What Erasmus Sport does

Stichting Erasmus Sport is a Dutch non-profit foundation (Stichting) that operates the Sports Building on Campus Woudestein of Erasmus University Rotterdam, providing sports facilities and programs to students and staff of Erasmus University Rotterdam (EUR) and Hogeschool Rotterdam. The foundation, whose Erasmus Topsport program dates to 1991, is led by Director Jon de Ruijter and serves a captive community through a direct-to-consumer model centered on the Erasmus Sport Pas (Sports Pass) membership. From a single site, the organization offers access to 5 sports halls, 5 squash courts, 2 fitness floors, a Personal Training studio, a Sport Café, and tennis and beach courts on campus, plus a network of more than 25 affiliated student sports associations and over 20 external partner discount venues across Rotterdam.

The core technology stack is built on Life Fitness and Hammer Strength gym equipment, the Erasmus Sport App (group class scheduling, court reservations, push notifications, and a real-time Bezettingsgraadmeter occupancy meter), and the Life Fitness Connect App for personalized training programs and workout tracking. Revenue is generated through five streams: subscription-based sports passes (ranging from €10 day passes to €260 annual passes, with 1-, 3-, and 6-month options), Sport Café food and beverage sales, personal training packages (€39 solo, €29 per person for duo) powered by EZsports, short-format courses in squash, tennis, beach volleyball, padel, and karate, and facility rentals to external parties. Distribution is direct: a 24/7 webshop handles pass purchases and court reservations, while a physical service desk at the Sports Building handles in-person sales and inquiries. Marketing channels include Instagram, Facebook, TikTok, YouTube, email newsletters, and the website, with promotional pricing concentrated in September and January to align with the academic calendar.

The Vitaal @ Work corporate wellness program, sponsored by Zilveren Kruis and delivered with EZsports, extends the offering to EUR employees through 70+ weekly vitality groups. The foundation does not disclose revenue, has no funding rounds, no parent company, and no M&A history, operating as an independent Stichting.

Name

Erasmus Sport

Legal name

Stichting Erasmus Sport

Website

https://erasmussport.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Stichting Erasmus Sport is a Dutch foundation that operates the Sports Building on Erasmus University Rotterdam's Campus Woudestein, providing sports facilities, group classes, fitness, courses, personal training, and partner discounts to students and staff of EUR and Hogeschool Rotterdam.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Sport Pass Subscriptions: Recurring subscription revenue from various sports passes offering access to facilities, group classes, and partner discounts. Passes range from day passes (€10) to annual passes (€260 with fitness, €160 without) with intermediate options at 1, 3, and 6 months.
2. Sport Café Revenue: Food and beverage sales from the on-site café offering coffee, lunches, dinners, snacks and drinks at student-friendly prices. Catering services for events also available.
3. Personal Training: Personal training sessions sold as packages (€39 for solo, €29 per person for duo) including intake, health check, body measurements, training and nutrition advice.
4. Sports Courses: Short courses in squash, tennis, beach volleyball, padel, and karate offered at discounted rates for sports pass holders (€7.50-€19.99 per course).
5. Facility Rental: Sports facilities available for rental to external parties through email inquiry at [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Erasmus Sport operates the Sports Building on Campus Woudestein of Erasmus University Rotterdam, selling sports memberships (the Erasmus Sport Pas) that grant students and staff access to two fitness floors, five sports halls, five squash courts, group classes, and tennis and beach courts. Beyond the core pass, it offers structured multi-week sports courses, one-on-one personal training powered by EZsports, an on-site Sport Café for food and beverages, an elite athlete support program (Erasmus Topsport), a corporate wellness program (Vitaal @ Work) sponsored by Zilveren Kruis, and a network of partner discounts across more than 20 external Rotterdam sports venues.

Product overview

Erasmus Sport is a sports facility operated by Stichting Erasmus Sport at Sports Building on the Erasmus University Rotterdam campus, offering a multi-product portfolio centered on the Erasmus Sport Pas (Sport Pass) as its core membership product. The portfolio includes group exercise classes (Groepslessen) and a two-floor fitness center as the primary activity offerings, supplemented by structured courses (Cursussen), Personal Training services powered by EZsports, and the on-site Sport Café for food and beverages. Additional modules cover the Vitaal @ Work corporate wellness program, Topsport support for elite student athletes, a network of over 25 affiliated student sports associations (Verenigingen), and partner discount deals (Partnerdeals) extending access to external sports providers across Rotterdam.

Differentiator

Problem solved

Functional benefit

Brands

• Erasmus Topsport: Program supporting elite student-athletes at Erasmus University Rotterdam, providing study, sports, and financial support to students competing at the highest level in their sport.
• Vitaal @ Work
• Erasmus Sport Café
• Erasmus Sport Personal Training

Products and services

• Erasmus Sport Pas (Sport Pass)

