Oostelijk Zwembad

What Oostelijk Zwembad does

Oostelijk Zwembad is the oldest public swimming pool in Rotterdam, Netherlands, founded in 1932 and operated as Exploitatiemaatschappij Oostelijk Zwembad B.V. under the Stichting Sportfondsen Rotterdam foundation and the broader Koninklijke Sportfondsen network (Royal Predicate granted 4 April 2024). The facility delivers the official Zwem-ABC swimming diploma program for children aged 3–10 under Nationale Raad Zwemveiligheid standards, alongside lane swimming, free swimming, aqua sports (age 16+), private lessons, mermaid swimming workshops, and an on-site horeca outlet. It hosts co-located partner programs including diving instruction (Duikschool het Duikhuis), additional lessons (Rotterdamse Watervrienden), and lifesaving education (Rotterdamse Reddings Brigade). The pool is staffed by 9 employees and features a competition pool, instruction pool, low diving board, accessible changing facilities, free Wi-Fi, paid parking with EV charging, and operates as a fully cashless venue accepting only PIN and mobile payments.

The technology footprint is intentionally modest: a webshop portal (nexusportal.nl) handles ticket sales, subscription renewals, and lesson enrollment, while a proprietary Leerlingvolgsysteem (student tracking system) lets parents monitor their child's progress on a six-week cycle. No public API, mobile app, or AI-driven features are described. The business combines recurring subscription revenue (monthly Zwem-ABC lessons), transaction revenue (per-visit tickets), recurring memberships (Banenzwemmen, Aquasporten), and ancillary horeca income. Pricing is publicly disclosed — private lessons at €53.80 per session, summer private courses at €415 per week, mermaid swimming at €12.50 per workshop — while general subscription and ticket rates are listed on the Tijden & Tarieven page but not enumerated in source material.

Distribution occurs through in-person reception sales and the digital webshop, augmented by the Rotterdampas municipal discount scheme, the One Fit multi-gym membership network, the De Sleutel van Rotterdam newborn welcome program, and the Jeugdfonds Sport & Cultuur subsidy scheme for low-income families. The pool holds Licentie Nationale Zwemdiploma's, Keurmerk Veilig en Schoon, Blue Cap sustainability certification, Groencertificaat (100% green electricity from ENGIE), Bronzen Certificaat Gezonde Kantine, and adheres to Protocol Vrolijk en Veilig and Gedragscode Zwembranche. The customer base is highly distributed across children and families, adults and seniors, people with disabilities, local swimming clubs, and community groups, with no disclosed enterprise anchors or material revenue concentration.

Name

Oostelijk Zwembad

Legal name

Exploitatiemaatschappij Oostelijk Zwembad B.V.

Website

https://oostelijkzwembad.nl

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Oostelijk Zwembad is the oldest public swimming pool in Rotterdam, Netherlands, founded in 1932 and operated under the Koninklijke Sportfondsen network. It delivers the Zwem-ABC diploma program for children, recreational swimming, aqua sports, and private lessons to local families, adults, seniors, and clubs.

Ownership category

akta.pro rank

Product category

Public Swimming Pool Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Public swimming pool
• Swimming lessons
• Aquatic recreation
• Swimming diplomas
• Aqua fitness

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Lessons (Zwemlessen): Monthly subscription-based swimming lessons for children aged 3–10, progressing through the Zwem-ABC diploma program. Enrollment includes a waiting list and monthly billing.
2. Entrance Tickets and Day Passes: Pay-per-visit tickets for lane swimming, free swimming, and other activities. The pool is cashless, accepting only pin and mobile payments.
3. Subscriptions and Memberships: Recurring subscription plans for regular swimmers, including Banenzwemmen (lane swimming) and Aquasporten (aqua sports) memberships.
4. Horeca (Cafeteria): On-site cafeteria serving food and beverages including Douwe Egberts coffee, tostis, and snacks, aligned with JOGG Teamfit healthy eating guidelines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Oostelijk Zwembad operates a public swimming pool facility in Rotterdam offering swimming lessons through the official Zwem-ABC diploma program for children aged 3-10, alongside general swimming activities (lane swimming, free swimming), aqua sports classes for adults, private swimming lessons, and specialty workshops such as mermaid swimming. The facility also includes a competition pool, instruction pool, diving board, and an on-site café following healthy canteen guidelines.

