Name

ABC Creative Group

Legal name

ABC Idea Based

Website

https://abcideabased.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL), Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Digital marketing services
• Creative agency services
• Brand strategy consulting
• Video production services
• Social media management

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Creative Agency Services: Full-service marketing agency providing brand strategies, research, creative services (design, video, photography, copywriting), media planning and buying, social media, content strategy, website development, and measurement. Revenue generated through project-based fees and ongoing agency retainers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ABC Idea Based is a full-service creative marketing agency that delivers integrated marketing campaigns encompassing brand strategy, research, creative production (video, photography, design, copywriting), media planning and buying, social media management, content strategy, website and digital development, and measurement analytics. The firm serves brands in outdoor recreation, hunting, shooting sports, agricultural, American manufacturing, tourism, first responder, and political action industries, operating from a Syracuse, NY headquarters with a 200+ acre owned content-creation property in Central New York.

Product overview

ABC Idea Based is a full-service creative marketing agency offering a unified portfolio of services built around brand strategy, research, creative production (video, photography, design, branding), media planning and buying, social media, content strategy, website and digital development, and measurement/analytics. The agency operates as a single integrated offering rather than modular products, where each service feeds into comprehensive marketing campaigns. Supporting their core services are proprietary assets including Downwind Properties (a 200+ acre outdoor testing and content creation facility), the Back at Camp podcast, and the Stories on Tap content series. The company specializes in serving outdoor recreation, hunting, shooting sports, agricultural, American manufacturing, tourism, and political action industries, positioning itself as a creative-first agency with in-house capabilities across all major disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategies Helps businesses clarify their positioning, messaging, and visual identity to build a foundation that drives creative, messaging and marketing with purpose.
• Research
• Creative
• Media Planning & Buying
• Social Media
• Content Strategy
• Website & Digital Development
• Measurement
• Political Campaigns & Legislative Advocacy

Quantifiable outcome

• 1.3 million+ YouTube views for Stories on Tap craft beverage series
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Downwind PropertiescoreOthersOwned subsidiary property used exclusively for ABC Idea Based content creation. 200+ acre property in Central New York's Southern Valley serves as testing ground and filming location for hunting, outdoor, and gear-driven brands. Includes on-site cabin for production accommodations.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Sterling-Rice Group: Boulder, Colorado-based brand strategy and creative agency with food/beverage and outdoor lifestyle clients. Comparable in full-service brand strategy + creative offering and lifestyle-vertical orientation, particularly relevant for ABC's craft beverage work.
• Crowley Webb: Buffalo, NY-based full-service advertising agency with strong creative, media, and digital practices. Comparable in regional Northeast agency model and integrated service stack, though operating at somewhat larger scale and broader vertical mix.
• The Martin Group: Buffalo, NY-based integrated marketing agency serving consumer, healthcare, and B2B brands. Comparable in Northeast US regional positioning and full-service creative/media capabilities, though not vertically specialized in outdoor.

Direct peers

• Outdoor Sports Marketing Group: Specialized marketing agency serving outdoor sporting goods manufacturers and retailers. Direct vertical peer for ABC's hunting, shooting, and outdoor recreation brand clients, with comparable capabilities across brand and digital campaigns.
• Backbone Media: Carbondale, Colorado-based marketing agency specializing in outdoor, lifestyle, and active recreation brands. Comparable in niche focus, boutique scale, and full-service creative offering targeting the same outdoor/hunting vertical as ABC Idea Based.
• Carve Communications: Boulder, Colorado-based PR and marketing agency specialized in outdoor, active lifestyle, and wellness brands. Direct vertical peer serving hunting-adjacent outdoor lifestyle clients with comparable brand storytelling capabilities.
• Terri Lynn & Co. Marketing and PR agency focused on the outdoor, hunting, shooting, and firearms industries. Direct vertical overlap with ABC Idea Based and similar boutique positioning serving American-made lifestyle brands.

Emerging players

• Mekanic: Creative agency focused on emerging consumer and lifestyle brands, often with outdoor and adventure positioning. Comparable in creative-led boutique agency model, though typically serves digitally native brands rather than legacy hunting/American-made verticals.

Broad incumbents

• Ketchum: Global communications consultancy with deep PR and content capabilities, including outdoor/lifestyle specialty practice. Comparable as a competitor for the agency's PR, content, and integrated campaign work, but at vastly greater scale and broader scope.
• Mower (formerly Eric Mower + Associates): Syracuse, NY-headquartered full-service marketing agency offering brand strategy, creative, media, PR, and digital. Comparable regional presence and service breadth, but broader industry coverage and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLwr8_Gn_-1MrU4oaQDchMrH9T71SkdX6o

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Creative Group