Quantifiable outcome

• More than 70 weekly vitality groups in the Vitaal @ Work program
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• EZsportscoreStrategic or Co-development PartnerEZsports provides Personal Training services for Erasmus Sport members. They offer personalized training programs including intake sessions, health checks, body measurements, and individual or duo training sessions. EZsports trainers conduct Small Group Training and Vitaal @ Work Sweat Guaranteed sessions at the Sports Building.
• Zilveren KruiscoreOthersZilveren Kruis is the sponsor of the Vitaal @ Work corporate wellness program for Erasmus University Rotterdam employees. The program offers free No Sweat Workout sessions and paid Sweat Guaranteed intensive training sessions.
• Fysiotherapie Campus WoudesteinminorStrategic or Co-development PartnerPhysiotherapy partner located on Campus Woudestein, providing rehabilitation and sports medicine services to Erasmus Sport members.
• RiF010minorGTM or Marketing PartnerSurf and SUP (stand-up paddle) facility on the Rotte river. Erasmus Sport members receive €15 discount on surf lessons and sessions, plus 1 free hour of SUP. Booking via email with voucher system.
• Padelclub RotterdamminorGTM or Marketing PartnerPadel facility with multiple Rotterdam locations. Erasmus Sport members get 2 hours free padel during off-peak hours (weekdays 08:00-17:00) and 10% student membership discount (€162/year instead of €180).
• Project 7 CableparkminorGTM or Marketing PartnerWakeboard and water sports cable park in Rotterdam-Nesselande. Erasmus Sport members receive 50% discount on wakeboarding sessions (€24.50 instead of €49, or €20 instead of €40 depending on season).
• Padelclub L'OeufminorGTM or Marketing PartnerPadel club in Capelle aan den IJssel. Erasmus Sport members get 2 hours free padel during off-peak hours (weekdays 09:00-17:00) and special student subscription at €10/month.
• De Klimmuur RotterdamminorGTM or Marketing PartnerClimbing facility 10 minutes from Erasmus University. Erasmus Sport members pay €62.50 (instead of €125) for a 4-lesson beginner course and receive 1 month free climbing and bouldering after completing the course.
• Oostelijk ZwembadminorGTM or Marketing PartnerSwimming pool in Rotterdam. Erasmus Sport members swim for €6.30 per session with student card during lane hours.
• Beest Boulders RotterdamminorGTM or Marketing PartnerBouldering facility in Rotterdam. Erasmus Sport members get 2 free bouldering sessions including shoe rental and registration, and 50% discount on Basic Technique Course (€27.50 instead of €55.25).
• SV Trefpunt VlaardingenminorGTM or Marketing PartnerFencing club offering 2 free introductory lessons for Erasmus Sport members. Membership is €17.50/month with equipment and protective clothing provided.
• Natuurlijk SportiefminorGTM or Marketing PartnerOutdoor fitness and play activities in Kralingse Bos. Erasmus Sport members can participate 2x for free or unlimited depending on offer period.
• Naginata Kai CapelleminorGTM or Marketing PartnerJapanese martial arts (naginata) club. Erasmus Sport members can join free naginata classes on Monday evenings (19:30-21:30) in Capelle aan den IJssel.
• Monk BoulderingminorGTM or Marketing PartnerBouldering gym. Students with Erasmus Sport pass get 1 free bouldering session. Student rate on weekends (from 18:00) is €9.50.
• Schaatsbaan RotterdamminorGTM or Marketing PartnerIce skating rink (November 22, 2025 - February 21, 2026). Erasmus Sport members skate once free (excluding €1 reservation fee) on weekdays until 18:00 and all day Thursday.
• Aikido RotterdamminorGTM or Marketing PartnerMartial arts club offering free participation for Erasmus Sport members. Classes on Tuesday evenings and Saturday mornings at two Rotterdam locations.
• Fun ForestminorGTM or Marketing PartnerClimbing forest with 9 courses. Erasmus Sport members get 25% discount on entry tickets using code ERASMUS25.
• RWC (Rijnland Wielrenvereniging)minorGTM or Marketing PartnerCycling club offering free (technique) training sessions for Erasmus Sport members. Located at Landscheiding 101, Rotterdam.
• Erasmus VolleyminorChannel Partner/ Reseller/ DistributorStudent volleyball club collaborating on beach volleyball courses at Erasmus Sport facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UM Sport (Maastricht University): University sports offering for Maastricht University students and staff, providing fitness, group classes, courses, and affiliated sports clubs on a comparable membership pass basis.
• USC Amsterdam: University Sports Centre serving Vrije Universiteit Amsterdam and University of Amsterdam students and staff. Operates fitness floors, group classes, courses, and affiliated sports associations under a subscription pass model.
• Sportcentrum Universiteit Leiden: University sports centre at Leiden University providing fitness, group classes, courses, and student sports association access via subscription passes to the Leiden academic community.
• Sportcentrum Utrecht: Sports facility serving Utrecht University and Hogeschool Utrecht students and staff with memberships, fitness, group classes, and affiliated student sports clubs. Closely comparable operating model, scale, and customer base to Erasmus Sport.
• Radboud Sport: Sports facility operated for Radboud University students and staff in Nijmegen. Offers fitness, group classes, courses, personal training, and a network of affiliated student sports clubs under a comparable membership pass model.
• Wageningen Sports Centre (De Bongerd): On-campus sports facility for Wageningen University & Research students and staff, offering fitness, group classes, courses, and a network of student sports clubs through membership passes.
• ACLO Groningen: Campus sports center serving the University of Groningen and Hanze University of Applied Sciences students and staff. Operates a multi-sport facility with memberships, group classes, fitness, courses, and affiliated student sports associations on an equivalent subscription model.
• X TU Delft: TU Delft's campus sports and movement concept, providing fitness, group classes, courses, and affiliated sports clubs to TU Delft students and staff via a subscription-based offering.

Broad incumbents

• Basic-Fit: Largest low-cost commercial gym chain in the Netherlands and Europe. Competes for Erasmus Sport's student and staff fitness spend via heavily discounted monthly subscriptions and dense urban coverage, but does not offer academic-anchored programming or sports association integration.
• Fit For Free: Dutch budget gym chain operating multiple locations in Rotterdam and other Dutch cities. Targets similar price-sensitive student and employee segments through low monthly fees, providing an outside alternative to the Erasmus Sport Pass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKgKpgEaVHoSEmYCJFbELpA
• Facebookfacebook.com/erasmus.sport
• Instagraminstagram.com/erasmussport
• TikToktiktok.com/@erasmus_sport
• LinkedInlinkedin.com/company/erasmussport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erasmus Sport