Product overview

Oostelijk Zwembad is a municipal swimming pool facility operated by Koninklijke Sportfondsen, offering a comprehensive aquatic services portfolio centered on swimming education and recreational swimming. The core offering is the Zwem-ABC program (swimming diploma A, B, C) for children ages 3-10, supported by play-based learning with mascot Jip the hippo, complemented by private swimming lessons, mermaid swimming workshops, and aqua sports classes. The facility provides general swimming activities including lane swimming, free swimming, and family swimming, alongside physical amenities (competition pool, instruction pool, diving board) and a café. Digital tools include an online webshop for tickets and subscriptions, and a student tracking system for monitoring swimming lesson progress. The operation is cashless, accepting only PIN and mobile payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwemles (Swimming Lessons) Recurring group swimming lessons for children aged 3-10 following the official Zwem-ABC diploma program (A, B, C) recognized by the Nationale Raad Zwemveiligheid. Uses play-based learning with mascot Jip the hippo. Monthly subscription-based with enrollment from a waiting list.
• Privé Zwemles (Private Swimming Lessons) One-on-one swimming instruction for personalized attention, available as single sessions (€53.80 per lesson) or summer vacation weekly courses (€415 per week, Monday-Wednesday-Friday). In 2025, Thursday slots extended to all children ages 15:00-15:30.
• Zeemeerminzwemmen (Mermaid Swimming Workshop) Specialty workshop teaching mermaid swimming techniques using tails and fins. For boys and girls aged 6-12 with a minimum B-diploma. €12.50 per session, held every Wednesday during summer vacation.
• Aquasporten (Aqua Sports) Water fitness classes combining music, exercise, and dance movements for ages 16+. Designed to improve endurance, muscle strength, coordination, flexibility, and fat burning without joint stress.
• Zwemmen (General Swimming Activities) General swimming activities including lane swimming (banenzwemmen), free swimming (vrijzwemmen), and family swimming (gezinszwemmen). Available to all ages with pay-per-visit tickets or recurring subscriptions.
• Diplomazwemmen (Swimming Diploma Exams) Official swimming diploma examination events for earning A, B, or C diplomas recognized by the Nationale Raad Zwemveiligheid. 2026 exam dates: February 7, March 28, May 30, July 18, October 10, and November 28.
• Horeca (On-site Café) On-site cafeteria serving Douwe Egberts coffee, homemade tostis, snacks, and healthier food options compliant with JOGG Teamfit guidelines and Voedingscentrum Richtlijnen Gezondere Kantines (bronze certification).
• Webshop (Online Ticket and Subscription Portal) Online platform for purchasing tickets, renewing subscriptions, registering for swimming lessons, and managing card top-ups. The facility is fully cashless, accepting only PIN and mobile payments.

Quantifiable outcome

• Children completing the Zwem-ABC program (A, B, C diplomas) meet the national 'water safety' standard set by the Nationale Raad Zwemveiligheid (2017), enabling safe swimming in pools, wild water, and open water.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• ENGIEcoreOthersENGIE supplies 100% green electricity to Oostelijk Zwembad under a Groencertificaat (green certificate), confirming that all energy used is from renewable sources (solar, wind, hydro, and biomass).
• KlimaatjeminorOthersKlimaatje monitors and audits the environmental and sustainability performance of the accommodation.
• Duikschool het DuikhuiscoreChannel Partner/ Reseller/ DistributorDiving school operating within the Oostelijk Zwembad facility, providing diving lessons and activities for members.
• Rotterdamse WatervriendencoreChannel Partner/ Reseller/ DistributorSwimming lessons provider operating at the Oostelijk Zwembad facility, offering additional swimming instruction outside the Sportfondsen program.
• Rotterdamse Reddings BrigadecoreChannel Partner/ Reseller/ DistributorLifesaving education organization operating at the Oostelijk Zwembad facility, providing water rescue training and education.
• One FitcoreChannel Partner/ Reseller/ DistributorMulti-location sports membership program allowing members to access Oostelijk Zwembad as one of 1,000+ partner locations with a single membership.
• Jeugdfonds Sport & CultuurcoreStrategic or Co-development PartnerA social fund that covers membership fees and necessary equipment for children and youth from low-income families, enabling them to participate in swimming lessons at Oostelijk Zwembad.
• De Sleutel van RotterdamminorStrategic or Co-development PartnerA welcome gift from Gemeente Rotterdam for newborn Rotterdam residents, offering discounts on activities including baby and toddler swimming. Oostelijk Zwembad participates as a partner activity provider.
• Nationaal Platform ZwembadencoreStrategic or Co-development PartnerThe national swimming pool industry body that developed the Gedragscode Zwembranche (Code of Conduct), which Oostelijk Zwembad follows to prevent unwanted behavior and ensure a safe swimming environment.
• VoedingscentrumcoreStrategic or Co-development PartnerThe Voedingscentrum (Nutrition Center) sets the Richtlijnen Gezondere Kantines (Healthier Canteens Guidelines) which Oostelijk Zwembad follows to achieve its Bronzen Certificaat Gezonde Kantine.
• AB InBevminorOthersNational horeca partner providing beverages. Along with Coca-Cola, Douwe Egberts, Farm Frites, Mars, Remia, Slimpie, Ola, JOGG teamfit, and GezondUit, part of the landelijke (national) horeca partner network of Sportfondsen.
• Coca-ColaminorOthersNational horeca partner providing beverages. Along with other national suppliers, part of the landelijke horeca partner network.
• Douwe EgbertsminorOthersNational horeca partner supplying coffee. Featured as the pool's coffee brand in the cafeteria.
• JOGG TeamfitcoreStrategic or Co-development PartnerJOGG (Jongeren Op Gezond Gewicht) Teamfit provides guidelines and support for healthy cafeteria offerings, helping Oostelijk Zwembad align its food and beverage menu with youth health standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Zuiderparkbad: Outdoor swimming pool in The Hague offering lane swimming, lessons, and family programming during summer months. Comparable in terms of Zwem-ABC licensing and lesson/subscription model but seasonal and in a different municipality.
• De Mirandabad: Public indoor swimming pool in Amsterdam operated by Zuiver Sport, offering Zwem-ABC lessons, lane swimming, and aqua sports under the same national diploma framework. Comparable product mix and pricing model but located in a different Dutch metropolitan market.
• Geusseltbad: Public indoor swimming pool in Maastricht offering NRZ-licensed swimming lessons, aqua sports, lane swimming, and recreational programming. Comparable in scale, product mix, and Dutch municipal pool business model but in a different region.

Direct peers

• B.V. Recreatiecentrum Zevenkampse Ring: Fourth Sportfondsen Rotterdam cooperative facility, also offering Zwem-ABC lessons and recreational swimming under the same corporate parent. Competes directly within the same Rotterdam market.
• B.V. Recreatiecentrum Oostervant: Third Sportfondsen Rotterdam cooperative facility, offering comparable swimming lesson, recreational swimming, and aqua-sport programming under the same NRZ diploma license and parent brand. Direct substitute for Rotterdam families.
• Sportfondsen Rotterdam Noord: Sister Sportfondsen swimming pool in northern Rotterdam, part of the same Stichting Sportfondsen Rotterdam cooperative of four facilities. Operates an identical Zwem-ABC lesson program and NRZ diploma licensing under the same parent, competing for the same Rotterdam catchment.

Others

• One Fit: Multi-location Dutch sports membership aggregator (1,000+ venues) that distributes access to Oostelijk Zwembad and competing pools. Acts as a distribution/channel partner and competitor for adult lane-swimming demand via its subscription model.

Broad incumbents

• Optisport: Largest Dutch operator of public swimming pools, sports accommodations, and leisure facilities across the Netherlands. Operates many municipal pools under similar Zwem-ABC licensing and offers the same combination of lessons, lane swimming, and recreational programming at a much larger national scale.
• Laco Sport & Entertainment: Dutch multi-site operator of swimming pools, ice rinks, and sports facilities for municipalities. Comparable business model (municipal partnerships, NRZ diploma licensing, subscription lessons, lane swimming) but with a broader geographic footprint across the Netherlands and Belgium.

Emerging players

• Zwemschool De Eendracht: Independent Dutch private swim school offering Zwem-ABC lessons and private instruction. Comparable lesson product targeting Dutch families, but operating without a dedicated public pool asset and typically renting lane time from municipal facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oostelijk-zwembad

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oostelijk Zwembad