Digitalexits

What Digitalexits does

Digitalexits is a Los Angeles-based online business brokerage founded in 2013. The firm operates as a direct-to-consumer intermediary that connects owners of online businesses — including e-commerce stores, SaaS companies, and digital platforms — with qualified buyers, and is described in source material as being run by the Jock Purtle Family Office. Founder Jock Purtle is identified as a 'career CEO and serial entrepreneur' originally from Australia who has built and exited multiple online businesses. Featured client/portfolio businesses showcased on the site — EarthBreeze, RocketBenefits, and PEO Analysis — illustrate the kind of digital assets the brokerage handles and provide the primary source of brand credibility.

The underlying offering is a brokerage and transaction-facilitation service rather than a proprietary technology platform; no APIs, SDKs, integrations, AI capabilities, or patents are disclosed in available source material. Revenue mechanics are described as transaction-fee based, and pricing is not publicly disclosed. There is no documented product roadmap, no technical architecture, and no evidence of platform extensibility beyond a content marketing website (digitalexits.com) and an associated blog at businessexits.com.

Digitalexits runs with a small team of 1-10 employees and pursues a direct-to-consumer go-to-market strategy via its website and content marketing, with global geographic scope claimed but no documented geographic restrictions. The company is private, founder-owned under the Jock Purtle Family Office umbrella, with no disclosed institutional investors, cap table, partnerships, M&A activity, or funding rounds. Business is conducted without third-party distribution intermediaries.

Name

Digitalexits

Website

https://digitalexits.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Digitalexits is a Los Angeles-based online business brokerage founded in 2013 that helps owners of e-commerce, SaaS, and digital businesses sell to qualified buyers. It operates under the Jock Purtle Family Office and earns transaction fees on facilitated sales.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro industry

PRIMARYFSAEAIAH

E-commerce & Digital Business Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Business Brokerage (Buying/Selling Private Businesses)

Keywords

• Online business brokerage
• Business exit services
• Business sales facilitation
• Digital business acquisitions
• Online business valuations

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Business brokerage and sales facilitation: DigitalExits facilitates the sale of online businesses, likely earning commissions or transaction fees upon successful business sales. The exact revenue mechanics are not explicitly disclosed in the available source.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Digitalexits is a business brokerage firm that helps entrepreneurs sell their online businesses, including e-commerce stores, SaaS companies, and digital platforms. The firm connects business sellers with qualified buyers, provides valuation expertise, and handles transaction logistics to facilitate successful business exits and acquisitions. It operates under the Jock Purtle Family Office alongside portfolio companies such as EarthBreeze, RocketBenefits, and PEO Analysis.

Product overview

DigitalExits is a business brokerage firm that helps entrepreneurs sell their online businesses. The company operates as a single unified service focused on facilitating business exits and acquisitions in the online/digital business space. Featured client businesses include EarthBreeze, RocketBenefits, and PEO Analysis, which represent examples of online businesses the firm has worked with.

Differentiator

Problem solved

Functional benefit

Brands

• EarthBreeze: Related website/platform operated by Jock Purtle family office ecosystem
• RocketBenefits
• PEO Analysis

Products and services

• Online Business Brokerage End-to-end brokerage service that facilitates the sale of online businesses including e-commerce stores, SaaS companies, and digital service businesses by connecting sellers with qualified buyers, providing valuation expertise, and managing transaction logistics.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Website Closers: Website Closers is a brokerage specializing in the sale of internet-based businesses including e-commerce, SaaS, and content sites. Directly comparable on niche focus and full-service broker-led transactions.
• FE International: FE International is a brokerage specializing in the sale of SaaS, e-commerce, and content businesses. Directly comparable on asset focus, M&A advisory services, and target founders seeking premium exits.
• Empire Flippers: Empire Flippers is an online business brokerage and marketplace focused on six- and seven-figure e-commerce and SaaS businesses. Directly comparable to Digitalexits in target customer (online business sellers), asset class, and brokerage-led GTM.
• Flippa: Flippa operates the largest online marketplace for buying and selling websites, SaaS, apps, and domains. Comparable to Digitalexits on asset class and target buyer/seller, with a more platform-mediated (self-serve) model.
• MicroAcquire: MicroAcquire (acquired by Acquire.com) was a marketplace for buying and selling startups and SaaS products. Comparable on asset class and target customer, with a marketplace rather than full-service brokerage model.
• Quiet Light Brokerage: Quiet Light is a boutique brokerage for online businesses, particularly e-commerce and SaaS. Comparable to Digitalexits in deal size, customer profile, and hands-on broker-led transaction model.
• Acquire.com: Acquire.com is a marketplace for buying and selling SaaS startups, primarily under $5M ARR. Comparable to Digitalexits on online business asset class with a marketplace-led, lower-friction model.

Emerging players

• SideProjectors: SideProjectors is a marketplace for buying and selling side projects and small online businesses. Comparable on online asset class and target audience, but skews to smaller, hobbyist transactions versus Digitalexits' full-service brokerage approach.

Broad incumbents

• BizBuySell: BizBuySell is the largest general business-for-sale marketplace in the US. Comparable as a business brokerage category incumbent, but broader in scope (including offline businesses) and less specialized in online/digital assets than Digitalexits.
• Sunbelt Business Brokers: Sunbelt is a large generalist business brokerage franchise network. Comparable as a broader brokerage industry incumbent; less specialized in online businesses than Digitalexits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/website-broker-digital-exits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitalexits