Kenter Canyon Farms
Kenter Canyon Farms is a certified organic family farm in Ventura County, California that grows specialty lettuces, herbs, and avocados, selling directly to consumers at LA farmers markets and wholesale to premium grocers including Whole Foods, Bristol Farms, and Erewhon across four states.
- Company typePrivate
- Founded1985
- HeadquartersSun Valley, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kenter Canyon Farms does
Kenter Canyon Farms is a certified organic, family-owned farm founded in 1985 in Berkeley, California, currently operating 160 acres of regenerative farmland in Ventura County, California. The company cultivates specialty lettuces, salad mixes, fresh herbs, avocados, and seasonal vegetables, and also grows organic winter wheat in Imperial Valley through its sister company Roan Mills Bakery, which mills the wheat on-site and bakes bread and pastries at its Fillmore location. The farm sells directly to consumers at five Los Angeles farmers markets (Santa Monica, Atwater Village, Beverly Hills, Hollywood, Mar Vista) and through wholesale channels to premium grocery retailers Bristol Farms, Erewhon, and Whole Foods across Southern California, Arizona, Nevada, and Hawaii, plus specialty retailers such as Cookbook, LA Grocery & Café, and McCall's Meat & Fish Co.
The business generates revenue from fresh produce sales (one-time purchase at farmers markets and wholesale to retailers) and from branded merchandise (hoodies, hats, t-shirts, beanies) sold through an online storefront. Pricing is publicly disclosed only for apparel ($30-$65 per item); produce pricing varies by season and market. The company operates with 51-100 employees, has no external funding or institutional investment, and is independently owned with founder Andrea Crawford as the publicly associated leader. Administrative operations are based in Sun Valley, CA with main farm operations in Fillmore (Ventura County).
The farm's core competitive positioning rests on its 40-year heritage, association with the Berkeley "California Cuisine" movement and Alice Waters' Chez Panisse, certified organic and regenerative practices, and a vertically integrated farm-to-bakery model through Roan Mills. Marketing relies on farmers market presence, seasonal recipe content, and earned media coverage in LA Weekly, Los Angeles Times, KCRW Good Food, and Edible Ojai & Ventura County. There is no digital platform, mobile app, or AI/ML technology supporting the operation.
Kenter Canyon Farms firmographics
Firmographics- Name
- Kenter Canyon Farms
- Legal name
- Kenter Canyon Farms
- Website
- https://kentercanyonfarms.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kenter Canyon Farms is a certified organic family farm in Ventura County, California that grows specialty lettuces, herbs, and avocados, selling directly to consumers at LA farmers markets and wholesale to premium grocers including Whole Foods, Bristol Farms, and Erewhon across four states.
- Ownership category
- akta.pro rank
Kenter Canyon Farms industry classification
Industry- Product category
- Organic Produce Farming
- NAICS
- Vegetable and Melon Farming (1112), Vegetable and Melon Farming (11121), Other Vegetable (except Potato) and Melon Farming (111219)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)
- akta.pro secondary industries
- Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
Keywords
Where Kenter Canyon Farms is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kenter Canyon Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Fresh Produce Sales: Sales of certified organic specialty lettuces, salad mixes, and fresh herbs through farmers markets and wholesale channels to grocery stores and specialty retailers
- Merchandise Sales: Sale of branded apparel including hoodies, hats, t-shirts, and beanies through their online shop at kentercanyonfarms.shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hoodies |
| Unit Pricing | Pay-as-you-go | Hats |
| Unit Pricing | Pay-as-you-go | T-Shirts |
| Unit Pricing | Pay-as-you-go | Beanies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Kenter Canyon Farms product offering
Product offeringCore offering
Kenter Canyon Farms grows and supplies certified organic specialty lettuces, salad mixes, fresh herbs, and seasonal vegetables (including avocados, citrus, tomatoes, zucchini, broccoli, peppers, and eggplant) on 160 acres in Ventura County, California using regenerative farming practices. Products are sold directly to consumers at Los Angeles farmers markets and wholesale to grocery and specialty retailers across the western United States. The farm also sells branded apparel via its online shop.
Product overview
Kenter Canyon Farms operates as a single unified organic farming operation offering certified organic produce and branded merchandise. The core product is organic specialty lettuces, salad mixes, and fresh herbs supplemented by seasonal vegetables. The company also sells branded apparel (hoodies, hats, t-shirts, beanies) through its online merch shop. The farm's sister company Roan Mills Bakery produces heritage wheat bread and pastries, which are sold alongside Kenter Canyon Farms produce but are not Kenter Canyon Farms products themselves.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Specialty Produce (Lettuces, Salad Mixes, Fresh Herbs, Seasonal Vegetables) Certified organic specialty lettuces, salad mixes, and fresh herbs grown using regenerative farming practices in Ventura County, CA, plus seasonal vegetables including tomatoes, avocados, zucchini, broccoli, peppers, and eggplant. Sold to consumers at Los Angeles farmers markets and wholesale to grocery and specialty retailers.
Companies that use Kenter Canyon Farms
Customer profileSegments3 records
Ideal customer profiles2 records
Kenter Canyon Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kenter Canyon Farms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Roan Mills BakerycoreRoan Mills Bakery is a sister company of Kenter Canyon Farms. The farm grows wheat which is milled on-site and baked into bread and pastries sold at the bakery. This vertical integration allows complete control from seed to loaf. Combined, they offer recipes and a test kitchen operation that develops ways to cook with whole grains and organic produce.
- Chez PanisseminorAlice Waters and Chez Panisse restaurant provided early support and encouragement for the founders, helping launch a sustainable enterprise based on authenticity, respect for old ways, and passion for learning. This connection positioned Kenter Canyon Farms as part of the 'California Cuisine' movement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kenter Canyon Farms competitors and assessment
Company assessmentBroad incumbents
- Earthbound Farm: Earthbound Farm is one of the largest organic produce growers in the U.S., pioneering the packaged organic salad category and supplying major grocers nationally. Directly comparable to Kenter Canyon Farms as a certified-organic leafy greens and salad producer selling into the same premium grocery channels.
- Taylor Farms: Taylor Farms is the largest processor of fresh-cut salads and leafy greens in North America, supplying grocery and foodservice. Comparable as a leading producer of organic and conventional salad mixes and lettuces into the same retail channels (Whole Foods, etc.) where Kenter Canyon Farms competes, though at vastly greater scale.
Others
- Erewhon Market: Erewhon is a Los Angeles-based premium natural and organic grocer carrying Kenter Canyon Farms produce. Relevant as a key regional wholesale customer whose affluent consumer base aligns with the farm's premium positioning.
- Whole Foods Market (Amazon): Whole Foods Market is a national premium grocer and one of Kenter Canyon Farms' named wholesale customers across multiple states. Relevant as a distribution partner whose category resets and organic sourcing standards directly shape demand for Kenter Canyon's specialty produce.
- Bristol Farms (parent: Epicurean Group): Bristol Farms is a Southern California premium grocer carrying Kenter Canyon Farms produce. Listed as a peer not because of direct product overlap but as a key channel partner whose continued stocking is central to Kenter Canyon's wholesale revenue.
Emerging players
- Hazelwood Farms: Hazelwood Farms is a small-batch regenerative organic farm and bakery concept in California combining on-farm milling with direct-to-consumer retail. Comparable to Kenter Canyon Farms in the regenerative/organic farming approach and the farm-plus-bakery vertical integration model embodied by the Roan Mills partnership.
Direct peers
- Organicgirl: Organicgirl is a packaged organic salad and leafy greens brand sold through grocery retailers nationally. Comparable to Kenter Canyon Farms as a specialty organic salad-mix producer targeting premium grocery customers, though Organicgirl operates at larger CPG scale and packaged-goods distribution.
- JaM Cellars / Farm Fresh to You / other Capay-area organic farms: Farm Fresh to You is a California organic farm delivering produce via subscription boxes and wholesale. Comparable to Kenter Canyon Farms as a California organic farm serving premium consumers with specialty produce, though it competes primarily through CSA/delivery rather than farmers markets.
- Girl & Dug Farm: Girl & Dug Farm (formerly Maggie's Farm) is a California-based certified-organic salad and herb producer selling through specialty grocers and farmers markets. Closely comparable to Kenter Canyon Farms in product mix (organic lettuces, herbs) and regional go-to-market via LA/Southern California farmers markets and premium grocers.
- County Line Harvest: County Line Harvest is a certified-organic farm in Ventura County, California specializing in specialty greens, herbs, and seasonal produce for chefs, farmers markets, and wholesale accounts. Directly comparable to Kenter Canyon Farms in geography (same county), product mix (specialty lettuces and herbs), and customer base (LA chefs, farmers markets, premium grocers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kenter Canyon Farms social profiles
Digital presenceKenter Canyon Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kenter Canyon Farms leadership team
Management profileNumber of profiles
Profiles2 records
Kenter Canyon Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kenter Canyon Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kenter Canyon Farms
What does Kenter Canyon Farms do?
Kenter Canyon Farms grows and supplies certified organic specialty lettuces, salad mixes, fresh herbs, and seasonal vegetables (including avocados, citrus, tomatoes, zucchini, broccoli, peppers, and eggplant) on 160 acres in Ventura County, California using regenerative farming practices. Products are sold directly to consumers at Los Angeles farmers markets and wholesale to grocery and specialty retailers across the western United States. The farm also sells branded apparel via its online shop.
Is Kenter Canyon Farms a public or private company?
Kenter Canyon Farms is a private company. It is classified as family owned and is currently operating.
When was Kenter Canyon Farms founded?
Kenter Canyon Farms was founded in 1985. It employs 51 to 100 people.
Where is Kenter Canyon Farms based?
Kenter Canyon Farms is headquartered in Sun Valley, United States, in the North America region.
How does Kenter Canyon Farms make money?
Two revenue lines are on record. Fresh Produce Sales are the primary driver. The others are merchandise Sales.
Who are Kenter Canyon Farms's main competitors?
Broad incumbents on record are Earthbound Farm and Taylor Farms. Others are Erewhon Market, Whole Foods Market (Amazon) and Bristol Farms (parent: Epicurean Group). Hazelwood Farms is listed as an emerging player. Direct peers are Organicgirl, JaM Cellars / Farm Fresh to You / other Capay-area organic farms, Girl & Dug Farm and County Line Harvest.
Does Kenter Canyon Farms have an API?
No public API is recorded for Kenter Canyon Farms.
What industry is Kenter Canyon Farms in?
Kenter Canyon Farms's product category is Organic Produce Farming. Its primary akta.pro industry code is AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard), with a secondary code of AFAGADAK, Herb Farming (Basil, Parsley, Cilantro, Mint, Dill). Its NAICS code is 1112 and its SIC code is 100.