October 2021, ΠΟΣΜΑΣ, ΣΜΑΣΑΑ, Association of Thessaloniki Realtors), and recurring flagship events (6 editions of the Real Status Congress through 2025 and 5 consecutive appearances at the Premium Real Estate Expo). Revenue derives from subscription tiers for Real Status (Basic €34/month, Plus €59/month), usage-based Phoneallee plans (€64-€340/month), GPT Chatbot freemium (Free to Prime €99/month), professional services for website development and digital marketing, and one-time website projects. The company is founder-owned (Heitas brothers Ilias and Christos), holds ISO 27001 and GDPR certifications (April 2018, QMSCERT), maintains a small team of 11-50 employees, and has expanded its Thessaloniki office footprint twice (February 2020 and August 2022) to support growth.

Name

iarts

Legal name

iarts IKE

Website

https://iarts.gr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

iarts is a Greek PropTech company that develops AI-powered real estate software, principally the Real Status CRM used by 700+ brokerages across Greece and Cyprus, complemented by Phoneallee Voice AI, Real Status Network, and GPT Chatbot.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Real estate CRM software
• Property management platform
• Voice AI assistant
• AI chatbot builder
• PropTech solutions

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Real Status CRM Subscription: Subscription-based SaaS model with two tiers (Basic and Plus) billed monthly or annually. Minimum 6-month commitment for Plus tier. Additional administrator seats available at €9/month. Revenue is recurring, driven by annual renewals and upsells to the Plus tier.
2. Phoneallee Voice AI (Usage-based): Usage-based SaaS with per-second billing. Plans bundle monthly minutes (120 to 1,200 depending on tier) with overage charges. Revenue scales with call volume. Annual billing includes 20% discount.
3. GPT Chatbot Subscription: Tiered subscription SaaS: Free, Core (€35/month), and Prime (€99/month) plans with increasing token limits, message credits, chatbot counts, and feature access. Annual billing available at 2 extra free months.
4. Website Development for Real Estate Brokerages: Custom website design and development services for real estate brokerages. Websites are managed through the Real Status platform, allowing clients to change content, appearance, and structure. Revenue is one-time per project.
5. Digital Marketing Services: SEO, social media management, Google Ads campaigns, Facebook/Instagram campaigns, Google Analytics setup and training. Offered as ongoing service retainer or project-based engagements.
6. Web Application Development (API Development): Custom web application development using a structured 6-step methodology (idea definition, data analysis, UI/UX design, coding, testing/debugging, delivery). Targets businesses needing bespoke software solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

iarts develops and sells AI-powered PropTech software for real estate brokerages. The core offering is Real Status, a CRM platform for property, client, and listing management with integrations to 27 real estate portals. It is complemented by Phoneallee (Voice AI telephone receptionist), GPT Chatbot, and Real Status Network (broker collaboration platform), along with related website development and digital marketing services.

Product overview

iarts is a PropTech company specializing in AI-powered real estate technology solutions. The core product portfolio centers on Real Status, a unified CRM platform for real estate agencies, complemented by Phoneallee (AI voice telephone receptionist), Real Status Network (broker networking platform), and GPT Chatbot (AI chatbot builder). Real Status serves as the central hub managing properties, clients, and marketing, while Phoneallee and GPT Chatbot provide AI-powered communication automation. Additional services include website development, digital marketing, and API development. The ecosystem includes Real Status Academy for training and certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Real Status: Real Estate CRM software for managing real estate agencies, including property management, client management, collaboration tools, marketing automation, and AI features.
• Phoneallee
• GPT Chatbot
• Real Status Network
• Real Status Academy
• AgentHub

Products and services

• Real Status CRM A comprehensive real estate brokerage CRM that manages properties, clients, and listings, automates cross-portal publishing to 27 real estate portals, integrates with Greek mydata/ΑΑΔE tax compliance, and includes AI features for price prediction, image recognition, and Chat-GPT assisted listing creation. Serves over 700 real estate offices in Greece and Cyprus.
• Phoneallee - Voice AI An AI-powered telephone receptionist that answers, makes, and manages calls 24/7 using speech-to-text, natural language understanding, and text-to-speech with voice cloning. Schedules appointments, records and categorizes leads, and synchronizes with Real Status CRM. Priced on per-second usage with bundled monthly minutes across Starter, Agency, and Enterprise plans.
• Real Status Network A professional networking platform for licensed real estate brokers featuring broker-to-broker collaboration requests, property-to-demand matching with notifications, profile walls, live chat, map-based search, and a reputation system. Free for Real Status CRM users; €25/month + VAT for non-users. Integrated with Real Status CRM.
• GPT Chatbot A platform for building custom GPT-powered AI chatbots trained on business content (URLs, PDFs, Word, Excel, FAQs, images, videos, Google Drive). Supports appointment booking, order management, lead collection, email/SMS notifications, CRM/ERP integration, and multi-language conversations. Available in Free, Core (€35/month), and Prime (€99/month) tiers.
• Website Development for Real Estate Brokerages Custom website design and development for real estate brokerages, fully integrated with the Real Status CRM so that agencies can manage content, appearance, and structure directly from the CRM. Priced as one-time project work.
• Digital Marketing Services Digital marketing services for businesses including SEO, social media management, Google Ads campaigns, Facebook/Instagram campaigns, and Google Analytics setup and training. Delivered as ongoing retainers or project-based engagements.
• API Development Services
• Real Status Academy Education and training division offering seminars and certifications (Real Status Expert) on the Real Status CRM and broader real estate topics, delivered in-person and via webinar. Includes a career placement bureau connecting certified users with 352+ affiliated brokerages across Greece.

