What Dimas Automoveis does

Grupo Dimas, founded in 1976 by Sr. Dimas Arnoldo da Silva, is a privately held, family-owned automotive and mobility group headquartered in Florianópolis, Santa Catarina, Brazil, with 101-250 employees. The group operates an integrated portfolio of 10 brand entities spanning new vehicle dealerships (Ford Dimas since 1985, Dimas Volvo since 2013, Dimas GWM since 2023, and Dimas Omoda | Jaecoo), premium and multi-brand used vehicle sales (Dimas Select, Dimas Caminhões), electric vehicle charging infrastructure (WeCharge, launched 2021), car subscription services (Dimas Sempre, launched 2021), insurance brokerage (Dimas Seguros, since 2016), and residential real estate development (Dimas Construções, since 1985). Showrooms are distributed across Florianópolis, São José, Balneário Camboriú, Blumenau, Campinas, and Estreito, with a first operational footprint outside Santa Catarina via WeCharge at Parque da Cidade in São Paulo.

Revenue is generated predominantly through one-time vehicle sales — new vehicles under authorized OEM agreements and used vehicles under the Dimas Select and Dimas Caminhões brands — supplemented by subscription fees (Dimas Sempre), usage-based charging revenue (WeCharge app and network), insurance brokerage commissions (Dimas Seguros), and real estate sales (Dimas Construções). Go-to-market is direct-to-consumer through physical dealership showrooms, augmented by the Dimas Auto Blog for top-of-funnel content marketing, social media, and live launch events. The group has made a deliberate strategic pivot toward electrification and ESG, becoming the first dealership in Latin America to receive LEED Gold certification (Volvo Dimas Florianópolis, 2020) and neutralizing the carbon footprint of its matrix store and all WeCharge charging sessions via a partnership with Carbon Free Brasil.

The WeCharge platform is the group's most technology-forward asset: a proprietary intelligent EV charging network combining DC fast chargers (60 kW) and AC chargers with a mobile application for station location, real-time availability, and session control. Pricing across all lines is quote-based and not publicly disclosed. Customer concentration is primarily retail consumers in Santa Catarina, with secondary exposure to business fleet buyers via Dimas Caminhões.

Name

Dimas Automoveis

Legal name

Empresas Dimas

Website

https://dimas.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Dimas is a family-owned Brazilian automotive and mobility group operating a multi-brand dealership network (Ford, Volvo, GWM, Omoda/Jaecoo) across Santa Catarina, plus EV charging (WeCharge), car subscription, insurance brokerage, and used vehicle sales, serving retail consumers and small fleet buyers in southern Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São José

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles through authorized dealerships for Ford, Volvo, GWM, and Omoda/Jaecoo brands across Santa Catarina.
2. Used / Seminovos Vehicle Sales: Sale of pre-owned premium vehicles through Dimas Select (seminovos premium) and Dimas Caminhões (used trucks, multi-brand). Vehicles undergo rigorous selection and audit processes.
3. Car Subscription (Dimas Sempre): Vehicle subscription service offering car access without ownership, providing technology-driven solutions for mobility needs.
4. EV Charging Services (WeCharge): Smart electric vehicle charging network operating charging stations across Santa Catarina, including DC fast chargers (60 kW) and AC chargers, accessible via the WeCharge app.
5. Insurance Brokerage (Dimas Seguros): Insurance brokerage services helping customers find security and peace of mind through insurance products, operational since 2016.
6. Construction and Real Estate (Dimas Construções): Construction company delivering residential projects prioritizing comfort, smart technologies, and environmental respect. Properties include bicylce parking with bikeshare, dual-flow toilets, LED lighting with motion sensors, rainwater harvesting, and photovoltaic energy generation.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Dimas Automoveis (Grupo Dimas) is a diversified automotive and mobility group based in Santa Catarina, Brazil, founded in 1976. It operates a multi-brand dealership network selling new vehicles (Volvo, Ford, GWM, Omoda/Jaecoo), pre-owned premium cars and trucks, and complements vehicle sales with car subscriptions (Dimas Sempre), an electric vehicle charging network (WeCharge), insurance brokerage (Dimas Seguros), and sustainable residential construction (Dimas Construções).

