Carve Communications
Carve Communications is a Miami-based public relations agency founded in 2014 that provides integrated PR, media relations, thought leadership, and event marketing services to consumer brands, growth-stage companies, and enterprise clients across toys, gaming, hospitality, and technology.
- Company typePrivate
- Founded2014
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Carve Communications does
Carve Communications is a Miami-based public relations agency founded in 2014 by David Barkoe, providing integrated PR, digital marketing, and social media services to growth-stage companies, consumer brands, and enterprise clients across toys and gaming, consumer technology, hospitality, sports collectibles, and enterprise SaaS. Its service portfolio spans nine core offerings: Narrative Development, Media Relations, Thought Leadership, Content Strategy + Creation, LinkedIn Executive Communications, Advocate Marketing, Crisis Communications, Event Planning, and Affiliate Marketing. The firm has developed a proprietary measurement framework called the Carve Scoring System (CSS) that evaluates media coverage on influence, tone, and executive visibility rather than coverage counts alone, and operates Carve-X, an annual exclusive media showcase held during Toy Fair in New York.
The agency's revenue model is traditional professional services: retainer fees for ongoing AOR engagements and project-based fees for defined campaigns such as product launches, trade show activations, and funding announcement coverage. Carve secures clients through direct outreach, referral networks, and trade show lead generation, with named enterprise clients including Upper Deck, Victrola, Contentstack, Triller, Lockly, and Golden Bear Toys, alongside a startup-tier cohort such as Mint House, Pet Forge, Aescape, AMAV US, and Dishio. The company maintains a Miami headquarters under a work-from-anywhere policy and acquired Freeman PR in Northern New Jersey in November 2024, adding seven employees and a consumer practice to the firm. Operational assets include a content marketing blog, a monthly "Carved Out" newsletter, a podcast production practice, and co-hosted ecosystem events including La Casa during Art Basel week with eMerge Americas and Florida Funders.
Carve Communications firmographics
Firmographics- Name
- Carve Communications
- Legal name
- Carve Communications
- Website
- https://carvecomms.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carve Communications is a Miami-based public relations agency founded in 2014 that provides integrated PR, media relations, thought leadership, and event marketing services to consumer brands, growth-stage companies, and enterprise clients across toys, gaming, hospitality, and technology.
- Ownership category
- akta.pro rank
Carve Communications industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Digital PR & Social Media Communications (MPAAADAJ), Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where Carve Communications is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Carve Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- PR Agency Retainers and Project Fees: Traditional PR agency revenue model consisting of retainer fees for ongoing public relations services and project-based engagements. Services include media relations, thought leadership, crisis communications, event planning, and affiliate marketing.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Carve Communications product offering
Product offeringCore offering
Carve Communications is a Miami-based public relations agency that delivers integrated PR campaigns for consumer brands, technology companies, and growth-stage businesses. Its core offerings include narrative development, media relations, thought leadership, content strategy and creation, LinkedIn executive communications, advocate marketing, crisis communications, event planning, and affiliate marketing. The agency also operates Carve-X, an annual exclusive media showcase at Toy Fair, and uses its proprietary Carve Scoring System (CSS) to measure PR outcomes beyond vanity metrics.
Product overview
Carve Communications is a Miami-based public relations agency operating at the intersection of innovation and everyday life. The company offers a unified suite of PR services rather than a modular software platform. Core offerings include Narrative Development, Media Relations, Thought Leadership, Content Strategy + Creation, LinkedIn Executive Communications, Advocate Marketing, Crisis Communications, Event Planning, and Affiliate Marketing. The agency also operates Carve-X, an annual media showcase event at Toy Fair, and has developed the Carve Scoring System (CSS), a proprietary PR measurement framework. Carve specializes in serving technology, toys and gaming, consumer brands, hospitality, and other industries, helping clients generate awareness, establish authority, drive engagement, and foster activation through sustainable PR strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations
Quantifiable outcome
- December was the #1 month for the Carve website in terms of both visits and pageviews for all of 2022
- +4 more outcomes
Companies that use Carve Communications
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Carve Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carve Communications partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- DishiocoreDishio, a tech-forward restaurant industry disruptor creating new product categories, partnered with Carve as agency of record in 2026, leveraging AI and consumer technology innovations.
- WOW! StuffcoreWOW! Stuff, a tech-forward toy brand and TOTY 2025 award winner, partnered with Carve as agency of record. The company creates new product categories in toys using AI and consumer technology.
- HapikocoreHapiko, a tech-forward toy brand creating new product categories, partnered with Carve as agency of record in 2026.