Quantifiable outcome

• Up to 50% reduction in operational costs
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability14 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• semifind.grminorGTM or Marketing Partner · 1 March 2023semifind.gr recognized Real Status as an education provider, listing Real Status Academy as an approved training body on its e-learning platform. The partnership enabled Real Status Academy's free certification program (Real Status Expert) to reach semifind.gr's audience of job seekers and employers.
• RE/MAX GreececoreStrategic or Co-development Partner · 1 October 2021In October 2021, iarts signed a partnership agreement with RE/MAX Greece making Real Status the officially recommended real estate CRM for RE/MAX offices in Greece. The partnership was driven by Real Status's networking capabilities and the ability to support the RE/MAX broker network with advanced collaboration tools. This designation was a key milestone, leading to migration of major RE/MAX offices including RE/MAX Choice (Kourtidis Group), RE/MAX Urban, and RE/MAX Domino to Real Status.
• Σύλλογος Μεσιτών Αττικής (ΣΜΑΣΑΑ)coreStrategic or Co-development Partner · 1 January 2018iarts was commissioned by ΣΜΑΣΑΑ (Association of Attica Realtors) to develop the e-akinita.gr real estate portal — the official portal of the association containing thousands of properties listed exclusively by certified realtors. The portal was rebuilt in 2022 with CEO Ilias Heitas presenting at the 1st Real Estate Forum 2022. The portal provides SEO benefits and market insights for the association.
• Σύλλογος Μεσιτών ΘεσσαλονίκηςminorStrategic or Co-development Partner · 1 January 2018iarts maintains a partnership with the Association of Thessaloniki Realtors, with the association president participating in Real Status Congress events as a guest speaker.
• Πανελλήνια Ομοσπονδία Συλλόγων Μεσιτών Αστικών Συμβάσεων (ΠΟΣΜΑΣ)minorStrategic or Co-development Partneriarts cooperates with ΠΟΣΜΑΣ (Pan-Hellenic Federation of Real Estate Brokerage Associations) as an industry partner. The federation president has participated in Real Status Congress events.
• FIABCI – The International Real Estate FederationminorStrategic or Co-development Partneriarts is a member of FIABCI — The International Real Estate Federation, confirming its international presence. FIABCI membership provides networking with global real estate professionals and industry recognition.
• Σύνδεσμος Εταιρειών Διαδικτύου Ελλάδας (ΣΕΔΕ)minorStrategic or Co-development Partneriarts is a member of ΣΕΔΕ (Hellenic Internet Companies Association), confirming its standing in the Greek digital services industry alongside other leading internet companies.
• Realty ONE Group (Greece & Cyprus)minorChannel Partner/ Reseller/ Distributoriarts created a high-specification website for Realty ONE Group's operations in Greece and Cyprus, reflecting the international brand's dynamic and global presence.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• PropertyMe: Cloud-based property management platform primarily serving Australia/UK. Comparable in vertical SaaS approach to real estate, though focused on property managers rather than brokerages—a useful adjacent peer for iarts' expansion beyond brokerage.
• PolyAI: Enterprise voice AI for customer service automation. Comparable to Phoneallee in voice AI capabilities for handling inbound calls with natural-sounding AI agents, though PolyAI targets large enterprise contact centers.

Direct peers

• Vapi: Voice AI platform enabling businesses to build AI phone agents. Direct peer to Phoneallee in voice AI technology, with comparable features (speech-to-text, NLU, TTS) and developer-focused go-to-market.
• BoldTrail (formerly RealScout): Real estate CRM and lead nurturing platform serving brokerages and teams. Highly comparable to iarts' Real Status in offering CRM, lead routing, and brokerage management for residential real estate.
• Bland AI: AI phone calling platform for enterprise sales and support. Direct peer to Phoneallee in voice AI for inbound and outbound calling, with similar TTS and conversational AI features.
• Lone Wolf Technologies: Leading North American provider of back-office and CRM software for real estate brokerages. Comparable to iarts in serving real estate brokerages with integrated management, transaction, and CRM tools, though at much greater scale and broader geographic reach.
• Replicant: Voice AI platform for customer service and call centers. Direct peer to Phoneallee in voice AI, with comparable autonomous call handling, lead categorization, and CRM integration capabilities.
• kvCORE: Real estate CRM and marketing platform for agents and brokerages. Directly comparable to Real Status CRM in target customer (real estate brokerages) and core functionality (CRM, marketing automation, lead generation).
• Real Geeks: Real estate agent and brokerage website + CRM platform. Comparable to iarts' integrated website + CRM offering, with similar target customers (real estate professionals) and bundled marketing services.

Broad incumbents

• AppFolio: Public vertical SaaS provider for property management. Comparable to iarts in serving real estate with cloud software, though focused on property managers rather than brokerages and operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iarts.gr
• Instagraminstagram.com/realstatus_gr
• LinkedInlinkedin.com/company/iarts
• Pinterestpinterest.com/realstatusgr
• Xx.com/iartsgr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iarts