Product overview

Grupo Dimas is a diversified automotive and mobility group operating as a multi-brand dealership network across Santa Catarina, Brazil. The portfolio includes new vehicle dealerships (Volvo, Ford, GWM, Omoda/Jaecoo), pre-owned vehicle sales (Dimas Select, Dimas Caminhões), car subscription (Dimas Sempre), electric vehicle charging infrastructure (WeCharge), insurance brokerage (Dimas Seguros), and construction (Dimas Construções). The group positions itself as a complete mobility solution provider with focus on sustainability and electrification.

Differentiator

Problem solved

Functional benefit

Products and services

• Dimas Volvo Exclusive Volvo dealership in Santa Catarina since 2013, selling new and used Volvo vehicles with focus on Swedish technology, safety, and sophistication. Houses the first LEED Gold certified dealership in Latin America (Florianópolis location).
• Ford Dimas Authorized Ford dealership since 1985 with locations in Campinas, Estreito, and Florianópolis, recognized for high-quality service and customer satisfaction in Santa Catarina.
• Dimas GWM Official GWM (Great Wall Motors) Brasil dealership on the coast of Santa Catarina, specializing in electric and hybrid vehicles from brands including ORA, Haval, Tank, Poer, and Wey.
• Dimas Select Premium pre-owned vehicle dealership with the Dimas quality guarantee; all vehicles undergo a rigorous selection process and technical audit before sale.
• Dimas Caminhões Multi-brand used truck dealership offering a rigorous selection of pre-owned trucks for various commercial and customer needs, originally launched as Ford Caminhões in 1986.
• Dimas Construções Construction company delivering residential projects that prioritize comfort, smart technologies, and environmental respect, including bicycle parking with bikeshare, dual-flow toilets, LED lighting with motion sensors, rainwater harvesting, and photovoltaic energy generation.
• Dimas Seguros Insurance brokerage offering humanized and clarifying insurance services, helping clients find security and tranquility through personalized insurance products.
• WeCharge Intelligent electric vehicle charging station network providing AC and DC charging solutions for electric and hybrid vehicle users, with sessions managed via the WeCharge mobile app and carbon-neutral operations.
• Dimas Sempre Car subscription service offering flexible mobility without ownership, providing technology-driven solutions that free customers from expenses and bureaucracy of owning a new vehicle.
• Dimas Omoda | Jaecoo Authorized Omoda & Jaecoo dealership in Santa Catarina representing the brands' new generation of electrified SUVs that combine sophistication, innovation, and performance.

