Societa Sportiva Calcio Bari

What Societa Sportiva Calcio Bari does

Società Sportiva Calcio Bari S.p.A. (SSC Bari, DBA "SSC Bari") is a privately-held Italian professional football club headquartered at Stadio San Nicola in Bari. Founded in 1908, it has operated continuously across Italian football divisions and currently competes in Serie BKT, the country's second tier, including participation in the 2025-26 season and a relegation playout against Sudtirol. Ownership is led by president Luigi De Laurentiis; senior leadership was reinforced in June 2026 with the appointment of Pierpaolo Marino as Director General, and the first team is managed by head coach Moreno Longo alongside an assistant coach, athletic training, medical and goalkeeping staff. Primary supporters, season ticket holders and walk-up fans form the core customer base.

The club's commercial offering combines matchday ticketing (starting from €8 for Serie B fixtures, distributed via TicketOne, the stadium box office, and authorised outlets), a multi-tier sponsorship portfolio (main sponsors BETSSON, CAB, Santa Croce, Ventana, Granoro; technical sponsor Errea; top sponsors Casillo, Enel, Alta Sfera and others; media partner Radiobari), official merchandise retail through the Stadium Store and online store (store.sscalciobari.it) with an authorised reseller programme, and collective broadcasting rights administered by Lega Serie B and FIGC. A SSC Bari Fan Card annual subscription adds a recurring supporter-revenue stream. The underlying digital platform is built on the Enjore (Proclub) CMS, augmented by standard third-party analytics, advertising pixels and a YouTube video widget; no proprietary AI or ML capability is indicated.

Beyond the men's first team, SSC Bari operates an extensive academy and women's football programme covering male squads from Under-12 to Primavera and female squads at Under-17, Under-15 and Under-12 levels. The women's programme has recorded nine regional championships over five seasons and national-level finishes (5th at U17, 4th at U12), positioning youth development as a distinct strategic asset alongside the senior side.

Name

Societa Sportiva Calcio Bari

Legal name

Società Sportiva Calcio Bari S.p.A.

Website

https://sscalciobari.it

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

Società Sportiva Calcio Bari is a privately-held Italian professional football club based in Bari, competing in Serie BKT and operating matchday ticketing, multi-tier sponsorships, official merchandise retail, a Fan Card membership, and a youth and women's football development programme out of Stadio San Nicola.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Serie B matches
• Football merchandise retail
• Youth football academy
• Matchday ticketing services

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for Serie B home matches at Stadio San Nicola, including Serie BKT regular season and Coppa Italia Frecciarossa fixtures. Tickets are sold through the Official Store Stadium ticket office and TicketOne platform, with starting prices from €8.
2. Sponsorship & Advertising: Multi-tiered sponsorship program including main sponsors (BETSSON, CAB, Santa Croce, Ventana, Granoro), technical sponsor (Errea for sports apparel), top sponsors (Casillo, Enel, Alta Sfera, I Buonbustai, Gruppo Marino, La Vermicocca Group), media partner (Radiobari), and general partners (Whinch).
3. Merchandise & Retail: Revenue from official merchandise including kits, apparel and accessories sold through the Official Store Stadium (Porta 1) and online store (store.sscalciobari.it). The store offers weekday and weekend hours with matchday service at San Nicola stadium.
4. Broadcasting Rights: Revenue from Serie B and Coppa Italia broadcasting rights through Lega Serie B and FIGC participation, including domestic and international media distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Società Sportiva Calcio Bari (SSC Bari) is a professional football club that competes in Italy's Serie BKT championship and Coppa Italia Frecciarossa. The club operates a men's first team plus a comprehensive youth development system (Settore Giovanile) spanning Under-12 through Primavera, and a women's football program (Under-17, Under-15, Under-12). It generates revenue from matchday ticketing, official merchandise sales (kits, apparel, accessories), broadcasting and media rights, sponsorship agreements, and a Fan Card membership program.

Product overview

SSC Bari operates as a football club with a digital platform consisting of its official website (sscalciobari.it), which serves as the primary hub for club information, news, match schedules, and team rosters. The club's digital ecosystem includes an online ticketing system, an Official Store for merchandise, a Fan Card system for supporter engagement, and video/photo galleries showcasing match highlights and club events. The platform supports multiple team divisions including the First Team (Prima Squadra), Primavera youth team, and various youth and women's teams across different age categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Serie B and Coppa Italia) Tickets for SSC Bari home matches in Serie BKT and Coppa Italia Frecciarossa, sold to individual fans through the TicketOne online platform, the stadium ticket office at Porta 1, and authorized resellers across Italy. Starting prices from €8 per ticket with category-based pricing by tribune.
• Official SSC Bari Merchandise Official SSC Bari merchandise including match jerseys, training apparel, accessories, and fan items manufactured by technical sponsor Errea. Available to individual consumers at the Official Store Stadium at Stadio San Nicola and via the online store at store.sscalciobari.it, with both in-store and nationwide delivery options.
• SSC Bari Fan Card Annual subscription supporter membership card providing ticket purchasing privileges, matchday benefits, and exclusive access opportunities for individual SSC Bari supporters. Cards purchased online can be picked up at the Official Store Stadium.

