MiraiEx
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
MiraiEx firmographics
Firmographics- Name
- MiraiEx
- Legal name
- Firi
- Website
- https://miraiex.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MiraiEx industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (5232), Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Travel Rule & Crypto-Related Screening for Payments (FSAMAMAM)
Keywords
Where MiraiEx is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
MiraiEx business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cryptocurrency Trading Fees: Revenue generated from buy/sell spreads and trading commissions on cryptocurrency transactions. Users can trade whenever they want with NOK deposits.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MiraiEx product offering
Product offeringCore offering
MiraiEx (now operating as Firi) operates a regulated cryptocurrency exchange platform enabling retail and corporate users in the Nordics to buy, sell, and save in cryptocurrencies using Norwegian Krone (NOK) deposits. The platform offers native mobile apps (iOS/Android), a web trading interface, a trading API, automated recurring crypto savings plans, and a free crypto tax calculator, with onboarding streamlined through BankID identity verification and Vipps payments.
Product overview
Firi is a unified cryptocurrency exchange platform offering a core trading platform with multiple integrated modules and add-on services. The main platform enables cryptocurrency buying/selling with NOK deposits, supplemented by the Crypto Tax Calculator for tax compliance, Crypto Savings for automated recurring investments, a Trading API for programmatic access, a Reward Program for user loyalty, and Corporate Accounts for business customers. The Firi Mobile App provides native iOS and Android access to the full trading functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Firi Crypto Trading Platform Core cryptocurrency trading platform enabling users to buy and sell Bitcoin and other cryptocurrencies with NOK deposits via web and mobile interfaces.
- Crypto Tax Calculator Free tool that helps Nordic crypto investors calculate their cryptocurrency tax obligations.
- Crypto Savings Automated savings plan that lets users invest a fixed monthly amount in their preferred cryptocurrency and track investment performance over time.
- Trading API Programmatic trading interface that lets developers and institutional/corporate users access Firi's exchange functionality via API.
- Firi Reward Program Loyalty program offering rewards and benefits to active Firi users.
- Corporate Accounts Business-oriented accounts designed for Nordic corporate customers with enhanced features and support for business crypto holdings and trading.
- Firi Mobile App Native iOS and Android applications enabling cryptocurrency trading on-the-go with biometric authentication.
Companies that use MiraiEx
Customer profileSegments1 record
Ideal customer profiles2 records
MiraiEx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
MiraiEx partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MiraiEx competitors and assessment
Company assessmentBroad incumbents
- Coinbase: US-headquartered global crypto exchange expanding across Europe (Coinbase Europe GmbH, MiCA-ready). Broad incumbent that competes for the same retail crypto demand as Firi, but at much larger scale.
- Kraken: Global crypto exchange with strong European presence, regulated across multiple EU jurisdictions. A broader incumbent competing with Firi for the same Nordic retail flow but with much wider asset coverage and liquidity.
- Binance: World's largest crypto exchange by volume with a European entity but persistent regulatory friction in several jurisdictions. Broad incumbent whose Nordic penetration could erode Firi's regional pricing power.
- eToro: Multi-asset brokerage offering crypto alongside stocks and ETFs across Europe. A broader incumbent — partial overlap with Firi in retail crypto buying, but with a diversified product set.
Direct peers
- Bitvavo: Amsterdam-based, EU-licensed crypto exchange serving retail investors across the Netherlands and broader EU. Direct peer in regulated European retail crypto trading, competing on similar fee structures and asset coverage.
- Bitcoin Suisse: Swiss-regulated crypto broker and exchange serving European retail and institutional clients with staking, trading, and custody. Comparable to Firi as a regulated, regional crypto exchange focused on the DACH/Nordic-adjacent European market.
- Safello: Swedish-headquartered, regulated crypto exchange that was also publicly listed on Nasdaq First North. Serves Nordic retail investors with similar bank-integration onboarding, making it the closest direct regional peer to Firi.
- Bitstamp: One of the longest-standing EU-licensed crypto exchanges (Luxembourg-licensed), serving European retail and institutional clients. Comparable as a regulated fiat-to-crypto on-ramp with broad European reach.
Emerging players
- Relai: Swiss-headquartered Bitcoin-only broker emphasizing self-custody and simple mobile UX. Emerging peer with comparable mobile-first, retail-crypto positioning, but a narrower Bitcoin-only product and a regional (Swiss/DACH) geographic focus.
Others
- Nordnet: Leading Nordic online broker with a small but growing crypto exposure alongside traditional securities. Adjacent competitor that channels retail investor flows and raises the bar on regulated multi-asset platforms in the same Nordic geographies Firi serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
MiraiEx social profiles
Digital presenceMiraiEx compliance and trust
Trust signalCompliance1 record
MiraiEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiraiEx leadership team
Management profileNumber of profiles
Profiles1 record
MiraiEx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiraiEx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiraiEx
What does MiraiEx do?
MiraiEx (now operating as Firi) operates a regulated cryptocurrency exchange platform enabling retail and corporate users in the Nordics to buy, sell, and save in cryptocurrencies using Norwegian Krone (NOK) deposits. The platform offers native mobile apps (iOS/Android), a web trading interface, a trading API, automated recurring crypto savings plans, and a free crypto tax calculator, with onboarding streamlined through BankID identity verification and Vipps payments.
Is MiraiEx a public or private company?
MiraiEx is a private company. It is classified as unknown and is currently operating.
When was MiraiEx founded?
MiraiEx was founded in 2017. It employs 11 to 50 people.
Where is MiraiEx based?
MiraiEx is headquartered in Oslo, Norway, in the Europe region.
How does MiraiEx make money?
One revenue line is on record: cryptocurrency Trading Fees.
Who are MiraiEx's main competitors?
Broad incumbents on record are Coinbase, Kraken, Binance and eToro. Direct peers are Bitvavo, Bitcoin Suisse, Safello and Bitstamp. Relai is listed as an emerging player. Nordnet is listed as an others.
Does MiraiEx have an API?
Yes. Trading API mentioned as a product offering in the navigation menu, enabling programmatic access to the Firi trading platform. Full API documentation available at /about/trading-api.
What industry is MiraiEx in?
MiraiEx's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSAMAMAM, Travel Rule & Crypto-Related Screening for Payments. Its NAICS code is 5232 and its SIC code is 6200.