- AMAV UScoreCarve Communications partnered with AMAV US as US Agency of Record, providing strategic communications services for the travel technology company.
- Freeman PRcoreCarve Communications acquired Freeman PR, a consumer PR firm in Northern New Jersey. The deal includes transfer of Freeman brand, client roster, and team of seven employees, strengthening Carve's consumer practice.
- Golden Bear ToyscoreGolden Bear Toys selected Carve Communications as agency of record for PR representation in the toy industry.
- Mint HousecoreMint House selected Carve Communications as agency of record for strategic PR campaigns. Mint House is a premier hospitality brand offering apartment-style long and short-term accommodations with elevated, home-like travel experiences.
- Pet ForgecorePet Forge, a division of Reyhee Group Inc., partnered with Carve as agency of record. Pet Forge provides pet solutions blending quality, style, and fun for pet parents.
- Pickle EverythingcorePickle Everything selected Carve as agency of record for PR services. The card game company brings a unique, fast-paced game experience for families and parties.
- eMerge AmericascoreStrategic partnership co-hosting La Casa, an annual gathering of Miami tech founders, investors, and community leaders during Art Basel week. Combines conference sessions with social networking.
- Florida FunderscoreFlorida Funders, recognized as top VC in Southeast region, co-hosts La Casa event with Carve and eMerge Americas. Florida Funders is a hybrid venture capital fund and angel investor network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Carve Communications competitors and assessment
Company assessmentDirect peers
- Hunter PR: Independent consumer PR agency with strong food/beverage, hospitality, and lifestyle verticals. Comparable service offering and consumer-brand client base to Carve.
- FlyteVu: Independent PR and marketing agency with strong consumer, entertainment, and toy industry expertise. Direct overlap with Carve's toys/gaming and consumer-tech verticals.
- Magrino PR: Consumer and lifestyle PR agency headquartered in New York. Comparable in size, business model (retainer-based PR services), and focus on consumer brand storytelling.
- BerlinRosen: Large independent PR and communications firm with strong consumer, tech, and VC/startup practices. Comparable business model and target customer base, though meaningfully larger in scale.
- 5W Public Relations: Mid-size independent PR agency offering consumer, technology, and corporate communications. Closely comparable to Carve in size, independent status, and consumer/tech vertical mix.
- Brandon Agency: Mid-size integrated marketing and PR agency serving consumer, hospitality, and tourism clients. Comparable in scale and verticals served to Carve.
Emerging players
- Champion PR: Boutique consumer-tech and lifestyle PR agency. Comparable in size and emerging-positioning, with overlapping CES/consumer-tech event activation expertise.
Broad incumbents
- Edelman: World's largest independent PR firm with broad consumer, tech, and corporate communications practices. Competes with Carve for enterprise tech and consumer-brand mandates but at vastly greater scale and global reach.
- Ruder Finn: Global independent PR and communications firm with technology, healthcare, and consumer practices. Overlaps with Carve on consumer-tech and innovation positioning mandates.
- Bastion Elevate: Larger integrated agency network offering PR, creative, and digital services to consumer and tech brands. Competes with Carve for integrated communications mandates but at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carve Communications social profiles
Digital presenceCarve Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carve Communications leadership team
Management profileNumber of profiles
Profiles7 records
Carve Communications subsidiaries and ownership
Company hierarchySubsidiaries1 record
Carve Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carve Communications M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carve Communications
What does Carve Communications do?
Carve Communications is a Miami-based public relations agency that delivers integrated PR campaigns for consumer brands, technology companies, and growth-stage businesses. Its core offerings include narrative development, media relations, thought leadership, content strategy and creation, LinkedIn executive communications, advocate marketing, crisis communications, event planning, and affiliate marketing. The agency also operates Carve-X, an annual exclusive media showcase at Toy Fair, and uses its proprietary Carve Scoring System (CSS) to measure PR outcomes beyond vanity metrics.
Is Carve Communications a public or private company?
Carve Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carve Communications founded?
Carve Communications was founded in 2014. It employs 11 to 50 people.
Where is Carve Communications based?
Carve Communications is headquartered in Miami, United States, in the North America region.
How does Carve Communications make money?
One revenue line is on record: PR Agency Retainers and Project Fees.
Who are Carve Communications's main competitors?
Direct peers on record are Hunter PR, FlyteVu, Magrino PR, BerlinRosen, 5W Public Relations and Brandon Agency. Champion PR is listed as an emerging player. Broad incumbents are Edelman, Ruder Finn and Bastion Elevate.
Does Carve Communications have an API?
No public API is recorded for Carve Communications.
What industry is Carve Communications in?
Carve Communications's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 541820.