Quantifiable outcome

• Women's football achieved 9 regional championships in 5 seasons with national-level placements (5th U17, 4th U12)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered main sponsor, core, top sponsor, media partner and general partner.

• BETSSONmain sponsorGTM or Marketing PartnerMain sponsor of SSC Bari for the 2025-26 season. BETSSON is a sports betting company providing main sponsorship visibility on club communications and matchday assets.
• CABmain sponsorGTM or Marketing PartnerCAB (Tutela) as main sponsor supporting the club. CAB Tutela provides consumer protection services.
• Santa Crocemain sponsorGTM or Marketing PartnerAcqua Santa Croce as main sponsor, a bottled water brand from Sicily.
• Ventanamain sponsorGTM or Marketing PartnerVentana Cinque as main sponsor, a real estate/property company.
• Granoromain sponsorGTM or Marketing PartnerGranoro as main sponsor, a well-known pasta brand from Apulia region supporting local football.
• ErreacoreGTM or Marketing PartnerTechnical sponsor providing all official match kits, training apparel and club merchandise. Errea is a leading Italian sportswear manufacturer.
• Casillotop sponsorGTM or Marketing PartnerCasillo Group as top sponsor, operating in the milling and pasta industry based in Apulia.
• Eneltop sponsorGTM or Marketing PartnerEnel as top sponsor, the major Italian multinational energy company.
• Alta Sferatop sponsorGTM or Marketing PartnerAlta Sfera Centro Sud as top sponsor, a business services company.
• I Buonbustaitop sponsorGTM or Marketing PartnerI Buongustai Salumi as top sponsor, a specialty food company.
• Gruppo Marinotop sponsorGTM or Marketing PartnerGruppo Marino as top sponsor, a business group with various commercial interests.
• La Vermicocca Grouptop sponsorGTM or Marketing PartnerRoberto La Vermicocca Group as top sponsor, a food/bakery company.
• Radiobarimedia partnerGTM or Marketing PartnerOfficial media partner providing radio coverage of club news, match previews and reviews. Radiobari is a local radio station serving the Bari area.
• Whinchgeneral partnerGTM or Marketing PartnerWhinch Srl as official partner of SSC Bari.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brescia Calcio: Direct in-league Serie BKT opponent explicitly referenced in SSC Bari's match calendar, with comparable squad scale, regional sponsorship profile and matchday economics.
• UC Sampdoria: Historic Serie A pedigree club currently operating in Serie B, sharing the same broadcast-and-sponsorship revenue dynamics, redevelopment trajectory and youth-development model as SSC Bari.
• Palermo FC: Historic southern Italian football club also competing in Serie BKT with similar broadcast, sponsorship and matchday economics to SSC Bari. Direct competitor for promotion slots and southern-Italian fan mindshare.
• US Cremonese: Direct Serie BKT peer with recent Serie A experience, comparable squad size and similar youth-development investment profile.
• US Catanzaro 1929: Direct Serie BKT competitor and explicit fixture opponent, representing a similarly-sized southern-Italian club competing for promotion.
• Spezia Calcio: Direct Serie BKT competitor and former Serie A club, sharing the same broadcast-pool, youth-academy and merchandising economics as SSC Bari.
• Parma Calcio 1913: Another storied Italian club competing in Serie BKT with a long Serie A history, youth academy structure, and merchandise revenue model closely mirroring SSC Bari's.
• US Salernitana 1919: Southern-Italian club with parallel Serie A/B dynamics and a stadium-and-sponsorship profile structurally similar to SSC Bari's.
• Frosinone Calcio: Serie BKT opponent and Serie A yo-yo club whose promotion/relegation dynamics closely mirror SSC Bari's trajectory and revenue volatility.
• Modena FC 2018: Direct Serie BKT opponent named in SSC Bari's match schedule, with overlapping youth academy structure and regional sponsorship base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sscalciobari
• LinkedInlinkedin.com/company/ssc-bari

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Societa Sportiva Calcio Bari