Quantifiable outcome

• Volvo Dimas achieved LEED Gold certification — first dealership in Latin America
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Carbon Free BrasilcoreStrategic or Co-development Partner · 1 January 2022Grupo Dimas partnered with Carbon Free Brasil to calculate the environmental impact of its stores and compensate carbon emissions through tree planting. The partnership neutralized the carbon footprint of the matrix store and all WeCharge charging sessions. This partnership is central to Dimas's sustainability strategy and carbon-zero commitments.
• Great Wall Motors (GWM) BrasilcoreChannel Partner/ Reseller/ DistributorDimas GWM is the official GWM Brasil dealer on the coast of Santa Catarina, with locations in São José and Balneário Camboriú since 2023. Dimas represents the GWM brand (ORA, Haval, Tank, Poer, Wey) bringing electric and hybrid vehicles to Santa Catarina consumers. GWM is a world reference in technological innovation for the automotive market.
• Turma da ÁrvoreminorStrategic or Co-development PartnerEnvironmental initiative partnership in which Dimas's team planted 150 trees in Santa Catarina during Environmental Month 2021. This partnership served as a catalyst for the broader Carbon Free Brasil partnership established in 2022.
• Volvo (via Volvo Brasil)coreChannel Partner/ Reseller/ DistributorDimas Volvo has been the exclusive Volvo distributor in Santa Catarina since 2013, bringing Swedish technology, safety, and sophistication to the region. The Volvo Dimas facility in Florianópolis became the first LEED Gold certified dealership in Latin America (2020).
• Ford BrasilcoreChannel Partner/ Reseller/ DistributorFord Dimas has represented the Ford brand since 1985, becoming a reference in high-quality service and customer satisfaction in Santa Catarina. Locations include Campinas (1985), Estreito (1990), and the main Florianópolis dealership.
• Omoda & Jaecoo (via Chery/Omoda Brasil)minorChannel Partner/ Reseller/ DistributorDimas Omoda | Jaecoo represents the Omoda and Jaecoo brands in Santa Catarina, expanding Dimas's commitment to excellence in mobility, technology, and design with a new generation of electrified SUVs.
• Zurich SegurosminorGTM or Marketing PartnerPartnership between WeCharge and Zurich Seguros to install EV charging infrastructure at Parque da Cidade in São Paulo. Zurich funded the project through its global carbon fund. WeCharge operates the charging station (5 exclusive spots: 1 DC 60 kW + 3 AC chargers).
• Brookfield PropertiesminorGTM or Marketing PartnerBrookfield Properties manages Parque da Cidade in São Paulo, where WeCharge and Zurich Seguros partnered to install an EV charging hub. The location serves approximately 15,000 daily visitors across five corporate towers, residential, hotel, and shopping areas.
• JellyfishminorStrategic or Co-development PartnerGWM Brasil partnered with Jellyfish to produce the first automotive commercial in Brazil made 100% with artificial intelligence (using Google VEO3). Dimas, as the GWM dealer, benefits from this innovative national marketing campaign for the GWM Haval H6.

Scale indicators5 records

Recent moves19 records

Expansion highlights5 records

Emerging players

• Voltbras: Brazilian EV charging aggregator whose app store hosts WeCharge's mobile application. Serves as both a competitor and a channel partner for Dimas's charging business, with overlapping presence in Brazilian charging infrastructure.
• Zletric: Brazilian EV charging network founded as a partnership between Enel X Way and Volvo Cars. Directly competes with WeCharge in the Brazilian EV charging market and targets Volvo dealerships as deployment sites, mirroring Dimas's EV strategy.
• Enel X Way Brazil: International EV charging operator with significant Brazilian presence through the Zletric joint venture. Competes head-to-head with WeCharge on public-fast-charging deployment and B2B site partnerships.

Others

• Webmotors: Brazil's leading online used-vehicle marketplace (owned by CarGurus). Adjacent to Dimas Select's premium used-vehicle retail model, representing the digital channel that competes for the same semi-new buyer.

Direct peers

• Grupo Caoa: One of Brazil's largest multi-brand automotive groups, representing Chery, Hyundai, Subaru and formerly Ford. Closely comparable to Dimas's strategy of holding franchise rights across diverse price tiers and brands within Brazilian retail.
• Grupo Carbel: Brazilian multi-brand automotive dealership group operating Ford and other franchises with a similar regional-conglomerate structure to Grupo Dimas, including diversification into adjacent services.
• Original Concessionárias: Brazilian dealer network holding Toyota, Nissan and other franchises across multiple regions. Operates a comparable multi-brand authorized-dealer model with regional consolidation logic similar to Dimas.

Broad incumbents

• Localiza: Brazil's largest vehicle rental and fleet management company, publicly listed. Comparable as a Brazilian mobility platform with extensive physical footprint, though operating a rental model rather than dealership sales — adjacent to Dimas Sempre's subscription offering.
• Movida: Brazilian vehicle rental and used-car retail platform (purchased by Localiza in 2024). Comparable mobility-services breadth including subscription-like access models; broader geography than Dimas but lower dealership-conversion integration.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/automoveis
• LinkedInlinkedin.com/company/grupo-dimas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimas Automoveis